The Huron Expositor, 1953-07-03, Page 7i
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P 4
(By JluUO,i4 pzarotti• in .Amerir cask
teaonthly magazine ,published lay the
Flan American Union).
Baster inland, Otte of the spat.
isolated places in the world, lies
wbput 2;230 miles trete the Chilean
coast and 1,100 miles from, Pitc8.41t
jislond, the nearest inhabited spot,.
ft Is tris mailer in shape, the long -
cat eSallt nJe,Ie'gring 13 wilea. Vol-
canic hpnea
ol-canic.,,npnea and rounded capes
surmount basaltic plains or high
,cliffs along the coag and its hor-
izon
otizon is seldom broken by the pro- 10 women after overwhelming the
Me of atree,
Poorer and less beautiful than its Deputation.
U.S. ship, the aftPineropulation. Shortly afters,was re--
ward a sec
aister lands in Polynesia, Easter Isr I eponaible for the deaths of other
they represent? By the time Pews
.tie 'bega to ask these questions,
aeriomaly, It was too late to find au
answer. The notables of the island;
hay]. died, victims of calamities civ-• •
ilization unleashed on •the natives,
a tplrricaheresehgt, eaPtured aq:
Slaves, or, struck, down, by diseases
'Introduced' by the white men.
Capture Natives
In 1805 the captain ef..the scholia-
er Nancy, Cs( New Loudon, Can-
neeticut, captured, a dozen men and
land (which belongs to Ohile) lacks
even one fresh water stream. Yet
it holds invaluable art treasures,
whose origins and significance still
remain a mystery.
Find 593 Statues
After Admiral Roggeveen stum-
bled on it (in 1722) while search -
lug for a legendary continent, Eas-
ter Island was visited at various
times by U.S., Russian, Peruvian,
and British ships, encounters that
were almost alwaysmarked by vio-
lence. Not until much later did
visitors concern themselves with
the colossal figures carved in soft
rock they found along the shore.
Then they began to explore inland,
reaching the volcano called Ran-
raraku, which had dozens of other
statues on its slopes similar to
those standing guardnear the sea.
In all there were 593.
Why were they there? What did
USBORNE & HIBBERT
MUTUAL FIRE
INSURANCE CO.
HEAD OFFICE-- EXETER, ONT.
President, William A. Hamilton,
•Cromarty; Vice -President, Martin
Feeney, R.R. 2, Dublin.
DIRECTORS—Harry Coates, Cen-
tralia; E. Clayton Colquhoun, R.R.
fl. Science Hill; Milton McCurdy,
R.R. '1,, Kirkton; Alex 3. Rohde,
It.R. 3, Mitchell.
AGENTS—Thos. G. Ballantyne,
R.R. 1, Woodham; Alvin L. Harris,
Mitchell; E. Roes Houghton, Oros-
SOLICITOR—W. G. Cochrane, Eceter.
SE i4RY-rl'RIEASURER — Arthur
Fraser, Exeter.
islanders. In 1816 the Russian ships
Ruriek fired on the 'inhabitants,
who, terrified by previous visita-
tions, resisted the landing force
with lances made of obsidian and
fish spines. The crimen against the
islanders were repeated as regular-
ly as the hours on a clock.
The 'biggest and most fateful at-
tack occurred in 1862, when eight
Peruvian ships, including the Cora
and the Rosa Carmen, anchored in
the bay and sent their crews ashore
to lure the..now thoroughly suspi-
cious natives with trinkets. Waren
a goodly number had gathered—
Peruvians fired their guns and cap-
tured' around 1,000 natives, includ-
ing King Kaimakoi and this son,
Maurata, and most of the Easter
Island learned men, or maoris.
Half Population Dies
The pitiful captives were taken
toCallao and, the Chincha Island,
to work at gathering guano. There
they lived like beasts, until humani-
tarian sentiment in both Peru and
Chile interceded in their favor and
100 who had survived the bad
treatment, poor food, and exhaust-
ing work were sent back to their
original island.
One, ill with smallpox, spread the
germ on shipboard, and 85 died on
the voyage. Those who were saved
infected the whole population when
they landed. Up to that time,
smallpox was unknown on the is-
land, and the natives' bodies had
built up no natural defences against
it. Because of this fact, plus the
lack of hygiene and medicine, the
epidemic took a heavy toll, and half
the people that remained 'after the
earlier kidnappings died.
The Easter Islanders have never
SEAFORTH MONUMENT WORKS
OPEN DAILY — 'PHONE 363.J
T. PRYDE _& SON
ALL TYPES OF CEMETERY MEMORIALS
Enquiries are invited.
Exeter
Photte%41—J
Clinton
Phone 103
Your' Business Directory
LEGAL
A. W. SILLERY
Barrister, Solicitor, Etc.
?hones: Office 173, Residence 781
SEAFORTH ONTARIO
MCCCONNELL & HAYS
Banisters, Solicitors, Etc.
PATRICK D. McCONNELL
H. GLENN HAYS, Q.C.
County Crown Attorney
SEAFORTH, ONT.
Telephone 174
ACCOUNTING
RONALD G. McCANN
Public Accountant
CLINTON : ONTARIO
Office: Phones:
loyal Bank Office 561, Res. 455
A. M. HARPER
Chartered Accountant
IS South St. Telephone
Goderich
Licensed Municipal Auditor.
OI O TRIST
JOHN l- :LONGSTAFF
Optometrist
Styes Examined. Glasses Fitted.
Phone 791
MAIN ST. SEAFORTH
Office Hours: Week days, 9 a.m.
to 5:80 p.m.; Saturdays, 9 a.m. to
B p.m. Closed Wednesday all day.
Thlrrsday evenings by appointment
amly.
MEDICAL
DR. M. W. STAPLETON
Physician and Surgeon
Phone 90 Seaforth
J09IN C. GODDARD, M.D.
Physician and Surgeon
Phone 110 Hensel]
JOHN A. GORW1LL, B.A., M.D.
Physician and Surgeon
Phones: Office 5-W; Res. 5-J
Seaferth
AUCTIONEERS
HAROLD JACKSON
Specialist in Farm and House-
hold Sales.
Licensed in Huron and Perth
Counties. Prices reasonable; satis-
faction 'guaranteed.
For information, etc., write or
'Phone HAROLD JACKSON, 661 r
14, Seaforth; R.R. 4, Seaforth.
SEAFORTH CLINIC
E. A. McMASTER, B.A., M.D.
internist
P. L. BRADY, M.D.
Surgeon
Office Hours: 1 p.m. to 5 p.m.,
daily, except Wednesday and Sun-
day.
EVENINGS; Tuesday, Thursday
and Saturday only, 7-9 p.m.
Appointm)ente made in advance
are desirable.
a, JQSEPH L. RYAN
Specialist 3tt farm stock and I -
plamaents and household effects.
'Satisfaction guaranteed. Licensed
to Huron and Perth Counties.
For particulars and open dates,
Mite or phone JOSEPH L. RYAN,
B.. R. 1, Dublin. Phone 40 r 6,
The Sergeant Major at the Royal Canadian School of Signals at Kingston, Ont., has another prob:Ierp
these '!lays trying to figure out who is who when he is confronted with the Johnston twins shown
above at work during their wireless operator's course. The twins are identical even to the freckles
on their faces and are the sons of Mr. A. Johnston, Police Magistrate at Sechelt, B.C. The 17-
year-old boys are in the Army under the Solider Apprentice Plan. Oh yes, that is Roger on the left
and Robert at the right.
forgotten these things.
Meanwhile, through these visits,
bloody though they were, the fame
of Easter Island's sculptural trea-
sure spread throughout the world.
In 1868 the captain of the British
ship Topaze put 300 specially -equip-
ped sailors ashore and enlisted the
help of 'an equal number of natives.
He had a precise objective: to
transport one of the Easter Island
statues to England. With the ef-
forts of -600 men and modern, tech-
niques, he managed to take one
aboard. That statue, considered
one of the most beautiful, stands
today in the British Museum.
Mystery of Purpose
One of the first questions that
preoccupied scholars is posed by
the fact that this feat took 600
men equipped with steel 'cables,
pulleys, cranes and crowbars. How,
they asked, did the primitive Eas-
ter Islanders, who did not even
have ordinary rope, transport the
stone statues to -the various loca-
tions on the island, and how long
did it take?
The mystery is not limited to
the origin and destiny of the build-
ers of those enormous statues, nor
to the origin 'and destinyof carved
tablets. There are also then purpose
and the number of (the statues)
and the usefulness of (the tab-
lets). It is understandable that a
people or a group of individuals
should build one, two, or even 10
or more statues, for any given end
=whether, ritual or merely decora-
tive—and set them up in a certain
place and 'a certain form. But the
idea of carving 500 -odd statues in
stone, some of them 16 or more
feet high, and leaving them scat-
tered about everywhere, including
40 of them within the crater of a
voleana, is something incompre-
hensible and provocative.
CHIROPRACTIC
D. H. McINNES
Chiropractic - Foot Correction
COMMERCIAL HOTEL •
Monday, Thursday — 1 to 8 p.m.
VETERINARY
D. J. McKELVIE, D.V.M.
Veterinary Surgeon
HENSALL, ONT. — PHONE 99
TURNBULL & BRYANS
Veterinary Clinic
J. O. Turnbull, D.V.M.•
W. R. Bryans, D.V.M.
Phone 105 Seaforth
1► ' EDWARD W. ELLIOTT
Licensed Auctioneer
r>rorraspondenee promptly answer-
hi
nswerh, immediate arrangements can
he made for sale dates by phoining
Iii oT, Balaton: Charges moderate
sa . on ,guaranteed,
R C. WRIGHT
ILlosnhed Asptlonsor - Cromarty
Live** and Farm hales
Mi heielalty
Imoa better auction sale, call the
•
AAuctioneer. • -Phone Hes-
Unanswered Questions
Some of those statues. are finish-
ed; others, half done; many,
scarcely begun. Why were not the
first placed on the sites certainly
intended for them? Why did they
continue making more and more,
all of different sizes but with simi-
lar expressions? Why did they
make so many, .for what purpose
did they make them, and why did
they leave them the way the
Dutchman Roggeveen found them
on Easter Sunday of 1722?
Dozens of solutions to all these
enigmas have been offered. Some
think that Easter was formerly a
huge island, a sort, of subcontin-
ent between America and Austra-
lia, most of which sank beneath
the sea in a tremendous cataclysm
that suddenly paralyzed the life
and activities of the population
This would explain the impres-
sion one gets of sculpturing rudely
interrupted, but it does not make
clear why or how the islanders
carved the statues.
Then there's that other question
of how the islanders transported
the statues "from the volcan Ran-
oraraku, the source of the soft
rock that was their raw material,
to the various sites.
"°-.THE McKI.LOr•
MUTUAL FIRE
INSURANCE CO'Y.
HEAD OPF10E.—SEAFORTH, Ont.
r
OP'P'ICERS:
President - J. L. Malone, Seaforth
Vice -Pres. - J. H. MoEwing, Blyth
M•ana$er and See.-Treas. - M. A.
Reid, Seaforth,
DIRECTORS:
E. J, K'rewartha, Clinton; J. L.
Malone, Seaforth; S. H. Whit-
more Seaforth; Chris. Leonhardt,
Bornholm; Robert Archibald, Sea -
forth; John H. McEwing, Blyth;
Clinton; Wim. S. Alexander, Wal-
ton; Harvey Fuller, Goderich, J. E.
Peppor, Eruct field.
ra
t0,' he }atl;,I a oi� ,1
;lout 0 tptn +
Otte
p1d y le F
eput Qhllt0h"4ieh Aarlil e ,
i s ufed hO,aGr;.,1 a aeil'�e>F Q
►l7ga, T tat 00. YRafiR< tP $1t
bfs, stabte accotgatao0ahipu,P'
the diaru ,snowed ,tom urine i :' hail
beim.-J'nw 'CampiOils, .0014. 011,
Concession 12,: Itaneh '110,-.:.74; to
this lot which is known•Aeic IFar+•eh
No; 2.
!Occupants—John F am11ten, Thos
Laing (W 50), John Corrie moo.
later 100), Archie and Hugh O)ulr-
rie„ Mrs. Hush Currie, pavid Gard-
iner, Alex Gardiner.
Lot 8
Sandy Park, a carpenter by trade,
took up Lot 8 by 1850 and was
there till he moved. to Cromarty
early in 1857. After Hugh Currie
came to it there were three houses
here. His parents, Mr. and Mrs•.
NeilCurrie, natives of Argyleshire
and Dumbartonshire, Scotland, liv-
ed in one, and James Gillespie, the
first teacher in the old East School,
lived in another from the time he
a .started to teach in January, 1857,
till he went to his own farm west
of Cromarty in 1869: Hugh Currie
married Mary McKellar and their
family of nine all died young, ex-
cept Bella (Mrs. Archie Russell),
Mary and Agnes (Mrs. William H.
P. Tufford). In the fall of 1949 Bob
Gardiner moved Jimmy Campbell's
house from Concession 12 to this
farm, to be used as a home for his
farm help. The first to occupy it
was a displaced family. Following
World War II, several displaced
families from Holland, Poland and
other countries have lived in hous-
es on farms not occupied by the
owners, just as other farm helpers
CANNED FRUIT
Hello Homemakers! Like mother,
like daughter—so, we continue to
put down sealers of, fruit and odd -
sized jars of jams and jellies. Isn't
there a glowing pride of satisfac-
tion with cupboards stocked with
your own home -canned fruits.
Now be a careful canner. To be
a homemaker who prides herself
on not having failures, you have to
follow the rules carefully. Like-
wise, good canning demands good -
quality -jars and new caps or rub-
ber, rings. Then, be a good nurse
when it comes to thorough cleanli-
ness of equipment and steriliza-
tion of jars, funnels and spoons.
As for the foods you store, em-
phasis must be put on freshness in luke warm, then cold water.
and flavor, for there is • no more
flavor in a jar of canned fruit than
was in the fruit originally. We re-
commend the boiling -water -bath
method as the most satisfactory
for fruit which was mother's meth-
od. You can buy a water -bath can -
per or improvise one from any ket-
tle, deep enough to cover the jars
with an inch of waterpk Heat the
water to boiling while the hot sy-
rup is being poured over fruit. Af-
ter lowering jars carefully into ket-
tle, begin to count the processing
time when 'the water boils again
Remove jars immediately at end of
cooking time. Leave right side up
to cool.
check for any leakage.
10. Store jars in a cook dark
place.
To Bottle Fruit Juice
Crush soft, fresh fruit with pota-
to masher. To three pints berries,
add 2 cups medium syrup. Let
stand two hours. Heat over a pan
of hot water. Let cook 15 or 20
minutes.
Pour hot -fruit into a cotton jelly
bag and press immediately. Reheat
the juice to steaming point, then
pour into sterilized jars or bottles,
being sure to fill to rim. Adjust
tops or corks and seal tightly. Im-
merse bottles in hot water for 20
to 30 minutes, depending on whe-
ther pints or quarts. Cool bottles
Quality Not Quantity
It is hard to believe that a per-
son may overeat and • still • suffer
malnutrition, isn't it? But proper
nutrition depends upon selection
and quality of food, not on the
quantity. Very often, the person
who eats a balanced diet with the
necessary amount of proteins, min-
erals and vitamins, may find it suf-
ficient to consume much less food
than someone who eats meals de-
ficient in any of these three neces-
sary classes of nutritives. Better
still, a balanced diet has less ten-
dency to add unwanted weight.
AGENTS:
woman )(Alper, Jr., Londesboro;
3. F. meter, Brodhagen; Selwyn
Baker, Brussels; Erie Munroe, Sea-
feriiY.
Take a Tip
1. For canning fruit sweeten with
a syrup made by boiling measured
quantities of sugar and water for
one minute.
2. One cup of sugar and 2 cups
water makes 21/2 cups thin syrup
which is ideal for small sweet
fruits. One cup of sugar and 1 cup
water makes 1% cups medium sy-
rup which should be used for tart
or large fruit.
3. '-Allow 1 to 1% cups of syrup
for each quart jar of small fruit;
1% to 2 cups' for eaoh quart large
fruit.
Cooping Time For Fruit in Jars
(packed with hot syrup)
Cherries (Sweet or Sour) in wa-
ter bath, 25 minutes. In pressure
canner, 10 minutes.
Gooseberries in water bath, -15
minutes; in pressure canner, 8 min-
utes.
Raspberries—in water bath 20
minutes.
Peaches, Peas in water bath, 15
minutes.
Tomatoes—in water bath, 20 min-
utes; in oven of 275 degrees, 30
minutes.
The Question Box
Mrs. W. K. asks: How can I pre-
vent strawberries from floating in
sealed jars?
Answer: Some fruits contain >ir
and so float. If strawberries are
left in syrup for three or four hours
before processing, they should not
float. Other fruits as Well as straw-
berries 'may float to top of jars if
overcooked or packed in heavy sy-
rup.
Miss M. C. asks:
vent air space in
fruit?
Answer: When the water bath
container is not deep enough to
allow jars to be covered with an
inch of Water, the juice will b.,11
out during cooking. If -canned in
4. Precook large fruits in syrup oven the jars may be placed too
before processing. The scalding
helps to store more servings in a
jar and ensures quick processing.
However, raspberries and other blueberries to lose color?
soft 'berries may be packed raw, Answer: Blueberries and other
then covered with hot syrup before soft fruits tend to lose color if pre-
processing. cooked too long or if fruit was not
5. ,Be sure to leave 14 to 1/2 inch ripe. All fruit canned without
space in the jars and before seal-. sugar tend to lose color.
ing work out 'air bubbles by run-
ning a clean knife down and around
the inside of each jar. Gently
press ,fruit to cover with syrup as
exposed parts tend to darken,
6. Seal jars carefully. Remove
any specks of food from rim by
wiping with a clean cloth; partial-
ly seal spring -top and screw top
sealers, completely, seal vacuum
type jars. '
7. Cook or process fruits and
tomatoes in a hot-water canner by
partially filling kettle with hot wa-
ter. Lower jars into kettle, then
add hot water to cover them.
8. Watch the clock or set minute
minder for processing period, then
remove jars of fruit from hot wa-
ter and cool on pads of newspaper
out of a draft. Turn or adjust tops
for .a tight seal.
9. When cool (about 2 hours), in-
vert screw band type jars or tap
the tops of mason type jars to
How can I pre -
top of canned
low' in the oven causing boilovers
from jars.
Mrs. K. M. asks: What causes
AN URBAN TAXPAYER'S LAMENT
� ay
(With apologies to John Milton)
Wihen I consider where my ,pelf has gone,
'Ere half my life in this town, far from dead,
And that big budget for the days ahead,
Raised by, our own efforts, though my mind more prone
To cater to my fahi`il"j ;• sill alone,
Wiith, clothes, and ,books, and shoes, and daily bread—
"Does the Treasurer demand our taxes now?" my Consort said,
In injured tone, but honesty by public purpose shown,
To answer heated questions, deposed thus:
"Without .a doubt, the City Hall hath great lack, year by year,
Of all your surplus wealth, in money form,
How else, thinit'•st thou, as we view all around
Our many city benefits, could our Fiscal 0athers here,
in times of civic strife, .o'erride tempestuous storm?"
FRED J. LAWRENCE
Mrs. S. B. asks: What has hap-
pened to fruit which darkened at
the top of jars?
Answer: Raspberries and some
other fruits may have been packed
with too little syrup. If air bub-
bles have not been worked out with
a. knife, this will cause top fruit to
blacken.
Qi
a 0:41 iat'1•!Bnl tela n r2
ilk $,ew Ilk,711)ffititvlro
41/.004#0 a11'C1�1'
inS up&Alt
POP Park, Il
Ouxrie, Mrs klugh Ofiizi':e, Joi}n,'l
Uttle (R),A 4 fi0t4,,:u,0r 140
Oardhter, ,
(C.onthmed,l�T0,2,4 ekl
ile
hht
•
r
ii
Winter Far Behind
Since summer is here Ws time to.
obey the call of the open reed and
get 'plenty of good outdoor exer-
cise. The most economical and ef-
ficient
fficient kind j,I5 walking. Take it on
Travel roads or woodsy paths, and
wear suitable footwear, with pro-
per heels and fitted to give support
and comfort to the feet.' High -
heeled slippers may be attractive
on the dance floor but they are.
torture after a mile on unpaved
ground and they're dangerous, too.
Life Saver
There are many degrees of in-
juries caused by accident, from a
minor cut to a major fracture. Un-
der certain circumstances, it is
possible for even a simple cut to
cause death, unless it receives
treatment. Infection, entering the
body by the lesion, may, if neg-
lected, cause serious complications;
a person may bleed to death, un-
less the haemorrhage is treated; a
victim of injury may die fo what
is called deep shock. In every case
of injury, there is a proper form
of treatment which should be given
immediately, pending the arrival
tlu v� reflni
can ot,
0,e00*0,030e , .Vf
ide a ipl?lisl ocltiank4
tts ftkmes 4 n he a eal l� Rg,dsrax
u l;ais 9u:. 9►xe tb. o; uu?i
are itnanediat�, y ti�•�'at ri , �i► 1
edeo air,. Thins tln,rihou ,
illy in xoq. n yl
hey ¢,good ventilation qugpor sIt is not safe to ust ?usentunless'thrn' cr rdews to clear 14q x ��ershould'not be ud tory swhoisalone inthhouseease of iii .eilflcts, ere �v�no one at hand. ufigreslung,kidney,lilienorsedtooid ams in
liquid.
•
a
pw •h. ,j1
It has been estimated
proximately 35,O ),1)0U acrp4,pf
soils exist in the agricultural areas
of -Canada.
¶iiiWrui'
suaG to
pow EP
Anne Allan invites you to write
to her c/o The Huron Expositor.
Sefid in your suggestions on home-
making problems and watch this
column for replies.
A Hibbert
(Continued trom Page 2)
lane, not far from the Hamilton
house. It was many years before
this house was torn down. In Sher-
brooke, Lanark County, John Cur-
rie married Agnes McDougall. 'They
had a family of four sons — Neil,
Archie, John 'and Hugh. For many
years Neil represented the Watrous
Engine Works Company in both
Valparaiso and Chile, South Amer-
ica, and later became managing
director of the St. Marys Wood
Specialty Company in St. Marys,
Ont.' John was a veterinary in
Rome, N.Y.
Thomas Laing came from Stir-
lingehire, Scotland, by the early
60's and 'bought the West 50 from
John Hamilton. He built on it what
was the second frame house on the
Cromarty line. He later returned
to Scotland and brought back his
bride, the former 'Elizabeth Cuthill.
Their five children were: Janet
(Mrs. Andrew Hodgert), Maggie
(Mrs, James Scott), Jim, Lizzie
Mrs. Neil Gillespie) and John. Af-
advice .. .
...to advertisers!
Every once and a while merchants wonder why they
should keep on advertising, or why they should
advertise at all. The answer to that is straight, and
it's a pretty sound one ... If a merchant has been
advertising, whether he'll attest the value or not, he
knows he should keep on advertising to protect the
investment he's already made ... If he hasn't been
advertising he knows by experience that his market
falls into three classifications, the primary or immed-
iate buyers, the secondary or coming buyers, and the
tertiary market or possible buyers ... True, he's got
the primary market, but unless he advertises, con-
.' siste'ntly, the coming market will grow thinner and
thinner ... and the possible market will never know
he existed.
A Guaranteed
SHORT TERM Investment
Guaranteed Investment Certificates of the
in amounts from $100 to $100,000 to run three,
45O Toronto General Trusts are issued at parr
four or five years. Certificates pays—
4% for 5 years
33% for 3 and 4 years _;•'
FOR FIVE Interest is paid half -yearly by cheque
YEARS Repayment of principal on maturity and payment
- of interest are fully guaranteed by the Corporation.
Certificates are a legal investment for trustees.
Endorsed by investors for more than fifty years
Write or telephone for booklet '
`.: 253 Bay Street, Toronto, H. BASIL MORPH?, Secretary .)
THE TORONTO GENERAL TRUSTS
Corporation
Every Modern Trust and Agency Service
'
(Continued trom Page 2)
lane, not far from the Hamilton
house. It was many years before
this house was torn down. In Sher-
brooke, Lanark County, John Cur-
rie married Agnes McDougall. 'They
had a family of four sons — Neil,
Archie, John 'and Hugh. For many
years Neil represented the Watrous
Engine Works Company in both
Valparaiso and Chile, South Amer-
ica, and later became managing
director of the St. Marys Wood
Specialty Company in St. Marys,
Ont.' John was a veterinary in
Rome, N.Y.
Thomas Laing came from Stir-
lingehire, Scotland, by the early
60's and 'bought the West 50 from
John Hamilton. He built on it what
was the second frame house on the
Cromarty line. He later returned
to Scotland and brought back his
bride, the former 'Elizabeth Cuthill.
Their five children were: Janet
(Mrs. Andrew Hodgert), Maggie
(Mrs, James Scott), Jim, Lizzie
Mrs. Neil Gillespie) and John. Af-
advice .. .
...to advertisers!
Every once and a while merchants wonder why they
should keep on advertising, or why they should
advertise at all. The answer to that is straight, and
it's a pretty sound one ... If a merchant has been
advertising, whether he'll attest the value or not, he
knows he should keep on advertising to protect the
investment he's already made ... If he hasn't been
advertising he knows by experience that his market
falls into three classifications, the primary or immed-
iate buyers, the secondary or coming buyers, and the
tertiary market or possible buyers ... True, he's got
the primary market, but unless he advertises, con-
.' siste'ntly, the coming market will grow thinner and
thinner ... and the possible market will never know
he existed.