HomeMy WebLinkAboutThe Huron Expositor, 1942-08-07, Page 2y,.
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Eatablighed'1860
er ail McLean, Editor.
tblisheti at Seaforth, Ontario, ev-
Thursday afternoon by Min
Advertising rates on application.
Subscription rates, $1.50 a year in
advance; foreign, $2.50 a year. Single
copies, 4 cents each.
SEAFORTH, Friday, August 7, 1942
What Advertising: Does
Opinions on advertising, pro and
con, are many and, perhaps, as -varied '
as they are numerous: We have been
told countless times thatthe large
city department stores advertise the
way they do because they have the
money to do it. That is true. But
what is forgotten or unknown is the
equal truth that the business of these
large department stores was built
from the ground up, largely by ad-
'vertising:' That their business is
largely maintained and .increased by
advertising and that without adver-
tising their .business within a very
few .years, 'would dwindle to its
humble- beginning. How many. of
the present generation have ever
heard of • Pear's soap, a household
word at the turn of the century and
for a. generation or two before.
We have also been toldboth by,
merchants and consumers that the
r, merchant who advertises pays for it
- by adding its cost to the price of his
goods. Consequently the merchant, -
who does not advertise is enabled to
sell his goods cheaper. That is an
equal myth, because it is an indis-
putable fact that advertising increas-
es sales and provides a bigger turn-
over, which permits of a smaller
margin of profit.
What advertising . really does is
aptly stated in facts and figures by
Ronalds Advertising Agency when it
says:
"About 1925, Canadian. manufac-
turers introduced paper handker-
chiefs at a price of 65 cents for 200.
An 'intensive advertising campaign'
was started, pointing out the virtue
-. of such disposable tissues for people
with colds and for .a variety of other
uses.., sales increased and today such
a cartpn costs 13 cents, or 2' for 2,5
-cents, which is a reduction of 80 p,;r
cent. •
"Back about 1926 radio was in its •
infancy. People paid $95 and up for
the little table models which adver-
tising told them would ' bring the
world to their doors. Young people
used to sit up until three or four
o'clock in the morning ' to see what
distance they could ' get on their
radius. Advertising helped . greatly
in creating a demand. Today better
._fable model radios are being sold at
$20 .and up, a saving of about 75 per
cent.' in price.
"There doesn't seem to be any con-
rection between cameras and. toilet
.snaps; except that they have both
been extensively advertised and peo-
• ple pay about 60 per cent. less for
them today than they did in 1926 and
get a better product.
"Consumers are aware of the im-
provements made in electric refrig-
erators during the past twenty years.
They possibly, do not realize that
they are not ,only "better but also' 54r'
per cent. cheaper than they were, in
the 20's.
"The glamorous advertising of silk
stockings brought about a situation
where every woman wore them, and.
the price dropped by 50 per cent Un-
til wartime restrictions took them off
the market, women paid a dollar for
stockings which used to cost two dol-
lars,
"These figures show a paradox.
The more money that is spent on ad-
vertising, the less it costs, the con-
sumler. The reason? . Increased sales
through advertising make possibly
a►ass ..production and distribution
icer prices.
i another example of people
Only a cursory knowledge of •
sect stating that advertising
r v ►rice to the consumer. One
expert on percentages to •
ost. The advertising
' fed sheet 'Waft
cent: On P °s `
adv'ertisin
o 1 cells., •,j
parry selling a nationally known
breakfast food spends 3-10 of 1 cent
per 15 cent package. It . costs 1-5 of
1 cent to advertise a well known soap
costing 7 cents a cake. • The cost of
advertising a 12 cent can of soup is
36-1000 of 1 cent."
What Is The Answer ? ,
A question that no doubt has been
revolving in the minas) of many Can-
adian people as well as many in the
_United. States, was asked by the Bos-
ton Monitor the other day in this
wary:
Or the day the famous Virginia
State Fair was called off on account
of the war, the Rockingham, New
Hampshire, race track opened for
the season.' What is it that makes
stimulation of- better agriculture
non-essential to the war effort, but
makes gambling essential?"
That • happened in the United
States,of course, but in what way
does the situation differ in Ontario
or in Canada?' The Canadian Na-
tional . Exhibition, the greatest ex-
hibition of its kind in the world, has
been discontinued for the ration,
`but the Woodbine race meet was
held as usual, in May of this year,
and other . Toronto race , tracks as
Well as others in many. Canadian
cities are still in operation, or will
be before the racing season closes.
:The International Plowing Match,
the greatest event of its kind on the
continent, and possibly, one of the
greatest stimulants to better agri-
culture, which was to have been held
in this county near Seaforth this fall,
has been called off on account of the
war, but the big race meets across
Canada will operate as usual..
It seems to us a very reasonable
question to ask. What is the an-.
.swer?
•
A Billion Dollars
War expenditures in every coun.-
try have become so immense that we
now speak quite, glibly of millions
and billions of dollars without in the
least realizing how much a million
dollars represents, or still less the
answer to the question, How much is
a billion dollaf'sl?
Well; here is the answer : "If you
had started at the beginning of the
Christian era to spend at the rate of
,$1,000 a day, and had kept it up con-
tinuously, your total expenditures to
August .1, 1942, A•wouid amount to
about $709;163,000. To reach the bil-
lion dollar total at -this rate, you
would have to go on- spending $1,000
a day for another 796 years, or until
A.D. 2739.
And as Canada has already, pass-
ed the billion dollar mark in her war
expenditures, it is more than prob-
able that the people of Canada along
in the year A.D. 2739 ,will -still be
.heavily taxed to help pay back some
of the moneythis generation bor-
rowed. Quite a different heritage
from the one our pioneer forefathers
left to us, isn't it?
WHAT OTHER PAPERS SAY:
.Health of the Nation
(From the VancouverSim)
Some of the facts about our national health, un-
covered by the war's enlistment mills, are rather
disconcerting to Canadian .conceit. Take the 'tat- :
est figures, .for . example, of the• men liable for
call since the government included' young mei). of
20 and single men- 35 to 40 in the callable ages.
It is estimated that of 116,000 single men in
the higher -age bracket, as many as 60 per .cent
will be Mound medically unfit, and of the age 20
group, 40 per cent.
There might' be some excuse for a fairly high
percentage of unfit men in the higher -age bracket
but certainly not for such an extrarodinary per-
centage; for.40 per cent unlit in the age 20 group
there is not the slightest excuse e'urely. And let
no one bring up the depression of 1936 as ex-
cuse. It can n, of be blamed for all this.
Standards of medical fitness for the armed
forces always are necessarily high. 'For this war
they are higher than ever and the testa which
army doctors apply to recruits are more exten-
sive and More algid than ever before.
This must be remembered. And it also must
be remembered that mgcdern ' -War, ,with its em-
phasis on. mechanization and The swift, -body .and
soul raeking pace generally; demands pbysicei
tivalrfieetiirns of .;trch stiPeriative degree that only
Mang reel lit, the early-twenties,'fresh and nerve -
lees, can fill the 'top billing. The majority of men
who considered thetneelvee flt enough for the
• tasks of •everyday Life at riot come ttip to this'.
Even so, the • facts are discouraging, we repeat.
Canadians: have• kidded themservvs that they. are
att athletic, Outrpt 6;ore people, pekeelaltjr .:of. re.
tetit.•40- *there;, hag hgeri owittioi4 ,tt. etettdoet
kahlea s`si h at& teitnit,' golf, efd3,ikg; ilt'Feg mid the
J[i . AIM there has mower been ally i'ef e'bp: to
��syt�,ferett rat Latta Blatta, 'se -a-'Whole•, ,Were isliddr`r
AUGUST 7, 19.42'`x,
ZOOM' MACRON
e
Inteeeei unpins picked from
The ExPo,ito' of fifty and
twenty -Axe lyeare ago.
From Thd Huron Eicpositor
Juglest 19, 1917
The new ewitehboard for Blyth
'Rural 'Telephone System has arrived
and will be. placed in the course of a,
few days.
Mr. L. Kennedy, of the Overland
Sales, Wingham, has received the ag-
ency for the Chevrolet Motdr' Car Co.
of Oshawa, for Wingham•and district
for the sale of their ears.
Mr. J. W. Wright, of the loth con-
cession of Hibbert, has been making
some 'extensive improvements on his
fine farm. He recently raised a large
bank barn 100 x 50 feet and had a
large banking bee last week.
During the storm at Cromarty on
August 1st, the handsome brick resi-
dence of Mr. James Scott was struck,
but no serious damage done.
Mrs. J. A. Wilson and Miss Dorothy
have returned this week from a visit
with relatives in Pennsylvania.
Mr. W. M. Eadie, of Toronto, has
been engaged as principal of the Exe-
ter school. ' He has a family of six
children and the eldest son •was kill-
ed in the war.
'Miss Christena Henderson, of Ham-
ilton, is a guest of Mr. and Mrs. G.
E. Henderson.
Mrs. Ellen Murray returned on Fri-
day from visiting at Blackheath. She
was accompanied by her sister, Mrs.
George Grassie.
Mrs. H. J. Hodgins and family and
Mi•s, L. T. DeLacey left this week for.
Whitby, where Captain Hodgins haa.
taken a cottage for the summer.
Sergt.-Major Grant, of London, late
bandmaster of the 161st Huron Bat-
talion, was in town this week. He.
has been recruiting in Western Oir-
tario far members to forma staff
band of 90 pieces for London.
A -very largely attended. and impres-
sive memorial service for the late
Pte. Arthur Neely was held in ,the
Methodist Church -here on Sunday ev-
ening last.
Miss Helen Larkin returned to New
York this week to resume ober profes-
sional duties,
The Sterling Bank irf" Hensall is
this week :putting in• a fine up-to-date
bank front in theP premises that they
rented from Mr, Foss.
Mr. Williain Dougall, of Hensall, left
this week to attend the Grand Lodge
of Oddfellows in session in. Toronto,
going as representative of Hensall
lodge.
•'
From the Huron Expositor
August 12, 1892
The first new wheat of the season
was brought to the Hensall mills on
Tuesday, Aug. 2nd, by Mr. William
Duncan, •of Varna. It was -grown on
the farm of Mr. J. Reid. It weighed
61 -pounds to the bushel.
On Tuesday- evening of last week a
select party of, young' people met at
the residence of Mrs.-Schoales in
Constance and •presented Miss. Belle
Sehoales with an address and a purse
containing $30.00, as a slight mark of
their appreciation of ,her services .as
organist in 'the Presbyterian choir.
The address . was read by Miss Jessie
McGregor and the purse presented by
Miss Annie McIntosh. •
Rev. A. D. McDonald is having .a
new furnace placed in the manse.
Mr. George Watt, . of Hariock, one
of Huron's most prosperous farmers,
delivered forty head of very superior
cattle here on Wednesday.
Mrs, Robert _Campbell, of Hullett,
Who! has been visiting with .former
Huron friends, now located at Shel-
don, N.D. and -New .Buffalo, returned
home on Wednesday.,
Mr. Robert McMillan, of Hullett, re-
turned home from the Old Country,
where he had been with. cattle.
Dn Tuesday afternoon last as Mr.
George McIntosh, of the 4th conces-
sion of 'McKillop, was engaged on his
farm cutting grain with a team of
horses. and binder, a sudden clap of
thunder startled the team when they
became unmanageable and ran away.
The horses charged the fence, taking
the binder with them. 1VIr. McIntosh
was thrown -clear of the machine,
On Thursday evening of last week
a young lad about eleven years of
age, son of Mr. William Dunlop, Jr.,
of Hullett, met with a very serious
accident. He -was raking with a horse
and hay rake' when the animal be-
came frightened and ran away. He
was thrown from the . rake and had
three ribs broken.
Mr. Geo. K. Holland, of Beechwodd,
has been adding to the neatness of
his premises by putting new shutters
on his store add -dwelling.
At the athletic sports' held lir con-
nection with the seventh annual pic-
nic
of the employees of the Capadian
Pacific Railway, Rat Portage division,
Mr. Peter Dallas, a former Tucker -
smith boy, won nine prizes in nine
entries.
•.
Several of the driver conductors on
our buses are nice, sympathetic chaps
and the other morning one of them
was overheard talking to an old lady
thus: -'
"Good morning, 'Ma; nice morning.
You're' out early ---where wouldyou
like to go?'' '_ • -
"You`re .Very polite thie 3 ornittgo
ain't ver?" '
"Vas, Ma . , 'Blew idea: Ws the
Pubife' Relations `'xieiiai'tirse ft.r'
"Whatever
der teatttt?" , ,
"`y, we gotta fruit .all the pub.
lie jtiet like t hale
"I gave my old waders to the•scrap rubber receiving depot"
6
U.in!'W.. •
Phil Osiier of
Lazy Meadows
Boolh')
I like the squeak of a rocking chair.
When you come in 'from the fields,
eat your supper and then with that
feeling of healthful tiredeess, adjourn
to the veranda, it's a sort of comfort-
ing to be able to sit down in an old
fashioned rocker and gently rock
away. If the chair squeaks a little
. . . se much the better. A rock-
ing -chair squeak seems to fit into the
picture quite Well. -
There's something homely about
the squeak of a rocking chair
sort of friendly like. Sit out there
on the'verancla on a night when the
moon is scudding .in and out under
soft clouds, with the millions of
night noises crow ding in on you.
Crickets and.. June bugs . . . and the
dog thumping on the verandah floor,
as he bites for a pest. Flies cluster-
ed on the outside of the kitchen
screen and stirring in a lazy, buzzing
way every time the door is opened.
Then there's the squeak of the
chair. Some venerable old chairs
have a deep moan while the more
fragile ones have a -more femine
squeak. Then there are the old bar-
rel rockers .• . such as Tim Mur-
phy has around his store in the big
store inthe village. They creat.- like
the ancient timbers of a ship. I sup-
pose they've heard so many tall tales
told that they have a more or less
attitude in life ... displayed by their
hoary creaking. • Old Miss Abbot is
a siihister. The chairs in her place
have •a timid sort of .squeak, Much'
like the sound dainty ladies make -
When they're frightened by mice.
'Grandfather used to have a vener-
able old ,chair that stood on the ver-
andah 'during winter and summer-
rain or shine. ,He made It himself
from timber he cured shortly after
he homesteaded on this' Concession..
On summer afternoon's he would re-
tire ,to the chair with his corn -cob fill-
ed with a• particularly frightful beldn
of. tobacco which _ 6e used to make
from leaf tobacco and as he puffed be
•
0
•
•
would dock . . . back and forth . .
"Creak, . . creak . . . creak.". Tiee:a
the creaking would slow up . . . the
pipe„would droop in one corner of his
mouth and his head would tilt' for
ward. A' fly would come along and
after scurrying through the matted
beard land for a perfect seo-down on
his nose, One hand would` conte up
,with a terrific swat . . . and 'the fly
would zoom: away off up into the
vines along the side of the veranda
. the rocking would start up
again. Finally it would taper off
down and with his pipe hanging
froth a limp 'arm over the side of the
rocker he would, doze in the chair.
Of course squeaking rockers are
really at their best in the winter-
time. Take a frosty or storuly night
in the winter when you're sitting
around after supper. The choresare
finished . .•. Patricia Ann is prattling
away about some pictures in a book
and you have the rocker drawn up
beside the kitchen table, Mrs. Phil
usually sits on the other side of the
table with some knitting. She'll
rock . . . and then I'll rock and' the
squeaks seem •to rhyme into a. little
melody - . with accompaniment by
the steaming tea -kettle on the stove
and the purring of the cat behind the
stove on the' old rag mat. Thu"wled
whistles in around the eaves and a
coal explodes inside the fiery cavern
of the ;stove. •
I guess the sound of the rocking
shafrs is a homely sort of thing
but it is a friendly' noise. For solid
comfort there simply is nothing 'to
equal an old-fashioned racking char.
They seem to flt'you where the. -fitting
is best . People don't ' furnish
homes now with chairs like our old
rockers. They may be bound up in
'places with stove wire and the arms
may pull out . , and they sag a
little in the wrong direction . . . but
they do creak out in a friendly sort
of way.
The New Line
' (By J. H. G., in Winnipeg Free Press)
•
The parliamentary, spokesmen for, tral provinces.
the defunct Total#War Committee of
Toronto, whose recent strident clam-
oring for -complete-utter-total total -war
will be recalled, have revealed at last
Just what kind bf warfare they had
in mind. There would be conscrip-
tion of manpower, but in everything
else it would be business as usual.
The kind of total .war they envision-
ed is made abundantly clear by the
speeches on the Ilsley budget.
The new budget imposes a much
heavier tax burden upon the Canadian
people. In effect it skitns a good deal
of the cream off the top of one of
the highest standards of living in the
world. But to read the opposition
speeches one gets the impression that
Mr. Ilsley has not only confiscated the
collective/ Canadian pay cheque but
has invaded our kitchens and clean-
ed out the pantries, refrigerators and
the hall closets.
* * *
Mr. T. L. Church, a super -patriotic
Torontonian, lashed out in all direc-
tions. He lamented that there was
nothing orthodox left In our land to-
day; that Canada was the higest tar-
ed eduntry in the world; 'that this
system of taxation was nothing but
nett fttcation of property for the small
Man,, the. retailer 'and the wholesaler.
He protested against regimentation
of workers, against subsidies to main-
taihlthe price ceiling, against controls
and controllers. Ile oharged that the
goVernnent' Willey would ruin the yre-
fail ' and vwholesale trade, cense ' Malde»
sprilad une ' rizsy'noeiit.• ltforeofer, the
belt tairos would be paid largely by
the ifidtietfiel,:iteeltere tit: tl ttini rren
Mr. Church was not alone. Con-
servatives, Social Crediters and 0. (1
F.-ers alike Protected against the in-
creased taxetion, Particularly In the
lower inconie brackets.
What does all this mean? Do the
critics voice the opinion of the Cana-
dian people, ,or art they,. merely out
on a vote -catching rampage? 'When
the budget was announced it was ac-
cepted by the overwhelming major-
ity of the Canadian people for what
it was—an imposition of additional
burdens to -help win the war. On ;his
point, there is no room for argument,
Mr. J. H. Noseworthy, the C.C.F.
memberfor, South York, made this
very clear: when he said;
"1 am 'amazed at the spirit of
co-operation and stoicism with
which the people, to whom I have
spoken aceept .this budget. I have
heard complaints from' very few.
Those with whom I have discuss-
ed the budget have taken the at-
titude that we are in this war,
that we must win it at any east,
-that we are fortunate if these are
the greatest demands which are
to be made of'us in .order to win”
the war."
* * a
This is a true analysis of the re-
action of the 'Canadian People. Their
instincts. are sound, - They, .are will,
big to do what is asked of them be-
cause they realize hove lnuch worse
off this people of Europe- are today,
and. -how 3utpierable will be their
position' if tire 'tear is lost. It is im-
portattt-rmr Canada that this spirit be
,,
peen it 't e ' +
lyrapers
Children ¢aptiaed At United Crurc '
At the service in the United Church
on Sundaf morning; Rev. W. A. Bee• •
croft baptized 'the following: James
'George, son of Mr. and Mrs. Harold)
Wild; John 'Allen, son of Mr. andl
Mrs. Harry Merkley; 'Frederick Wile'
fred Murray, son of Mr. and - Mrs; ,
Fred Lewis; Judith Delores, daughter
of Mr. and Mrs. S. 4. Lunn.----Wing-
ham Advance -Times. '
Underwent Operation
Mr. Leslie Buckman und'arwent a
serious operation in a ,London hospital;
on Saturday morning. His friends herd
will be pulling for his speedy recov-
ery —Wingham Advance -Times.
Joins Naval Forces
Miss Muriel Redmond, daughter of
Dr. and •Mrs. R. C. Redmond, resign-
ed her 4 sition in Toronto to enlist
in the Women's Royal Canadian Nav-
al Services, -commonly called the W.
R.E.N.S. She is one of the first class
called to Ottaa to begin training
on August 14.1-e- 'Wingham Advance -
Times..
Girls Winpomi.nion Awards
' Joan and Elizabeth Sloman, daugh-
ters of Mr: ,ands Mrs. Fred Sloman, of
the School Car Capreol, have been •
awarded .the, Dominion honours in re,
cent examinations connected with the .
"Sunday School by'Post." _Joan was
highest in the 'Junior Bible Class and
Elizabeth highest in Senior Bible
Class of 'the regular grades. Eliza-
beth will be the recipient of 'the
Bts•hop's Medal; given for competition
in Huron Diocese by Bishop Seager,
—Clinton News -Record. .
Souvenirs Sent From Overseas
Mrs. George Carter is in possession
•of some very interesting souvenirs
sent by her husband, 'Signaller George
Carter," with the 8th Army Field Regi-
rent in England, Among them are
three bullets from a German machine
gun that landed in a wall near hurt,
and which he dug out; another is a
.piece off the White Cliffs of Dover
which looks like the white chalk we
use. in our schools;. a ',Scotch plaid
woollen scarf and a Scotch plaid tea
cosy, also some English money, regi-
mental badges and a few small cal.en•
-
curs. This parcel of urusuai• gifts
was bars. Carter's 'birthday present --
Clinton News -Record. •
Leaves For South America
Mrs. Reaman who has bean visa-
ing with her parents, Mr, and Mr,.
W. G. Medd; left Wednesday, accom-
panied by her little daughter, Carol'
Anne, to rej 'n, her husband in South ,.
America.• . Mrs. Reaman w 11 use the
airways, flying from Detroit,—Exeter
Times -Advocate.
Appointe ' Foreman
Mr. Harry Lewis. has been appoint-
ed foreman for the Lucan rural Hydro
district., Be left Monday to tike over
his new duties.'' lyrr.' Lewis bas been •
Connected with the hydro in Exeter
for the past 'eleven years. Mrs.
Lewis is remaining in town foe° the
present. ,1 -Parry's ninny friends will
wish him success in his new position.
—Exeter . Times -Advocate.
A Slight Stroke • •
'Mrs. Edward Christie, who on July
20th observed her 92r•d•birthday, was
taken ill on Sunday, having 'suffered
a slight stroke. She 'is improved at
present and able to be up. Her many
friends will hope for her speedy re
covery.—Eketer., Tifnes-Advbeate:
Collarbone Fractured
Miss Marjorie Heywood; daugh-
ter of Mrs. Ella Heywood, of Stephen,
has been in Victoria Hospital, Lon-
don, for the past couple of. weeks,
aving suffered a do.ihle fracture of
he collarbone.. She .had a nasty fall
which resulted in a bad break. She'
will be in hospital nor at least an-
ther week.—Exeter Times Advocate..
Barn Destroyed By Fire - '
Last week a barn on the farm of.
illiam Bibby, one mile north of
irk ton, was completely, destroyed
y fire, the loss aldo including, the
reater part of his hay crop and a
mall amount of grain. Two. colts,.
wo horses and three pigs were saved
ut despite the efforts- of neighbors
he barn burned to the graa'nd. Hew -
ver, the fire was kept away from
he house, and • driving shed The
ause , of fire is unknown.—Mitchell
dvocate:• -
Discussions by Grain Club
R. E. White, Stratford, .had charge
f the discussions entered' into by
e fifteen members of the Mitchell
rain Club meeting in the town hall
Tuesday night with Fergus Lannin
sisting. Costs,.. of. prod'uctiob re-
rds were reviewed and instruction
ven ie the treattnent of: grain for
ut and grain in the bin ,fpr'e'reevii.
e boys judged two 'clasSegkei
and the the scote card for. j ''diking
s under reviet' #eeltn.ral fir -Cites
re also. discussi'ed. ,' George,J muth
s
esfded.--Mitaheji. Advocate.
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meintained. But the extremists are
not willing to allow it. They are
seemingly never happy unless they
are( stirring up dint -fifty and petty
Jealousy. And so their new line is
abundantly clear, They are going out
to cultivate ' the political • pastures,
They are going to set one group of
People against another. They, are go-
ing to try to convince one .group that
it has •been discriminated agalest in
favor of. another. They are going "cit, ,
m.arrufactirre discontent.- where none ,, +1,
now exists, In' short they are going
to dol everything in their power to
distract the attention, Of the Canadian
people from ,the main ehatice-Lwin•
Mug ,the tear; age;inst I 'ilerisnt, • t`
;Y„