HomeMy WebLinkAboutClinton News Record, 2015-12-09, Page 15Wednesday, December 9, 2015 • News Record 15
Survey gathers input for Huron's Food & Drink Strategy
Special to the
Clinton News Record
Huron County busi-
nesses that are involved
with local food are being
invited to take part in an
initiative that will assess
their readiness to provide
a unique experience to
every visitor or tourist
who walks through their
door.
Called "Huron's Local
Food and Drink Strategy';
the project will assess the
businesses that are inter-
ested in participating.
"Furthering local food
tourism has been on the
list of the Huron Tourism
Association for many
years," said Kim Burgsma,
president of Huron Tour-
ism Association.
"That means being
ready to offer a full experi-
ence, from knowledgeable
staff members who can
talk about local food, to
creating a story that is
unique to our region, to
keeping those visitors
engaged on social media
so that they come back,"
she said.
As a first step, a survey
will be circulated shortly
to restaurants, accommo-
dations, caterers, winer-
ies, breweries, farmers,
producers and others who
promote food that has its
origins in Huron County
or the closest available
market. The survey asks
respondents a series of
questions related to local
food use, marketing of
local food, and barriers to
greater use of local food in
their business. A follow-
up visit will be an option
for the respondents.
The survey results will
help to build an inventory
of businesses and farmers
that offer local food,
determine market readi-
ness, and identify those
who want to participate in
the Food and Drink
Strategy.
"We're really excited
about what this strategy
can help create,"
explained Burgsma. "Food
and drink tourism is a
huge and growing seg-
ment of the tourism
industry, and Huron
County is ideally posi-
tioned to be able to offer
local, Canadian and for-
eign visitors a unique and
authentic experience."
The Huron Tourism Asso-
ciation, Huron Manufactur-
ing Association, the County
of Huron and Huron Food
Action Network are collab-
orating to complete
Huron's Local Food and
Drink Strategy, which is
expected to be finalized by
December 2016.
Local businesses that
wish to be included in the
survey can email tourism@
huroncounty.ca.
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