Huron Expositor, 2014-11-12, Page 9Wednesday, November 12, 2014 • Huron Expositor 9
Crohn's and colitis, Canada's diseases
Canada has among the
highest rates of Crohn's dis-
ease and ulcerative colitis in
the world, with almost
233,000 Canadian adults and
children living with the
debilitating inflammatory
bowel diseases; 129,000 with
Crohn's and 140,000 with
colitis. Today, Crohn's and
colitis impact 2.5 times the
number of Canadians as
multiple sclerosis.
The age of onset is most
commonly in the early 20's,
however, Canadian children
are increasingly diagnosed,
particularly those under the
age of 10. Despite escalating
rates of diagnosis, few peo-
ple have even heard of these
chronic, lifelong diseases.
This November, Crohn's
and Colitis Canada is
launching its first-ever
national public awareness
campaign: Make it stop. For
life. The campaign coincides
with Crohn's and colitis
national awareness month
and will provide bilingual
public service announce-
ments (PSAs) to media out-
lets across Canada for place-
ment across five platforms:
television, radio, print, digi-
tal and transit. The PSAs
speak to the experiences
people living with Crohn's
and colitis have behind
closed bathroom doors,
alone and isolated by shame
and embarrassment. The
goal of this campaign is to
inspire Canadians to find
ways to help Make it stop.
For life.
Crohn's and Colitis Can-
ada is determined to bring
the disease out from behind
closed doors. It's time to end
the stigma and talk frankly
about a disease that affects
far too many people, robbing
them of opportunities in
school, work and
relationships.
As part of Crohn's & Coli-
tis Awareness Month,
Crohn's and Colitis Canada
is hosting 14 Education Sym-
posiums from coast-to-
coast, with several local fun-
draising events taking place,
including the Toronto All
That Glitters Gala on
November 18, featuring
celebrity guest Howie Man-
del. Some provincial legisla-
tures and local sites in Que-
bec City, St. John's,
Winnipeg, Niagara Falls, and
Vancouver will be lit up in
honour of Crohn's & Colitis
Awareness Month. On
Thursday, November 20,
Lindee David, CEO of
Crohn's and Colitis Canada,
will introduce Dr. Eric
Benchimol, Assistant Profes-
sor in the Department of
Pediatrics and the Depart-
ment of Epidemiology and
Community Medicine at the
University of Ottawa, at the
Economic Club of Canada in
Toronto. Dr. Benchimol will
speak about the economic
impact of Crohn's and coli-
tis, both nationally and for
the individuals who live with
the diseases.
Prolonged and frequent
diarrhea is the most com-
mon outward symptom for
many people dealing with
Crohn's and colitis. Most
people living with the dis-
ease also experience intense
and ongoing abdominal
pain from ulceration and
internal bleeding, while cop-
ing with disease -related
depression and fatigue. The
social stigma related to
Crohn's and colitis creates
further isolation beyond the
physical aspects of the dis-
ease. In the absence of a
cure, current therapies are
directed at maintaining free-
dom from symptoms. Most
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people require medication;
when this fails, surgery is
often required.
The Make it stop. For life.
awareness campaign also
lays the groundwork for the
public launch of the new
Crohn's & Colitis - Make it
stop. For life. fundraising
campaign. The fundraising
campaign's goals are to raise
$100 million by 2020 to
invest in transformational
research, education and
advocacy so that every child
and adult with
Crohn's and colitis can
live their lives to the fullest.
Launched quietly last year,
the Make it stop. For life.
fundraising campaign has
already raised 20 per cent of
its goal.
Crohn's and Colitis Can-
ada is a volunteer -based reg-
istered charity that is dedi-
cated to finding the cures for
Crohn's disease and
ulcerative colitis and to
improving the lives of chil-
dren and adults affected by
these chronic diseases.
Crohn's and Colitis Canada
provides education, advo-
cacy and awareness activi-
ties across Canada to people
living with these diseases,
their families, healthcare
professionals and the gen-
eral public.
Crohn's and Colitis Can-
ada is uniquely positioned to
stop these diseases. The
organization is at the core of
inflammatory bowel disease
research in Canada and is a
powerhouse on the world
stage. To date, Crohn's and
Colitis Canada has invested
over $88 million in major
research projects and is Can-
ada's largest non-govern-
mental funder of Crohn's
and colitis research. To learn
more, visit: www.crohn-
sandcolitis.ca.
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