HomeMy WebLinkAboutClinton News Record, 2015-06-03, Page 44 News Record • Wednesday, June 3, 2015
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editorial
Reuters
Prime Minister Stephen Harper
Federal parties all favouring the middle
Ruling from the centre always has been
the secret sauce in Canadian politics, the
formula for the longest and most suc-
cessful winning streaks in government.
But there's a world of difference
between a government canting its overall
orientation toward the widest possible
spectrum of the population, the middle
ground, and overtly pitching its election
wares to those same voters, the so-called
middle class, to the apparent exclusion of
the rest of the population.
As Canada gets closer to a federal elec-
tion that must be held by October, all
kinds of voters — students, the poor,
aging baby boomers, the elderly — might
be forgiven for thinking they don't count
this time, that they're being overshad-
owed at the very least and, at worst, even
ignored.
All the Big Three political parties have
staked out the economic middle class as
the high ground for the general election
battle, evident in the pre-election adver-
tising we've all seen and in niche news
and social media tactics the parties also
use to get their messages out.
Day care, tax breaks for families,
extra elbow room for tax-free savings,
billions of dollars in goodies are out
there from the Conservatives, the Lib-
erals and the NDP. Like Prime Minister
Stephen Harper and Liberal Leader
Justin Trudeau, even NDP Leader
Thomas Mulcair is making the middle
class a priority in a new ad from his
party that has long cast itself as work-
ing class.
In a country where the median family
income is just north of $75,000, with as
many households above that level as
below it, even defining what's middle-
class can be tough. But those who aren't
in it know who they are, and it's unlikely
they see themselves reflected in the burst
of pre-election advertising.
Winning governments — the decades -
long provincial Conservative dynasties of
Alberta and Ontario, Jean Chretien's fed-
eral Liberals and, it must be said, Harp-
er's Conservatives to this point — did
well with a big -tent approach to the elec-
torate even if their poles were staked in
the middle.
Now, what we're seeing is a political
version of boutique shopping, not the
department store approach of old with
something for everyone.
With voter turnout in elections falling,
that's the worst kind of retail politics.
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