HomeMy WebLinkAboutThe Huron Expositor, 1953-12-04, Page 1v{,
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AGAIN; IT'S
CHRISTMASTIME...
Downtown Seaforth is this week donning its
December clothes . . . and as every year, the fabrics
and colors are rich in the textures and hues of tinsel
silver, Santa -coat red, spruce and cedar green, roast
turkey brown, shortbread cream, snow white . . .
all gay colors in garments which set the style for the
happiest season of all: Christmastime!
What does all this dress -up. mean? Why the
Christmas trees on the Main Street light standards,
with their glowing spots of light? Why the stacks
of toys and games in the window where an eager
crew of small boys is practically pushing its collective
assortment of noses through the glass? Why the
banks of gleaming sterling, chinaware and diamonds
in that window case over there—where the young
fellow with the haif-frown, half -smile, is listening
quietly to the excited exclamations of a pert, feminine
partner? And why the intense interest of that cou-
ple down the street farther, the couple with the two
struggling toddlers who are doing their best to pull
the parents away from the windowful of youngsters'
winterwear so they'll see the candies and cookies in
the shop next door? What is so absorbing to the
middleaged man in front of the handymans tools col-
lection that his wife has to tell him twice to come over
here and look at this nest of end tables that are just
what Hazel wanted as a wedding gift this summer,
but didn't get?
The whole family is caught up in this galaxy of
color and goods. Why? Ask one of these people—
young Tommy who's lost a mitt but doesn't care much
—or ask Tommy's granddad who's lost Tommy and
cares plenty what his mother will say—ask either of
— them or anybody else," and they'll likely tell you, in
their own way, something like this:
This is Christmastime . ' . . only a few weeks
and the 25th will be here and gone . . . Christmas-
time means holidays; it means seeing old friends and
the family coming home; it means good things to eat
and happy hours to enjoy; it means a tree and maybe
a Yule log;' it means presents and gifts and Santa
Claus; -it means going shopping and wondering and
IN SEAFORTH
wishing or knowing and buying; it means all these
wonderful things you do, and maybe you get tired and
weary sometimes, but mostly you're happy because
the enchantment of Christmastime renews good will
and a glad spirit in everybody. Too, Christmas means
something deep in the hearts of all Christians, some-
thing abort "a faith that endures . . ."
But before our informant can tell more, he moves
on—arid once again the movement, the hustle and
excitement of the crowds around recall the glowing
store fronts, many hung with paper designs and
streamers `of red, white and green, and these draw
attention to the veritable hosts of articles and goods
,within, inviting the Main Street multitude to see the
candies and cakes, the toys and tools, the pudding and
peel, the shoes and stockings, the cameras and cards,
the chairs and chesterfields, radios and rugs, flowers
and finery, jewellery, and . . . it's an endless array!
- All these things are clothed in the garb of De-
cember—of Christmastime. And this year, more
than any other year, Seaforth- merchants are prepar-
ed to meet the people who, from the town and country
around, are coming to the stores and shops, the sta-
tions and offices for the many, many items needed to
makeChristmas. the happy holiday time it is. To
help shoppers get the most for their time, money and
energy, these businessmen and merchants have en-
listed the aid of The Huron Expositor to bring to
the attention of families in the town and area a
panoramic picture—worked into this big, double -size
issue—of the wide range of goods and services avail-
able in Seaforth at this Christmastime.
Because Seaforth merchants are aware of the
dividends returned ol,=er the years by consistently
treating their customers as friends, they have spared
no effort to make their merchandise attractive in
quality, selection and price for this Christmas shop-
ping season. Look over their suggestions in these
pages carefully, and take advantage of the cordial
invitation they extend to you by buying where you
know the merchant, know his reputation for fair
dealing and satisfactory service, and know that by
buying in Seaforth you're buying wisely.
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