The Huron Expositor, 1980-05-15, Page 7946,,fi rn,•,..m.4. tr. w
ROTH GRAND OPENING SUPPLEMENT, WEEK•OF MAY 12- 1980
•By.104 INER
The first Roth's Food
Market appeared as part of
Seaforth's Main . Street
almost five s' ago.
Six months after Ken 4nd
CherY1 Roth opened their•
grocery gore, crowded aisles
and cramped shelves 'in-
dicated business was doing
well and it was time for an
expansion.
Today, approximately,
"three months from the
store's fifth year in business
and several expansions later,
1Cen Roth is expanding his
store -again. This time,
however, he's not just '
knocking down a few walls -•
he's moving everything to a
, new 9125 square foot store at
a new, location at the south
,
end of Main Street
they opened the store in
Seaforth was simply 13ecause
theY fejt the town could use
another grocery nutlet,
He attributes his success
in Seaforth over the past five
Years to giving the people
what they want,
' 'I , think we offered
service, better prices and
selection," he said,
The Roths have been
working for the past seven
Weeks to prepare the new
gore for the May 15 opening:
however, the new store
concept began.befere.
Mr. Roth, 30 years of age,
said he started in the grocery
business in Kitchener at the
age of ,17. It was there, he
said, he worked for Highway
Market for five years and
then managed a Knechtel
store for three years,
obtaining a good background
in the business.
1. His wife Cheryl, who does
the book keeping and any-
thing . else that has to be
done, Mr. Roth.describes as;
"my partner and my right
arm."
Mr. Roth saidthe reason
Christmas when Mr. Roth
heard' of the new building's
The move, he said, may be
a• little premature, but he
said he feels it is necessary.
"We may be crazy with
interest rates the way they
are, but there are several
benefits to the move."
By moving to the south
Main Street loCation, Mr.
Roth said he will be gaining '
44 feet of frozen food ,shelf
vsvace, 16 extra; feet 'for*
'produce, 20 feet . for dairy
and an 'additional
feet of meat countei,tispace,-
Over the old .store.
Aside
,
Aside from additiOnal,
footage, the tiew location will •
• offer free parking fa*, cars
nt the south side of the, store,
sornething different•from the
Old spot.
Mr. Roth said a inajoi
factor involved in his
decision to move was that if
he didn't take the new store,
would.d,eother food retailer
"We're just : trying to
protect our market in town."
he said.
Hsaid he hoped the
larger location would attract
shoppers from surrounding
towns, to help support the
• bigger operation.
Even in their new location.
Mr:—Roth said --prices will ,
remain low:
' "All of our prices are
prices and Kitchener is "the •
rnost competitive area in
Ontario" he said "and this
guarantees that are 'prices
are lew."
,He explained that \
• knechtel food stores give
independent retailers in-
creased buying power so that
thcv'canoffer better prices
• and specials.
describes his store as
being an associate store with
' he • Knechtelg 22 •• store
,operation. •
, "one thing we d6 to keep
the overhead down is to
refinish old equipment so it
looks good and works good."
. (Continued on Page ‘I)
en and Cheryl Roth
o Ken Rot
)pening o
and staff on
eir new store.
and Best Wishes fo t
Management & Staff o
Welcome to our new
neighbour at the south en
of town
on the opening o
• e r-new-sto re--
pleased to
the bulidin
e new
ottlers Of
.... ........ .. ..
Bottled in this area
goat' e
LIMITED
SEA FORTH
ES LTD
Huron Park .Onto