HomeMy WebLinkAboutThe Huron Expositor, 1989-02-15, Page 48Page 42
BRIDE e 89
C adian industries find own markets
Canadians are great travellers. We
must be because we do it so much, both
for business and pleasure. Business
travel is important because so many of
Canada's industries are finding markets
outside their own backyard. We travel for
pleasure because the climate is friendlier
almost anywhere else. Either way, going
somewhere is an adventure, frought with
excitement and the thrill of the unknown.
The unknown isn't all that thrilling. It
can be downright dangerous. For the
businessman plying his trade in foreign
lands, lack of information can be deadly.
Business trips are expensive and must be
very successful to be worthwhile. For the
vacationer, time is short, and preplann-
ing can save a lot of time and
aggravation.
Travelling is adventurous,
exciting and dangerous
Research, is an important part of any
trip. Finding out what is there, making
appointments in advance, booking
theatre tickets, and knowing whether it is
realistic to want to get to three offices in
the same day, by finding where they are
in relation to each other.
MAP IT OUT
The first and obvious tool is a street -
map of your destination. The second is
not so well-known, but if you think about
it, it is a valuable investment, especially
Rosemary's
Pantry
WEDDING CAKES
We make and decorate
white, — etc., fruit cake, ,
artificial, and rent
INGREDIENTS
Cherries, Fruit Mix,
Raisins; Nuts, Almond
Jia}te, Almond Icing
41 ir
WEDDING ORNAMENTS
We have the newest in •
Cake Tops_ Classic Glo
Lighted Design
and many more ...
TABLE FAVOURS
Accessories, Knives,
Pillows, Garters. Wine
Glasses, etc.
WILTON NOVELTY
ALL OCCASION PANS
AND SUPPLIES
FERGUSON APIARIES
Hwy. 89 Between Hensall and Zurich
PHONE
236-4979 9:00 - 30
Closed Sundays
for the businessman. This is a telephone
directory for your destination.
For the business traveller trying to
open up a new territory, the directory
will, even before you leave, give you a
good idea of the competition you will face
when you get there. Is it worth going at
all? It isn't if the market is already
saturated. Who would your major clients
be? A long-distance call is cheaper than
an airline ticket, and an appointment is
far better than just arriving at the poten-
tial client. What if the person you have to
see is out of town? Some people feel that
long-distance is expensive, but if you
calculate the cost of a day out of town,
you'll see that pre -planning is well worth
it.
THE BEST PLANNED HOLIDAY
For the vacationer, the need is not so
desperate because you've already decid-
ed to go. Many of us travel, get to the
hotel, and then grab a handful of pam-
phlets. Then we spend a day getting
oriented in the city and trying to figure
out what is near to what, and whether we
can see both in one day. If you have a
directory in advance you can preplan.
You could rent a car or a bicycle in ad-
vance and have it waiting for you.You
can have your first two days preplanned
safely, and orient yourself while you are
actually going somewhere, instead of
wandering around. You might even be
able to arrange for a couple of evenings
of babysitting from an established firm.
This is not an expensive approach. A
Canadian directory outside of your region
will cost you $15 to $25. A truly foreign
directory will be in the neighbourhood of
$30 to $50. It can save you far more than
that. A foreign telephone directory, White
or Yellow Pages, is available from your
local directory publisher. You can find
them in your local Yellow Pages listed
under "Telephone Directories." (News
Canada )
Wedding Trivia
The number of marriages in Canada
leaped from 78,908 in 1935 to 125,797 in
1940, the greatest percentage increase
ever at 37 per cent....
REASONABLE RATES
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