HomeMy WebLinkAboutThe Wingham Advance, 1906-01-04, Page 544*
?but
a-nkind that peel -
hem wlio might
etty over bim.
was dirarent. 1 liked
•, fait I ehafed under
or twee lie uny one of
might have become, at -
I to take that its, en in -
1 was in lot' with her, and
eit to beanie) even to the
teat taeolitaeletaterata, 1 forthwith
eastateese my manhood ana &ought out
eomo other woman.
Jack seal I did. this beeause I IN ;5
never rettp,'1 in love and didn't know the
power a woman could exercise over a
man in that condition. Of course, I
laughed him to scorn, oceause I knew my
etrength and ;melee a eaknese„ end in -
elated that, while some ineti inignt be
slaves, there were others who inherited
the spirit of liberty and could nob ig-
nore it, even if they wanted to.
A. great source of delight to Ine was
Jaek's engagement to what he said was
the only woman on earth. I had never
swan her, and Jack: had talked to me
about her until X didn't want to see her,
but out of 'regard for lain I never Intl -
netted what I thought about this income
parable youleg woman.
One day in August Jack came round
to my office and insisted that I should
go down to a email/ter hotel on the shore.
•
I Was about to take my summer vaca-
ese tion, nava he wanted me to go there be-
muse he had. some friends be wanted
me to meet, and one of them was a girl
he was sure waa the girl that Fate bed
intended for me.
"There are some awfully nice people
down there, and you know 1 ean't get
off until September except over Suit -
1 agreed at last to Jack's importuni-
ties and went to the resort he designat-
ed, h aeompanying me and presenting
- me to his friends. Then he went back-
, home again after the Sunday -wes over,
and I was left to my eweedevices.
Ethel Lind, the young woman he bad
mentioned as the one woman in the
world for me, was certainly, a woman
a 'unusual force of character, but she
had very evidently not mot a man of
• my type before for within two) daya I
Sett euro that 1 could. twist her around
my fingers if I wanted to.
At the same time I 9,m free to e.
knowledge that she did exercise a power
over me that ne woman had ever exer-
cised over me. It was a. delightful sen-
sation; yet it was more so to feel that,
'while she had. me in thrall, it was I who
was amaater of the situation, and. could
determine what the end of it was to be.
"Miss Lind," I said one evening as we
sat on the bakony of the hotel, "I have
known you for a week, and do you know
that what was predicted of ib.y meeting
y,ou is coming true?"
"What wee the prediction, Mr. Poe?"
she asked, with a little start of nervous-
. ness or consciousness that sybat I was
about to say she desired me to say above
all things.
"My friend Carson has been bantering
ma a long time about the influence of
woman upon the disengage& mind of
man," I began slowly.
"Xs your mind disengaged?"
"Never more ao."
"Andyour heart?" she asked, with a
slight sigh, I thought.
She was coining my way, and I knew
it. But then, how could she help it? .All
women are very much the same emo-
tionally.
'That was disengaged," I said, with
a pretty: strong aeent on the was.
".e.ad isn't it nowt"
She was actually pleading,. I could
tell it from her pecuMar Intonation.
"I am not so sure," I said, attempting
take her hand, which she coyly resist-
ed.
She laughed nervously.
"Who has set up a claim againstsit,
Mr. Pee?' she tusked, with a delightful
innocence.
The moon had been under a. stray
cloud, but at thatemoment it came out in
dazzling splendor, and as the light fell
upon lier face I felt for the first time
-het I was in love, desperately tin, love,
nd I began to have a dread that tome -
thing was going to happen, to destroy
my happiness. I hare understood since
114 either men or vromen when in love
have this same experience.
I was having it now, but I encouraged
myself that victory was mine anyway,
and I must not now show the white fea-
ther. So X laughed wheu she asked me.
"Oh!" I said, "nobody thus "but I think
if somebody wanted. to establish a claim
et would not be coaested."
West I would thave said next will
never be known, but I was ready to say
something X vras never before ready to
say, for just at that moment I heard a
snan's footsteps on the balcony, and the
next minute Jack came around the cor-
ner.
"Ohl X beg your pardon!" he cried,
darting back in mock dismay. 'Really
I didn't know you were within miles."
".And I'm sure I didn't L -now you were
any nearer," 1 responued in no agreeable
spirit, for there are times when a man's
temper is not improved by the unex-
pected presence of a third party.
Miss Lind merely laughed. i
Being the woman n the case elle
coulda't very well do otherwise, for the
woman can s disploy her displeasure un-
der such cireumstances.
"We really -weren't expecting you, Mr.
OarsOn? She said, shaking hands with
"X wenn expecting myself," he ex-
plained, "but by' a lucky stroke 1was
enabled to get off for three or four days,
and where better could I come than
• this?'"
X think X forgot in manners at this
point and growled. I know Carson
laughed, and. I think Miss Lind smiled,
but I am not sure of that.
Fortunately it; was after 10 o'clock,
and our party broke up in a thort time,
Mies Lind going away with her aunt,
and Jack and I going to our rooms).
As it happened, the next morning I had
an engagement with Mies Lind, and X
set Mr. Careen on the shelf and left him
there.
"Manic liesenree 1 erado ealsom we had
got out al' sigilitt at the hotel, !les haven't
gut him Oa our headee"
"Yes," she responthe with a. kind Of
seraphie modulation in her voice.
"I wanted to kill him lest night."
"'Why didn't you?" and alio looked iip
into my °yea pleadingly. •
This was the time when 1 0ould easily
have said 'all that was necessary, but the
thought, of my triumph was too. great ;
for me and I nutde an evasive reply and
TEA is to die without knowing the full joy of
living. Why miss the satisfaction of sipping a
hot cup of this fragrant. refreshing drink.
TRY THE *RED LABEL
THE LONDON COSTER, ago the populetion was 81,689-a gain
selfisay enjoyed the poor girlai apparent Characteristic Street'Ype Rapidly Pies Delawere county, the chief distinction
of nineteen persona.
1 1 If • I t t'
She spent part of the afternoon with
Jack, during which time I wasn't feeling ,
so tyrannical, but I witeret afraid of
Jack, Iie had a sweetheart wile was
unalterably las and he as much hers, '
and. he was a safe limn te truat with
any other fellow's sweetheart.
Late in the afternoon Jack and bad
gone out en the lawn to wait for the
ladies, who alwaye appeared there an
hour before dinner.
"Well, old man," lie said, 'whale you
think. of Miss Lind by this time?"
"You were right about her," I respond-
ed.
"Raw?"
"Well, as to her attractiveness, never
saw a woman more so."
"Does she come your way?"
"X should say she did, But I'm not
exerting4nyself much. I'M AS much in
love with her as she is with me, but X
can comma better than she can."
"Can't she conceal it?"
"She thinks she am, but she can't.
Why, old fellow, the woman doesn't live
who ean bide her true feelings from me
in such a matter. She's mine, sure, and
let you be best man, and thank yOU
for introducing nae besides."
Jack laug.hed. It seemed to be quite
the appropriate place to laugh, too, but
somehow I didn't like it. There are more
laughs than one kind.
.As Jack) was about to reply Miss
Lind's aunt, Miss Lind and. a man clid
not know came toward. us from the
hotel, and we arose from the grass to
meet, them.
Ethers smile when she spoke to me
was something divine.
"Do you know Dr. Drane, Mr. Poe?"
said Miss Lind's aunt, ,and. I shook
hands with the stranger after Jack had
greeted hue most Warmly.
"Jack, my dear boy," said Dr. Wane,
who was a, man of sixty and quite fath-
erly, "I have just heard the good news,
and let me congratulate you. And,
Ethel," he said, turning to Miss Lind,
"you have certainly found a pearl of
great price."
I was dazed for an instant, and then
their atrocious plot dawned en me.
"Jack," I stammered, "what is) the
meaning of all this? didn't*"
Jack laughed, and it rasped like a, file
on a tender tooth.
"Why, Mr. Poe," cackled the young
woraan in that egregiously silly way
some women have, "didn't you know
Jack and r were engaged?"
How should I know Jack and she were
engaged? had never told me the
name of that incomparable young woman
of his, and I had never thought enough
of her to ask him what it was.
And now I thought less of her than
ever. -Denver Times.
-
GOVERNMENT GOOD TO SOLDIERS. I
"Moved. by the many suggestions that
have been made by individual Writers
for the cure of desertions in th„e army,"
said Inspector General Burton "the Gov-
ernment hes made great efforts, at vast
expense in the last five years 'to ainel-
• iorate the condition of the soldier in re-
spect to his living, dress, enjoyments,
comforts and, contentment.
"It has constructed for him barracks
luxurious in their appointments compared
to the lousing. of the armies of other
civilized countries throughout the wrold:
it has.provided. in these barracks stir
space an dimension equal to the demands
dictated by the best scientific thought;
it has given him spring beds, mattress-
es, pillows, sheets and piliow eases; it
has provided him with toilets and. baths
of the most modern manufacture and
much superior in general appearance and.
effect to similar necessities enjoyed. by
people in middle life; it has provided
spacious reading rooms, supplied with
newspapers and books calculated to eater
to the soldier's taste; it has bettered the
amount and quality of his clothing; it is
to -day supplying ban with the largest
variety arid best quality of food that is
given to any army, and at many of the
large posts it has provided magnificent
exchange buildings, not a few of which
have swimming tanks and gymnasiums
thoroughly equipped for athletic exer-
cises. It bas made the demands of dis-
cipline and authOrity over the soldier, in
conformity with the spirit, of the age,
mild compared to what it was twenty
years ago; it sends the unedueated sol-
dier to echool and gives the pax-U.01y edu-
cated, every advantage of an extended
education; it has provided outdoor
amusements for him in the way of ath-
letic games, and it has; in fact, accom-
plished everything to make him content -
ea and to cause him to live out his ea-
listment-with one exception, it has fail-
ed. to provide an adequate punishment
Lor the crime of deSertiOn."--From. the
Washington Star. _ _
; 'Among Ilia Own. --17-
A good story is told in Harper's
Weekly of an old negro who. got strand-
ed near Boston and had to work his way
Welt to south: •
At last the old man loft New York
and thou Philadelphia behind him, 'and
one day found. himself in Baltimore. His
knowledge of geography was nil,. We he
thought he ought soon to be getting into
"de Souf,° mu]. with that hope at heart
rang the bell to a fine house on Charles
street. The door was opened, by the host
himself, who, after an instant's, survey
of the figure before him, blurted out:
"Why, you' — black rascalt lbw
dare ye' ring this bell? Get off male
steps this seem', befel brek ye' Beide°
" 'Deed I will, bozo; 'deed I will,"
aline the hurried answer. "I veuz on'y
lookin' for a bite to oat, boss."
"A bite, to eat!" tepeated the other, ,
".An don't yo' know yet tvliar to go for
all yo' want?, aet,yo'melf round back,
an' they'll feea you full -but; cyart ye'
good-for-nothing black cameo off these
stem, I eay."
And as unele went around to the side
door he raisea his hands to heaven, and
with team of rejoicing running down
his furrowed cheecke, said:
"13ress Lord! I's back agln among
appearing, of which is that it includes more pre-
hibition territory than any other county
The eoster, that pieteresque and
nuique product of old Loudon life whom iv. New York, has increased from 40,415
to 40,788 only during five yeara of
Albert Chevalier has made familiar to
enormous State growth.
American audiences, is reported to be
Tepidly disappearing. The coster Among other counties which have loot
man who sells things!. from a barrow, and in population in the last five years are
a barrow only. He ie street trader, Otsego, famed for hops; Oswego, noted
but belongs to a breed by himself, which for starch and starch works; Clinton:
shows in tlie cut of his clothes and the ' which includes the city of Platteburg;
1,, F • .
•
ers and jacket. Ire generally Jim in
the East End. In his more prosperous
dela he would oecupy a small Immo with
a yawl, whore he put his barrow at night,
and in the morning be would go to his
regular 'pitch' and return again at dusk.
The London fruit sellers, Italian. ice
cream men, flower girls and the like, who
' have multiplied in, late years, are term-
, ed costera, too, but it is a misnomer,
j The genus coder is said. to have flour-
ished for two centuries. His decadence
ie chiefly due to numerous small stores
and street traders with horse and wag-
gon, which the daily needs of large areas
of London have brought forth, For-
' merly, children. born to costers either
took up their father's work or intermar-
• ried with others of the same calling,
thus evolving a distinct Class. Even at
the present time it is estimated there
are about ten thousand. of his race in
the British. metropolis.. In. 1901 there
(were 110 street markets under the jur-
isdiction of the London County Council.
. The number -of stalls in these markets
'were 7,055. Famous old Petticoat Lane
could boast of 575 stalls.
A visit paid recently to the neighbor-
hood of St. Luke's, in the East End. of
Loudon, where the genuine 'pearly' is
mostly in evidence, elicited this naive
definition of his calling:
'A coster is a covey' wot works werry
'ard for a werry pcire living,
One who claims to have worked in St.
Luke's as a ooster for sixty years, and
whose people for generations were cos-
ters before bim, lamented the decay of
his tribe.
'They costersl' the old man said when
the street traders were refered to; 'not
much! Any blake could call asself a
caster wot sells matches in the street,
but 'e ain't. I've known a good. many
in me time, but they're dean' awf a. bit,
nah. See me, I've chucked the baxrer
bisness, nab, although it m'cle me. I
seen wot was comin' and I bought this
little fish shop, as yer see. Nab. I
never put none o' my little ones at the
gime; too mueh competishun, line lad. I
was born °ester ,en' 11.1 die dne; but
, there ain't many costers bein' born nah
' a -days:
1 Along with the costers; all the old
' city apple women and stall holders are
gradually going. It looks as if every
stall in the great business quarter of
London would disappear in time, for
no new permissions are granted and the
keepers of these stands are dying out,
or getting notices to move. Some of the
old-timers who still linger are said to
have ben daily at hteir latitude for from
thirty to forty years.
One of the most interesting of the
city pavement traders is Walker, an eru-
dite hawker, who sells shoelaces, combs,
studs and matches, etc., at the corner
of the Bank of England at Moorgate
street. Walker has two hobbies. One
is looking after °there in the same busi-
ness older and poorer than himself; the
other is learning. Re spends his even.-
ings at a night school, and recently add-
ed, a diploma in commercial law to the
many that decorate the walls of his sim-
ple home. Walker claims that many
city men when in doubt on some ab-
struse point of business law, refer it to
him, and, he also acts as their almoner,
distributieg their hospital tickets and
other contributions, out of which he has
a hobby for forming infinitesimal pen-
sions for some who can no longer work.
-London Globe.
E
TILE RUSH CXTYWARD. 1" i
Continued Decline in Population of Rural
Counties in New York State.
• Twenty-one of the sixty-one counties
of New York had fewer inhabitants by
the census of 1901 than they had by the
census of 1890. These counties, which
include one-half of the area of the State,
showed. a falling off in ten years rang-
ing from a few hundreds of inhabitants
in some small counties to several thou-
sands in some of the larger ones.
Essex county, in northern New York,
for instance, declined, from 33,000 to
30,700 in the ten years. Wayne county,
In western New' York, famous for apples
and mint, declined from 49,700 to 48,600.
By many persons this decline in popu-
lation was attributed to the continuance
between 1893 and 1897 ef a period of in-
dustrial hard times, the general effect
of which is to dirainish population in
,rural or semi -rural distriete. In • such
times, the demand for employment being
decreased and the provision for public
relief in farming counties being small,
the larger cities are sought by needy,
persons, and these conditions are re -
fleeted in the ensuing census.
The years between 1000 and 100,5 hav-
ing boon marked by prosperity and
abundance throughout the State, it was
supposed that the decline, in poplation
in interior counties would cease, thae
Boni° of the former loss would be re-
gained, and that, perhaps, improved con-
ditions would be reflected in the cnesus
figures of this year, which show the en-
tire population of New York to be more
than 8,000,00, an increase of 11 per cent.
compared with the census of five Vitro
ago.
Instead of this harem, the recently
tviropleted state census ishows that tweri-
ty-one of the sixty-one counties have
fewer inhabitants than they had five
years ago. Same of those whieh show
the largest decrease in five years are
Chernung, which includes the eity of
heretofore one of the largest
manufaeturing towns in the southern
tier, and Steuben, one of the most fer.
tile of the farming eounties in the Sktine
region. The falling off it Chemung in
five years was 2,458 and in Steuben
1,007.
Some of the counties of the State
'Valli& do not show a decline irk five years
how at hetet very little gkin. One of
hem is Butchers, which hiebules the
city of Poughkeepsie and width is one
the best Inmerri of the akiry out fume
theenitiat of the DM& lb* yeah
math own folkel"
• sampan chasing.
To cleanse & bUrnt Maueepan fill it s
with rola water end add a quantity of t
soda, also wood ashes if obfainable. Place
tem tire firs sod allow .1 to some to a o
—
Schoharie; Cayuga, which includes the
eity of Ithaca; Greene, which includes
the city af Catskill; Hamilton, in the
Adirondacks; Fulton and Madison coun-
ties in the interior, and Wayne, which
increases its agricultural products every
year, but continues to lose eteadily in
population.
No ether State in tlie country hao so
large it proportion of counties which are
falling behind in population as New
York, that is, none of the larger Statee.
The e.eplanation of these charges is
found probably in the enormous increase
in manufacturing interests,
In five years Schenectady has jueiped
from 46,000 to 71,000 population, Rook -
land from 38,000 to 45,000, Niagara from
74,000 to 84,000, and Wincheeter from
184,000 to 228,000.
In fifteen years the population of New
York has inereasea 21 per eent., yet one-
third of the counties have fewer inhab-
itants than the;v had fifteen years ago,
The Det Was Oft
"A woman has no sense of huraor, they
say," said Miss Hattie Williams, come-
dienne, to the Chicago Chronicle, "but
this has always struck me as being the
best story I ever heard:
"Mike McCarthy and Jacob Schmidt
were fishieg from a pier one day, and
finally one of them bet the other $10 that
he would catch the first fish. The other
took the bet and the two kept on fish-
ing earnestly until noon.
"It was a warm day ,and Schmidt,
overcome by the heat, fell overboard in-
to the water. This aroused McCarty, who
also was dozing.
your're going to dive for them,
the bet's off,' he said to his companion
struggling in the water."
EA
CAS
In Your Leisure Time
If you could start at once in a busi-
ness which would add a good round
sum to your present earnings -WITH -
Our INVESTING noraan-wouldn't
you do it?
Well, we are willing to start you in
a profitable business and we don't ask
you to put up any kind of a dollar.
Our proposition is this t We will
ship you the Chatham Incubator and
Brooder, freight prepaid, and
You Pay No Cash Until
After 1906 Harvest.
Poultry raising pays.
People who tell you that there is no
money in raising chicks may have tried
to make money in the business by using
setting hens as hatchers and they
might as well have tried 'to locate a
gold mine in the cabbage patch. The
business of a hen is -to lay eggs. As
a hatcher and brooder she is out-
classed. That's the business of the
Chatham Incubator and Brooder, and
they do it perfectly and successfully.
The poultry business, properly con-
ducted, pays far better than any other
business, for the amount of time and
money invested.
Thousands of poultry -raisers -men
and women all over Canada and the
United States -have, proved to their
satisfaction that it is profitable to raise
chicks with the
0 1- Ell Eggs
Mo. 2-129 Eggs
No. 3-240 Eggs
CHATHAM INCUIIAT011 -
AND BROODER. •
-roursis tho first incubator/ have
used, and I wish to state I had 62
chicks out of 52 eggs. This was my
first lot; truly ease per cent hatch.
I am well pleased with ray incubator
and brooder. 'Dios. ItioNAMinToxf,
Chilliwonk, B.C."
"My first hitteh came off. Igot
170 fine chicks from 120 eggs. Who
can beat that for the first trial, and
so early in the spring. I am well
pumal. with incubator, and if I
could not got another money amid
net bay it rrom. Inc. Every fanner
should have it /le. 3 Chatham Neu-
bator.-E. Itsmasr, Dunnville,
Ont."
"The incubator you furnishea ,
werit3 ekeeedingly WelL It is easily
operated, end only needs about; 10
ininuteS attention every. day., it.
AloGozernt, Moosn Javr, Assn."
The Chatham, Incubator and Brooder
is honestly constructed. 'There is 110
humbug about it: Every inch of material
is thoroughly tested, the machine is
built on right principles, the insulation
is perfect, thermometer reliable, and
the workmanship the best.
The Chathani Incubator and Pre.oder
is simple as well as scientific in con-
struction -a woman or. girl can operate
the machine in their leisure moments.
You pay US no oath uritil after reo6
hat test.
Send u5 your risme and address on
a post card to -day.
We tam sripply sun quickly from cur
-distributing warehouses at Calgary, Bran-
don, Regina, Winnipeg, New Westminster,
Montrealaialit Ohathain. Mares*
all (=respondence to ata, 211,
Th. Manson Campbell Co., using
Dept. 23, +=Ammo. CANADA
PoJetertes at CIUTICAU. ONT., earl DIMWIT.
Let us quote you ea st
OD Fannin Mill
- ale.
t , ass Nat
the differenee Iseewasn
draugbt, -"hide sarsti leagis flasketeel
Li18, 12 likele to ciezvime as pethille tank t
the old-fs.shione4 projediee gab*
draughts is not alter/bleu uujual.leled,
Ey. 4 draught Is teeing tile OUrrents
Air in An OnelOSid space. ale Man ett -
A former generaticsa attributed nearly Ali -
Oa) evils that beset them to deauglate -
Sad they would not have slept in Un -
curtained beds for anything. Of course, _
their windowe and doors were seaky
and house stood far Apart, so draughts
were nearly inevitable,
But the nuxlern ecientlfie world trim
to denydrau,ghte eltegstber and palls
them winds which are harmless ead
even wholedOme to a certran. degree,. .
Dr, Herz says that engem, who
cares to find out the diffe,renee between
a wind and a drau,e,bt cazi do so in any
apartment which, has windows on dif-
ferent sides of the ho.ase, Let him open a
window on a vrintly day on the side of
the house toward whieh the wind blows.
The air whigh, toraee in is quite harm-
less if the person exposed to it be dress-
ed in warm. clothes, and, little children
may take the air in a room thus venti
lated. Eut let Mtn open a. window past
whieh the -wind plowsf and it will be
found that the air in the room, is moved
by a. number of currents, a of which
strive to, reach the opening.
It is the peeing wind which sneks
up the air in the room and draws it out,
and, this causes the room to have what
Is called a draught,
ale effect upon sensitive person* Is
immediately, felt, like Um forerunner of
, to come. A draught will always
,elt as colder than the wind,
,
Follies of the Foolish Rich.
It is exceedingly difficult to conapre-
liend the moral and mental make-up of
that elass of e a women who com-
pose the so-called fashionable set in our
larger American, cities, and who in days
like these can find no higher or saner
purpose her the expenditure of their time
and money than in feeding their vani-
ties ,and indulging their pampered appe-
tites. With millions dying from eta:-
vation in Russia, with hordes of men nd
women desperate with hunger and priva-
tion marching through the etreets of
London, with a thousand appeals for
help and service arising from every
quarter of our own laud, what but a
heart incrusted with selfishness and
filled with greed and foolish pride could
remain obdurate and unresponsive! Such
must have been the character of the
rich and fashionable family out in
Louisville, Ky., who gave a birthday
luncheon to a pet dog the other day,
with all the aecompammente of a high-
class social function. The beast was the
Up' bauf tbe
e leeesalee the ler
uee..
It is Mader aneljetoy, 'WWI
It oats, 0a.tlieafferegne An=
and AbOult es. at two yeas*, nod so ea,
mare energetic in younger than in older ettencla
There should be no let up in feediag rite eae eisteea or the rare
Clydesdale Stock -food
can be fed with the greateet benefit to estivaii, Separate*
Milk, AS it talon the place of the esereented batter ta
It prevents "scours," theeefore, there is ea " - WAWA.
It has the bane and remade producing thatleelese toteeilet
a trarne ou which to put the tender fieeh qui • ), at a peek.
Nothing injurious in it, and can stop fee it 'without laserinful
effects. ilium= beings can take it with benelit. *4:aka it ovary day.
Your money cheerfully refunded by the dogleg' if ene CITeleatalle
'reparations do not giro SILtiSfliCtiOn.
Try Noce* Poultry Food, er.rnestmax 13TOCZ VOW, CO.,141444cie Vannes
I I d . I A, 1 eti I 1 w
1, )43 34 34 3. 3 3, 14 3 * 344
RUMNESS IS EST WHAT
ADVERTISING ..MAKES IT.
(By B. G. Langrill.)
3033ZIOCIEICWS€Mtattif$4=300300:1CalesOMUS3CICICOcrowiAK
What is advertising to the com.mercia
world?
'Advertising is the expansion agent 0
all Materpises in which men art engaged'
-this aphorism by Forrest Crissey, the
celebrated. author, furnishes a complete
answer,
Where is there a business. which can-
not be advanced by judicious publicity?
1 Countless merchants, who thought their
trade secure, .ave been superceded and
left with empty stores through the en-
terprise of competitors who knew the
value of advertising -and used it. The
public soon forgets.
How numerous are the men. who began
business with little capital, but who real-
ized, the possibilities afforded by ad-
vertising. Look over the list- of the
world's greatest and most successful
, business men to -day. There will he
found, prominently displayed, the names
of these same men.
This important factor in. commercial
progress should not be regarded as an
expense. It should be thouoht of as an
investment, for that is its position -a
'
1 ,Advertising reveals the character of
an establishment.
f Integrity is the foundation. of profit-
, able advertising.
"Old foxes want no tutors." The olio-
eessful veteran needs no proof of the
value of advertising.
"You caunot catch old bircle with
cbaff," nor experienced housewives with
exaggeration, Theirs is the profitable
patronage.
Plants need nourishment most in, the
dry season. Invigoration by advertising
booms business at wbat is called the
dull season.
A. business may worry along without
advertising, just as a man may tly to
catch fish. without bait, but neither
course is to be recommended.
Advertise attractively, effectively,
broad, brisk bargains, copiously, concise-
ly, constantly.
guest of honor, and around the board,
we are informed, "were persons prom- handled, from which the returns are sure
inent in society," An elaborate menu and the dividends substantial.
was provided, and the dog was served
lame excuse of soine merchants who fail
"It costs a lot of money." This is the
blame can be attached to the dog, who
from a silver platter. Of course no
to see time wise expenditure is true
apparently had the wisest head of all economy. Immediate results should not
engaged in this silly business, but as to
tion should be sought, the whole field
be the only ones looked for.A 1
the other creatures who surroueded. `the
surveyed, and results judged in the
board," there tahmeornegesinntenhiapredlLubie ebounst c joenne.
aggregate, and not in the individual case.
bons men and women. Tewnaeisr
'NPserve°Peeeer.i..._ Present advertising and that of years
case. Rome was not built in a day.
status, eve should say,
I ,aale differs vastly. Thousands of dollars
grades below that of the dog, It is pre -
a tcaday involved in it, whereas hun-
eisely such exhibitions as these, and. slitacer 11.1 i d
reds Were before considered sufficient.
a use of wealth, that furnish ample 1
There are many men to -day receiving
to the anarchist, and other enemies of
salaries of $200 a month and upwards
the existing social order. -From Leslie's
for preparing the advertisements of ten -
Weekly.
1 : cerns which have awakened. to the trans -
Dream of Thrush With Sovereign. cendent value of this great force of ex-
pansion.Afirm
name long standing for vela
dream, an account of which came to him
A correspondent i elates a, curious
ability is a priceless asset; but in this
in a friend's 'letter. It seems this friend day of keen competition that name
must be constantly, persistently, at -
health and anxieties subsequent from ill
tractive]; impressed upon the mind of
health and anxietites subsequent on re -
the buying public. To illustrate this,
suppose a man had the reputation of be -
The evriter says: "I had an odd dream ing it fashionable dresser. To see him
the night before your kind. present (a ''
dressed in the same fashionable suit six
small cheque) came. I dreamed I went days a week, would not be as convine-
to church and Mr. K. was preaching. ing as to see him dressed differently,
The people began to go out one by one.
I looked. around. and inquired why they though fashionably, every day,
An advertisement is, a letter of intro -
ever leaving the church. They said: "To
look for the magic bird in the church- • duction. It is a messenger, and -when
yard. You will always have luck R you it has performed this office its work is
find it.' I thought I would try and find ; ended. Great care, therefore, should
back ga,rden, and tiler among the fallen be taken to see that the inessenger and
true investment; and one, if properly
duced circumstances.
leaves, and there I found, a beautiful Lthe message are just what they should
-I speckled. thrush and directly I took it a°.
up it dropped £1 in my hand. The next All merchants endeavor to keep their
morning I told L. my dream at break- windows clean and filled with well dis-
fast. After breakfast I went into our Played goods, Why? In order to
back garden, an dthere among the fallen give a good impression to prospective ,
leaves was the speckled thrush, *which patrons. Advertising should be made
had just been killed by a cat. It was do part of the "impress g.
in " A proper -
quite warm. I took it and showed it ly arranged advertisement should. not
to L., saying, 'Here is the magic bird, only ereate n, good opinion in the read -
and the money I know will come by the er's mind, but also incite a desire to see
post. My brother sent Ll in the morn- 1 the goods that are listed.
ing, and we had your cheque in the even- ' The merchant will do well to thor-
lug. I certainly think -it was it sin- ()uglily and critically investigate every
gular dream." -London Spectator.
' He Under ed. C ristmas.
stool, e. h hisIt
medium ,which caters for a portion of
was making an address before a Sunday
Rev. Beverly Werner, of New Orleans, publications than to get money out of
adisveeratsisiebrig.to
put money into some
school, them. .A. noted. authority on advertis-
"and I am sure you are all glad of i ing says: "There are enough progres-
sive and thoroughly legitimate and pro -
"Christmas is approaching," he said, :
that. May you all be Able to appre- fitable publications to suggest that the
date the beautiful meaning of Christ- advertiser confine his advertising to
mas as well as a little fellow of New the papers of faet, and discontinue ar-
"This boy ,attended a Christmas ser- vertismg in the papers of doubt,"
The so-called dull season is it source of
York that I know.
in one of those eluirclaes where the pews great worry to some merchants. They
know they use space to bring trade and
vice last year in an old-fashioned church,
are square, like a room, and the seats yet they contradict their knowledge by
face four ways. - shortening their advertisements just
y sat own with ae o I when they need trade the most. It has
the pulpit, wheretmon his mother said:
b k e ' proved wise and profitable to let the ad -
the lengthen when out
"The bo t d Itis
• "'Don't sit with your back to the! vertisements begin ob
pulpit, Jim. It isn't nice.' when trade begins to s. erten.,
"Smiting at her innocently, the boy ; 13evause good aavertising, m 'used it
i L t be expeeted to bear the hur-
t f faultsin the store. A
of Christmae knowledge. great deal i den of a st?r s o .
should utoi
made a rOly that showed a
"'What is the differenee, mother?' he'
1 good advertisement -may bring a custom -
said. Isn't God everywhere?", ' er to the store, but methods may drive
- hira away. net best of advertising
--....
The Lion's Sluire, . discourtesy, untidiness, poorly displayed
cennot hold trade in a business hi which
DEEP-SEA TELBRUOITES. I .
May 13e Used ise War Time for Conunuu-
teation With Submarines.
A no to .016. the submarine tele-
phone may. be put in time of war, says
the Technical World., will be for 00)31.4
municating with eubmarine torpedo,
boats, as well as for detecting the pres-
ence of the latter elites of vessels be
onging to an enemy. For the fanner
purpose an instrument c,alled a multi-
ple sounder has been constructed. This'
has an alphabetical keyboard resembling
that of a typewriter, a pressure on a
key causing a set of hammers to beat
on it diaphragm the Morse telegraph sign
for each letter. Anyone Who can oper-
ate a typewriter can in, this way send a
submarine message. A special appara-
tus somewhat like a stock ticker would
enable the message to be pfeked up on
a. submarine boat and printed on a tape.
In tbe same way a message could be sent
from the submarine boat and 'received at
it shore station or on the flagship of a
fleet. A more simple way of sending
messages would be by attaching a strik-
ing gong or bell to the sides of a ship and,
tapping out a certain agreed-upon code.
Was life Wife.
"Dear me," said the good. looking le-
malo visitor to the superintendent, o the
ltmatie asylum, "what a vieiouls look
that woman has we just passed ID the
corridor! Is she dangerous?"
"Yes, at times," replied the superin-
tendent evasively'.
"But why do you allow her such free-
dom?" stoked the lady.
"Can't help it," answered the officer.
"Rut isn't she en inmate under your
control f"
"No, she is not under my control. She's
my wifee"
• said Walter Camp, Yales atheletic goods, find misrepreeentation are allow -
"That is a quibble, a mere quibble," ed.
laughed ironically. In the problem of publicity, in tlie
viser, in the Kansas City Journal. Ile
"That reminds me," he said "of the : Advertisement itself. there are three
ehildren of frierel of mine whom X vie- the eye -the mind -the pocketbook.
factors which must be eaterea tee vis:
Leave politics and religion out of ad-
ited in the summer.
'These children, two boys, gat on none i
too well.
"Item' laid their mother to the older i
) of them one day, 'hem is a banana; di --
vide it 'with your little brother, and Seel
that he gets the lion share.'
• "The younger ehild, A few mintitet lat.
ine set up a great bawling.
• "'Mammal' he Shrieked, 'John hasn't
given me any batten/es 1
"'What's this?' said the mother, hurry. I
Ing in.
"'it's all right: exchtinica the older
buy. "Lione..._44.4.*don't sat bananaa"0
For the 111004.
A dismission on the word hyphen was
being held In a tehool. "Glee me 8401T14:0
words joined together by a hyphen'" said &ads.
the teacher to the class. Among. obliete Attractive typogrephy le to irdrursib- );
crane the word here -cage. "Yet," said the h het pueeteettest in te erretteg.
touter, "end why do we prat a ken Isterelesests dextral lenity lOt.dime
hitercea bird. and - 7" "Fut thite
to Oft Oily" *am etre off
FretellACT, .; , • .) •
,
Vet tiging.
The friendly hand -shake and the Wel-
coming smile are powerful "pullers."
No merchent shoula think himself "It."
flood ideas can be found even among jun-
ior clerks. Encourage them.
Patrons shoal not bsitsta of coning
-
item They might not know of their
existence.
Candy is tot it tompanion of soap,
nor face powder of times.
Quality and quantity -A full portion
of the former to A literal supply of the
latter, is the right ad. prppetytion.
Don't *merle the advertising dollar ,
until it ruts the hand. "Fmlargemenr is
the motto of a tkliteessfUl /Widnes& 1
Dishonest advertising reaps a reward.
But that reword doesn't help pay dirt- i
^
Consumption
I.] There is no specific for
consumption. Fresh air, ex- '
ercise, nourishing food and
Scott's Emulsien .1011 come
pretty near curing it,"if 'them
is anything to build on. Mil-
lions of people throughout the
world are living and in good
health on one lung. 0..
q From time immemorial the
doctors prescribed cod liver
oil for consumption. Of
course the patient could not
take it in its old form, hence
it did very little good. They
can take
SCOTT'S
EMULSION
and tolerate it for a long
time. There is no oil, not
excepting butter, so easily
digested and absorbed by the
system as cod liver oil m the
form of Scott's Station,
and that h the tusou it is 90 4
110100 consumption where
its use must be continuous. ytth
q We will send you a
sample free,
qt. wt* fut die
*we le Me ferns of
k WWI k th4, yrrAp.
ler of troy Ian* of
Inraltion by.
$01tt tt Bo
v•;\
•
••.• •
444
7