HomeMy WebLinkAboutThe Wingham Advance, 1906-01-04, Page 3M�
R DRINKJNarea
(t
Mlle*,s
int ehe
+unkind• that poet -
hem wllo m?g'h
mer id;a.
waa di emit. 1 liked
Ytut 1 chafed undo
of moon UN aux One of
mighth.€ve bc•eouie at
to take that as un iu
L was in lei e with her, and
eit tU eeoiue even to the
ells testi fkoelit ch+ talonial, 1 forthwith
aseeete4 xny nl:tn1i ud and sought out
enn1e other w01114Ln.
Jack said 1 did this because 1 was
never really in love awl didn't know the
power a woman could exercise over a
pian in that condition. Of coarse, I
laughed him to scorn; oceause I knew my
strength and Jaek's weakness,, and. in-
sisted that, while sone men might be
Waves, there were others who inherited
the spirit of liberty and could not ig-
nore it, even if they wanted to.
A great source of delight to me was
Jack's engagement to what he said was
the only woman on earth. I had never
seen her, and Jack had talked to me
about her until i didn't want to see iter,
but out of regard for him I never inti -
meted what I thought about this incom-
parable young woman.
Ono day in August Jack came round
to my office and insisted ,that I should
o down to a summer hotel on the chore.
I was about to take my summer vaca-
tion, ane' he wanted ane to go there be-
ea.use he had some friends he wanted
me to meet, and one of them was a girl
he was sure was the girl that Fate had
intended for me.
"There are some awfully nice people
down there, and you know I can't get
off until September except o';ar Sun-
day„
1 agreed at last to Jack's importuni-
ties and went to the resort he desig'nn.t-
ed, he acompanying me andpresenting
me
to his friends. Then1 .
c wentba k
c.
home again after the Sunday was over,
and I was left to my own devices.
Ethel Lind, the young woman he, had
mentioned as the one woman in the
world for me, was certainly a woman
of unusual force of character, but she
had very evidently not met a man of
• any type before, for within two days I
felt euro that I could twist her around
my fingers if I wanted to. ,
At the same time 1 am free to rue -
knowledge that she did exercise a power
ores me that no soman laud ever exer-
cised over ane. It was a delightful sen-
sation; yet it was more so to feel that,
while she had me in thrall, it was I who
was master of the situation, and could
determine what the end of it was to be.
"Miss Lind," 1 said one evening as we
eat on the balcony of the hotel, "I have
known you for a week, and do you know
that what was predicted of my meeting
you is coming true?"
"What was the prediction, Mr. Poe?"
she asked, with a little start of nervous-
ness or consciousness that what I was
about. to say she desired me to say above
all things.
"My friend. Carson has been bantering
me a long time about the influence of
woman upon the disengaged mind of
,main," I began slowly.
"Is your mind disengaged?"
"Never more so."
"And your heart?" she asked, with a
slight sigh, I thought.
She was coming my way, and I knew
it. But then, how could she help it? All
women are very much the same emo-
tionally.
'That was disengaged," I said, with
a pretty strong aeent on the was.
"Altd isn't it now?"
,She was actually pleading. I could
tell it from her peculiar intonation.
"I tam not so sure," I said, attempting
to take her Band, which she coyly resist-
ed,
She laughed nervously.
"Who has set up a claim against. it,
Mr. Poe?' she asked, with a deli,eh'tful
innocence.
The moon had been under a stray
cloud, but at that,;xnoanent it came out in
dazzling splendor, and as the light fell
upon her face I felt for the first time
`":fiat I was in love, desperately in lave,
nd I began to have a dread that some-
thing was going to happen to destroy
my happiness. I have understood since
that either men or women when in love
have this same experience.
1 was having it now, but I encouraged
myself that victory was mine anyway,
and I must not now show the white fea-
ther. So I laughed when she asked me.
"Oh!" I said, "no.bodythas, "but I think
if somebody wanted to establish a claim
it would not be congested."
What I would have said next will
never be known, but I was ready to say
something I was never before ready to
say, for just at that moment I heard a
man's footsteps on the balcony, and the
next minute Jack came around the cor-
ner.
"Oh! I beg your pardon!" he cried,
starting back in: mock dismay. `Really
I didn't know you were within miles."
"And I'm sure I didn't know you were
any nearer," I responued in no agreeable
spirit, for there are times when, a man's
temper is not improved by the unex-
pected presence of a third party.
Miss Lind merely laughed.
Being the woman in the case she
couldn't very well do otherwise, for the
woman cnn's display her displeasure un-
der sueh circumstances.
"We really weren't expecting you, Mr.
Carson," she , said, shaking hands with
"I wasn't expecting myself," he ex-
plained, "but by' nlucky stroke 1 was
enabled to get off for three or four days,
and, where better could I come than
this?"
•
-0 "Thank ku,lresnIP a crude Ann we Mel
glob ant iaf eigh..b of the betel, '"slue Leven%
got hint ou our hamdir,..
t "Year the responded van ii kind of
seraphic aoduletion in her voice.
r "I wanted to kill him lot night."
"Why didn't you?" and she looked up
into my eyes pleadingly. •
This was the time when I could easily
have said all that was necessary, but the
thought of my triumph waa too great
for nye, and 1 mettle an evasive reply an
selfishly enjoyed the poor girl's apparen
1iopeleseueaa. Men are cruel at tunes,
She spent part of the afternoon wits
hole, during which time I wasn't feelin
so tyramiieal, but I wasn't afraid o
Jack, He lead a sweetheart who wit
unalterably his and he as much hers
and he wast safe man to trust with
any other fellow's sweetheart.
Late in the afternoon Jack and I had
gone out on the lawn to wait for the
ladies, who always appeared there an
hour before dinner.
"Well, old man," he said, 'what'do yo
think of Miss Lind by this tine?"
"You wore right about her," 1 respond
ed,
"How?"
"Well, as to her attractiveness, I never
saw a woman more so:'
"Does she come your way?"
"I should say she did. But. I'm not
exertingeemysclf much. I'm as much in
love with her as site is with me, but I
can conceal better than she can."
"Can't she conceal it?"
"She thinks she teen, but she can't
Why, old fellow, the woman doesn't live
who can hide her true feelings from me
in such a matter. She's 'nine, sure, and
I'll lot you be best man, and thank you
for introducing me besides."
Jack laughed. It seemed to be quite
the appropriate piece to laugh, too, but
There somehow I didn't like it, aro more
laughs than one kind.
As Jack was about to reply MIs
Lind's aunt, Miss Lind and a roan I did
not know' came, toward us from the
hotel, and eve arose from the grass to
meet. them.
Ethel's smile when she spoke to me
was something divine.
"Do you know Dr. Drape, Mr. Poe?"
said. Miss Lind's. aunt, •and I shook
hands with the stranger after Jack had
greeted him moat warmly.
"Jack, my dear boy," said Dr. Drane,
who was a man of sixty and quite fath-
erly, "I have just heard the good news,
and let me eond atulate you. .And,
Ethel," he said, turning to Miss Lind,
"you have certainly found a pearl of
,great price."
I was dazed for an instant, and then
their atrocious plot dawned on me.
"Jack," I stammered, "what is the
meaning of all this? 1 didn't—"
Jack laughed, and it rasped like a file
on a tender tooth.
"Why, Mr. Poe," cackled the young
woman in that egregiously silly way
some women have, ."didn't you know
Jack and Z were engaged?"
How should I know Jack and she were
engaged? He had never told me the
name of that incomparable young woman
of his, and I had never thought enough
of her to ask him what it was.
And now I thought less of her than
ever. Denver Times.
r:r
I think I forgot my manners at this
point and growled. I know Carson
laughed, and. I think Miss Lind smiled,
but I am not aura of that.
Fortunately it was after 10 o'clock,
and our party broke up in a short time,
Miss Lind going away with her aunt,
and Jack and 1 going to our rooms.
As it happened, the next morning Ihad
an engagement with Miss Lind, and I
cot Mr. Carson on the shelf and left him
there.
I1 PJ LL s
r t, F�Mhiji81
Y, Ft» w .
TA is to die without knowing the full joy of
living. Why miss the satisfaction of sipping a
hot cup of this fragrant, refreshing drink.
TRY THE RED LABEL,.
<. T11J LONDON COSTER,
Characteristic Street Type Rapidly Dili -
t appearing.
g ; The caster, that picturesque and
f unique product of old London life whom
s Albert Chevalier has made familiar to
American audiences, is reported to he
rapidly disappearing. The coater is a
!man who sells things from et barrow, am/
a barrow only, lie is a street trader,
but belongs to a breed by himself, whieh
shows in the cut of his clothes and the
rows of big pearl buttons on his trees-
* ors and jacket. He generally lives }n
the East End. In his more prosperous
- days he would occupy a small house with
awhere he putLisaro at night
yard,x rob barrow g
and in the morning he would go to hi
regular `pitch' and return again at dusk
The London fruit sellers, Italian ie
cream men, flower girls and the like, wh
' have multiplied in late years, are term
ed costers, too, but it is a misnomer.
The genus poster is said to have flour
'shed for two centuries. His decadent
is chiefly due to numerous small stores
and. street traders with horse and wag
• gory, which the daily needs of large area
of London have brought forth, For
' merly, children born to casters either
took uf, their father's work or intermar
reed with others of the same calling,
thus evolving a distinct class. Even at
the present time it is estimated there
are about ten thousand of his race in
the British metropolis..In 1901 ther
.e e
I were 110 street markets under the jur-
e isdiction of the London County Council.
, The number •of stalls fn these markets
' were 7,055. Famous old Petticoat Lane
' could boast of 575 stalls.
A visit paid recently to the neighbor-
hood of St. Luke's, in the East End of
London, where the genuine `pearly' is
mostly in evidence, elicited this naive
definition ef his calling:
'A coster is a covey wot works werry
1 'ard for a werry pore living.'
One who claims to have worked in St.
Luke's as a poster for sixty years, and
whose people for generations were cos-
ters before him, lamented the decay of
his tribe.
'They costers!' the old man said when
the street traders were refered to; 'not
much! Any bloke could call 'isself a
coster wot sells matches in the street,
but 'e ain't. I've known a good many
in me time, but they're dyin' awf a bit,
nah, See me, I've chucked the barrer
bisness, nah, although it m'de me. I
seen wet was comin' and I bought this
little fish shop, as yer see. Nab, I
never put none o' my little ones at the
gime; too much competishun, ane lad. I
I was bora coster ,an' I'll die one; but
there ain't many costers bein' born nah
' a -days:
Along with the costers; all th
city apple women and stall holders
I gradually going. It looks as if
i stall in the great business quarte
London would disappear in time,
no new permissions are granted an
ago the population was 81,689—s gal
of nineteen persons.
Delaware county, the chief distinctio
of which is that it includes more pro
hibition territory than any other count
in New York, has increased from 40,41
to 46,788 only during five years
enormous State growth.
Among other counties which have lost
in population in the last five years are
Otsego, famed for haps;, Oswego, noted
for starch and starch works; Clinton,
which includes the city of Plattaburg;
Schobarie; Cayuga, which includes the
city of Ithaca; Greene, which. includes
the city of Catskill; Hamilton, in the
Adirondacks; Fulton and Madison come-
ties in the interior, and Wayne, which
s increases its agricultural products every
• year, but continues to lose steadily in
° population.
o No other State in the country .has so
large a proportion of counties which are
falling behind in population as New
e York, that is, none of the larger States
The explanation of these elianges is
found probably in the enormous increase
s in manufacturing interests,
In five years Schenectady has jumped
from 48,000 to 71,000 population, Rock-
- land from 38,000 to 45,000, Niagara from
74,000 to 84,000, and Winchester from
184,000 to 228,000.
In fifteen years the population of New
York has increased 21 per cent., yet one-
er i ab -
few h
untie, have n
one-
third h counties hard of the
itants than they bad fifteen years ago.
The Bet Was Off,
n
n
Y
ti
o1
GOVERNMENT GOOD TO SOLDIERS.
"Moved by the many suggestions that
have been made by individual Writers
for the cure of desertions in tie army,"
said Inspector General Burton, "the Gov-
ernment has made great efforts, at vast
expense, in the last five years to'mica-
iorate the condition of the soldier in re-
spect to his living, dress, enjoyments,
comforts and contentment.
"It has constructed for him barracks
luxurious in their appointments compared
to the .housing of the armies of other
civilized countries throughout the wrold:
it has provided in these barracks air
space in dimension equal to the demands
dictated by the best scientific thought;
it has given him spring beds, mattress-
es, pillows, shceta and pillow cases; it
has provided him with toilets and baths
of the most modern manufacture and
much superior in general appearance and
effect to similar necessities enjoyed by
people in middle life; it has provided
spacious reading rooms, supplied with
newspapers and books: calculated to cater
to the soldier's taste; it has bettered the
amount and quality of his clothing; it is
to -day supplying hien with the largest
variety and best quality of food that is
given to any army, and at many of the
large posts it has provided magnificent
exchange buildings, net a few of which
have swimming tanks and gymnasiums
thoroughly equipped for athletic exer-
cises. It has made the domande of dis-
cipline and authority over the soldier, in
conformity with the spirit of the age,
mild compared to what it was twenty
years ago; it sends the uneducated sol-
dier to school and gives the partially edu-
cated every advantage of an extended
education; it has provided outdoor
amusements for him in the way of ath-
letic games, and it has; in fact, aecom-
plished everything to make him content-
ed and to cause him to live out his en-
listment—with one exception, it has fail-
ed to provide an adequate punishment
far the crime of desertion."—From the
Washington Star. - - Among His Own.
A good story is told in Harper's
W'''eekly of an old negro who got strand-
ed near Boston and had to work his way
back to south:
At last tate old Iran left New York
and then Philadelphia behind him, 'and,'
one day found himself in Baltimore. His
knowledge of geography was nil, but he
thought he ought soon to be getting into
"de Souf," and with that hope at heart
rang the bell to a fine house on Charles
street. The door was opened by the host
himself, who, after an instant's. survey
of the figure before him, blurted out:
"Whyyeu' h black rascal! How
dare yo'ring this bel ? Get off anoh
steps this scan', befo' •I brek yo' !laid?"
"'Deed I will, boas; 'deed I will,"
came the hurried answer. "1 wuz on'y
lookin' fer a bite to eat, hose."
"A bite to eat." repeated the other.
"An don't yo' know yet whar to go for
all yo' want? Get yo'self round back,
n' they'll feed' you' full—but cyart yo'
ood•for-nothing black carcass off these
tops, I say"
And as uncle went around to the side
door he raised his hands to heaven, and
with tears of rejoieing running down
his furrowed ehcecks, said:
"Dress de Lord! re back agln among
shah own folks!"
A
.g
s
Sancepam C•ieaning,
!Po cleanse a burnt saucepan fill it
with old water and adds quantity of
etsda, also wood ashes if obtainable. Place
- Over the firm and widow it bo oosa* to at
e old
are
every
r of
for
d the
keepers of these stands are dying out,
or getting notices to .move. Some of the
old-timers who still linger are said to
havo ben daily at hteir stands for from
thirty to forty years.
Ono of the most interesting of the
city pavement traders is Walker, an eru-
dite hawker, who sells shoelaces, combs,
studs and matches, etc., at the corner
of the Bank of England at Moorgate
street. Walker has two hobbies. One
is looking after others in the same busi-
ness older and poorer than himself; the
other is learning. He spends his even-
ings at a night school, and recently add-
ed a diploma in commercial law to the
many that decorate the walls of his sim-
ple home. Walker claims that many
city men when in doubt on some ab-
struse point of business law, refer it to
him, and he also acts as their almoner,
distributing their hospital tickets and
other contributions, out of which ho has
a hobby for forming infinitesimal pen-
sions for some who can no longer work.
—London Globe.
THE RUSH CITYWARD.
'Continued Decline in Population of Rural
Counties in New York State.
Twenty-one of the sixty-one counties
of New York had fewer inhabitants by
the census of 1901 than they had by the
census of 1890. These counties, which
include one-half of the area of the State,
showed a falling off in ten years rang-
ing from a few hundreds of inhabitants
in some small counties to several thou-
sands in some of the larger ones.
Essex county, in northern New York,
for instance, declined from 33,000 to
30,700 in the ten years. Wayne county,
in western New York, famous for apples
and mint, declined from 49,700 to 48,600.
By many persons this decline in popu-
lation was attributed to the continuance
between 1893 and 1897 of a period of in-
dustrial hard times, the general effect
of which is to diminish population in
rural or semi -rural districts. In such
times, the demand for employment being
decreased and the provision for public
relief in farming counties being small,
the larger cities are sought by needy,
persons, and these conditions are re -1
fleeted in the ensuing census.
The years between 1000. and 1905 hav-
ing been marked by prosperity and
abundance throughout the State, it was
supposed that the decline in repletion
in interior counties would cease, that
some of the former loss would be re-
gained, and that, perhaps, improved con-
ditions would be reflected in the enesus
figures of this year, which the en -
shop v
tire population of New York to bo more
than 8,000,00, enincrease of 11 per cent.
compared with the census of five years
ago.
Instead of this however, the recently
completed state census shows that twen-
ty -ono of the sixty One counties have
fewer inhabitants than they had five
pears ago. Some of those which show
the largest decrease in five years are
Chcmung, whieh includes the city of
Elmira, heretofore one of the largest
manufacturing towns in the southern
tier, and Steuben, one of the most fer-
ile of the farming eounties in the same
region. The failing off in Chemung in
five years was 2,458 and itt Stauben
1,007.
Some of the eountiers of the State
which do not show a decline in five years
show at least very littlo gkln, Ocie of
shore is Dutehess, which ineludes the
city of T'ongghkeepsie and which is one
of the best known of the dairy and fail -
.bolt. . tog tlomilo s of tato Ittoote, vino rim
"A woman has no sense of humor, they
say," said Miss Hattie Williams, come-
dienne, to the Chicago Chronicle, "but
this has always struck me as being the
best story I ever heard:
"Mike McCarthy and Jacob Schmidt
were fishing from a pier one day, and
finally one of them bet the other $10 that
he would catch the first fish. The other
took the bet and the two kept on fish-
ing earnestly until neon.
-' "It was a warm day ,and Schmidt,
overcome by the heat, felt overboard in-
to the water. This aroused McCarty, who
also was dozing.
"`If your're going to dive for them,
the bet's off,' he said to his companion
struggling in the water."
EARN CASII
In Your Leisure Time
If you could start at once in a busi-
ness which would add a good round
sum to your present earnings—wlTx-
OUT INVESTING A nOLLtla—wouldn't
you do it?
Well, we are willing to start you in
a profitable businessand we don't ask
you to put up any kind of a dollar.
Our proposition is this : We will
ship you the Chatham Incubator and
Brooder, freight prepaid, and
You Pay No Cash Until
After 1906 Harvest.
Poultry raising pays.
People who tell you that there is no
money in raising chicks may have tried
to make money in the business by using
setting hens as hatchers, and they
might as well have tried to locate a
gold mine in the cabbage patch. The
business of a hen is—to lay eggs. As
a hatcher and brooder she is out-
classed. That's the business of the
Chatham Incubator and Brooder, and
they do it perfectly and successfully.
The poultry business, properly con-
ducted, pays far better than any other
business, for the amount of time and
money invested.
Thousands of poultry -raisers ---men
and women all over Canada and the
United States—have, proved to their
satisfaction that it is profitable to raise
chicks with the
No. 1— EO Eggs
Na. 2-120 Eggs
Ne. 8-240 Eggs
CHATHAM INCUBATOR
AND BROODER.
"Yours is the first incubator) havo
used, And 1 wish to state I had 62
chicks out of 02 eggs. This was any
first lot; truly a leo per cent. hatch.
Ian. well pleased with my incubator
and brooder, Tiros. MoNavanroN,
Chiiliwack, E.C,"
"My first hatch camp off. I of
170 fine cheeks from 110 eggs. Who
can beat that for the first trial, and
so early in tho spring. 1 am well
Noosed with incubator, and it 1
could not get another money could
not buy it from Inc. Lavery farmer
should have a No. 8 Chatham Inmt-
bator.--F. W. RAhisAY, Dunnville,
Ont."
"Tho incubator yon furnished me
works exceedingly well. It is easily
operated, and only needs about 10
minntos attention every day, It,
MoGuxririn, Moosn JAW, Assa."
The Chatham incubator and Brooder
There is
ishonest( constructed.no
y
humbug about it: Every inch of material
is thoroughly tested, the machine is
built on right principles, the insulation
is perfect, thermometer reliable, and
the workmanship the best.
Tato Chatham Incubator and Brooder
is simple as well as scientific in con.
struction---a woman or girl can operate
the machine in their leisure moments.
You pay tis no cash until after too6
harvest.
Send us your name and address on
a post card to -day.
Wo can supply von quickly from our
distr'buthig w,irehouses at Calgary, Bran.
don, l2ei,:.'a, Winnipeg, New Westminster,
It. t1„Montt'o..`_ TRtlifex Chatham. .address
all oorro,dpondaft c bo Chatham. 311
Tea Manson Campbell Co., tu,nttta
Dept, 33, CHATHAM, CANADA
Waetorles at Cannot, Orr., awl Dreaorr.
Ilei use quote you rices
on a good ream Min
or good 1e.
mow
Skiesidat 40.46014,
. •
saw a lam, di a
let, has just pelelleleed sa new
Wirers* be/tenon ' ,pi
draught, awl., sups the C.l
isle, is likely to eonvinee the sale that
the old-fashioned prejueiiec t
draughts is sot altogether twin,si
By a draught Is sent the eurrents of
air in an enelosed spm. The seen ef
a former generation attributed nearly all
the evils that beset them to d:raugbts
and. they would not nave slept in un -
curtained beds for anything. Of couree,
• their windows and doors were shaky
and house stood far apart, so draughts
were nearly inevitable.
But the modern scientific world tries
to deny draughts altogether and galls
them winds, whieh are harmless and
even whoicsome to a certain degree.
Dr, ilerz says that anyone who
cares to find out the difference between
a wind and s draught can do so in any
apartment which has windows on, dif-
ferent &Ides of the hoose, Let him open a
window on a windy' .day on the :side of
the l'ous'e toward which the wind blows.
The air which coaxes• in is. quite harm -
leo if the person exposed to it be dress-
ed in waren clothes, and little children
anay take the air in a room thus venti-
lated. But let him open a window past
which the wind .Blows and it will be
found that the air in the room is .moved
by a umber
y n of currents, all of which
strive to reach the .opening.
It is the posing wind which sucks
up the air in the room and draws it out,
and ,this causes the room, to have what
is called a draught.
The effect upon eensitive persons is
immediately felt, like the forerunner of
pain to conk. A, draught will always
be felt as eolder than the wind,
Follies of the Foolish Rich..
It is exceedingly difficult to compre-
hend the moral and mental make-up of
that plass of men and women who com-
pose the so-called fashionable set in our
larger American cities, and who in days
like these can find no higher or saner
purpose for the expenditure of their time
and man than e h n in feedingtheir ear rani-
ties and indulging their pampered. appe-
tites. With millions dying from star-
vation in Russia, with hordes of hien nd
women desperate with Hunger and priva-
tion marching through the streets of
London, with a thousand appeals for
help and service arising from every
quarter of our own land, what but a
heart incrusted with selfishness and
filled with greed and foolish. pride could
remain obdurate and unresponsive! Such
must have been the character of the
rich and fashionable family out in
Louisville, ley., who gave a birthday
luncheon to a pet dog the other day,
with all the accompaniments of a high-
class social function. The beast was the
guest of honor, and around the board,
we are informed, "were persons prom-
inent in society.” An elaborate menu
was provided, and the dog was served
from a silver platter. Of course no
blame can be attached to the clog, who
apparently had the wisest head of all
engaged in this silly business, but as to
the other creatures who surrounded "the
board," there can hardly be but one
opinion among intelligent.eand conscien-
tious men and women. Their ',proper
Baby boof is td because the
It is tender smd;ftaiey, like r,
It costs, on tate srvetr fie, et
twsd sbaub 7c. at two olui� #1€e}
more energetic in younygar than in old et
Thera should a n let op In feeding the 36$ �>R of the rem
Clydesdale Stock Food
can be fad with the greatest benefit to outvote , :,_, , ai1yw•ith aspirator
Milk. res it traces the place of the extracted butter `ata.
It prevents "scours," therefore, there is no "1st tee is gnowele.
It has the bone and muscle producin that belies tun build
a frame on which to put the to uier flesh qua ', hued, at a pc W, u t.
Nothing injurious in it, and can stop fe c it without >senrafni
effects. Human beings t take It with benefit. We take it eve • : day.
Your money cheerfully refunded by the dour if away lesde ,d tin
Preparations do not give satisfaction,
Try Hercules Poultry rood, txvn>ataaar-x srocx i'oor Cc',, 44•1111144# 15/3101510
1U
BUSINESS IS JUST WHAT -
ADVERTISING MAKES IT.
(By 11, G.
Wllat is advertising to the commercial
world ?
"Advertising is the expansion agent of
all enterpises in which men art engaged"
—this aphorism by Forrest Crissey; the
celebrated author, furnishes a complete
answer.
Where is there a business which =-
not beadvanced
b judicious opublicity?
s
Yl
Countless merchants, who thought their
trade secure, ..ave been superceded and
left with empty stores through the en-
terprise of competitors who knew the
value of advertising—and used it. The
public soon forgets.
How numerous are the men who began
business with little capital, but who real-
ized the possibilities afforded by ad-
vertising. Look over the list- of the
world's• greatest and most successful
business men to -day. There will be
found, prominently displayed, the names
of these same mon,
This important factor in commercial
progress should not be regarded as an
expense. It should be thought of as an
investment, for that is its position—a
flue investment; and one, if properly
brindled, from which the returns are sure
and the dividends substantial.
"It costs a lot of money." This is the
lame excuse of some merchants who fail
to see that wise expenditure is true
economy. Immediate results should not
be the only ones looked for. An eleva-
tion should be sought, the whole field
surveyed, and results judged in the
aggregate, and not in the individual case,
case. Rome was not built in a day.
status, we should say, was sdrun,J _ Present advertising and that of years
grades below that of the dog. It is pre- ex,
cisely such exhibitions as these, and such
a use of wealth, that furnish ample luck -
to
to the anarchist, and other enemies of
the existing social order.—From Leslie's
Weekly.
•
differs vastly. Thousands of dollars
af'e taaday involved in it, whereas hun-
dreds *ere before considered sufficient.
Thera are many men to -day receiving
salaries of $200 a month and upwards
- for preparing the advertisements of con-
' terns which have awakened to the trans -
Dream of Thrush With Sovereign. cendent value of this great force of ex -
A correspondent relates a curious • pansion.
A firm name long standing for reli-
dream, an account of which came to him j ability is a priceless asset but in this
in a friend's letter. It seems this friend 1, day of keen coinpetition that name
health and anxieties subsequent from ell i must be constantly, persistently, at -
health and anxietites subsequent on ro-
il tractively impressed upon the mind of
laced circumstances. the buying public. To illustrate this,
. The writer says: `I had an odd dream suppose
fashionable dresser. reputationseef im
be -
the night before your kind present {a i dressed in the same fashionable suit six
small cheque) came. I dreexaed I went days a weak'would not be as eonvinc-
t'o church and Mn. K. was preaching. 1 ing as to se him dressed differently,
I
The people
d around and inquiredlzyan to go out one ythey ! thugh fashionably, every day.
wer leaving the church. They said: "To An advertisement is a letter of intro-
• look for the magic bird in the church- duction. It is a messenger, and when
yard. You will always have luck it you it has performed this office its work is
find it.' I thought I would try and find ended. Great care, therefore, should
back garden, and ther among the fallen' be taken to see that the messenger and
leaves, and there I found a beautiful 1 the message are just what they should
speckled thrush and. directly I 'took it be-
ep it dropped £1 ire my hand. The next . All merchants endeavor to keep their
morning 1 told L. my dream at break- windows clean and filled with well dis-
fast. After breakfast I went into our Played goods. Why ? In order to
back garden, an dthere among the fallen give a good impression to prospeetive
leaves was the speckled thrush, which patrons. Advertising should be made
had just been killed by a cat. It was do part of the "impressing" A proper -
quite warm. I book it and • showed it ly arranged advertisement should not
to L., saying, 'Here is the magic bird, only create a good opinion in the read. -
and the money I know will come by the er's mind, but also incite a desire to see
post. My brother sent £1 in the morn- the goods that are listed.
ing, and we had your cheque in the even- . Tile merchant will do well to thor-
ing. I certainly think it was a sin- ouglily and critically investigate every
gular dream."–London Spectator. medium ,which caters for a portion of
' his advertising,
He Understood Christmas. It is easier to put money into some
Rev. Beverly WOrner, of New Orleans, publications than to get money out of
was making an address before a Sunday them.. A noted authority on advcrtis-
school. •ing says : "There are enough progres-
"Christmas is approaching," he said, • sive and thoroughly legitimate and pro -
"and I am sure you are all glad of ! fitable publications to suggest that the
that. May you all be able to appre- advertiser confine his advertising to
elate tate beautiful meaning of Christ- the papers of fMet, and discontinue ar-
mss as well as a little fellow of New vcrtising in the papers of doubt."
York that I know. The so-called dull season is a source of
"This boy ,attended a Christmas ser- great worry to some nierehants. They
vice last year in an old-fashioned church, , .:now they use space to bring trade and
in one of those churches where the pews ; yet they contradict their knowledge by
arc square, like a room, and the seats: shortening their advertisements just
face four ways. I when they need trade the most. It has
"The boy sat down with his back to Proved IN tinct profitable to Iot the ace
the pulpit, whereupon his mother said: vertisemente begin to lengthen when out
• "'Don't alt with your back to tato when trade begins to shorten.
pulpit, Jim. It isn't nice.' ; iieeatioe good advertising is used it
"Looking at her innocently, the boy ; should not be expected to bear the bur -
made a reply that showed a great deal elan of all sorts of faults in the store. A
of Christmas knowledge. i 'good advertisement may bring a custom -
"'What is the difference,mother?' hc` er to the store, but methods may drive
said. `Isn't God everywher?"" him awhy, The bast of advertising
Sh cannot hold trade in a business in which
The Lion's Share, cli:cnurtesy, untidiness, poorly displayed
said Walter Carus, Yates atheletie acl- In the problem of publicity, in the
visor, in the Kansas City Journal. Ho advertisement itself, there are three
laughed ironically, I factors which must be catered to, viz :
"That reminds ince" he said "of the tete eye ---the mind --aline pocketbook.
children of a friend of nine whom I vie- •Leave polities and religion out of ad -
r 's
- r .int .
ve ti
•
"That is a quibble, a mete quibble,. goode, and misrepresentation are allow
.eel.
ited in the summer.
"These children, two boys, got oe. hone + The fiiendly hand -shako and tate wel-
too well. , I eanling snnilc are powerful "pullers."
here, said their mother to the caner mornerehant should think himself "Ti'
of them one slay, 'bele is a banana; do
d ideas can be found even among jun-
'The
ho gets the lion share.' I for r d r -s. Encourage then',
°`The younger eh}ld, it few minutes lat. ! , Patrons should not be"toId of con+ppet-
er, set up a great bawling, liters. They mnl;ht not know of their
"'Mamma," he shrickod 'John hasn't i oxistence.
given me any banana'.' ' Candy is hate enmpanion of soap,
"`What's this?' said the mother, hurry- norm lityre powder anl quantf ityes� fall portion 1
in ? itt. i 1
c tor liberal en v of the
the former ate
.d, , , �of h.Pp.
Its all right, exelaime l the older latter. is tho right ad. prescription.
bay. 'Lions dean's eat bananas.
o „ . Don't t+r{nreze the advrrt.ising• dollar •
until it ruts the hand. "Enlargement" is
vide it with your little brother, and gee l;ao ,
'1 k
For the '$hood. the motto of a eueeessful bnsiif e',
A discussion on the wort' hyphen Was fishoessst advertising reaps p:"re trrl.
being held in a school. "Give nes some But that reward' doomt help pay divie ,
words joined together by a hyphen,'" said dads,
the teacher to the class. Among others iAttteafble's t , 1•ty ass to ['
came the word bird -cage. "Yeas," saki Vs 'a 1sct a its 'Int
troteher, "annul why dei we �b q. �� ' 4 n �•
betwrst 'bird and tIhe
to sib on,,"no on Its "
Langrill.)
Advertising reveals the character of
an establishment.
Integrity is the foundation of profit-
able advertising.
"Old foxes want no tutors." The suc-
cessful veteran needs no proof of the
value of advertising,
"You cannot catch old birds with
chaff," f nor x
, experienced housewives with
P i wit
exaggeration. Theirs is the profitable
patronage.
Plants need nourishment most in the
dry season. Invigoration by advertising
booms business at what is called the
dull season.
A business may worry along without
advertising, just as a man may try to
catch fish without bait, bue neither
course is to be recommended.
Advertise attractively„ effectively,
broad, brisk bargains, copiously, concise-
ly, constantly.
DEEP-SEA TELEPHONES,
May Be Used in War Time for Commune
'cation With Submarines.
A use to which the submarine tele-
phone may be put in time of war, says
the Technical World, will be for com-
municating with submarine torpedo
boats, as well as for detecting the pres-
ence of the latter class of vessels be
longing to an enemy, For the former
purpose an instrument called a multi-
ple sounder has been constructed. This
has an alphabetical keyboard resembling
that of a typewriter, a pressure on, a
key causing a set of hammers to beat
on a diaphragm. the Morse telegraph sign
for each letter. Anyone who can oper-
ate a typewriter can in this way send a
submarine message. A special appara-
tus somewhat like a stock ticker would
enable the
v
message to be picked up on
a submarine boat and printed on a tape.
In the same way a message could be sent
from the submarine boat and received at
a shore station or on the flagship of a
fleet. A more simple way of sending
messages would be by attaching a strilc-
ing gong or bell to the sides of a ship and
tapping out a certain agreed-upon ode.
Was His Wife.
"Dear me," said the good loolcing fe-
male visitor to the superintendent of the
lunatic asylum, "what a. vicious look
that woman has we just passed in the'
corridor! Is she dangerous?"
"Yes, at times," replied the superin-
tendent evasively.
"But why do you allow her such free-
dom?" asked the lady.
"Can't help it," answered the officer.
"But isn't she an inmate under your
control?"
"No, she is not under my control. She's
my wife."
Consurnpfion
EJ There is no specific for
consumption. Fresh air, ex-
ercise,
nourishing food and
Scott's Emulsion - 'ill come
pretty near curing it, `'if there
is anything to build on. Mil-
lions of people throughout the
world. are living and in goof
health on. one lung. _.
From time immemorial the
doctors prescribed cod liver
oil for consumption. Of
course the patient could not
take it in its old form, hence
it did very little goad. They
can take ".
SCOTT'S
EMULSION
and tolerate it for a long
time. There is no tail, not
excepting butter, so easily
digested and absorbed by the
system as cod liver oil in this
form of � Scott's Emulsiol
and that h the reason it h so
helpful in constnnption where
its use must be conttnu+ yeas
ij We will send you si
sample fret,
ssrs she +ti>kt
le the time of
hissed h ate rise erne.
w every basest of
U4e4u. Iva kV.