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The Huron Expositor, 1938-10-14, Page 3?Ir f a 1 ytl Ocl►O .:4,, :1938. (Continued from Page 2) last to charges of breaking into Wigle's drug store here on the night of September llth and stealing goods to the value of $75., and each was sen- tenced to twelve months in Guelph Reformatory,, with an additional in- determinate term of six months. The toren hail ,long police, records, which included previous Reformatory terms. k.,Oliver and Attridge were arrested at Orillia the week after the theft when cruising police saw them attempting to barter razors and fountain 'pens for gasoline. The articles were identified as some of those stolen here, as were -. also a number of things recovered from their car. The men ware brought to Goderich by Provincial Constable McCoy and County Con- stable Ferguson. — Goderich Signal - Star, Injured in Fall Downstairs Mrs. George Webb, who has been living for some time in Mitchell, was seriously- injured while visiting at the, home of Stkffa, on Saturda r. Bowman, of evening, when she fell down a flight of cellar steps. Mrs. Webb, who is "blind, mistook the door leading to the cellar for another close at hand and in so do- ing went headlong down the entire Sight, striking her head on a table at the foot of the stairs and her chin on the stone wall in the cellar. She suffered a broken ,jaw, probably a"broken nose and severe lacerations about the forehead. The injured wo- man was able to walk up the stairs unassisted and Dr. R. B. Gillrie, of Mitchell, was called, who took her to the Stratford Hospital. She is a sis- ter of Mr. George Neal, "Mitchell-- lititchell Advocate. Organist Appointed Mr. J. S. France, at present organ- ist of Patfersop Memorial Presbyter- ian Church, Sarnia, has been appoint - ad organist of North Street United Church to succeed Mr. R. F. Player, 'who has taken a similar position at Milton. Mr. France presided at the organ in North Street Church on Sun- day last ane gave satisfactory evi- dence of his ability. He will take ov- er the duties of his new position at en early date. Mr. France is a young xtiarried man and his wife is a con- tralto singer ---Goderich Signal -Star. Ripley Man in Two Crashes Returning to his home after attend- ing the Fall Fair at Lucknow, Robert 'Wilson, Ripley cattle dealer, was in- volved in two accidents in one of which he was injured. The first was about a half mile north of Lucknow, when his machine was in • collision with one driven by Rod MacDougall, Kinloss. Occupants escaped injury with the exception of a shaking up. About two and a half •miles from the -village he was in collision with a ma-- chine driven by Wilbur Hodkinscn, Kinloss. . Both cars were damaged and Mr. and Mrs. Hodkinson received Minor injuries. Mr. Wilson was tak- en to Wingham hospital but was dis- charged the following day. He was •cut about the hands and face.—Wing- hem Advance -Times - To Be Musical Instructor At the meeting of the Public School Board on Monday evening Mr. A. W. Andertonwas appointed music direc- tor of the public schools for the year 1938-39 at a salary of $350. He is to ;give a half-hour period a week in 'each class room and also to provide a concert. His duties are to com- mence October 11th• Mr. Anderton is organist of St. George's Church.— Goderich Star -Signa]. Receives Gavel A/Yarge gathering of -Oddfellows was held In the lodge rooms here on Friday evening when Brucefield I.O. O.F. presented to Maitland Lodge a travelling gavel which will remain in possession of the lodge -here for a month. It will then be presented to the Seaforth lodge. This gavel start- ed on its way in Ottawa in 1931 and each month since that time has been in 11ossession of -many lodges. The Idea bebina this gavel` is to promote visitations, among lodges and increase 'friendly cohtact among Oddfellows. The gavel remains in the possession of a lodge for a month. It is then passed on to a lodge in another dis- trict,—Wingiham Advance -Times. County i-fome is Self -Supporting Huron County Home continues to operate on a paying basis, it was learned et a meeting of the House of Refuge committee at the County Home. Only the bean crop remains unthreshed, it was learned; and the granaries are filled with ;other crops NOW WRITE alter II and rafter measure- X_a:..::• monts or area to be roofed; patched or re- paired. Council Stand- ard " 15te-1,sp" metal roofingie a eloound,per- manent ievestment. Absolutely weather- tight Greatly reduces lire hazard. SOLD ON A 25 YEAR GUARANTEE Priced this Tall arelower. because of Sales Tau exemption" Save moneyliy wriiiisig'tadne Manufacturers also of famous PregtonSteel Trues Mind end Jame5W PouitrY, ogmin- Merit.Addte s:8Q8Guelph CM.ntatan.v t - Eastern Steel products PRisioN ouT r0(7,001, I a,v)ar ,noNYw¢n,. £ TORONTO w!a y1 0i L• o ii. Some Facts About The e "Restricted Area Plan." At the 'present time there is c'gnsid- erable discussion. throughout 'the County of. Huron on, the subject of Bovine Tuberculosis. It is engaging the attention of livestock prpducers. Cattle owners are anxious to eradi- cate this ed'isease from their herds with' a view of improving the healer of their livestock. They also forsee as a result of such action an oppor- tunity for the expansion of theft mar- kets for livestock and livestock pro- ducts. As Huron is essentially a. beef cat- tle producing county, the question na- turally arises, "How does the Restrict. ed Area affect the man who brings in feeder. cattle?" Steers and heifers of a feeder type may be admitted into the area with- out test under the following come - dons: They shall be accompanied by a license issued by a veterinary in- spector. They shall be isolated from other cattle and shall be subjected r -to the Tuberculin test conducted by a veterinary inspector upon arrival at destination. Reactors shall be prompt- ly removed for slaughter and com- pensation shall be paid. Compensation is paid by the Federal Government and is based on the va- lue of the animal, The maximum compensation for grades is $40, and grown by the inmates at the Home. There are 90 inmates at present. The County Home has been self-sustain- ing for some years but this year promises to be a bumper one. The members of the committee in attend- ance at the meeting were: Reeves .J. A. Bryans, Howick; T. C. Wilson, (deputy), Grey; A. - F. MacDonald, Ashfield; J. H. Scott, Seaforth; J. M. Eckert, McKillop,- 'and Warden Wil- mot Haacke, Goderich Township.— Clinton News -Record. Elbow Dislocated Mr. Albert Etherington, of Usborne, while cutting corn Thursday of last week, got his right arm caught in the corn binder and the arni was dislo- cated at the elbow. He was brought to the office of Dr. Dunlop and it was found that she had suffered a small fracture in addition to the disloca- tion. Some corn had got clogged in the binder and he endeavored to re - :ease it when the accident happened. —Exeter Times -Advocate. Splendid Fair Kirkton had wonderful weathee for their Fair Friday of last week and their established record in every department was maintained. A splen- did program of sports kept the large crowd keenly interested. The,.exhib- its in ail lines of livestock were es- pecially fine and the indoor exhibits attracted the attention of many.—Exe- ter Times -Advocate. Transferred To ' Nova Scotia Dr. W. J. Stoneman, son of Mr. and Mrs. William Stoneman, who has been government meat inspector in 'Hamil- ton and Toronto for the past few years, has been transferred to Yar- mouth, Nova Scotia, and he and Mrs. Stoneman have already left for that place.—Mitchell Advocate. Bequest to C,hamber of Commerce The late Hazel Powell in her will left $600 to the Chamber of Commerce to be paid to the :organization within one year of her death. These funds' will be put to a useful purpose by the local board of which Mr. Herbert Campbell is president:—Wingham Ad- vance -Times, HIBBERT (Intended fornast week) Died in Dakota Theefollowing from a Dakota paper under date of September 3rd, refers to the death of a former resident of this township: "James A. Atkinson, 89 years old, died this morning in the Scotia hospital following a brief ill- ness. He was born in Canada, was employed for many years in Scotia, but had lived for several years in Rohnerville. Surviving are the follow- ing children: Mrs-. John McCulhrna of Canada; Mrs. Charles Kessler, of North Dakota; Mrs. A. E. O'Rourke, of Scotia; JamesJ. Atkinson, of Pitts- burg, Calif.; two half-brothers and sis- ters in Canada. Rosary will be said Monday evening at 8 o'clock in the Hunter -Wise chapel with requiem high mass at 9 o'clock Tuesday morn- ing in the Fortuna Catholic Church. Interment will be in the Rohnerville Catholi cemetery-" CROMARTY NEITHER for pure bred $100, Cor pensation applies to all reactors except grade bulls and cattle with lumpy jaws. Reactors •to the test are identified by 'a large "T" punched in the ear. They guest be promptly disposed of for siaugater under inspection. The owner shall receive the market value of the carcase. • Mr. Tas. C. Shearer, Agricultural Representative, is making arrange- ments for 37 educational meetings throughout Huron, County, The first meeting will be on October 24th, in Hawick Township. The remainder of the meetings will be held in October and November, CKNX, WINGHAM 100 Kcs. 250 Metres WEEKLY PROGRAM HIGHLIGHTS Friday, Oct, 7-11 a.m., "Clippings"; 1130, "Peter MacGregor"; 12,45 p.m., Poultry Talk; 7, "Light Up and Lis- ten Club"; 7.30, Rhapsody in Rhythm. Saturday, Oct. 8-10.30 a.m., Shut - Ins; 12 noon, Canadian Farm & Home Hour; 12.45 pm-, CKNX Hill -Billies; 7.30, Pinto Pete; 7.45, Barn Dance. Sunday, Oct, 9--11 a.m,, Wingham United Church; 12.30 p.m., Ken Sable's Amateurs; 1, Love Tales; 7, St. Andrew's 'Church, Monday, Oct.' 10-11.30 a-nl,",,"Peter MacGregor"; 7 p.m.,, "Light Up and Listen Club"; 7,30, Rhapsody in Rhy- thm; 8, Kenneth Rentoul. • Tuesday, Oct. 11-12.45 p.m., Mc- Callum Sisters; 1.30, Glad Tidings Hour; 7, "Light Up & Listen Club"; 7.30, Pinto Pete, • - Wednesday, Oct. 12-7 p.m., "Light UP & Listen Club"; 7.30, Cocoanut Grove Ambassadors; 8, CKNX Hill - Billies, Thursday, Oct, 13-12,45 p.m., Jack Wakeford; 7, "Light Up & Listen Club"; 7.30, Rhapsody in Rhythm- EGMONDVILLE • (Intended for last week) Mission Circle Meets , Mrs. A. W. Gardiner entertain- ed the Mission Circle girls at the Manse for their October meeting on 'Wednesday night with 15 girls pres- ent. The hymn, "Take Time To 13e Holy" was sung and the Lord's Pray- er was repeated in unison. The roll call was answered' by" a verse from the Psalms. The .minutes were read by the secretary. The treasurer, Grace Wallace, gave her report and took the offering. Mrs. Ed, Boyes, the third vice-president, had charge • of the. devotional part of the meeting. The hymn "Softly, Tenderly Jesus ;is Calling" was sung and Mayme Wat- son read the Scripture lesson from the 23rd Psalm. Mrs. Gardiner led in prayer. Hgzel McLachlan told of the work on the United Church mission fields and the need for peace was emphasized. Betty Moore played a violin solo and Mrs- Boyes read a poem. Lunch was served at the close of the meeting. (Intended for last 'week) Mr. James Scott is away for three weeks on inspection .work in connec- tion with the Ontario Stallion Enrol- ment Act. t': Miss Sarah McKellar. is aibay on a pleasure trip to the coast and will visit relatives in Regina and Qu'Ap- pelle and other parts of the Western Provinces. Mr. James Scott, Jr., bas taken a position as clerk with Mr. B. 0, Mac- donald. Mr. and Mrs. B. D. Macdlonald and sons attended Brussels Fair on Fri- day last. Mrs. Robertson and son, John Rob- ertsen, spent Sunday afternoon with friends in Stratford. lMiss Olive Drake, of Hamiota, Man. Is visiting, with her sister, Mrs. Phil-' mer Ghaptpel. Mrs. Ward Alien, formerly Miss Ethel McLaren, of Edmonton; is visit- ing isiting with her brother, Mr. Alex Mc- Laren. Miss Lila McCulloch spent the week end with her aunt, Mrs. John, Lander, of Willow Grtove. Miss, M. B. Cutrie has retirrned from spending a few days in Mitchell with Mr. and Mrs, John Young. ,There are Dahlias in the garden of erns. Robertson 8 feet 4 inches tan, ale* Patellas 7 feet talk HAY (Intended for last week) The regular monthly meeting of the council of the Township of Hay was held in the Town Hall, Zurich, on Monday, Oct. 2nd,,• with all the members present. The minutes of the September 6tih meeting were adopted as read. After disposing of the communications the following res- olutions were passed: That accounts covering payments on township roads, charity and relief, Hay Telephone and general accounts be passed as fol- lows: Township Roads—H. McMur- trie, Road el, $6;90; G. Brook, bolts, $2; E. Efb, Road 9, $58.89; Dominion Road Machinery Co„ repairs, $11.17; C. Aldworth, Road 2-3, $17.10; M. G. Deitz, gasoline, labor, etc., $117.58; A_ Zimmer, acct., $2.25; H. T. Cudlnord, Road 1. $20; T. Dinsmore, Road 18, $6.00; Side Road- No. 17, $22.48; H. Brown, Road 15, $115.95; H. Stein- bach, Road Supt., $30.80; E. Willert, Road 2, $13.90, Hay Telephone Sys- tem—Bell ys- temBell Telephone Co., tolls, July to August, $411.16; H. G. -Hess, one month's salary, $165; A. F. Hess, part salary, $90; Northern Electric Co., Ma- terial, $194.86; P, Mcisaac, labor, etr., $51.00; P. Mcisaac, 3 month's salary, $537.50. Charity and Relief—E. Hen- drick, rent, $3.50; Mrs. C. Gasser, milk, $4.80; Dr. P. J. O'Dwyer, yen - et -al diseases, $54; W. Hay, allowance, $15.00. General Accounts—C. Sle.mon, pay list, Zurich drain., '$139.37; Bert Kropp, stock valuator, $2; allowances Aldworth drain, $662.00; A. F. Hess, part salary, $75; A. W. Shirray, sheep killed, $6.50; John McBride, weed in- spector, $145.25. The council adjourn- ed to meet again on. Monday, Nov. 7, at 1.30 -o'clock in the afternoon.—A. F. Hess, Clerk. USBORNE The municipal council of Usborne Township met on October lst with all the members present. Minutes of September 31d and a special meeting were read and adopted on motion by Hodgert anid Fisher. Correspondence was. received from: L. C. Smith and Corona Typewriters, Ltd., tiled; J., Arthur, C. Monett & Co., auditors, no action; Department ,of Health, re treatment. of indigent venereal patients, filed; J. 1. Graham & Co., re drain debentures, no action; tram Keenan Fence Co. and the Ped- lar People, Ltd., re road and ,bridge supplies, no action. Renewal of public liability insur- ance was discussed but decision• was deferred until NOveanber 5th on mo- tion by, Cooper and Hodgert. Alvih Pym petitioned the council for °repairs on Pym' Drain, !Moved by Fisher and Hodgert: That Bruce Cooper be ap- pointed to have the obstructinge wil- lows removed' from this drain, Car- ried':. Committee on Stewart Drain re- ported that J. Stewart (red J. Gard- iner have been engaged to make the necessary repairs. The Clerk was instructed to Secure a Arms' and Feet Swollen with Rheumatism This wpanan suffered for many years. Pain sapped her strength un- til she lost hope of recovery. Many remedies were, tried, but nothing broke the grit; of her crippling rheum- atism- At last her husband persuaded her to try Kruchea Salts:— "My arms and•feet were swollen with rheumatiam," she writes. el could not walk new get regular sleep, and nothing did me '. ny lasting good. I was so (hopeless of ever getting bet- ter. I lost my good nature entirely. Then my husband persuaded me to try Krusohen Salts. After two weeks I began to feel better. I persevered, and in six weeks, I was doing house- work. Later, I was able to go for a walk. Now I am fres from pain and I feel grand."—(Mrs.) F.W. Rheumatism is commonly caused by deposits of uric acid crystals, which lodge in the muscles and joints. Kruschbn helps to break up these de- posits of troubling erystals and to convert them into a harmless solu- t;on, which is removed through the natural channel—the kidneys. the 1938 amendments to the statutes of the Province, of Ontario- Moved by Hodgert and Cooper: That the rate, by-law be given a third reading and finally passed. Carried. Moved by Fisher and Berry: That the Road Superintendent„have the roads put in first class condition with the grader before winter wets in, Carried. J. Hodgert and the Road Superintendent were appointed to investigate a cul- vert required at Wm. Gilfillan's gate. Relief voucher was passed” providing relief supplies amounting to 313 dur- ing September. Treasurer's report of receipts: De- partment of Public Welfare, relief subsidy, $8.79; County Treasurer, tax- es and penalties, $195.32; ratepayers, lane gravel, etc, 3100.11; balance, cash, Oct. 1, 3155.81. The Road Superintendent's voucher for road and bridge expenditures amounting to 3260.35, was passed on motion by Cooper and Berry, Orders for other payments were is- sued on motion by Berry and Fisher as follows: Relief supplies, 313.00; 'elief officer. $2.00; indigent, hospital accounts, $28.40. Council adjourned to meet onkSat- urday. Nov. 5, at 1 p.m.—A. M. Mor- gan, Clerk. HURON COUNiTTY PLANS T. B. AREA MEETINGS Huron county Council has taken definite action along with the Agri- cultural Representative And the Live Stock Branch of the Odtyrio Depart- ment'of Agriculture in planning a ser- ies of 35 meetings to discuss. the ad- visability of having Huron gazetted as a restricted area for the eradica- tion of bovine tuberculosis in cattle. These meetings will commence about the last of October. It is hop- ed to have canvassers appointed' ,and a vote of cattle owners taken to de- cide the issue, Officials of the county point out that at the present time there are only five counties in the entire prov- ince that have not taken some action to acquaint cattle owners with this policy. Beef cattle chippers, to Unit- ed States markets are already feeling the inconvenience of the new Ameri- can regulations effective last July 1st whereby all cattle, except those for immediate slaughter, must be tested before crossing the line. A number of shippers recently interviewed ex- pressed the opinion that in view of this regulation and that the market has been -Curtailed in the packing houses not under Washington super- vision cannot bring in untested Oana- dian cattle even though for immediate slaughter, the sooner the whole prov- ince is tested the better. Inthis connection the American market will take cattle from areas whish have been tested under the .re- stricted area plan without further test. Huron County, being very large- ly interested in beef cattle, is vitally interested therefore in restricted area work. FAITH IN POSTAGE STAMPS During tho last decade my own ex- perierlce with letters mailed from all quarters of the globe by air, land and water routes, not forgetting four -foot- ed beasts and plain hikers, has gi'vea me profound admiration for every and all identified with keeping open the maid routes'. Not since 1925, when I began send- ing from far and near the material that goes into my tri -weekly column in the New York Sun, has a single battoh" eof copy failed of delivery to the addressee. The total number of separate manuscripts exceeds two thousand, with double, that amount of casual correspondence, in the form of letters and postal cards. The one Iron -clad, steel riveted and copper -lined rule that - I have always preserved, and to which T attribute this unbroken record, Is that I make it a point to fix with my own trend whatever stamps are requisite to pay the freight. An ,etrvelape, even :though addressed and sealed, but without a stamp, might just as well be cata- logued among the lost, strayed or stcl,en. 11er^Pm'.ber this, all ye epistle a•ri•a.n.s who Hing your messages about the world. " Not until a letter i®: stamped does it become sacred. Once emblazoned with. the Beal of the State it assumes• a sbatust with which few are wont to tatnp'ei , and uiinety-nine times out of a hut:d,red it will find its proper des- tination. Stance your own letters. Don't let Gehonge do it On occasion for purposes of esperl- mertbatfido, tend from widely scattered Palate lea tine' #fob.- l eeai // Ofet a ,ktley in an ouveiem adcl .same 't9 Fys:Ole 111 Wear '! a><`lc, ttpx31k peeper postage, and then leave tilts' letter iu. acme . e ni plelloue place where it. will mane ulu. ler the "eye of a stnauger: ors post office decks, Scaife tables, '1st shops, fa/eaten/11 offices, resiaurantte and an flq!me instances dropped at the streettlravements, the object being to observe what percent age have the good luck to be posted by unknown hands. Of eighteen: such, fourteen, posted by- volunteers, Cams tbropgt i. Pon all I know, the unde- livered, four mlight have been entire- ly overbooked, or else opened. On one 000asion I smeared a. "test letter" with dust and placed it on a highway twenty kilometers outside of a Village in Sweden. The address was legible, though messy;- but the stamp was there and supposedly the epistle was on its way to the ad- dressee when dropped on the open road. At all events, it was picked up nerd reached New York in advance of the writer's arrival - A letter tucked down behind the cushions of an automobile Which bore me from Florence, Italy, to Monte- sficioni, was found six mouths later by some well-disposed chauffeur and mailed in Orvieto. The stamp affixed established the responsibility of It- aly and the person who found th'e let- ter saw to it that the transaction was completed at the nearest post office. From Honolulu, a letter that I had dropped in the locker room of a golf club, bearing a five-oent stamp, was duly mailed by someone who took the time to write upon the back flap: "The bird who stamped this. don't know that Honolulu is in the United States- Three cents would have brought his letter `to New, York., Aloha." Indeed, there is ample evidence• to justify faith in postage stamps, and in the ultimate delivery of letters that bear them. ,1f you would'mainitain a correspondence and keep in close touch, carry plenty of stamps and see to it that they.are put on the' right spot by your own hand.—From "Peo- ple, People, Everywhere," by Bob Davis. (New York: Stokes.) An officer on board a battleship was drilling his men: "I want every man to lie on big back, put his legs in the air, and move them as if he were riding a bicycle," he explained- "Now begin!" After a short effort one of the men stopped. "Why have you stopped, Cassidy?" asked the officer, "If you plaze, Sor," was the reply, "Oi'm coasting," t1' , Viia keine d7 7.1$ !Q, r- PiPlcin(CWilelP "f• • Keele conal •, : „tomatq, 1 quart hOili g. cleat 1' IA Cup aleklitee, salt v ' 1 quart vi gar 3 pounds brown splgar teaappol earannell BOW 1 tteaspoon. einaianuom ' 1 teaapooa ate sed 16piee.' 1 teaspoon celery seed 10 whole-elovee. Dissolve salt in hailing water. in a few ,tomatoes at a time and it�i for twelve minutes.. Remove eaa tomato oarefnlly with a woodea spoon to prevent spelling shape, amain tthor oughly and pack in jara. Tie .spiees in •muslin bag, put into vinegar, add sugarand boiluntil slightly thicken- ed. Remove spice bag, pour liquid over tomatoes, filling jars full. and seal ;tightly. Tomato Catsup 10 pounds' tomatoes: - le pound salt % ounce whole cloves % ounce whole pepper corns 1/7 ,quart. vinegar • pound sugar 1 ounce allspice r/4 ounce cayenne. Simuner tomatoes until soft and then make puree by brushing through a fine sieve. Tie all the spices loose- ly in a muslin bag. Boil until quite thick, preferably using an enamelled vessel. Bottle and seal hot. Tomato •Cocktail (No. 1) 18 ripe tomatoes 1 chopped. celery % cup chopped onions 2 tablespoons vinegar 3 sweet green peppers 1 sweet red pepper 2 tablespoons ,salt le cup sugar. Mash and cut tomatoes but do not peel. Ghop the peppers finely. Mix tomatoes, celery, onions, peppers and: salt together: Boil for onehalf hair. Strain through coarse sieve. Menthe vinegar and sugar. Boil three min - rites. Seal in sterilized jars. Tomato Cocktail (No. 2) 1 bushel tomatoes 1 small head celery % teaspoon white pepper }i4 eup vinegar 1 cup chopped onion' 4 teaspoons salt. Boil all together for 20 minutes. .Strain and boil five minutes. Bottle and seal - Spread 4100' ;Keep outside .;clos clean with Gillett's Lys Destroys contents .. banishes odors D1TT risk the safety of your family and neighbors. Mee a week, sprinkle half , a tin o;u Gillett's Pure Flake Lye over:. contents of outhouse. This power,: ful. cleanser quickly destroys carte ' tents ... and banishes odors mit cleans Keep a tin always handy. Ask your grocer for Gil- lett's Lye — to- day! o-d yt *Never dissolve lye in hot water. The action of the lye itself heats the warner. MADE IN CANADA FREE BOOKLET -The Gillette Lye Book- let tells how to use this powerful cleanser for dozens of tasks. Write to: Standard Brands Ltd., Fraser Ave. & lAberty St., Toronto, Ont. What' Goes On In Every Home • Watch in your own home how The Huron Expositor. —or any other good newspaper—is read. Possibly the weather for the day or the morrow is a first matter of interest; and perhaps the main headlines on the front page are scanned; but it is a pretty safe thing to say that women readers will turn very early to the advertisements of local firms which advertise fashion items, food items, and other offerings related intimately to current needs and desires. • Every woman knows what she wants—not perhaps in the precise form or color, or variety or manner, but certainly in the main' matters of her desire or need. This applies to clothes,.hats, shoes, food items, beauty prepara- tions and many items pertaining to home furnishing. And so women are eternally on the watch for information— and, for temptation! They are swiftly perceptive of the advertisements which present and propo3e the things of their desire or need. And obviously it is those retailers who advertise to them who stand the best chance of their custom. • It is the same in the case of men. Few men buy im- pulsively. When they leave home each day for their place of employment, it is not just to get rid of their money. What they buy is, mainly, something whose purchase has been planned—clothes or other forms of apparel, hard- ware items, motoring sundries, shaving and other bath- room needs, plants, books, and so on. Men, like women, have been reading, advertisements in line with their rip- ening desires and intentions, and of course they go in largest numbers, to those retailers who have been`inform-- ing them and soliciting their custom. • All of us, instinctively, go where the light is, not where the darkness is. Advertisements are light, and so they attract the buyers to those stores which they illum- ine. • The way to get business is to ask for it. Can the truth of this statement be successfully disputed? And here is another equally true statement: The public buys from those who invite its custom. est The Huron Expositor �.F Established 1860 MeL•. EAN B1 OSs,,l UBI ASHERS r- Fartjtr;'itt xzr } +'r ti