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Buyer outrage sweet for
fight against slavery
e live in a litigious
society. People sue
when their coffee's too hot
and fast food makes them fat.
Recently, a class action was
launched against three choc-
olate bar makers for tricking
consumers into buying their
candy. But, far from asking
the courts to protect us from
our own choices, this com-
plaint seeks protection for the
most vulnerable: children
allegedly forced to work in
slave -like conditions on cocoa
farms.
Class-action suits launched
by three California residents
allege chocolate makers Her-
shey, Mars and Nestle engage
in false advertising by failing
to disclose the use of child
slavery on their packaging.
This omission, the plaintiffs
argue, coupled with corporate
claims of social responsibility,
makes their customers unwit-
ting supporters of child slave
labour.
The plaintiffs are seeking
damages and revised packag-
ing that clearly identifies if
child slavery has been used at
any stage of production.
It's a novel approach to
raising consumer awareness
about an intractable problem.
Two-thirds of the world's
cocoa beans are harvested in
West Africa, where children
are vulnerable to trafficking
and slavery. A 2015 report by
Tulane University sponsored
by the U.S. Department of
Labor assessed 2.26 million
children working in the cocoa
industry in Ghana and Cote
d'Ivoire.
Chocolate companies have
known about allegations of
child slavery for more than a
decade. They are doing some-
thing about it. Each of the
defendants has committed to
using 100 per cent certified
chocolate by 2020. Each of
them has an action plan to
promote sustainable farming
practices. Nestle has invested
in schools and introduced
child labour monitoring and
remediation at its cocoa
co-operatives.
Their efforts have earned
industry recognition. In 2013,
Hershey was ranked among
America's 100 best corporate
citizens in Corporate Respon-
sibility magazine. The same
year, Mars was named Best
Private Company by Ethical
Corporation's Responsible
Business Awards. And KPMG
pronounced Nestle among
the top 10 companies in the
world reporting on corporate
social responsibility.
Notwithstanding their
efforts, actual progress has
been slow. In a five-year
period, the Tulane report
found child labour had
increased.
Some obstacles are out-
side the chocolate compa-
nies' control, including con-
flicts in Cote d'Ivoire. But
perhaps the greatest obsta-
cle is a lack of public aware-
ness. Nothing drives con-
sumer behaviour quite like
outrage.
Congressman Eliot Engel
was outraged. In 2001 he
sponsored a legislative
amendment to introduce
"no child slavery" labelling
for ethically sourced choco-
late sold in the U.S.
Faced with a public rela-
tions crisis, the chocolate
industry got on board with
promises of voluntary self-
regulation. The result was
the Harkin -Engel Protocol, a
commitment to eliminate
the "worst forms of child
labour" in cocoa production
in Ghana and Cote d'Ivoire
by 2005. The deadline came
and went. In 2010 the com-
panies renewed their pledge
with a goal of reducing the
worst forms of child labour
by 70 per cent by the year
2020. Even on this watered-
down commitment, the
Tulane report notes, the goal
"has not come within reach:'
Now, litigants hope to
accomplish in labelling what
U.S. legislators failed to
achieve. While demand is
growing, fair-trade chocolate
is largely a niche market.
Major brands tend to use the
logo discreetly; drawing too
much attention would high-
light its absence on other
products. They don't want us
thinking the Hallowe'en
candy we shell out could be
made with the forced labour
of children who aren't free to
go trick -or -treating.
If "no child slavery" were
stamped on candy bars, who
would buy any other kind?
Which, of course, is exactly
the point.
Robin Baranyai
Special to the Postmedia Network
if it's local, it's here clintonnewsrecord.co
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