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Home My WebLink AboutThe Citizen, 2018-03-22, Page 18PAGE 18. THE CITIZEN, THURSDAY, MARCH 22, 2018. Huron County looking ahead to 2018 tourism strategy By Shawn Loughlin The Citizen Huron County is planning on putting its best foot forward in 201 8 in terms of revitalizing its tourism strategy. Scott Currie, the county's communications and marketing co- ordinator, presented the county's tourism strategy for the next two years to council at its March 14 committee of the whole meeting in Goderich. The tourism strategy is part of the county's economic development plan, which spans 2016 to 2020. "The [Huron County Economic Development Board] believes that Huron County's tourism, arts and culture sector is a vital part of our local economy and, with the correct supports in place, has the potential for further growth and prosperity," Currie said in his report to council. He also told council that the strategy received unanimous support from members of the Huron County Tourism, Arts and Culture Enabling Task Force (TAC) at their Jan. 30, 2018 meeting. "Recognizing that the knowledge and experience of entrepreneurs and volunteers working in this sector are critical to designing supports, a task force was created in early 2017 to advise the [Huron County Economic Development Board]. The Huron County Tourism, Arts and Culture Enabling Task Force (TAC) is comprised of local tourism operators, industry experts and county staff," Currie said. "TAC met several times during 2017 to develop a strategy that charts a new course to enhance the sector over the next two years" Currie said that the county's role in tourism over the next two years should be to build capacity and destination development leadership as well as provide sector supports and curate story -based destination marketing of Ontario's West Coast. The strategy lists eight specific priorities that Huron County staff and tourism partners will be working towards achieving in the next two years. They are: track performance of the local tourism economy; renew Ontario's West Coast web presence and improve online marketing performance; develop a terms of reference for a regional funding program to catalyze growth of the arts and culture sector; support tourism operators in managing their own online presence effectively; reflecting our best, curate and publish compelling story -based content supported by world-class marketing collateral; engage in strategic partnerships that build capacity and support destination development in Huron County; improve wayfinding signage so visitors find their destinations easily and ensure public assets are market - ready and responsibly promoted. "TAC believes that achieving each of these outcomes is necessary to cultivate outstanding destination marketing and management for Huron County — the strategic vision. However, it is also recognized that long-term success requires supportive partnerships between the county and organizations operating within our tourism community," Currie said in his report. "This strategy outlines the county's commitment to building these partnerships to realize the economic potential of our region's tourism, arts and culture sector." Currie said that in order to reach the county's goals, staff members have prepared a "detailed tactical work plan" to ensure they reach the finish line. The report claims that total expenditures for the strategy will be $185,000 for 2018, but $90,000 of that money is coming from a commitment from Regional Tourism Organization 4 (RTO4) and a further $90,000 will be coming from the Economic Development Board's reserves. Council approved Currie's report and paved the way for the strategy to be rolled out over the course of the next two years. 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