HomeMy WebLinkAboutThe Huron Expositor, 1980-05-15, Page 35....R.QT*1:01*NO. OPENING. SUPPLEMENT) :WEEK OF MAY. 12) 1940'
3A
BY AM BEER
The first Roth's Food
Market appeared as part of
Seaforth's Main Street
almost ,five years' ago. ,
Six months after Ken and
Cheryl Roth opened their
groterrstore, crowded Aisles
and cramped shelves in-
dicated business was doing__
Well and it was time for an
expansion.
" Today, approximately
three month's from the
store's fifth year in busine
and several expansions later
Ken Roth is expanding hi
store again. This time
however, he's nof—A
knocking down a few walls
he's moving everything to a
new 9125 square foot store at
a new location at the south
end of Main Street,
Mr. Roth, 30 years of age,
said he started in the grocery
business in Kitchener at the
age of 17. It was there, he
said, he worked fof Highway
Market for five years and
then managed a Knechtel
store for three years,
obtaining a good background
in the business.
His wife Cheryl who does
the book keeping and any-
thing else that has to be
done, Mr. Roth describes as;
"rny partner and my right
arm."
Mr. Roth said the reason'
they opened the store in
Seaforth was simply because
they felt thetown could use
another grocery outlet.
Fie attributes his success
in Seaforth over the past five
years to giving the people
what they want;
"I think we offered
service, better prices and
selection," he said.
The Roths have been
working for the past seven
weeks to prepare the new
store for the May 15 opening;
however, the new store
concept began before
Christmas --when —Mr -Roth
heard of the new building's
availability. ,
The move, he said `,'''may be
a little premature, but he
said he feels it is necessary,
"We may be crazy with
interest rates the way ,they,
are, but there are several
benefits to the move."
By moving to the south
Main Street location, Mr.
Roth said he will be gaining
44 feet of frozen food shelf
space, 16 extra feet for
produce, 20 feet for dairy
produce and atradditional 20't
. feet of meat counter space,
over the old store.
° Aside from additional
footage, the new location will
offer free parking for 36 cars
at the south side of the store,
something different from the
old spot.
Mr, Roth said a major
factor involved in his
decision to move was that if
he didn't take the new store,
,some other food retailer
would.
"We're just trYing to
protect our market in town,"
he said.
He said he hoped the
larger location vvbiald attract
shoppers froni surrounding
towns, to help support the
bigger operation. „
Even in theif new location,
Mr. Rot fi said prices will
remahrlow.
• I
All of our prices are
prices and Kitchener is the
most competitive area in
Ontario" he said and this
guarantees that are prices
are low,"
explained that
Knechtel food stores give
independent retailers in-
creased buying power so that
they can offer better prices
and specials.
He describes his store as
, being an associate store with
the KnechtelS 22'. store
operation.
---"latte-thing we do to keep
the overhead down is to
, refinish old equipment so it
looks good and Works good."
(Continued on Page 4)
Ken and Cheryl Roth
and Best Wishes to t
arlagement 8t Staff o
TI
on -the openin
heir_new store
from the
•Bottlers o
Bottled in this area
E
*n parit,-O—Pt