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The Huron Expositor, 1960-06-23, Page 111 MAKE DAIRY FOODS DAILY FOODS BETTER WITH RIJTTER Make Dairy' Foods Daily Foods 1!'i AILWAY ONTARIO CREAM PRODUCERS' MARKETING BOARD REPRESENTING 50,1100 CREAM PRODUCERS • DAIRY 1.0 Suggest Sales Campaign To Reduce Dairy Surplus E. A. Lewis, president, the Na- tional• Council of ' Canada, this month called upon Canadian dairy. manufacturers and distributors to join' in one of the most intensive co-ordinated sales campaigns in the industry in an effort to "move the country's increasing milk sur - phis into consumption on the do- mestic market." Mr. Lewis stated that the "June is Dairy Month in Canada" cam- paign was more urgently needed TRY IT DURING JUNE .. DAIRY MONTH UOLMESVILLE, CONCENTRATED MILK PRODUCERS this year than ever before as "the nation is confronted with a very serious surplus problem resulting front a situation where milk pro- duction is outstripping sales on the domestic and export markets." He said that "milk production during the first four months of this year was nearly six per cent above year-ago levels. More cows are being milked and production per cow is continuing to increase." He predicted that "if present produc- tion trends continue, milk output this year will reach nearly 19 bil- lion pounds, smashing all previous records." Mr. Lewis said that in efforts to cope with the problem, processors ,this year would spend over $6,00,000.00 in advertising and promotion campaigns. Of all milk sold off farms, 82 per cent is accounted for by the manufacture of butter, which takes 47 per cent, and fluid milk sales, which account for 35 per cent. Manufacturing milk, including ice cream, uses 10 per cent, and cheese accounts for 8 per cent of total production. Mr. Lewis stated that "the prin- cipal soft -spot" in consumption of dairy foods in Canada today is the continuing sharp drop in butter sales. Consumption of butter in the first four months of this year was more than 5 million pounds below that of a • year ago, and stocks at over 80,000,000 pounds on May 1, were the highest on re- cord. Mr. Lewis reported—that Cana- dian ice cream manufacturers hope to boost sales of that pro- duct by- some 5,000,000 gallons dur- ing the May -June Fresh Straw - Canadian Minister Endorses Dairy Month The Honourable D. S. Harkness, Minister of Agriculture, Ottawa, issued the following statement to The National Dairy Council of Canada in, support bf "June is Dairy Month": •- "The 'June -is -Dairy -Month' cam- paign is one which ,I am always glad to endorse. This campaign is designed to remind consumers that Canadian.. dairy products pro- vide wholesome and nutritious Meet the sman who does the milking your health depends on him ...your income may, too o. The man who does the milking—the indis- pensable dairy farmer—is a man we're all beholden to for fresh whole milk and all the other wonderful dairy foods. You know that dairy foods are essential for healthful living. They supply the bone and body-building food values growing children must have ... and adults heed rod: , That's Why the health of you and your family depends on the dairy farmer. But did you ever stop to think Mw im- portant the dairy • farmer's work is to Canada's economy ... and to your own income? Look at it this way. One out of every six Canadians depends pm the dairy. industry for his livelihood. When' you buy dairy foods, you help provide income for the dairy farmer, and for more than 2 million other Canadians who work in dairies, farm equipment companies, feed and fertilizer plants and many other in- dustriesi These people in turn use their income to purchase 'feod and clothing, appliances; cosmetics, theater tickets; in- surance policies and other items common to the Canadian'way of.life. Now suppose Canadians changed their eating habits—began buying less milk and dairy foods. The dairy farmer would be first to feel the pinch. With his income reduced, he'd have to cut back his pur- chases of farm equipment, fertilizer, etc. Dairies, farm equipment manufacturers and feed and fertilizer plants would have to reduce wages—maybe lay off men. The purchasing power of 23i million Canadians would be substantially reduced. Your in- come—even your job—might be affected. Naturally, such a calamity won't occur because Canadians know the importance of dairy foods in their daily diet. By the same token, the more dairy foods you consume, the more the whole economy benefits. And this is an ideal time to help yourself to a large measure of these health - giving foods and a share in the economic progress of Canada. For June is the month of flush production on the nations dairy farms. That's why June is Dairy Month. STACEY BROS. LIMITED PHONE 20 MITCHELL, ONTARIO foods at reasonable prices. "Dairy products are given an important place in Canada's Food Rules drawn up by nutritionists of the Department of National Health and Welfare,,, their valuebeing stressed for the growing child, the grown-up, and the old; and in quality as well as in variety, Can- ada's dairy products are unexcell- ed. "The domestic market is by far our best outlet for dairy products, and those interested in their pro- duction and marketing can • con- scientiously stress in their, public- ity the fact that, at today's prices, dairy products offer greater food value for the money than they have for several years—and excel- lent value in relation to other foods on the market. Attention should be drawn as well to the place of dairy products, both in the national diet and in the national economy. "The high food value of dairy products, already referred to, is now well known to most Canadian consumers. Not so well known to Canadians as a whole is the fact that dairy farming and its atten- dant enterprises come second only to wheat production in their con- tribution to the Canadian farm economy, while in numbers of farm families sharing in the wealth gained through these rival productions the group drawing part of their livelihood from dairy- ing would be vastly in the lead. "This 'June -is -Dairy -Month' cam- paign will succeed in the measure that these facts are brought vivid- ly before the housewives of Can- ada- If, through this campaign, the trend of per capita consump- tion of dairy products- can be pointed more firmly upward, the physical well-being of our people and the financial well-being of our farm economy will both benefit." First. Cows CametoCanado From France The first man to bring dairy cows to Canada was a Paris -born apothecary named Louis Hebert. We are told that his. handful of cows, which sailed with him on Champlain's small ship in 1617; are the ancestors of the Canadian, the cattle peculiar to the province of Quebec sometimes referred to as the "Black Jersey". This man, armed with the most primitive implements began farm- ing on ten acres of land, part of a larger area that was to gain fame in later years as "The Plains of Abraham". From this humble •beginning, dairy farming has grown from sea to sea and now provides all or part of the livelihood for nearly 400,000 farm families. The products from Hebert's herd were well-received by his neigh- bors although officialdom resented the presence of a -'farm operation in a country they envisaged as purely a source of fur and fish. In the end, the obvious advantag- es of a diet which included fresh dairy products undoubtedly sway- ed Champlain who was a -.noted gourmet: In any event, Herbert lived out his years in Quebec and watched the Industry which he had founded grow by leaps and bounds. He little knew just how great this growth was to eventually be. The expectant father was nerv- ously pacing the hall of the hospi- tal where his wife was in labor. Finally, the nurse appeared smil- ing. What did you want, a boy or a girl?" she asked. "A boy," said the new father. "Well, this time you got a girl," "Oh, that's all right," was the answer. "A girl was my second choice." --The Canadian Doctor. T H berry Ice Cream Festival. "If they reach their target, a record 45 million gallons of ice cream will be consumed in Canada this year. Each gallon contains 17 pounds of milk and thl'product would pro- vide a total- outlet for three-quar- ters of a billion pounds of milk," he said. • $ A 04111, 1111r04. MAKE DAIRY FOODS DAILY FOODS TAtruu Butter has graced the tables of mankind throughout. history. Vast sums of money have been spent in attempts to equal butterfat—to match it.. in taste, texture and composition. But only the cow—no machine or laboratory—can make butterfat. That's why first grade Canadian butter remains supreme on the dining tables of the nation. Many wonderful new recipes are contained in Marie Fraser's new butter recipe booklet Just, send your name and address to Dairy Foods Service Uureau,409 HuronSt,Toronta SEAFORTH CREAMERY Phone 80 Seaforth •ci Such glorious flavour 'in everything you cook when you use rich, golden Canadian butter! Makes so many things taste so very satisfying ! And wise mothers know,. • . every pound of butter is bursting with natural goodness and food values. For better living, serve butter. TRY PLEASANT BRAND BUTTER .. . It's Tops! _DUBLIN CREAMERY AND POULTRY PACKERS 68 It 2, DUBLIN PHONE: 17O -W, SEAFORTH