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HomeMy WebLinkAboutThe Huron Expositor, 1940-11-15, Page 6MO Of •the k'e!entest detective work is being done not by the ,police yt the clerks in the loan libraries. �nUy a doara,library clerk needs tie ' than an elementary &mat.ter- --iof ,Sherlock • Holmes? powers, et imam S!ometimtes a patron is telly siiighttly confuse about the title. ''They ask for "Oh Boy, Oh Boy,' °swrhen what they want is qviy Son, Mty- Sion.' That is a fairly simple Matter for the clerk to straighten, Ont. So was the request for "I Can't Afford It." That customer wanted a book entitled "Tato Dear for My6, Pos- sessi'ng." - Sometimes; though, they become more devious. They remember—by some quirk of thunvary nature =- the headline over a newspaper review of the book, and they trot down to the loan library with that firmly fixed in their minds. It may •brave no single word in it that is repeated in the "I m f�l1- strength, pure.... thanks to � the air -tight wrapper" -pp er MADE IPI CANADA FS book's title; therefore the clea-ksibatv'e resigned. thenenelmes to trying to. re- member as many- a the headlines • as they can, and inch g prepared for any- thing. - Then ijhuere urs aom'e u rssiftab1te requests, w'hioh all come under the !head of the days woak, like the One for a. -tbo ik called ;"Woman Chauf- feurs." That really, bothered the clerks for a while,. But; in the end they deciphered it into a new b'est- seller; "The Car Belongs to Mother." A clerk in a lending library re- marked the other day she wouldn't give up her job for any -amount of persuasion. "Innagivte," -she said, sit- 't'i'n'g behind a desk in an office all day, -when you could be there!" for some reason, the patrons of a loan. library are largely inclined to stop and .ohtat a while with -the clerk; and in tthe process they often - share con- fidenoes one feels they would hesi- tate...prdimarily • to divulge to thteir elosest friends. There must be some- thing about the clerks that invited it. One library has a customer -they have never seen, though they have 'served her faithfully for nine years. Bach Monday and each, Thursday they are required to send her one new book on loam. These are all re- turned in due ` course—the entire transaction takes place by maid --arid the -bills are paid promptly. They have no idea what sort of person this customer is, what her tastee are;' whe- ther they are vending the kind of books she prefers, She never sends any word of oomhweant. They can on- ly conclude 'that sine she. has per- mitted the arrangement to continue for nine years, she is satisfied: Then there is a customer who .bor- nows about $60 worth of books each month. This figure is not the s'el'ling perces of tbie books Mit the rental ch'a ger. It represents about all the new books that are of any conse- quence: This customer does not se- lect the books herself but telephones th•e shop and tells the. clerk to send 'her everything good that has come out.since site last borrowed say' boak4 , which would probably have been, ' not more tbian a week or two previous. Sometimes, of course, there are cus- tomers whose. demands a,re a....little on the unreasonable sill. One sihop ,had a customer who insisted on be- ing given _ copies ever before •bor- roued by anyone else. Another al- ways.twanted the clerk's positive as- surance that :the book she was. bor- row -frig had a happy' ending, to t'he story 'and that it contained no least bit of profanity. • But there are not many such borrowers, and on •the whole the clerks think their ,custom- ers are :pretty fine average people, thoughtful and oomrsud'erate, A customer in one shop I came a- cross, ' however, is still a problem. Thi•'s particular shop, which ie in, a suburb, closets at 8.30 each night. The problem -customer, though a woman with plenty • of leisure • timre as far as , it l . al ive$. 'i bYar7M at 849 .and eisnaltte 10 =Mates ibi'owa' iaug,• They don't quite knew What to do alsolit: Vii% eaicixi� tnlstet 'have imgprovedt, sp tl " itoati lllyrax ,es think, oveir the peat 14. yenta. Steadied "peek" llittera- 'ture is no longer very much, in de- mand, as it case was. Mone people tneadi books iandt more People • need better book's than aiver before. N,o-n- fictioia is every bit .aa popular es flc- .tiow today, tevten the technical I kind of non-fiction, s'uch -as "Ilra;ttln mtatioSe fOr thie Millions" and other • books on the natural sciences. 13y far thie triers discriminating loan library c'ustomens are those in college %Cows. They are likely to be anunoyedi if a clerk tries to help them in their choice of a book. But in other sections there ane customers of the libraries wise sot only, da not know exactdty what they want but ev- em seem to want an'd tot expect a rou- tine amount of ooaXing. The elhowing••of an outstanding mo- tion, picture is likely 4o produce a =wearily large increase in demand Mr the book. Often, , of course, the no rel ileblf has gone from the shelves' by the time the picture is made, since the average life of a novel is six mond and there is som,etim'es a de- lay of three years or more before the pictured version is released. In that case it is iveceesary to reorder or, as often occurs, to get out, an.in- expensive edition. Women greatly predominate among customers of the loan libraries. Men are generally easier , to serve than women. Men are likely to. Norm* nonfiction, westerns, and detective fiction:, as wtellt as ',historical' and ad- venture n,ov'eis. These latter are im- mensely popular with men. ' The clerks say that it is this. milder 'type of individual who is the most p'nolific borrower :of the .romantic adventure story, thel 'bloadetbarstty historical nov- el. And the • wilier it is,. the better. One, shop tnumbere, among its steady customers for this. kind of blood -and - thunder literature a clergywian and a quieh-spoken, little professional man. Some people read, the best-sellers solely because tthe books are being talked about, and not at all because they neatly enj.ay reading them. There is an odd sort of snobbery about .,back bonrow'ing, too. iMnamy !plelople Who o only enjtoy tine lighter kind of "'es cape" fiction will go to almost any len'gt'hs to keep from 'admitting it. .But. in the end the :clerks know pret- ty well tbieir customers' real prefer- ences. Sometimes the lending of books by mtatc: tmough,r alxrut tnan:- mis- understandi'n'gs. One clerk had a'cus- tomver who interested her. She had never' seen brim, but from the crisp And occasionally witty comments he tacked ,onto returned books, she felt she knew him well and', moreover, liked him. His literary taste was cultivated and:lively and she care to feel that. -he must have a charming personality. However, his bill re- mained unpaid for about three months und she was at last undtee the necessity of writing him a discreet note' to that effect. The reply :she got, while a little startling, was still charming in its 'w'ay. It said, "After • • AIR's-VICE-MARSHAL E. W. STEDMAN, O.B.E., who is a member of -the Air Council for Engineering and Supply. He in- terrupted an engineering .career tb fight in the sky with the Roy- al Naval Air Service and later with the . Royal Air Force. He became. technical director of Cant- adars young air force in -i920 and has retrained with that branch. the kennels, your bill tiornes, first, I assure ytou. I wish .you could see my Great Dane, 'Sloppy Joe.' I got him in Cuba." - A few weeks later, a small but de- termined young woma'n•, with her hair in a- seven Dutch cut and her feet" in sturdy' brogues, Strode into the shop and announced''that ;shte was- the ous- tt in interested in dogs - and bad come to pay the bill. The clerk has never quite recovered her equilibrium.. The greatest truths are the sim- plest • a'nd so are the greatest men Don't waste time looking at your hi'lh-climrb -it! Affectation is one pnaduct of fae- hood.—Carlyle. By that sin angels fel. — Shake- speare. The gionous frailty of the noble mind.—H,00l:e. ' Fools rush in where angels fear- to tread.—Pope. I can' promise -to be candid, but I Cannot promise to be impartial. The great men of • antiquity were poor.—Lacordaine• Affliction is but the -shadow of God's wing.—George Macdonald; Concentration alonee__rnonquers. Charles Buxton, A temperate anger has, Virtue in it.—Haliburton. . There is nothing so imperishable as a book.—James Hain Friswell•. . The eyes of a man are of no use without the 'observing power.—Pax- ton Hood uwrantee 'Canadian National Carbon Co. Limited guarantees that "Eveready^ "Preston^ Anti -freeze, if .'used according po pdneod directions, in a norumal water cooling sykem, vnll protea the cooling system of your car against freezing and clogging,. from neat formations fora full winter : also that it Will not evaporate, will not cause damage to car finish, of to the uvular rubber paws of the cooling system, and that k will not leak out of a cooling system tight enougf r to hbtd water.' `sc s READ THIS GUARANTEE! Notice that "Preston" Anti -Freeze -gives protection for a full` winter! ° For. fourteen years, an ever-increasing number of Canadian motorists have jrroven the value of this guarantee. They have learned for themselves that this anti -freeze give. posi. 'five protection every day ... because it does not boil away in mild weather. Special ingredients safeguard against,.trust and corrosion. • - Your present car deserves your best attention. Take no chances on a - freeze-up which can cause serious • damage. "cPrestone" Anti -freeze is economical and timely, insurance which should be" pur- chased now --.at no increase in price. Canadian National Carbon Co., Limited ` " ' TORONTO Hehfet Montreal. Winnipeg Vancouver You too on SERVE by SAYING! - RUT MAR SAVINGS STAMPS With lenge, wiblel tlYage, muc6a. noxa ler bodies' and ixatiymo- ed riding quail- , o nord .�caii prtdesesenutttwo ribbyew b'Foedi M4:t'er Oeformparlty'1941 are of Canada. Limited. Also .anngunoed is tthe redesigned Mereuryr. 8 which also is larger,-more_.._c0cettable end smartly ' styled. Named. the Deluxe. and' , Super L) -- Luxe, the Ford :carols repx`+esient -the most mei:inlete 'change i'n body design and eibaseis: engineering nude in Ford cars in •tre last five years. ' The wheelbase on the Pgrdsr has been lengthened by two taches anis overall's length to sthgikbt)iy mere • than 16 feet, Riding qualities' have been greatly improved. New 'long, softer springs; improved shock absorbers and a newly -designed atiabilieer to smnboth out rougr 'roadie and maintain balance on .tuvns, combine to provide a new rrdtdtinlg sensation described as a 'gliding nude," The new Ford cars. have the size and the roof:mimes igenreraBy 'associat- ed with cars of higher price. The bodies are longer and much broader —so broad, in fact, that rummies boards are partially concealed. Seat- ing wid'tm have been increased as much as seven bathes, and theme is greater shoulder rooms and head room. Much greater virion is afforded bot driver and passengers in the new Ford 'cars, Glass area has been sub- stanti'ally increased, they increase be- ing as mucr as 3.3 per cent in the coupes, The larger rear window, of one-piece curved tempered . glass, per- mits greater vision if 'trine road be- iiad. T'h'e .new wider seats are built with a taoft "floating' .edge and individual- ly pocketed cushion springs. Springs are covered with a thick, rubberized pad. The dndger's seat, 'ad'juistabie ov- er a 4r/s•+inelr mange, runes 'al=it slides forward, making better vision and easier •eonttro'l possible for drivers, re- gardless of th'eirr 'sttarture. The new destitgn, of the Mercury. cars creates an immediate impression of roominess combined with stream- lined 'grace. From the widely spaced headlights to the sloping rear the new Mercury has been diesi'gned • as a eon plerte unit, w'irtr body sides- flaring out over . tsemi-concealed' running boards. - Windsihield and window areas have been increased to permit greater vi- sriont for-dri'v'ers-and-passengers—Thi_s; in combination With. the !slightly high- er position of . the • driver's seat, c99. - tributes to _driving. ,safety. aid ease of handtang'., The Mercury retains the 95-rors'e- power V -type - 8-cylthsd'er engine and. the power-to-wefightt ratio which Vas been a m'ajo'r factor •i'n its flashing performance, but transmission. gear ratios -have been °hanged to give ev- en greater acceleration. Interior ttreatmtent is entirely new and is designed to give a bright, s'pa- ci'ous effect. Tones are lighter and in, complete •narrnto'ny, and close atten- tion. has been paid to every- inttenior detail- "� The -Mercury rifle has been com- p'letell'..re en'gineened'. Th,e long, soft-. er • 's'prings are slower in action, and operate with improved shock absorb - ens. A. new ti .:sttabiliizer has been perfected which hold's the body :lstea- dy under all treads Conditions end main - dales balance on curves ar in heavy • cross winds, A feature *rich ' coml:fi'nest safety. with comfort is' the -adoption of wid- er wheel rims and larger tire size. The new rims with a 5 -inch base in combination".with 6.50 tires increases the tractive surface 'on .the .highway. This reduces !skid danger and tends to smooth • out minor jolts. In the' Fond cars there are five body types in •• the DeLuxe and seven' in the Super Deluxe lines. • Available in both' are the Forder and Tudor sedans, coupe -WW1 auxiliary seats,. business ©Dupe and station wagon. -...•A convertible club 'taupe with apttii'ina- 01O1 010aait. t1 Montreal Standard)' Time Titan le the one absolute essential in per aalctrit snucee+es, end you have all theme 10. ' Senslbi.lity Seeeiibi Uty dta' dike the starts that can lead ,.only whelp the sky as dear. Rea on is the magnetic needle; wt►d'oh, .guides the ado when the atartit are wrapt in darkness.—Haber. Love It seems to me it is the ramie with love and happineris as with sorrow - the more we know of,it the better we can feel' what other people's lives are or might be, and so we shall tonne be • more tender to them, and wishful tto'"beip 'Cheap. --Cr, .Eliot, -The Gift of a Man's Life Words, m'om y, all tdf ns else, are toonupara'ttively, easy to give away; but when a main makes a gift of his daily life and practice it is plain that the truth, whatever 11 may be, 'hats taken• possession of 'hump —Lowell. • • Achievement There la no roma' read to great aclhievemtentt and distinction. To be great you infest use great •rheas. -both Life's biggest prizes are awardedr to ,tbe resolute, valiant - and indomitable. —Grenville Kiieiser. - • Words You -cannot escape the words youlve .set ranging or the deeds you've, set blazing, .said Mary Webb. It -is. true. . We cannot escape from the consequences of anything we did yesterday or may do today. _Trouble • Once open ,the door to trouble:and its, visits ane threefold—first, antici- pation; second, in, actual' presence; third, in living . it over again. There- fore, never anticipate trouble, make as little of itis 'preserves as possible,• forget 'itt as soon as past. Mann. Shadows If force appears to overshadow the weak, if the might of wrong seems to defeat the ideal of right, do not despair. Remember that Christ diced upon a :cross and Hist word has lived for close en two .thousand years. Crod'_s Cause: If you desire to be great and • good and efficient in God's cause or in any good' work, develop and train, and "prune yiet rself:-. -The glory of manhood is its royal kingship over the realm of self. Mistakes When you make a mistake, don't look back at it long. Take the. res - son . of the 'thing into your gown mind, and then look forward.- Milstakes are lessons of wisdom . . . • The Past cani'not be changed. The Future is yet - in our power.—Hugh White. Principles Tdse principles that ;are now im- planted in the bosom will grow, and one day etelac'h mtatu'ruty, and in that maturity thou wilt fund shy heaven ar they hell. Nothing : so :momentous as . 'principles. is sure . as August shows the work of the. farmer, so too top, and a sedra.n coupe, new this year, are alse available in the Super DeLuxte. This year a station wagon has been added to the listof MesGury body types vahicj includes a ,sedan with tea) doors; a town sedan with four doors; a. six-passtenrger` sedian coupe; a coupe, with or withut 'extra fold - erg seats, and a sporty club convert able. The 'latt'er features an automa- tic top actuated .by two electric mo- tors which eponate under any oondi- tion regardless of Whether the engine is running. _ sabre thyfuturity win show the pY otedes 'thou are cultivating plow.—ice Thomas. .- - Silent'Momente Real action is in silent moments_ The epochs of one •Hide ane not in the visible fads of our choice of a cali- ing, our marriage, our ,acquisition, of am office, and ,the like, but in • a. sil- ent thought by • the wayside as we Walk, in a thought -whichrevises our entire manner of life, and - •stays: "Thus haat thou drone, belt dt wore bettelr 'tthua,"—Emerson. Faults: It is a bad thing for 'a ' man In looking at himself, alt his neighbins and at ' lomtnnunitiee, 'to Hook dt the sddte of fault, rand faihimg, and mean- ness and `impeufieetiOn, and ••wieked•- ness, and irotetenmess.. Mese things Will force themselves upon this notice fivll emioii v—more than enough. or his good.—H. W. Beecher. Great Truths To live iia - the presence of great tri/the and (eltlernal . laws—that , ie what keeps a man patient when the. world ignores'him, ands cake' and un- spoiled when the world , praises• him. —Balzae. Now God Be Thanked Now God be thanked Who ban matched us with, HIS lour, Anti, 'caught our youth and waken ed us from' sleeping --Rupert Brooke. Sorrows Cherish your dear ones and be kind to your friendis and these around your. There are .enough sorrows artountd no" these days, and each: one of us should see that we do. not inflict yet another sornow on- those who are already bur= dene'di Falsehood Falsehlobd is fire in stubble; it like- ' wise turns all the dight stiff • around art ince its otwn eru.bstra ieeefors roans.__ — ent, one crackling, blazing moment. and then dies; ' and all° its converts are scattered in ,the `wind, without prasei or lervidenee of their existence, as viewless as the -wind which scat- ters cat.•tens them,—Coleridge. Idleness It is astonishing that anyone carni: equaivder away in alis,o1nt'e idlen,esn one single moment of that small' por- tion of time which is allotted to um in the world. Knowing .the .true vas lute of time; •snitch, seize crud; enjoy every element of it. Your Next Vislt to TORONTO Try - - HOTEL •WAVERLEY Located on Wide Spadina Ave. 'at College St. Easy Parking Facilities Convenient to Highways • SIa$t a - - 31.50 to * Rates Osninae - 32iO4a35.111 Fin feRoom, MOO bSA • ' Close to the, University, .i'arllamenxt ' Bulidinga,. Maple,Leaf elerdena, • Theatres; Hospitals, - Wholesale Heinle!, and the Fashionable ' Retail Shopping District. tL M. POWEL,. Passioner New Ford Cars. For 1941 Are Larger • 0.0 t FR bodies awl iivaproved riding qualities L!, are combined With smart new appearance in the new Ford cars for 1941. ' Presents4� by the : Canadian Ford Company;in two lines, the. De Luxe and the Super Ile Lute Fords are • built with a to ger wheelbase to provide for the longer • and broader bodies -Winning hoards are partially eali(eoaled Seating widths have been increased as, meats seven itches and there ig greater shoulder and headroom,,, (heft). Rath better vision is afFordedi both driver anti passengers as glass ,areas' e-` been sada:nit-Air h ereascti up . to - '49 petc'entt iriorease in coupes. Front wad's ittn reg. t1r1+5d 141200 0# in the Supoi'' De Late:Fotdor note. a: