The Huron Expositor, 1967-03-23, Page 2Since 1.864, Seruinr the Community First
bliitbetl at SEAFORTE,I ONTARIO, every Thursday morning by MCLEAN BROS., Publishers Ltd
ANDREW t. Meizs i, Editor
Member Canadian Weekly Newspapers Association
Ontario Weekly Newspapers .Association
"c p Audit Bureau, of Circulation
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SEAFORTH, ONTARIO, MARCH 23, 1967
Recognized for Job it Does
We become so accustomed to certain
matters that we sometimes think that
everyone else is equally familiar and
informed concerning the facts.
One such matter is that of newspap-
er advertising and the general accep-
tance it receives for the job it does.
So it' is particularly interesting to see
the ' emphasis which the St. Mary's'
Journal -Argus places on the subject in
these words:
• One of the peculiar things about
newspapers is that, though they owe
their very being to the' seeking out and
publication of news, they are notorious-
ly reluctant to print news about them-
selves.
For how many Canadians realize
" that, in this "television age," more ad-
vertising dollars are invested in news-
papers than in television? More than
in radio? More than in magazines, or
billboards, or sound truck&? A few, per-
haps, But how many realize that news-
papers lead the advertising field, not
by a few decimal points, but by -so over-
whelming a margin that the advertis-
'ing expenditures in newspapers are
greater than that;in television, • radio,
• magazines, • and all other media corn-
. tined? 'indeed; the latest available fig-
:.:tirs 13iiow that newspaper advertising
Lr
•
•
exceeds that in all other media com-
bined by more than forty million dol-
lars!
In an economy based on mass pro-
duction and
ro-
ductiop..and mass consumption, the ad-
vertising which moves goods and
creates sales is one of the most impor-
tant elements in our society. It is a
quality peculiar to newspaper advertis-
ing that it is, in itself, a kind of news
— the price of meats and groceries is
as important and eargerly awaited in-
formation to" the housewife as any oth-
er item of news in the paper – and it
is perhaps this fact which accounts
more than any other for the growth of
newspaper advertising effectiveness.
Add to this thetimelessness of the
message — one need not be before a
loud sPeaker to get it, but can pick it
up when one, is ready for it, • at ease in
one's home — and the unconscious sel-
ectivity of the reading eye, which scans
only those advertisements of interest,
thus avoiding the wastage of broadcast
messages which heap denture ads on
those with teeth and corset ads on men
listeners as well as women. Tuckersmith Council, for supply- woods cutting:
• These are some of the factors which
a
o SPRING BREAK-UP
•
t".....•;••'.• lee lrlrCawM
In the Years Agosie
From The Huron Expositor
March 27, 1942
Falling from a wagon as h
reached to his mail box, Alexan
der Broadfoot, widely known
Tuckersmith farmer, suffered
dislocated neck. He .is in Scot
Memorial Hospital, and a cas
.has been in place. He was re-
turning hotne from a neighbor
ing farm with a load of grain
and in coming opposite his mail
-box, reached down to the box,
slipped and fell to the ground,
striking his head. He was alone
at the time, but a few minutes
later, Alex Chesney passed in
his car and rendered assistance.
The tender of Alex Boyes at
$1.35 per 'hour, was accepted by
of numerous gifts. Mr. T. G.
Shillinglaw was chairman and
e an address was read by Mr. Win.
_ Hay, and a dining room set and
pedestal were presentedthem
a "by Albert Alexander..
t Miss Marian Watson.and Miss
t Elcoat .leave for New York
where they will take a course
- of training in the Roosevelt
Hospital.
Mr. Benjamin Riley of Con-
stance, held a successful wood
. bee and a progressive. euchre
party in ,the evening.
Mr. J. Ashton of Chiselhurst,
the veteran wood cutter, is very
busy these days helping the
farmers finish up their winter
mg a rubber tired tractor for The. millinery .openings were
grading. • in spite of the unpleasant wea
make newspapers the most effective ad- His honor Judge, T. M. Costel- ther, well attended by the
to was guest sp eke t theladies of the t d
Abell and F. Dorsey was the
principal attraction. The final
draw in the rink tankard com-
petition was played between
Geo. Patterson and John Lyon..
-A very comfortable and stylish
garment may be seen at the'
store of G. C. Jackson in , Eg-
mondville. It is• made of pre-
pared calfskin, tanned especial-
ly for the purpose at Mr. Jack-
son's tannery.
There is a good• deal of talk
throughout the township of Hib-
bert as to,;who shall be the suc-
cessor of the late reeve. It is
said that Mr., Thomas Ryan has
resigned his possession as dep-
uty reeve, with a view of be-
coming a candidate for the
TO THE EDITOR
''ax Burden Falls on
Property Owners
Sir:
In the Ontario Legislatur
the Liberal Leader Robert Nix
on charged the Governmen
with failure to relieve the mun
icipalities of part of the burde
of increased educational costs
He advocated that the Provinc
assume 80 per cent. of th
school taxes, leaving 20 pe
cent to be borne by the loca
taxpayer.
The Provincial Treasurer
Mr. Charles MacNaughton, has
countered this in a spate of
election euphoria in London
that this. could mean a rise of
16 per cent. in the personal in-
come tax. This is enough to
make one shudder. If we as-
sume that Mr, MacNaughton is
correct in this figure, however;
he undoubtedly means only the
Ontario portion of the income
tax, A look at the tables we are
studying for the 30 April' dead-
line for tax returns shows that
this would mean an increase of
under $4 In a $100 tax payment,
and under $16 in a $500 tax.
Moreover, ,should our provincial
treasurer impose this addition,
why should he not realize that
this will allow municipalities to
gain additional revenue from
our land tax, holding the gain
from the reduction in the school
portion for the spiralling in-
creases needed 'for local ser-
vices?
Mr. MacNaughton is also
quieted as saying the Province
already pays 65 to 75 per cent.
of the cost of education in Hur-
on County, Now Mr. MacNaugh-
ton may be excused for having
difficulty with figures, because
he'is new to the Treasury. More-
over, he undoubtedly received
these figures from Mr. Davis,
who presides over that Parkin-
sonian nightmare, the.. Depart-
er when •the debentures are
floated, since the Province is
e only assuming about half the
cost of construction on which
to • apply their grants. Can it be
that- Stanley and Tuckersmith
n are alone in the County in this
e si?
A possible explanation for
e. thispotiondiscrepaancy, of .• course, is
r that the Provincial •Treasurer
is announcing Government pol-
icy on the hustings, and indeed
• is accepting Mr. Nixon's pro-
posal to. relieve us Locally of
further tax rises. If so, I sug-
gest . he passes this measure
through the house before, the
election, since otherwise our
credibility might not bear the
strain.
Now it would be naive for
"anyo4e to expect that taxes
would not increase. I recall.
hearing in school of a'' revered
E,oglish Monarch who convinced
-his subjects that he could not
stop the relentless advance of
the 'tide. With the increase in
wages: and prices, and the pev-
er-ending growth of beauro-
cracy, the patient taxpayer is
being milked with greater fin-
esse each year. Ontario will not
increase takexs in this election
year, and is building a large in-
crease in the deficit for the in-
creased costs. This, mark you,
is also done at the expense of
the local taxpayer, but"his prop-
erty tax will not be due until
after the provincial election.
Our Treasurer knows that
should he be re-elected, he can
make up the deficit next year,
and if he fails at the polls it
will be an embarrasement to
his successor in office.
The landowner and tenant are
already bearing too great . a
share of taxation. Huron is an
agricultural county, and there
is very little industrial taxation
for any of the municipalities.
Why should we not pay
reeveahip and that Mr. James m
_ •Barbour has resigned his seat
a the view of as- or. 'some of the increases t
vert .sing -medium ever devised by r man. meeting . of the Seaforth• -Lfon- T ie stores_were town
Lion Harold Jackson • was ated with the sunitner dress
chairman and.Lion H. Glenn goods, silks, Iaces and flowers.
Hays introduced the speaker. Messrs. Stewart Broe., the J.
Navigation opened at Bayfield MacTavish store and Miss Mil-
•
f
htr,,e lb* hisfisiLd oil•
dpikdiOM
Etienne Brule at the mouth of the
Humber, 1615. He left no written ac-
counts of his journeys in the service
of Champlain, and he remains a strange,
.shadowy, and tragic, figure in the his
tory of 'Canada -- yet he was one of
its most energetic explorers. Arnong
his discoveries, he was probably the
first white man' to see all The Great,
Lakes, includjng the site of Toronto.
Here he is shown in sight of'Lake On-
tario at the end of the Toronto Carry-
ing -place, where the trail dipped down
to the Humber River bank. This por--
rage was part of the rrlost direct route
from the Northern Lakes to Lake On-
tario. -
Bru1e chose to live among the Indihns,
learned to speak several of their lan- '
guages, and adopted their habits and
„mama, including the pronuscuous
Moral code of the Hurons. The French-
xfatl showed the same disregard for the
. religion of his countrymen as he did
for: their morality. The missionaries
Particular ,• uiianiinously condemed
?til• l dad ecan�le .and his mockery .of
the Christian ; -way a life they were
, stf`nS'tc teach the Indians.
*rule helped dement Charnlplain's• al.
lienees With the fuio ' 'agaltot the
Irbglioll, etin . as 1c1e,, idle? rete. • "
and agent, but his main interest was in
exploration. He was probably the first
white man to go up the Ottawa River
and on to Georgian Bay; he discovered
and surveyed at least four and probab- , •J,
ly five of the Great Lakes; he followed • s
the Susquehanna River in what is now
when the tug, "Eclipse" o
by Thomas Bros., went ou n�
the lake and set two group
nets,.. one for'themselves
one for Captain Lewis McLe
They encountered very little
on the trip, this being the
liest opening for several years,
dred Johnston were well equip.
t in ped for the purchase of a hat.
s ee Sugar making is now the or -
and der of the day in the vicinity of
ed Hensall and the flow of sap has
ice been very good.
ear- ‘* *
Mr. •and Mrs. Wm. Doug
all, March 25, 1892 •
lig Messrs. Beattie Bros of town,
the have ' purchased from. Mr" Wm
e
life-long residents of Hens
celebrated their 57th weddi
anniversary. Members of
family who were able to att
were Mr. and Mrs;'W. R. D
all and family, Hay, Mr. and
Milne R. Rennie, Seaforth a
Miss Alice Dougall of Toront
The many friends of Miss M
Wightman will regret to le
that she fractured ..her hip
a fall on Main St., and is n
in Scott Memorial .Hospital.
Mr. Harold Jackson has p
chased the 100 acre grass. fa
in Tuckersmith from the Jo
Sproat estate.
The community hall at. W
ton was packed to the loo
all, From The Huron Expositor
red Hawkshaw, a plot of ground
ent of Education.
The First Huron County
s councillor with School Board. welcomes his
deputy reeve.,
Mr. Wm. Calwell, the enter-
prising carriage maker has re-
ceived 'a large new' stock of
buggies, carriages and road
carts, as well as bicycles and
intends building a large addi-
tion to his shop. -
Rev. A. D. McDonald, th res
e
petted pastor of the Presbyter
ian Church of . this town, receiv-
ed quite an agreeable surprise.
He received a letter from the
Registrar of the Senate of Mon-
treal, Presbyterian College, in-
forming him at its last meeting
that the senate had unanamous-
ly resolved to confer on him the
degree of Doctor of Divinity.
Overnight, a cool thief,. broke
nto the stable at -Coleman's
Salt Works, took out a team of
orses, hitched them onto a
leigh and drew away about
hree cords of'good dry wood,
eturning the team' to the -
table when the work was done.
Mr. Wm. Wright of McKillop
as leased his farm, one mile
est of Winthrop, to Mr. Hugh
Ross, for a term of six years.
°ug situated between his hotel and i
Mrs. Mr. Stewart's Blacksmith shop
nd and intends erecting during the h
°• coming summer, a Iarge store s
ae thereon. The price paid for the t
erre land was $400.00. •
in • r
There was a very large crowd s
°w of pleasure seekers at the rink
and the ice'
was in excellent h
or- shape.. The race between Geo. w
rm Baldwin' .vs. H. Cresswell, G.
hn
al-
rs
when the Red Cross ynit of. Wal- " •
ton staged an • amateur. contest. '
There were 300 present. J. G.
Mullen, Seaforth, was chairman.
Among. those taking- part Were
. Doreen Coutts, Shirley Bennett,
Doris Johnstone eonald McDon-
ald, Donald Pryce, Joyce and
Mavis Oliver; Isobel Davidson,
Vernice Meehan,. Gordon;. Mc-
, Gayin. Mrs. E. Close, Mrs. J. M.
McMilIan and John Beattie ^of
Seaforth were the judges.
An unique record held by
John F. Daly,. well known .Sea- -
forth Ford dealet, was recog-
nized when officials of th
company called on Mr. 'Dal
and presented. him with
bronze plaque, commemorati
of his thirty-two years as
Ford dealer and a gold -watc
suitably engraved. Mr. Daly s
his first Ford car in 1910
Charles Clark, now of Aylmer
By: Robert F. Nixon
,„ Ontario Liberal Leader
e The federal immigration department has recently had to
1' send a directive to offices in the United Kingdom and in Ireland
a which may have serious effects on some families in this area and
Ve which is ,a sad reflection. on one of Ontario's worst problems.
a The notice says "With respect to Toronto, particularly, but
h also Hamilton, Windsor and Kitchener, families numbering four
old or more in total should be discouraged, (from settling in these
to places) unless they are assured, a total inconle of at least $7,500
• annually." The directive is the result of the present housing
shortage, the worst in Ontario's history, and shows the crying
Pennsylvania doWn to its mouth on
In 1629, Wlen Kirke's British fleet
at Tadoussae waylaid and sank most
of a fleet of 18 Preneh supply ships
which Brule was suPposed to meet ifi4
• there and guide to Quebec, he went
over to the English with three other
FrenChmen, and piloted Kirke's ships
to ,Quebec instead. Champlain could not
conceal the -Weakness of his defences
and Was forced to surrender. Meeting
Brule 'for the last time at Tadoussac, he
rebuked him harshly for his treachery.
There is no further record of 13rule
until his sudden and terrible death in
1662 or 166%. somewhere in Sinicoe
Ceunty's township of Tay, when he
was killed and then eaten by the Hur-
%MS. ie not known what offence he
committed against his former Indian
Met* dr why they turned on lam so
* * *
From The Huron Expositor
March 30, 1917
The home of Mr. and Mr
ion of Stephen, was totally de
troyed by fire together •wit
11 the contents.
At the close of the prepar
ory service in Duff's Churc
Walton, Rev. Mr. Lundy, spok
kind words concerning Mr. and
Mrs. T. G. McCall who had faith
ully aided the choir, sabbat
hool, eldership and as organ
t in the Sunday sehool. Mr
W. Shortreed, _read approp
riate address and Mrs. A. Gar
'diner presented a Bible and
hymn book to Mr. and Mrs. Mc
Call ere they removed to Brut
eels where they intend residing
Mr. Thomas Leeming, o
Walton, ds getting a' new ea
ana we are also informed the
Mr. Henry Hapien is also pur
chasing one.
Mr. John Morgarreof Usborie
had the misfortune to fall on
the ide and fractured.a bone in
the loWer arm.
A surprise party presented
Mie Henry Forsyth, of Tucker -
smith with two handsome chairs.
Mr. denies Lane read the add-
ress.
A very pleabant evening was
spent *at the home of W. and
re. :eines Lovel When the
laedPI0 MO neighbors
ther4ck 10d`scraag. The chid
ject WAN td'enalte• the present
need Fnr leadership CnAw. Queen's
Park.
The government should be •provi g low-interest second
mortgages, should speed eip land ,assein le and land -lease pro- n
grams, weed out the province's Iftrigle of, building by-laws tied
s. The notice's suggestion is that ferhilies shiefid he earning o
at least $7,500 which is about 6ne and a half tibie8 the annual e
" family income in Canada. In other wotds,"Ontario is the land of w
opportunity — if you're rich to Start with. ' . •
Another Wid_e-spread Probleni Ontario is the leek of he as
h, telligent regional develepment._,In our second century, when the a
e province has an essential role to prat in out lives it is crucial r
that we have carefully spelied out develOpment jeelicies, on a
- regional leVel.
The Brit priority shdeld be a complete reorganization of
- the Department of Egenomics and Development to include the .
- Ned department should be in constant touch with ARDA, the er
- planning teetion of the highways and public woks departments as
a and with .comMuter line planning. ,
That's a big order hut the alternative is the present s.°
-, chaos, in which all our efforts are 'being scattered and from' in
. whin we're getting little or nothing. The Ontario Development m
f Corporation must be given more fends and must open' mere of -
r flees in Mallet urban centres. bl
t A former Minister of Economics and Development prima- al
ised..Optirio a'$100 million fund and what we got was a $7 Mil- an
lion corporation which has opened one project — an addition to el
an instrement plant.
no
There shaeld be an overhaul of the Regional Develapinent wi
Councils to give them adetplate funds and adequate, permahent,
full-tirrie staff to assess eaCh district, keep up-to-date records. and
stay in touch with people and their ptoblems. wi
f
surance that they may n
even the lower of these figures,gukeep ouro local1 taxesetwithin
since this will be a' relief -to the-reasen? Come --now -Mr - e -
taxpayer. The Provincial share Naughton, have you nio infu-
is well . less than ' 65 per cent,, ence with -your fellow members
as will appear in the press of the Provincial Cabinet?
when the audited statements
are released from the Queen's- S. L. Morgan Smith,
Park computers. It appears that Eblanal
this share will decrease funk -
Hayfield,'
Sugar and Spice
-- By Bill Smiley '—
IT'S
TIME TO PROJECT
Is Defence Minister Helly
._as he presses relentlessly
unification • of Canada's arm
forces, marching them straig
into the twenty-first cent
or straight into an abyss? -
It depends on whom you 1
ten to, these days, as one
miral after another goes d
with 'all • guns blazing. But
don't Iike the idea myself..
What will happens, for e
ample, to the old, friendl
give-and-take atmosphere th
was prevalent among the se
ices in Worlds' War IL?
remember. •When our air. fo
used to bomb•and strafe its ow
troops and ships. And th
army and navy regularly' to
pot-shots at their -own- aircra this jovial camaraderie
be lost.
country . that Canadians are
er, Proud of,.It is a crack force in
for every sense. Every one of the
ed' •100,000 men is handpicked.
et They are the physical and men -
my tal. elite of the generation. Their
' pay equals that of the average
university professor. Their •
is- equipment is , the best in the
Dawn world. Their espirit de corps
I is superb. e
And they've earned the right
to swagger a bit,. and push
x- civilians off the sidewalk and_.
y openly pinch the' bottoms of
at young matrons. In the Lower
Y- Frombosia incident, they prow
ou• ed themselves a touch efficient
rce and ruthless fighting mpchine.
e In the Upper Cambodia affair,
he they stamped our communism, .
aft. socialism, democracy and the
entire native population in two
will weeks. Time Magazine nick-
named them the Canadian
he Cobras.
°e And the creator of this mag
nificent fighting force, envied •
to II by the whole. world? Two-fisted,
jut -jawed Joe Garbaldi, the ag-
ar gressive young Defence Minis -
W ter, the only man in the cabinet
who �got things done. And peo-
Another thing. Who will t
new forces fight when they g
ashore on. leave? If there ar
no soldiers, sailors or airme
to tangle with, they'll have
fight among themselves
beat up' civilians. A bad sho
either Way.
But these are minor thing,
which could probably be hone
out in about 80 years. There
is and more frightenin
prospect implicit in • the forth.
tion of a single force. Dictato
ship.
•
g called him fondly, lied fought
uriions, thus learning what. de-
"Oh, come now", you nasr
dee-
"Don't be ridiculous. It coul
ever hapPen here. This is
ever put. up with it."
Don't kid yoursell. Canadian
ho will put up With. the kin
f government, taxes and weath
✓ we have now wduld put .up
ith an thin. And the efhol
td
kicking off your old gaiesbes
rid putting on a new pair 9
Le• t's project a little. Say 20
nment. So what's new, you
k.
Don't interrtipt..The only rea-
n this government is in is
at the oppesition is even
ore hopeless.
By its tax- policies, this fee -
e fedenal government has'
ienated both rich and per,
d has infuriated the middle -
ass. The provincesIhumb their
ees at it. Quebec treats it
th Gallic scorn, While bleed -
g it to death with^blackmail.
The United States is angry
dr it dor its crushing taxes
the two-thirds of ihe couti-
owned by TIS, corporation&
mocracy was all ' about. His
• tough, no-nonsense treatment
a ranks made him feared and
d respected by all.
He ruled the unions fairly,
s with an iron hand. As Presi-
d dent of the Canadian De-
- etruction Workers Union, he
once shouted from' the platform,
e to Wild applause, "If you eairt
$ beat 'etet ur the union hall, beat
'em in theedleyl"
f Oh, dear. Weere run out of
epace. But all will be revealed
in next week's ,coluzere In the
meantime, don't rush •out end
buy a shotgun or et
Peep% and their problems are — or they shquld be — the on
stuff of which all government concern and action are Made. If tee
You're interested or Concerned, If you have questions or prob- fee
gu
leg
the
the
ated With It for its vacillat•
foreign poliey.
dint picture. yes, lout
heart pf this darkness. ha
As one fisming tal fit
tIniiateei
Wog the milys Thing' fix the-
a resistance movement.
mg