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HomeMy WebLinkAboutThe Citizen, 2018-01-18, Page 17BRUSSELS LIVESTOCK Division of Gamble & Rogers Ltd. UPCOMING SALES 1 1 Grudge ELEVATORS,ro 43269 Amberley Rd. RR #2 Wroxeter Ph. 519-335-6813 Fax 519-335-4352 Jeff's Cell 519-291-7777 Receiving Elevator for H0ENSALL (STRICT .0PERATIVE THE CITIZEN, THURSDAY, JANUARY 18, 2018. PAGE 17. Agriculture Brussels Livestock report wHURON TRACTOR ® BLYTH :<< 519-523-4244 JOHN DEERE www. hurontractor.com Fed steers, heifers sell on active trade Total receipts for Brussels Livestock for the week ending Jan. 12 were 1,771 cattle and 663 lambs and goats. On Tuesday fed steers and heifers sold on an active trade at steady prices. Choice steers and heifers sold $147 to $152 with a high of $153.25. Second cut sold $142 to $147. Cows sold steady. On Thursday veal calves sold on a very strong active trade at prices $10 higher than last week. Beef calves sold $15 to $20 higher. Lambs, goats and sheep sold steady. On Friday steer calves sold steady while heifer calves sold under pressure. Yearlings sold actively at steady prices. K/C McAlpine Farms of Ailsa Craig, consigned nine head that averaged 1,575 lbs. and sold for an average price of $148.41. Three charolais heifers averaged 1,487 lbs. and sold for an average price of $153.25. Scott Weppler of Ayton, consigned one blonde heifer that weighed 1,420 lbs. and sold for $149.50. Franz Gutknecht of Atwood, consigned 30 steers that averaged 1,517 lbs. and sold for an average price of $149.88. Ten charolais steers averaged 1,537 lbs. and sold for an average price of $151.25. Noah and Neil Weppler of Ayton, consigned 19 head that averaged 1,503 lbs. and sold for an average price of $145.92. Five red steers averaged 1,646 lbs. and sold for an average price of $151. There were 280 cows on offer. Export types sold $68 to $73 with sales to $93.50; beef, $75 to $85 with sales to $100; D1 and D2, $68 to $73; D3, $65 to $68; D4, $50 to $60. Paul and Drew Black of Lucknow, consigned one simmental cow that weighed 1,175 lbs. and sold for $100. There were six bulls selling $75 to $94.50. Paul Odell of Priceville, consigned one rwf bull that weighed 2,020 lbs. and sold for $94.50. There were 150 head of veal on offer. Beef sold $180 to $200 with sales to $229; good holsteins, $170 to $180 with sales to $186; Si heavy holsteins, $150 to $160; heavy holsteins, $130 to $150; medium holsteins, $150 to $165. Blythhill Farms of Blyth, consigned one red steer that weighed 690 lbs. and sold for $229. Reuben S. Martin of Wallenstein, consigned three head that averaged 820 lbs. and sold for an average price of $210.07. One red heifer weighed 800 lbs. and sold for $208. John Martin of Lucknow, consigned 10 head that averaged 694 lbs. and sold for an average price of $179.77. One holstein steer weighed 675 lbs. and sold for $186. Lambs, 50 - 64 lbs. sold $339 to $350; 65 - 79 lbs., $316 to $324; 80 - 94 lbs., $233 to $255; 95 - 109 lbs., $222 to $235; 110 lbs. and over, $206 to $218. Sheep sold $120 to $200. Goats: billies sold $150 to $300; nannies, $50 to $175; kids - dairy, $250 to $360. Top quality stocker steers under 400 lbs. sold $225 to $245; 400 - 499 lbs., $216 to $257; 500 - 599 lbs., $221 to $257; 600 - 699 lbs., BFO aims to beef up marketing Dawn of a new day Joe Hill, vice-president of the Beef Farmers of Ontario, was the guest speaker at last week's annual meeting of the Huron County Beef Producers at the Brussels Legion. He detailed the organization's Regional Marketing Initiative and the hundreds of thousands of dollars needed to make it a success. (Shawn Loughlin photo) By Shawn Loughlin The Citizen Joe Hill, vice-president of the Beef Farmers of Ontario (BFO), was in Brussels last week and says there are some exciting innovations on the horizon in the Ontario beef industry. Hill was the guest speaker at the Huron County Beef Producers' annual meeting, which was held on Jan. 10 at the Brussels Legion. He said that the organization's Regional Marketing Initiative (RMI), which began last year, is picking up steam. He said that the project is the most aggressive the organization has ever been towards marketing its product. It has been a "bold step" he told members of the local organization, but it has been one he felt has been doing good work on behalf of the beef producers of Ontario. The approach going forward will really focus on three pillars, he said: Branded products, new entrants and producer engagement and herd expansion. In terms of branding Ontario's beef products, Hill said that the organization has invested in an unprecedented level of consumer research with Hill+Knowlton Strategies, a New York City -based consulting firm. The research has included a number of surveys, focus groups and engagement. The goal of BFO, Hill said, is to have Ontario beef being sold through Ontario brands and processed at Ontario plants, which has been tough in recent years. Work is ongoing, he said, for an unprecedented level of co-operation throughout the province's commodity groups to create an "Ontario" logo for food produced in the province. If that branding could be established, consumers will know to look for products raised and produced in their home province and the beef industry would most certainly benefit from that, edging out beef from western Canada, the United States or beyond. Not only would this kind of branding serve to sell Ontario -made products to Ontarians, but it would also help producers to be open and transparent with their customers about the processes behind creating the food they eat. The branding and research for the BFO, Hill said, is anticipated to cost the organization $500,000 per year going forward. In terms of gaining new entrants into the beef industry, Hill said that part of the project will not be without its challenges. "We need to support and demonstrate clear pathways for new entrants," he said. BFO hopes to identify mentors across the province who could be connected with potential new beef farmers. This phase of the plan would utilize all forms of traditional and social media in an effort to help make those connections. Over the last 12 years, Hill said that the beef industry has been in decline. The province has lost one- third of its beef herd over that time and the average age of an Ontario beef farmer is 55, which doesn't bode well for the future of the industry, he said. That's an issue that needs to be formally addressed, he said, because it hasn't been working itself out like many producers perhaps hoped that it would. The program, Hill said, would also aim to connect new farmers struggling to break into the beef industry with those encountering problems leaving the industry (wanting to retire, but with no one to take over their farm operation). The new entrants portion of the initiative is expected to run BFO $100,000 per year. Walton -area producer Ron Stevenson said that connecting new producers with mentors sounds like a great idea, but that potential new entrants into the industry needed more than that to encourage them along. Potential partnerships with banks and other lending associations with rural backgrounds, he said, are necessary to provide young farmers with real possibilities when it comes to starting their own farmers; not simply advice from someone who has been in the industry for decades, although that would also have its place in the process. The third pillar of the program would aim at expanding the Continued on page 20 $209 to $226; 700 - 799 lbs., $202 to $217; 800 - 899 lbs., $198 to $223; 900 - 999 lbs., $192 to $203; 1,000 lbs. and over, $183 to $195. Top quality stocker heifers, 300 - 399 lbs. sold $159 to $185; 400 - 499 lbs., $167 to $220; 500 - 599 lbs., $152 to $182; 600 - 699 lbs., $165 to $190; 700 - 799 lbs., $163 to $175; 800 - 899 lbs., $171 to $186; 900 lbs. and over, $162 to $178. Abram G. Martin of Wroxeter, consigned 15 steers that averaged 984 lbs. and sold for an average price of $200.06. Seven charolais steers averaged 1,044 lbs. and sold for an average price of $195. George M. Martin of Lucknow, consigned 22 head that averaged 925 lbs. and sold for an average price of $168.17. Seven black heifers averaged 904 lbs. and sold for an average price of $175. TUESDAYS 9:00 a.m. Fed Cattle, Bulls & Cows THURSDAYS 8:00 a.m. Drop Calves 10:00 a.m.Veal 11:30 a.m. Lambs, Goats & Sheep FRIDAYS 10:00 a.m. Stockers Visit our webpage at: www.brusselslivestock.ca email us at: info @ brusselslivestock.ca Call us 519-887-6461 Rediscover what Huron County has to offer. Pick up your free guide to Stops Along The Way and see what's happening in your area! .vm, ,pie TOPS II Along The Way 1 Manors Guise to Huron County What to See Where to Dine Things to Do Museums Snowmobile Trails Map Available at many local tourist spots throughout Huron County or pick it up at The Citizen 413 Queen St., Blyth - 519-523-4792