HomeMy WebLinkAboutThe Huron Expositor, 1957-10-04, Page 6OR, ,o
D MOTEL, RERAN
ay 21 -- 1 Mile south -et Bayfield
OPEN ALL YEAR ROUND
Special Sunday Dinners
Served from 4:30 to 7:30. (Standard Time)
miumwmanummismesimisminsi
CSI.
FARM MACHINERY
M. -H. 30 RC TRACTOR
$a0
495 0
Extra good condition
INTERNATIONAL 62 R COMBINE
$495.00
Motor and pick-up good
- at -
SEAFORTH MOTORS
SEAFORTH
SATURDAY EXCURSIONS
to TORONTO
EVERY SATURDAY (TO AND INCL. DEC. 14th)
Good going and returning same Saturday only.
EXCURSION FARES FROM:
Allenford $5.05 Guelpti $2.05 Palmerston ... $3.55
Brampton .95 Hanover 4.60 Sarnia 6.85
Brussels 4.60 Ilar•riston 4.00 Southampton ... 6.25
Chesley 5.05 Ingersoll 3.95 Stratford ..,..... 3.65
Clinton 5.05 Kineardine .... 6.20 Strathroy 5.50
Elora 2.60 Kitchener 2.60 Walkerton 4.85
Fergus 2.60 Listowel 3.80 Watford 6.05
Georgetown 1.30 Mitchell 4.20 Wingham 5.05
Goderich 5.30 Owen Sound ... 5.05 Wyoming .,..... 6.50
Paisley 5.50
Corresponding fares from Intermediate Points
FULL INFORMATION FROM AGENTS
EXPOSITOR WANT ADS BRING RESULTS - Phone 41
READ THE ADVERTISEMENTS : It's a Profitable Pastime
32" Beef Concentrate
(1) Regular Molassed
(2) .0011 Grams Stilbestral
- 2 pounds per day
(3) .0022 Grams Stilbestral
1' pound per day
(4) With Aurofac 10 - the new-
est thing in cattle feeding
See Us For the Deal of the Year!
ORDER .. NOW
CECIL DAY, centre, new president of the Canadian Weekly Newspaper Association; confers at
the Banff Springs Hotel with William Telfer, left, managing dircetor of the CWNA and William
Draayer, immediate past president. The trio isn't discussing rnnual meeting business; they are
examing a copy of "Just My Views", a book written by Mrs. D&,i about last year's CWNA visit
to Europe. Y:
ADVERTISING PROGRAM DISCUSSED, Optometrist
AS WEEKLY EDITORS MEET AT BANFF Attending Course
Increased efforts to obtain na-
tional advertising and a special
program to inform the public of
the power and importance of the
weekly newspaper were called for
last week at the annual convention
of the Canadian Weekly Newspaper
Association.
Some 400 weekly newspaper pub-
1,shers, their wives, families and
guests attended the convention
.eld at Banff Springs Hotel,,
Special guests were 16 British
editors of weekly and provincial
daily newspapers. On a tour of
Canada, the members of the news-
paper society spent the entire time
of the convention at Banff. After
attending many of the business
meetings, Kenneth Brown, leader
of the British group, remarked
that "your problems in Canada are
identical with those in Britain."
The Job Ahead
In his opening address to the
convention, President Wm. Draayer
of Wetaskiwin, Alberta, told ' the
delegates that a full scale job con-
fronts them.
"We have a case for weekly
newspapers -a strong case-" he
said. "But we must do more to
bring it to the attention of poten-
tial customers. We have many
good friends in industrial ranks but
the competition for advertising is
getting stiffer and will be stepped
up even more in the coming years.
-We must develop an effective
campaign that will keep the week-
ly newspaper in a proper perspec-
tive for the Canadian industrial
advertiser."
The call for increased advertis-
ing and public relations activity by
the weeklies was echoed the an-
nual report to membership by Wm.
Telfer, ',managing director and sec-
retary -treasurer of the CWNA. Mr.
Telfer noted that two small pro-
jects undertaken by the associa-
tion this year may result in an
operating deficit.
"'It follows," the report con-
tinued, "that before any new asso-
ciation activities are taken, ways
and means of financing must be
considered."
Dr. Sam Wynn, of the Yorkton
Enterprise: suggested that sup-
pliers -mainly the printing equip-
ment -would be glad to help in the
financing of an advertising cam-
paign.
"We needn't consider that such
help would be merely a gift," he
suggested. "These suppliers stand
to gain substantially as the various
weekly newspapers prosper. Their
help could be considered an in-
vestment rather than a gift."
Other members suggested, how-
ever, that the weeklies should stand
on their own feet to prove their
own aggressive ideas and responsi-
bility.
One inexpensive and effective
method of weekly promotion was
suggested 'to the meeting.
Local Interest
"Nearly every small town across
Canada has a 'local boy who has
made-good',".said Syd Stevens, of
the Shaunavon (Sask.) Standard.
"Perhaps he is on the board of
directors in a large corporation or
in some other position of authority.
That man should continue to re-
ceive complimentary copies of his
'home town newspaper. He will
probably read it himself and the
value of the weekly newspaper will
be demonstrated."
Lively Sessirns
While the ladies were visiting
Lake Louise, courtesy of the Can-
adian Life Officers Association, on
the opening day of the convention,
the men attended two of the,most
lively business sessions of thcon-
vention.
W. H. Cranston, of the Midland
(Ont.) Free Press Herald, review-
ed the recently published "ABC's
of more productive advertising."
Produced by the CWNA, the book
gives several hundred hints and,
demonstrations of how to achieve
success in advertising copy, art
and layout.
Second item on the business ses-
sion agenda was a chalk talk by
Edmund C. Arnold, editor of Lino-
type News. Mr. Arnold, who would
have made a successful profession-
al comedian if he had •not !entered
the newspaper business, kept his
audience in tapt attention while he
demonstrated better methods of
newspaper make-up. Success of
his talk was shown when delegates
refused to leave the meeting when
his scheduled time was completed.
Mr. Arnold was kept busy in an
impromptu .round -table discussion,
of his subject.
FUNERALS
LEWIS T, FISHER
Funeral services for Lewis T.
Fisher were held Thursday after-
noon at the Box Funeral Chapel,
Seaforth, with Rev. Bruce W. Hall
of Northside United Church con-
ducting the services.
Mr. .Fisher, who died in his 78th
year, was born in Tuckersmith,
son of the late Joseph and Ellen
Stobie Fisher. He is survived by
a sister, Mrs. Alma Cowan, De-
troit, and a brother, D. M. Fisher,
Guelph.
Pallbearers were Winston Work-
man, Thomas A. Tremeer, John
Sinclair, Alex McGregor, Lloyd
Fisher and J. Ross Fisher.
GEORGE R. LOVE
A funeral service was held Fri-
day afternoon at the G. A. Whit-
ney Funeral Home, Seaforth, fol
George R. Love, with Rev. W. M.
On Visual Care '
J. E. Longstaff, optometrist, re-
turned recently from London,
where he attended a post -graduate
study conference of the Optometric
Extension Program, an internation-
al organization of which he is a
member.
The meeting wasaddressed by
Dr. Edmund F. Richardson, of
Hollywood, California, a past presi-,
dent of the American Optometric
Association and now director of
study groups for the Optometric
Extension Program.
Dr. Richardson pointed out to his
audience that, according to the
modern concept of vision and the
demands placed upon visual effici-
ency today, the old 20/20 standard
should be forgotten.
"People are all too often fooled
by the 20/20 evaluation. Unless
their eyes actually hurt, or head-
aches are experienced-, 'they are
lulled into complacency. Modern
optometrists are not thinking of
vision in terms of just - clearness
and comfort alone. Many a perms
son who thinks his vision is 'per-
fect' because he has 20/20 and no
symptoms or distress, may have
a severe visual problem and not
even know about it.
For instance, optometrists will
agree that the person who can read
ordinarily difficult subject mat-
ter at the rate of 450 to 500 words
per minute and comprehend 85 per
cent of what is read, is not visual-
ly disadvantaged. Yet probably,
not one person in ten .can do it.
It has been proven over and ov-
er again that with simple and well-
known optometric procedures being
used in many offices across the
continent, nine out of ten persons
could. Research done in the vision
care field over the past quarter
century has enlightened us to the
fact that vision is learned, and be-
cause it is learned, it is, therefore,
trainable.
Optometry today is far more
concerned with the precentive as-
pects of visual care and the rais-
ing of a patient's visual efficiency
to its maximum than it is in the
'crutching' of damage that has al-
ready been done.
Thomas, Walton, officiating.
Mr. Love, who died in his 82nd
year, was the son of the late
Thomas and Jemima McNeil Love,
and was born in McKillop Town-
ship, where be farmed most of his
life.
Surviving are a sister, Miss El-
len E. Love, Guelph, and two
brothers; Thomas and Norman, of
Saskatchewan. Pallbearers were
Nelson Reid, Robert McMichael,
David Sholdice, Percy Taylor,
Lawrence Ryan and Andrew Coutts.
0f
;tleJ 5r iii i r robile
week. C�Mariolagk, they, had
u}valent of a hast
.kppo ti• 8,000 persons,
firth' pme 2,500 modern
andwellings
d 400 various -places of buss-
1! antastic Yes, but s,perfectlY
true. If these.. 3,000 mobile units,
which :would include mobile homes,
mobile..churobes, school, libraries,
beauty: ,.parlors and jai s, to; name
but a. few, "could.be gathered in an
44o -date- trailer park they would
rapidly establish their owners as
citizens of one of the most unique
but prosperous corrimunities ever
created in the short space of three
years.
We know, for instance, that the
average income of these , families
who live .ou wheels -.:,almost $4,000
-exceeds that -of their land -bound
cousin. The •average holds good
for 'all 50,000 Canadians who live
in mobile homes. Many earn much
more.
That means our theoretical town
would have a combined purchas-
ing power ,of about nine • million
five hundred thousand dollars. Al-
most $5 million of this would be
spent yearly for food and sundries.
What better incentive for -merch-
ants to locate a monster shopping
centre?
To the municipality fortunate
enough to possess this thriving
community would fall . a nominal
sum of at least $300,000 in license
fees, and in payment of muni-
cipal services at. present rates.
This, of course, would be dwarfed
by the benefits of industrialism
and expansion to which the mobile
:rome town is proverbially 'hitch-
ed.
Offering a_ working population of
2,500 men with a singular range of
knowledge and skills, the town
would become a mecca for manu-
facturers' of equally amazing var-
iety, richly rewarding the sur-
rounding counties. •
In a mineral -endowed area here
is the know-how to blast deep into
the earth, and recover buried rich-
es, igniting explosive expansion of
today's mining community.
IBut the powerful talisman that
is the mobile • home community
seldom stays. It can bring the
smooth black ribbon of superhigh-
way, pulsing with life ,and com-
merce. Or' it can carry with it
tension h e
g nsron wires with the spark
sought by new industry. Then it
moves en.
A greater portion of Canada's
citizens .are transients; that is,
steadily -employed persons 'whose
job covers considerable territory.
It is these persons who find mo-
bile homes .particularly suited to
their family needs.
It is interesting to • note also
that these are. the most active -par-
ticipants in Canadian development.
They are mechanics, who service
the diesels hauling freight over
frozen tundra, and field engineers
who follow the pipelines as they
snake across the prairies.
. They are thousands of skilled
Wodrmen.,,-„car'P enters, ate igcians,,
surveyorss, electronics "`perts,,
many more -,-who :are ,plotting, 4w -
bag, grading, Saving the Trans-
Canada `highway; servicing and
repairing early warniijg radar sta-,
tions; pushing. into remote north,
ern country to tap the earth for
black gold;• dredging,, blasting,
pouring concrete, testing aft M-
etalling generators for' the St.
Lawrence Seaway `project.
Ail across the country, these men
help push Canada forward to in-
creased industrial greatness, and
with them -goes the mobile home.
Fusarium Blight, or Scab of Wheat..
During the past two years head
blight has been frequently report.
ed in winter wheat in Ontario.
Blighting of the head represents
only part of the damage caused by
this .disease, points out Prof. S. G.
Fushtey, Botany Department, On-
tario ' Agricultural College; it also
causes seedling blight and foot rot
in wheat and corn.
The head blight phase of this
disease is most easily noticed be-
cause infected heads appear to, rip-
enprematurely and contrast
strongly with the green color of
healthy heads. The entire head or
arty portion of it may be affected.
In a later stage of development the
base of the glumes or chaff be-
comes covered with a salmon -pink
deposit. This pink deposit also
occurs on infected kernels which
are usually much shrunken when
harvest d.
ab phase of the disease is
an a, .. ced stage of the head
blight, w small dark bodies are
formed on the surface of the in-
fected chaff. This stage is not com-
mon in Ontario.
The disease is caused by a fun-
gus. The fungus is carried over on
seed and'\ on crop residue in the
field. Heed blight usually occurs
during warm moist -seasons when
spores from crop residue are blown
about' by the wind and infect the
young heads.
Since the disease is carried on
seed and on crop refuse, it is im-
portant to use clean seed and to
destroy refuse. Complete control is
difficult but damage can be great-
ly reduced by proper management.
(1) Do not use wheat from a
badly infected crop for seed.
(2) Have seed properly cleaned
to remove all light -weight kernels.
These are the ones most likely to
be infected.
(3) Treat .seed thoroughly with
one of the recommended organic
mercurials to destroy fungi that
may adhere to healthy seed. '
(4) Plow under wheat stubble to
completely cover all refuse that
may be infected.
(5) Do not plant wheat after
wheat or corn. Allow at least one
year between these susceptible
crops.
Blonde: "I want to know if I
have 'grounds for divorce."
Lawyer: "Are you married?"
Blonde: "Yes."
-Lawyer: "Then you have
grounds.!.',
11IIIIIIIIIIIVINIIIIIIINIIIfIUInIIIIIIIIIIINIIIIIIIHIIIgfIIIIJIfK01 N11tl1411:.- .
Someth$ g to sell' Something
to buy? Phone 41; Seaforth,
RE -VITALIZED CLEANING
Ls Better Than Ever
at .
Buc anon C eaners
MOUNT FOREST• •
More Spots and Stales Removed
Garments ,stay clean longer
Will we long.
Phone 669 r 2 Seatorth
ANDY CALDER
Agent
INION. and THURS. MORNINGS
Always; Presb 4U
GOETTLER'S .
Red. & White Market
DUBLIN, ONT.-
You canto
NT.-
Youcantgo
ALt'
IF you feel
LLhhIIi
These day most people work under
pressure, worry more, sleep less. This
strain on body and brain makes physical
fitness easier to lose -harder to regains.
Today's tense living, lowered resistance,
overwork, worry -any of these may affect
normal kidney action. When kidneys get
out of order, excess acids and wastes
remain 'in the system. Then backache,
disturbed rest, that "tired -out" heavy -
headed feeling often follow. That's the
time to take Dodd's Kidney Pols. Dodds
stimulate the kidneys to normal action.
Then you feel` better -sleep better -wads
better. Ask for Dodd's Kidney Pills at
any drug counter. 33
Come and See for Yourself
and enjoy a beef barbecue too !
We can talk to you about how Purina
Steer Fatena fits into your cattle '
feeding- operation . . . how it_ saves
you grain, steps up gains, lays on
finish, cuts your cost Per pound. We
can show you figures on what other
feeders have done.
But all that isn't like seeing results
for yourself. So we've been running
a feeding test at Kitchener Stock
Yards -'-10 evenly balanced feeder
cattle on each side - one lot full fed
corn and barley, 4 lbs. hay per head
per day, bone meal -and salt free
choice; the other lot full fed corn and
barley, 4 lbs. hay per head per day,
Purina Mineral free choice, and 2
lbs. Steer Fatena- per head per day.
At the beginning', Emil Schneider of
On June 21, the beginning of
thea test, the two .lots of Here-
fords were as evenly matched
as possible.. On Sept. 17 the
• Purina group showed a. total
•
gain of 2,425 lbs., the. "aver
age way" group 1,725. Feed
cost per lb. gain, Purina .lot,
18.18c . . . "average" lot,
20.13c. -
J. M. Schneider Ltd. and Leonard
Bauman of Bauman Bros, divided
the cattle and then flipped a coin to
deeide which group got the Purina
ration. At the end. of the test, they
graded and priced them. -
Come and see the results -the cattle
and all the figures on feeds, gains,
costs, etc., will be on view at
Kitchener Stock Yards on Tuesday,
Oet. 8. 'Free beef barbecue at 12
noon - discussion, of figures -at 1.45:
See your Purina, dealer for your lige
barbecue ticket !
See your Purina Dealer for Pree Barbecue Ticket
KITCHENER STOCK YARDS:,
12 o'clock NOON -+-,TUESDAY, Oct. i
Tilt C[ilft*EN1' SEASOI O }A 4' VAIRS. pr vgleii• ti Yld tor' ibr b"Llt'tlrr¢i�s rtliYr ITG on `
Caunt�y to get tegetler and afto0ss probhist; doff rlon to: all Shown} at ttid dafryiafiriefrs' bot th
at :Westetn ail, lroixdon axe VW' At Oki,soty oentre, ' it,iti $11V.Ititt, tight, fir;stint, a dilcusgthn
wttlt 1rttriin Loatity's eeilt4 Iktit4 Betty Stolreii,•
T X574'.
ikr,�ry�ik� 5l'elMce9a�tii
And Yosu'
Purina, Deal
i
• ,