HomeMy WebLinkAboutThe Huron Expositor, 1934-06-22, Page 3fr411,171 111.4
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, 1Cendenee4rom. lierPee'e .tiagits.in*V BeFford ITOrdarp;
44..tha,yeai. IMO 1.0ball attain what ,..paa4'tibat,'I.ymust outgrow. .these
the- Insiirance OeliIpaniete .call age74). . •
rle 4badyeu wil1 he grovia up and-. is•'"411.171gtht. I shallnet invest
gone away, I shall be silting in I aM no IthigeAl yeillift„to make any.
front .0 the .fire with mother,-- the. -of the afteumptions upon which invegt-
'firelightplaying upon our . silvered. inett-.1s. predicated. 1 construe,: the
lecke, ...Shall we be "flea:Wally incree. .dearnatic fetere restraint -upon the in -
:pendent" in a hoe* of our. owe? -Or. dieldnel menership.of.property that, it
-Shall we have space, in the big new Pleened ;ecorntony to inyolvesuch
estate housing projeet and be, -least until., I can see the 'outline' of
ents of «1c -age pensions? bhe new morality,' . an not '.going to
• . For years my wife and I have Wen try to do very mdch out age '70.
-Creating reserves, out of our comparaet.....But I do not like. 'it..., •rlutve still
tively arnple income of
provide for the ,e-aweer•udeelankering1.-of. the pro -
this sunset period.' I. have leaked at t imiotiv:e. If we :Conic', )61iiiivirrate the
zeill the pictures of the dear old. -profit malotive from our econionie life
couples sitting there waiting for the and the'eee. znotitee from our social
ostman .to bring the cheek thatepel- We, oh what a most particular pure
.ed financial independence. • I have
walked past the local savings bank
-which. adjures me • to save. As an
;attorney I have urged clients to save,
And have tied up trust funds to edu-
cate the children.. . Thrift was incul-
cated in me as a percept of the moral
law, and ,my wife and I began saving
enoney in the early, years of our mar-
ried life.
leEtif-iiet-realize in those. days to
young sRplaty cur pure young society
would he. .iDear, dear, isn't' there,
home lady or gentleman in the.aud-
ience who 'would care to say some-
thing kind about inc4yidual initite
end not having anyibody ,get a gov-
ernment job or a government. - pen-
sion? I used to think these :things
were platitudes. • Now they are'here-
sies.
-Yee I' adinit th t -profit motive got
-4. .
awrhat extent the saving of meney-; me into a peck - of rouble. But some-
how' I am not allured' by the idea of
the foregoing of a present pleasure! reforming' capitalism., by having the
for a future .security --eves an act of
faith. It did not occur to me at the
time that I was assuming: ,(1) That
the political society of whiCh I was
s 'member wOuld continue to permit
nne . to own property, and that my
prorty would not be subjected to
confiscatory taxation; (2) If the in-
-vestment were a ,bond, as it generally
Was in those. day's, that the currency.
of the 'Country would be "sound" and
that a dollar when the bond matured
-would bear some fairly close relation
to the dollar, that 'bought the hond.
.Great movements of inflation and.de-
etion I never thought of in those days
tecanSe 1 had barely heard of there.
Norael. stand at middle life with no
specific convictions about what the
future is going to be like. 1 have
seen so much hap -pen that nothing
-would surprise me., The comfortable
esum that we had saved- is gon,e... But
I do not care so much about the past.
I am blessed with excellent health.
I have worked all my life and have
;no undue craving for idleriess. The
lost money could be re -earned and
-re-saved. But the prerequisite to my
starting anew is gone. What the fin-
ancial world ealls "confidence" is
lacking.
Oh, boy, how my confidence has
-failed me in these dark years. The
splendid in -vestment house which sold
-ene Krueger & Toll stock, the Presi-
dent who told me from the -White
House that brokers' loans at six bil-
lion were not too big, the celebrated
professor of economics who told ma
n October, 1929, that stock prices
lad reached a "permanently high
Plateau" -all these have cntributed
-to my present nerveless state. Now
.3 have a President who admits that
things aren't quite 0.' K.,but he
"'seeks the kind of dollar Which a
zeneration henee will have the same
-purchasing pewee as the dollar we
hope -bp attain, in the , near future,"
Perfectly bully, but how do I IMO4W
.that he is going, to find it? No one
-.ever :has found quite such a dollar.
I don't know anything about econ-
:cmies but I know what I like. I like
jeb and a living and the ability to
look ahead and. say, "I shall save
• scene money for a cruise to the West
Indies next -March and some more for
'Billy's college in 1938." Lots of
people, like me, aren't so hot about
the recreation of society on new pet -
terns. 'What we crave is no kind of
movelty, even in dealing, but some
nikind of certainty.
.1 look about me. To the west I see
-.striking farmers who wish to print
more greenbacks. To the east I see
Mussolini bestriding the dead corpse
:of liberty and Hitler thinking about
the new Tag. To the south they are
:plowing the cotton under. Do these
:prospects give me a feeling of secur-
ity for 1959? Is my confidence re-
stored when I read -in books by our
'best contemporary thinkers that
1. saving stoney is all a -mistake, and
that the profit motive is fated to pass
.away because the "basic motivation.
"involved is too low for what we have
ecome to expect of civilized life?"
profit motive run like everything else
[by the federal government .
•
Don't misunderstand eme I have
no grudge against having. my econ-
omy planned. If they would plan a
Way at least- three of 'the five big fill-
ing stations #itt the feet of my street
I should like it, and the planner can
play fast and lease with all the hot
dog starers' . :But ibefore I rally round
the flag, boys, and rallyonce again,
shouting the battle cry o' a planned
economy, I want.to know just who is
going to do the planning and why,
and where I get off if they plan
wrong..
Lacking back over my life I dis-
cover that its prevailing character-
istic has . been its meek. acceptance
and mahy currently popular ideas of
erages. In dae.„I even liked jass
government, economics, and even bey-
ond drank gin. :Buterom ell the illu
sions there standout two which shale
ed .ray life and fabricated what my.
abituaif notices, if any, will refer to
as my as my career. Oee was the
the illusion. that I was performing
some definite service for the good of
mankind when I enlisted- in the army
and went to France in 1917. The
other was in 1926 to 1929 I bought
stock and made myself participant in
the future prosperity ef America.
Those were acts of subjection to mass
emotion and I am ashamed of them.
Financial indePen.dance • of 70, or
a cubicle in the State house scheme,
I would like at least in that evening
of my life to have preserve my self-
respect. To do so, I am- going to be
wary of new ideas and new emotions,
however generally indulged in by
scientists, ecomonisti, statemen, writ-
ers of editorials, and however much,
in the language of Wall Street, they
can "attract the outside public." 1
think perhaps' I .shall even :be wary of
the authoritarian state, the planned
ecomony, and the subjugation of the
profit motive.
A bright young professor, who has
the -confidence of the. Brain. Trust,
-
tells me that the new society will
solve -the economic problem, that the
-time mall Shortly arrive when all
linen will retire at 46 on ample
,government pensions. Neff -ally 'jolly,
,of course, but although I am 44, I
don't really want to retire next year
:and I never did want a government
peneicm. I wanted my own money
eand my own house and my own ii-
conie flowing in to me from my own
'Sife's efforts. I thought that. my am-
bitions were reasonable andthat
they would be fulfilled. Now it ap-
••••••••••••••,,
1.
TUCKERSMITH
(Intended for last week.)
The following is report of S. S. No.
7, Tuokersmith, for -months of April
and May.
Sr. IV. Allan Nicholson, 69%.
Jr. IV. Elmer Cameron, 599:e
ISr. III. Jim Bro.adfoot, 84%.
• Jim Buckner, 75%.
Jack McLean, 68%.'
Mac Rintoul, 64%.
Jr. III. rMuriel Cameron, 76%.
(Sr. 11. Ross Nichollon,,72%.
,Bruce ,MeLean, 66%.
I. Billie Reyes.
IPr. Ross McLean.
fl3est spellers -Jim Broadfoot, Billie
,Boyes.
ST. COLUMBAN
(Intended for last week)
The death of Miss Mary McMillan,
only daughter of Mr. and Mrs. Miles
MelViillan occurred at her home, in
Hibbert, o -n Tuesday, June 5th.
Miss McMillan hedebeen ailing for
some months_ and her 'death was not
unexpected:
She was 28 years of age and a
bright, attractive young lady, who
will be sadly massed by her parents,
two brothers and a host of friends.
The funeral took place on Tin's -
day morning, at 9.30 a.m. to St. Col -
=ban Church and was • very largely
attended. Requiem High' Mass was
sung by Rev. J. Dantzer and: inter-
ment took place in St. Columban
cemetery. The pall -bearers were her
taock brothers, John and William Mc-
Millan, her two cousins, Hugh and
4400IPT TAKE CHANCES WITH
- INFERIOR QUALITY. LESS THAN
10WORT1J OF MAGIC MAKES
A FINE BIG CAKE., AND MAGIC
ALWAYS GIVES GOOD RESULTS."
says MISS ETHEL CHAPMAN:, famous cookery editor of the Farmer
MAGIC "costs so little- and you can always
count on better baking results. Actually -
it takes less -than 10 worth of this famous baking
powder to,make a big -three -layer cake. Don't risk
poor -quality cakes by using inferior baking pow-
der. Always bake with Magic and be sure!
MAGI
ICOtfrAINSIgihil714.41'his
atatamenton *wary tin le your
guarantee' that Magic )13ahing
Potnier ta free from alum or
aDt ustoANADA any harmful ingredient. or
afliSbed
that -the 'cse
of joyerrWeight is closely associated
With the ause of rbeuniatisul, it 40
easy to undersand how it is that the
two treubles can so _easily be over-
comp:Av _the same' iteniedy.
The eipergencas told in the follow-
ing let* Are typical of those of many
othee" cittiffejers:--41 fleet started),
taking Kettiehen Salts for rheureatisra
in my 'ankle jeints. -Being rather
stout, I thought perhaps they would
remedy both trembles, and you cannot
realize leaw surprised I was with the
effect. I dont feel -anything of my
ankles now. And' not only 'that -
my weight has reduced 19 lies, in just
three weeks. I am still reddeing, and
yet II' eat what I like, and I feel a
different woman in every way.n-
OVIrse B.
'Gently, but surely, Kruschere ride
the system of all fat forming food
refuse, of all poison mid harmful
acids, -which give rise to rheumatierie
digestive disorders and many other
ills.
Sandy MeMillan of Tuelcersmith, Jas.
Burke and Geo. Coyne.
Those from a distance attending the
funeral were Mr. and Mrs. 'John Me.
Millen, Detroit, Mr. and Mrs. Max-
well, St. Thomas, Florence Coyne,
Preston.
ELIMVILLE
amee
(Tete/Wed for last week.)
Quite a number from here attended
the Anniyersary Services in Zion
Ohuroh, , last S.unda3k. Rev. J. R.
Peters' was in Dungannon on Sunday
preaching for Rev. ,MeMillan who
took charge of the services at Zion.
IlVfiss Joy Whitlock of St. Thornes,
visited in this vicinity' last Sunday.
Sunday School Anniversary servic-
es will be held in this church Sunday
July lst. Rev. Charles ;Malcolm M.A.,
BD., of Egmondville, will preach at
both services. The choir is preparing
special music. ,
McKILLOP
(Weeded for last week.)
Quite a number of the rvicinity at-
tended the Sunday School Convention
at Rostock this *eek.
111/res. Fred Koehler is at present at
the home of Mr. Dan Costello, Dublin,
Mr. and 'Mrs. Carl Michael and baby
of Fullerton sPent, Sunday with Mr.
and Mrs: Norman Benn.ewise. '
Mr. and Mrs. Geo. Shroeder, Seb-
ringville spend Sunday with Mr. and
Mrs. Henry Koehler.
:On ,Sunday Mr. and Mrs. Charles
Eggert, Mrs. John Egert and Norman
and Della Eggert spent the day with
Mr. and Mrs. Hoegy, in Grey Town-
ship. In the afternon they went to
visit Mr. Arthur, Hull and saw a deer
that -had been at his home since -New
Year's. He had found it in the ditch
partly frozen and kept it until the
warm weather. In. Six months there
have been 350 people to sse it and on
Sunday there were 49 there. In the
presence of this company he released
it. It ran to the fields. and finally
disappeared: in the bush.
HILLSGREEN..
Intended for lea week.
'A number of the many friends from
this vieinty attended the funeral of
the late Mr. Henry Reichert, held
he Zurich,. on 'Sunday.
IMr. and Mrs. Thos. Chuter, of
Stratford, spent Sunday with the lat-
ter's parents, Mr. and Mrs. Richard-
son Ross.'
Miss Annie Jarrett returned to
/her home after spending a coue_le of
months in the interest of her health
at Dr. Moir !Hospital, Huron Springs.
[Miss Jessie Johnston, of Clifford,
visited friends in this vicinity during
the weelk-end.
WI-. and Mrs. D. B. Saunders, son
Norman and :Miss Alma Kelly, of
London; Mr. and Mrs. Gibson Brown
of Windsor, visited friends in this
vicinity on Sunday.
'Miss Rena Stephenson spent n short
visit in Stratford with friends.
Mr. William 16ochrane, of Hinsdale
Ill, spent a short visit with .his par-
ents, Mr. and Mrs. John Cochrane
and family.
Mrs.,John Coehrarre spent a day iii
London, recently.
Mr. E. Chandler hat: several men
'busy working on his summer home
near 'Goderich.
1•11•11•14111111M -
DUBLIN
Intended for last week.
'Miss Lillian. Shea, Chicago, is
spending three weeks vacation with
her parents, Mr. and Mrs. James
Shea.'
IVIiss B. Curtin, London, ip-end a
few days with her sister, Mrs. E.
Roach.
James Murray, of Detroit, spent
Wednesday with his sister, Mrs. Jos-
eph Evans.
Mrs. :Elizabeth Nagle spent the
week end with friends in Kitchener.
On Wednesday evening while play-
ing a friendly game of baseball be-
tvveen the married and single men,
George Pepper, of Zion, had his cheek
bone. broken, he as taken to the
Stratford General Hospital where he
was ,given treatment.
ZURICH ,
Intended for last week.
The local ball team woe two games
during the past week. Last Thurs-
day .evening they defeated Mitchell
at that Town by 10 tol, and on Mon-
day evening, 'Stolle was defeated on
the local diamond by 7 to 1.
Tbe sad news of the death of Mrs.
S. 1Steekle was a shock to her many
friends. She was operated on for
appendicitis at the Landoll Hospital,
last week but was not strong enough
to make a recovery. Sha'had been
ifl failing health since last spring.
Deceased was in her 3rd year and
444.4 a
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i 4 BoAv.
*1441%40°4 it; 344Vatri;14".ei4i:
treit Spend tlierev.,eek. the Imre> 4
IA_
nd IWO Wes .--Voro _
CollertY ter, It Pat/4'4Mb
IR:dewendstofanTfloXonPleAvii"wMerel F4ingintirwl;
last Thereday.
The Police Trusteee have treated
all the stieete in the village with oil:
to lay the duet e,
Mr. John Erb is having a flue bank
t'ectieerepedlecoe4 rhes feartermdeinstrthoyeedP4br;
Line la
,sans visited relatives. in 'Elmwood on
:111:/11rda:Btya.PL alrI, Heee and three
Mr. F. C. Kalbeleiech has returned
froarieattenclin,g-the Lutheran Synod,
held at Merrisburg.
Much sympathy is felt for Mr. Roy
Weber, of Hensalli in the death of
hlaisgew:e .which took piece im a Tor-,
onto Hospital, on INfonelay. Deceased,
was evell-knon to many in the vil-
Intended for last week.
• Winthrop Garden Party
(Here is something new and differ-
ent for ,a Garden: Party. Did you
ever -Attend Garden- 'Party where
bhey had a Kitchen Orchestra, came
to the Garden .Part y that Cavan
;Church is holding next Friday' even -
mg, or 'June 22nd, on the church
grounds. Were you Pleased with
Lambeth Doellitle Mixed Quartette, the
entertainers at the fewl supper east
yeae. Advance repeets are that the
Deleware Kitchen .0yeliestra presents
a progrenejustas-versetile and funny
as the. entertainers, you enjoyed last
fall. Before a crowd that packed
Delaware hall; the Kitchen Orchestra
not only held: the Attention of. the
audience, -but elected . round upon
round of applause:. So well werethey
received that they have presented
their programme at Church Concerts
and Garden Parties. The Ladies' Aid
of the congregation,, well-knowe .for
their, successful ' supper will serve
from 6 to 8 P.m. on June 22nd. All
roads lead to -Cavan Church on that
evening. Be sure npt to be -among
the unwise who miss the Winthrop
Garden Party program, which is "en-
tirely different."
il•ZEMINOW 41O1•111M
,91.13111.0=•W
CONSTANCE
Intended for last veep..
Mrs,. A. Bromley , spent the week.
end with parents,, Mr. and Mrs. Jas.
Dale. Her brother William accom-
panied her home 'where he is spending
a few days.
Mr. and Mrs. Isaac McGavin spent
Sunday at the home of Mr. an Mrs.
Peter Lindsay.
;Mr. and Mrs. Jack Ferguson spent
Sund-ay at the home of Mr, and Mrs.
Thos. Nolan, East Wawanosh.
Mr." Thos. Livingstone ' and his
daughter, Mrs. Geo. Pockett and 2vliss
Livingstone attended the Sunday
School Anniversary services and were
guests of Mr. and Mrs, John Mc-
Cowan.
The Sunday school anniversary was
successful in every respect, the wee-
ther being ideal. A large number
availed themselves of the privilege
of hearing Rev. J. C. Britton. Mr.
Britton preached two very forceful ser-
mons, speaking to the Sunday School
on Religious Training in the Sunday
School and home and in the evening
taking his text, from Isaih 12-22.
He advised his hearers to take a firm
grip on the, more endurable and eter-
nal verities of life. The Young Peo-
ples' Choir excelled itself in two an-
thems and Miss 'Mildred Britton sang
a beautiful solo, Shall Not Pass
This Way Again." In the evening
the regular choir sang an anthem and
Mrs. B. B. Stephenson and Mrs. Leo
Stephenson a duet, "My' Home Sweet
Home." Anderson Scott delighted
the audience with a solo, "Open the
Gates of the Temple."
Mr. Eted Mrs. John Davidson and
son, of 'Brucefield, visited with Mr.
and Mrs. Robt. Lawson.
The W. f. S. and the W. A. held
the regulaf meeting at the home of
Mr. and Mrs. Frank Riley, on Thurs-
day afternoon.
The Live Wire Class of the Sunday
School are entertaining the 'Sunday
Sehool at a social evening to be held
Friday of this week.
Mr. Arnold Dale is wearing a smile
as his wife presented him with a balby
girl on Thursday last.
BAYFIELD
' 'Considerable excitement was eaus-
ed here Tuesday when Clare, the
three and a half year son of Mr. and
Mrs. Jacobs of Stratford, who with
their family are guests at the Ritz
'Hotel. strayed away about 10.30 and
was not noticed for a time when a
search was instituted, some with cars
and others on bicyCles. About fem.
o'clock the child was seen by Mr.
Frank Keegan on the Sauble Line and
he :brought him to Bayfield. Clare
had left the hotel and wandered to
the Lake road and followed it to a
.side road leading to the Sauble Line
and must have travelled two miles
and was "not at all alarmed when
found by Mr. Keegan.
'Rt. IRev. C. A. Seager, D.D., Bishop
of the Diocese, Visited the parish of
Bayfield for :Confirmation on Moeday,
June 11th, the church of the Holy
Trinity, Bayfield. The service .was
held -in the evening and the church
was era -ceded' to capacity when thirty-
three candidates were confirmed,. In
addition, to the confirmation service,
the :Bishop dedicated a hiamber of
gifts to the church during the in-
cumfbeney of the present rector, Rev.
W. G. Bugler, who was apPointed
:here last November. These included
a rood screen, a prayer deskelectric
lighting and considerable alteration
to accommodate the installation of
.these gifts. Toemphasize the fact
that the Sacrement of Confirmation
was an net of the church aa a whole,
tbre were assisting in the service
besides the •Reetor and the Bishop,
three other priest e of theehureh, Rev.
yda 01.
4het..Snetiefe.
.4et 'Wee: ,e4:ea ,
atQ
74natt. '010' POP1“eir their 01404
'gifts and IMPreneariente to theeeleVe4
"Makieg, as he .sai4). d8v.--W--G-iplaoe
of
eJt
,Gernieherd, Jeines Attwoed, 'GorelMe
H40, ;PO*. Me144:14, Thomas .$440111, -
Inert •eArthier.. IMeClineleey, . Evelyn .
feeurinberdi, . Doris :Genutinhard, .De-
leres tA tew.oed, Mary Jean IVIeorlieuse.
Maty Wideombe, Anna 1,Seetchnner,
Berthena :Sturgeon., Emma Sturgeoni
Marie IVIcelinchey, Patricia Atkinson;
George Colelough; Donald Oalciough,
Elwin .Calclough, Charles - Cooper,
KathleenIMiddletore Mr. Edna Coop-
er, Mr -S. :Catherine Wise, Papline•Col.-.
..elough,Elizabeth Chuter, 'Harvey
Chuter, Robert eAldieinekle, Horace
Brotherton., Joseph Hayter, Charles
Hayter. Dr. Seager spent the night
at the Rectory and returned to Lon-
-don Tuesday, • .
W-.13unniiiePlairksaemr, weVim.
MeDeob d_
comibe, .Win. Elliott 'and F. A. Ed -
,wards attended the .Laymen'S Banquet
at .Goderieh last week.
Mr. and Mrs. J. H. Lord and child
of London were :guests of Mrs. K.
Davison on Sunday.
'Mrs..Anna. Brown of Clinton, Iowa,
who has been visiting her sister, Mrs.
Archibald, Armstrong, is now occupy-
ing her cottage.
. Mr. F. Devereaux of Seaforth has•
engaged to. assist in F. A. Edward's
.store for the summer. '
Mr. and Mrs e Fred Davison of De -
fret spent a few. da-ye•here.•
STAFFA
IMr. and Mrs. Stewart Robinson
and family of Atwood visited on
Sunday -with Mr. and Mrs. Gorge
Tuffin. -
• 'Miss Muriel Balantyne of Seaforth
was the guest of Mr. and Mrs. H. Les,
lie during the week.
Mr. and Mrs. J. 'White end Mr.
Bennett of Stratford spent Sunday
with Mr. and Mrs. M. Gray.
IMrs. V. McNaughton of Chicago is:
visiting with her sister, Mrs. George
Butson.
Mt and Mrs. Wore and Mr. Rich-
ard Webb spent Sunday with Mr.
and Mrs. Sem Webb.
'Mr. and Mrs. Halliday who have
been speeding the last couple of
weeks with their daughter, Mrs. H
Leslie, bevFereturned to their home
in Toronto on Monday.
Dr. Harold O'Brien and Miss Pair-
ueather of Elora visited Sunday with
Mr. and Mrs. F. O'Brien.
'Mr. and Mrs. A. Norris and sons
and Miss Agnes Patrick -visited in
Tcronto since our last issue.
Mr. and Mrs. F. Hambley and
daughter spent Sunday in Walton.
1.VIrs. J. A. Sadler, who underwent
an operation for throat trouble in
Stratford Gereral Hospital, has re-
turned to her home.
aiid 44040.,
business,: and
always, wereonied-1)1jr a
sive institution.
The first consideration ofThe
Canadian Bank of Commerce,
is t$give Its, customers con-
tinuous, interested and effec.
five service, which the Bank
will -endeavor
improve.
Indeed the service which the
Batik renders its present
customers is the strongest
influence in attracting new -
business.
THE CANADIAN BANK
OF -COMMERCE
with which& astaignmeet
THE STANDARD BANK OF CANADA
BRANCHES AT SEAFORTH, BLYTH,
- BRUSSELS, DUBLIN AND EXETER
, Mr, and Mrs. Leslie and Mr.
and Mrs. Halliday spent -the week
end in Atwood.
Mr. James Jeffrey. flamilton. is at
event vieting with Mr. and Mrs.
W in, -Jeffrey.
Mr. and Mrs. U. Fletcher, who
rioved' from Lambele are how ser -
ted in thei: new leene.
A California authoress sent a man-
uecript to Ambrose Bierce with the
request that he give her a "criticism
in one sentence and drop further
cornment" 'Something was heard to
drop up and down the Pacific coast
when he replied: "The covers of
•
your book are too far apart."
This brings to mind a deft ace
knowledgement of William Make -
peace Thaekeray upon receiving
book from) a notorious hack: "Yaw
volume, has arrived. I shall lose n •
time reading it." -Cumberland (Md..)
Daily News.
BILIOUS
HEADACHE
INDIGESTION
quickly relieved by
Dr.CEASIE'S
A
VERTISEMENTS
re POINTERS
A retail store will do more business if attention is dir-
ected to it by thousands of pointers . Imagine thousandd
of fingerposts scattered over a retailer's trading area,
everyone of them pointing in the direction of the retailer's
store, and bearing his name. It would cost a lot of money
to set up and Maintain thousands of fingerposts, and it
might be difficult to get permission to set up these finger.
posts from authority. But if one could have them, they
would be good advertisements -good dinictor's.
Advertisements in one's newspaper are in very truth
pointers. Every copy of the newspaper carrying the re-
. 41,
tailer's advertisement makes that advertisement a fitter -
post. The advertisement multiplied thousands upon thous.:
ands of times, beComes thousands upot thousands. 'of
fingerposts.
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4
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