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HomeMy WebLinkAboutThe Huron Expositor, 1931-11-13, Page 6a�. sr; ar, ftt •a. • How Many Sales Transactions Do You Need? An Advertisement addressed to our Local Retailers It is possible for a retailer to calcu- late the number of Sales transactions required by . his business each day, week, month, year. Here's how the calculation can be made: 1. Sum up the estimated operating expenses for the yearn --the amounts required for rent, wages,' delivery, supplies of various sorts, insurance, repairs, losses, Add, also, the net profit which one should have to re- ward his capital and enterprise. 2. \Divide this total by the number of working days in the year—say 305, in order to get the average daily., cost of operating one's business. 3. Ascertain the amount of the average sales transactions. (The daily re- cords of individual sales over a per- iod of a month or so, will enable one to make this calculation). 4. Reckon the amount of gross profit earned on an average sales transac- tion -20-25-30 per cent. 5. Divide the total average daily ex- penses by the profit on an average sales transaction. Thus one gets the number of sales transac- tions required daily to recover the costs of do- ing business. ILLUSTRATION Suppose that you find' that your annual expenses, including a desired net profit, total $4,000, or, say, .$13.11 per day; that your average sales transaction is 56 cents, on which the average gross profit, at 25. per cent. would be 14 cents. Then your re- quired number of sales transactions per day would be . $1'3.11 divided by 14,or94. Now, to assure an average of 94 sales transactions per day, rain or shine, will require you to be extra- ordinarily diligent in r the matter of attracting customers. Your win- dows should be made alluring. Your service should be courteous, prompt and pleasing, so as to make customers willing "repeaters." Your range of merchandise should be good and your prices should be competitive. But these alone won't suffice to assure 94 sales transactions every day, on an average. You'll have to do a whole lot of inviting. Week by week your invitations to buyers ought to be published in this news- paper. A If you fail to issue cordial invitations, week by week, then your business is in a state of peril. N.B. The accompanying illustrative ex- ample x ample makes it clear that a retailer can check up his progress daily. Without a daily measuring of achievement against requirement no business management can be called safe. The Third of a Series issued by the Canadian Weekly Newspapers Association of which The Huron Expositor is a member. the `ground> gnite sol'tKl, ' he ldatlttf Should be covered with a light coat# of clean strew, . that whic wi . net pack closely, over the 'plants being best. Marsh hay is pod as it is free from weed seeds, and 'green mmaure is sometimes used bila this usually contains ,many weed seeds, also, it sometimes smothers the plants, which is undesirable. The mulch of this, typeprevents alternate thawing and freezing of: the ground in the spring- time and protects the plants in case there is not sufficient snow during the winter. It also prevents heaving. In those parts of Canada where in- jury from spring frost is frequent it is desirable to hold the plants back as long as possible. For this 'purpose after the first heavy fall of snow the snow may be covered with' straw or evergreen boughs, which are left on as long as possible in the spring. While plants will often come through the winter without protection it is best not to take any risks. Former Chef For Royalty 31. Douay's job now is to satisfy the appetites of half-starved men Cooks for Down -And -Outs , from 24 different countries, cooking -.. 600 meals a day. Lunch of soup, From kings to cabbages is the story j' vegetables and bread costs one franc and a half and the grand dinner" runs up as high as four francs. He has cooked meals for 5,700 men since the first of May. M. Douay is the brother of Augusta Douay, prominent divorce lawyer, and of Rene Douay, of the ministry of of Georges Douay, once chef to Queen Alexandra of England and now mas- ter of the vegetable soup served to down-and-outers at. the- Palais due Peup, New York, a post of the Sal- vation Army. Recounting .the days before the war when the present Prince of Wales, liboof 15, used - to then a gang ng y come into the royal kitchen for a bite of pie or cake, this modest and Min- ute man talked with a reporter. His -eyes glistened when he show- ed a . pictrre of his masterpiece, a ' birthday eake for the queen, made in 1912. Weighing 80 pounds, it was designed to represent the side of a cliff, with sugar houses perched in crevices, boats floating on icing, and electrically -lighted trains running through candy tunnels. For that the queen came into the kitchen and thanked M. Douay herself. Other days in his five years of ser- vice in a the palace "cuisine" before the outbreak of the war were not easy, what with the queen's fondness for novelties in French pastries and the king's delicate health. M. Douay travelled with the royal household on its sojourns at the various palaces and on all trips into foreign • coun- tries. At one time, in Corfu. he made a cake for the kaiser, just before the war. Shortly after that he left the queen's service to fight with France. Throughout his four years at the front the queen never forgot him, sending him packages of food, cloth-, ing and smokes every three months. During that time he cooked in the officers' mess, serving Marshal Foch and General Pershing. "After the war, Queen Alexandra had no need of a pastry chef; she was in such ill -health. King Edward was dead and there was no entertain- ing being done," said M. Douay. "Then a year and a half ago I saw an advertisement fora "cuisinier" with the Salvation Army and I, came here. It is very different cooking but I like it; no matter what I cook these men are pleased.", war. _Automotive Musings Motorists continue to say "emerg- ency 'brake" when they mean "_parking brake." It might not seem to make much difference, but sorne,of those connect- ed with the automotive industry dis- agree. It has made a difference. All this agitation about two independent brake•systems a few years ago was due to the altogether false impression that the second brake was a powerful reserve. Its real purpose always has been to hold the car stationary when parked. Only the incorrect name ac- counted for a different opinion of it, some of those who should know de- clare. • * * * Have rnc'torists ever wondered why highway , warning• anri directional signs are as ugly as they are? A prominent motor vehicle official says it is because unless a sign has a loud color and a large, blaring legend the average motorist does not see it. • * * * Development of a cheap punture- proof tire would just about do away with what is left in the car's tool kit. WHEn infT TOR OO YOU WILL ENJOY OUR SERVICE IF YOU PREFER A QUIET WELL CONDUCTED MEDIUM SIZED HOTEL. TRY IT NEXT TIME YOU ARE IN TORONTO. Gheer(ul, comfortable rooms Tasty food, Restful surroundings PLENTYO►CURB PARKING SPACE GARAGE ONE MINUTE WALK RD 5tnsle 51.50 to 53.00 ates Doable 53.00 to S5.00 HOTEL WAvERLEY spoil" Avonui tend collagr Strut nitoxe Tit F,ee Moot ee Whdri= -25c The application of this principle to street cars is certainly worth an effort and may have far-reaching possibilities and at the same time be contributing greatly to the elimin- ation of unnecessary noise. What Canada Owes To Veterinary Surgeons Recently there appeared an article by one of our colleagues which was probably a good deal more pregnant than he supposed. It was to the ef- fect that the French Gover?rment was permitting the entry of live stock from Canada and Switzerland. Now the only Swiss live stock that immed- iately occurs to mind are cuckoo clocks and cheese, yodelers being bar- red by a gentlefnan's agreement. But so far as Canada is concerned the field is wide open. The announc•iment of the Government of France was an accolade to the live stock produced in Canada. Behind this there is, of course, the story which was communi- cated to us by an old friend, Dr. J. A. Campbell. Now it must be told even if the hero of it is a political antagonist, Dr. J. Rutherford, whom it may have been our business in the past to denounce as a Grit office hold- er and member of the Sifton machine. Dr. Rutherford was a graduate of the old Ontario Veterinary 'College, presided over by Dr. Andrew Smith. He went west and was an unsuccess- ful candidate in an election. He then repaired to Ottawa and told Hon. Clif- ford Sifton that a job should be pro- vided for him. Mr. Sifton suggest- ed that he should take over the Health of Animals Branch of the Do- minion Agricultural Department. Pre- viously it appears that Dr. Ruther- ford had had some experience in Eng- land concerning Canadian cattle, which were under a kind of ban or curse because they had been accused of importing the foot-and-mouth dis- ease. In any event, Dr. Rutherford organized this branch and gathered about him one df the greatest vet- erinary staffs in the world, including among others Dr. C. D. McGilvray, now president of the Ontario Veter- inary College at Guelph; Hon. S. F. Tolmie, now Premier of British Col- umbia, and Dr. George Hilton, vetera inary director-general of Canada at the present tiine. One of his first actions . was to stop at Quebec some cattle 'suffering from pleuro -pneumonia. This was followed my subsequent drastic actions, the result.;beinf that there is no country in the world so free from serious diseases among live stock as Canada. There has never been a foot-and-mouth case here. Nevertheless the English government, to please the Irish and Scottish stock raisers who had made a practice of sending their Unfinished steers to English graziers to 'be prepared_ for market, continued the embargo for, many years. N The story was told that Can- adian stockers (being geberalij}" of an uproarious and hairy disposition were wont to crash through the lovely hedges of old England and continue crashing until they were lost to sight,and by no means to e * * Since the successful experiment re- cently carried out in France in .rub- ber -tiring railway cars, says the Rub- ber Age, the suggestions has been made that similar equipment on the general type of street car would go far to deaden the frequent jarring noise which all those must suffer who live near car lines. The success of the French motor -driven c o -a c h, which made 75 miles an .hour with no more noise than the slight purr of the .motor and the rush of wind, cannot help but stir the hopes of the jaded -nerved city dweller that herein may lie some relief for distraught ear drums. The rubber tire with its metal flange -grips the rail as securely as a railway -wheel, but takes ay/itches and curves so smoothly that there is no consciousness of high speed. One of the greatest advantages of the car is that it can pick up speed at short notice without any jerking. In this respect it is easily two-thirds more responsive than an ordinary train. Hience complicated signalling systems to avoid danger of crashes are not necessary• and cars may be run at short intervals on the same line. * * The practical value of this car will lie primarily in its use on sub -urban or other short runs. The cost of op- eration is very little compared with that of a heavy train, and it string t, of cars could be run over a line, stop- ping frequently, and at the same time assuring passengers corn fort arid quietness. - ProSery r it must' be *COMA 9;4 11x* 130 it may be Pro ti le: t e **OVA must be lees than the vlt,,tue of tie.:( a1'produced. A, dickie o of wd% h t x#ts only about 61) ge* ,tinee iP e,1 , l and `the cost of product• tion, ie a y +onelderelbly in advance of hat. 11n. me4}I1urgy, ore its ex flee go, to, oontattl,. a , leapt or J•f two three grams of geld per to to be re- munerattye, The ,peteentagefound in the water is only' o e aler,cent of this, and this explains' tha'faihire of so- cieties which have been °formed in England for the extraction of "Sea Gold." No douht, the `tune will eonge avhert che}nists will diiscgver a.rcbeap Method of extraction, and gold and silver from the 'waters, of the ocea$s will then become as exploitable estlia gold of the Transvaal or of Calor nia. - The question naturally arises as to what effect such a quantity of money Would have if scattered throughout the world. The first result would doubtless be a 4epreciation of the value of gold, and a corresponding in- crease in the cost of living. Fol- lowing the precedents of all the ages, the gold would flow steadily -into the hands of a favored few, andoeven as it is to -day, the rich would become richer and the poor poorer. Perhaps it is just as well that the wealth of the sea should remain where it is, at least until manhas become immune to the virus of great wealth. Per- haps in that Golden Era, our precious metals will be largely employed in the manufacture of fine works of art, just as warble and fine woods are to -day. Perhaps, also, having solved the problem, we will be wise enough to let it remain a dead letter, and leave the metals where they can at least do no harm. In this connection we take occasion to remind the reader that the Emperor Diocletian, in290, had the Egyptian 'books on the ,extraction of gold and silver burned, to prevent his vassals from 'becoming wealthy and thus undermining his authority. REPAIR BRIEFS Wheels 'bolted on at the hubs are quite general and many motorists re- gard them as an improvement. There is one point to remember, however, and that is unless all the bolts are taken up evenly the wheel will run out of true. As much care is requir- ed in changing whole wheels, as in changing just rims in the old days. * Grease and oil nipples always should be wiped off before the grease gun is connected with them. In no other way has the motorist any as- surance that harmful abrasive mater- ials will not be carried into the bear- ing or bushing along with the lubri- cant. * * * Tire manufacturers continue to give out several forms of advice in exactly the same words they used in the early days of motoring. One such bit of counsel is to avoid running on the street car tracks. The most widely used type of auto- mobile horn needs lubrication ,but once every six months. It is done by removing the horn cover and apply- ing a light machine oil on the felt re- taining washers at each end of the armature shaft. * * * The importance of a clean and un- marred headlight reflector will be clear to the average motorist when he realizes that the reflector's job is to increase thenatural illumination of the bulbs several hundred times. * * :r In adjusting the idling speed of the engine of a free -wheeling car', the ammeter may be used as a guide. The carburetor should be set that the am- meter will register two amperes charge when the engine is running slowly. memory dear. But of recent years the western longhorns have been so crossed with Herefords and Short- horns that their character has changed. They are now content to graze docilely in the English meadows and wait the formal call of the butcher to whom they submit themselves with full confidence, which, we are bound to say, is gen- erally misplaced. The English gov- ernment, while 'protesting its devo- tion to free trade was accused of plac- ing arbitrary and wholly unjust obstacles in the path of Canadian cattle crossing to England, but thanks to the pioneer and coura• geous' labors of Dr. Rutherford and his associates, all these barriers have been overcome, and the well-meaning Canadian steer of to -day is as likely to find his final abode in an Eng- lishman's stomach as in any other repository that the world provides. But in the meantime, what of the veterinary profession which has opened this. glorious opportunity to Canadian cattle? He may be de- clining in numbers, but he is increas- ing in importance. The movement, promoted by 'various kennel clubs, to lynch all veterinary surgeons, has practically • disappeared. If he was once supported by the horse, he is now recognized as the best friend of the raiser of live stock. He protects the community against various dis- eases by examining the Cows, steers, hogs, sheep and chickens which find their way to market. No longer do +children suffer from bovine . tuber- culosis. Pasteur, Koch and the vet- erinary surgeon have altered that. It is true that there are not now so many veterinary students graduated as formerly. In the old days Dr. An- drew Smith, the most renowned vet- erinarian in modern history, would ad- dress a class of 150, most of^ them from the United States. After the war Ontario Classes fell to 12. This year there are 41 enrolled in Guelph. Getting Berry Patches Prepared For Winter The return of frost reminds the 'farmer who includes the production of stl-awberries and raspberries initis scheme of operations that his planta- tions of raspberries and strawberries must be protected against the rigours of winter. For raspberries in those parts of the . Dominion where protection is needed the Dominion Horticulturist recommends that the canes be bent down just before winter sets* in and held in place by a little soil being placed on the tops. Before bending the canes a little soil should be re- moved from one side of the hill and the canes collected in a 'bunch and pressed down in the line of a row by means of a fork. When protected in this way the canes will come through the winter in good condition; while if not protected they may be badly in- jured. Under prairie conditions bet- ter results are seeured when the canes are entirely covered with soil, and in such eases much of the covering "can be done by horse labour. For the protection of strawberries, after .permanent frost has set in and * * :r• It would.be the' rare case iri which to -day's car owner would be success- ful in finding that his next door neighbor had a little tire putty. In the old days, all motorists kept a stock and it is a good idea still to keep enough to patch minor cuts and crevices in tires. •'u . ..t ; air Maly has he tamed them but most of them have been shown in the dregs ring: with marked success. Ere makes no attempt, to use only the jungle trible, but .among his trained pets we find the elephant, bear, horse, dog, calf, donkey, pig, fox, badger, hedge- hog, rat, mouse, ape, n,volverine, sea - lion, goat, hen and rooster, cat, eagle, pigeon, raven, pelican, hare, wolf, camel, and marten. One of his contentions is that giv- en the means of existence animals are not naturally inimical to each other. Thus he has• shown in friendly play a. cat and . a mouse, a cat and a bird, a wolf and a sheep, a fox and a goose. His best act is that in which all the various animals take part in a lesson - hour in school. Most of them are seated in exemplary' behaviour - , on benches, while the elephant writes on the blackboard. All have books, the leaves of which they painstakingly turn a1 the word , pf command. Th most dramatic act, however, is that in which a fox, a hen, a pig, a bear, an eagle, and a goat sit about a table having a meal in' friendly comgan- ionship in what Durow calls his 'Peace Congress.' Durow differs from the ordinary cir- cus performer, in that he has a mis- sion, His aim is primarily to teach the audience something about aniina! nature. His act is 'accompanied by a ' running explanation of each manifes- tation of intelligence on the part of any animal. His motive is to estab- lish an understanding between man and the lower creation. Curiously, Durow often adds the spice of his sharp satiric wit to his act. If there is a man "or woman in the community who has 'earned the dislike of his or her neighbours, Dur - ow is sure to insert that personality in the form of some one of his ani- mals. Many a time he has paid his fines for an insult to some impott- ant personage, but he cared little. People laughed and learned, even the Czar would smile quietly when a piece of satire was too obvious to ignore. His first pets were two rats which he caught in the city of Odessa where the people in deadly fear of the plague were destroying them in every imaginable way. For weeks the an- imals were wild with terror at every sound. At length they would come to the front of the cage to receive their food when he blew an• imitation of `their own sound on his'fife. He then had a small table built, and on it would place some delicacy. In the dead of night he would open the cage door. Finally, they came out, and climbed the table for the morsel. He added tables in tiers, and, when they a ere accustomed to mounting the various stages, he substituted him- self. His first public performance with them was in a version of the "Pied Piper of Hamelin" where at the call of his fife hundreds of rats came; scrambled over him from head to foot, searched his pockets, ate from his hands, and even kissed him on the mouth. Another of his favourite animals was a chimpanzee whom he even taught to say a few words. This ape learned to eat with a knife, fork and spoon, to use a table napkin, and to ring the bell for service. Durow did not exhibit Mimua, as he called the animal, at all, but treated him as one of the family. He built a playroom for hien, had him at the family table and gave him the run of the house. The grief of Durow upon the death of his ape friend was deep and last- ing. All afternoon 'Mimus lay on' a low divan, half asleep, while his mas- ter sat in a corner of the room read- ing, and his playmate, a dwarf, stood sadly beside him. Suddenly from the street below came the sound of chil- dren's voices singing. The chrrrapan- zee raised his head, listening. Then slowly and weakly he slid off the couch and crept on all fours to the balcony. Looking down into the • street he watched the procession until they had gone from sight, then his strength suddenly destering him, he gave a. single gasp and died. Durow's investigations into the ef- fects of hypnotic power and mental suggestion onimals are very inter- esting. This is a field that has not yet been more than superficially ex- plored by psychologists, but it seems to be fairly well established that an- imals are not susceptible to hypnotism inthe same way as is man, 'but, that suggestion may be used to a remark- able extent. Durow realized that the animal brain is not capable of retain- ing and repeating a process under hypnotism, but he made some experi- Since he was limited to suggestion, ments on dogs that are amazing. which is a much moreintensive meth- od than hypnotism, he worked quick- ly. He found it .possible to have a dog 'perform a series of actions plan - red by himself (Durow), to fetch and carry without spoken orders, and to play a musical instrument which he had never seen before. Durow is no longer on the road ,with the travelling curcus. After the Sov- iet Government was established, the man's genius in certain lines was re- cognized, and he was given a position as Doctor of the Institute of Practical Animal Psychology in Moscow. Here }le lives and work among his beloved animals. Naturalists and psycholo- gists from all Over the world visit him in his home, while he both teaches and learns. At times he makes long jour- neys simply to clear up some doubtful point, or to secure some new animal on which to pursue his studies. UPSETTING "Sorry to hear your engagement is broken off, old chap." 'I shall get over it. But the worst blow was when she returned my ring Marked 'Glass—!with Care'." Bladder Weakness Getting -Up -Nights Quickly Relieved -! Gold Billions in the Seas The public has been follovuing with a great deal of interest the opera- tions of the Italian ship "Artiglio," engaged in the task of salvaging from the depths of the Atlantic the 125 millions of gold that was lost in the wreck of the steamer Egypt. The latest news reports their recovery of a very large sum, and the belief that before long the work will be accomp- lished. When we consider the num- ber of ships that have gone down with great treasures on board, it is', not too much to" say that the ocean depths contain countless pockets of pure metal, gold and silver, yes, and whole fortunes in precious stones. But it is not in lost treasures a- lone that the sea water is rich. The water itself holds in solution quanti- ties of gold and silver, which consid- ering the amount of water is no small amount. Silver was first discovered in 1850 in the sea near St. Malo, . by three French chemists. It was while re- pairing a boat that had been cruising in the Pacific for several years, that it was noticed that the copper plate sheathing on the hull contained a coating which was one per cent. sil- ver. Marine salt, too, was known to contain a small percentage of the same preciops metal, so that even the poorest person using marine salt, daily imbibes a small portion of sil- ver. Pleasant Home Treatment Works Fine; Used by Doctor for Many Years. What a wonderful comfort it is to sleep all night and not get up once from Bladder Weakness , and Irrita- tion. The daily annoyance, restless nights of misery, backache and nervous ir- ritability tbat result from functional BIadder Troubles are wrecking the lives of thousands who might other- wise be in the best of health. To be at your best, you must have peaceful, health -giving sleep and free- dom from daily irritation—that's why Dr. Southworth's URATABS give such wonderful satisfaction. Made from a special formula and used by the Doctor for many years— URATABS, now obtainable from your druggist for inexpensive home use, have brought quick help and comfort to many thousands. No matter what your age may be or how many medicines you have us- ed without success, if you want to forget you have a Bladder and enjoy the rest of -peaceful, unbroken sleep, try URATABS to -day. Your drug- gist will refund the email cost if you are not well pleased! The Man Who Slept With Rats 'Most if the major-domos of the great Russian hotels, or failing them, the head -waiters, have had an experi- ence similar to the following: (Shortly before midnight a guest would drive up, unhitch his team of pigs, or camels, or donkeys, or per- haps only a single elephant, .stable them, and then with surely the strang- est travelling companions ever man had, he would go up to his room, preferably Number 13, and prepare for bed. To the listening waiter there came presently the sound of the pattering of hundreds of tiny feet. The gentleman was going to bed with the rats. His rap on the guest's door the next morning was answered by the hoarse call of a raveb or parrot. "Who's there?" and he stepped inside to be met by as odd a sight as one could hope to see. About the Walls hung countless bird -cages each with its bird inmate, on the floor badgers, fox- es, cats and dogs made merry, mon- keys disported on the .mantel -piece, an ant -eater paraded up and down the room, and over and around the man as he lay in bed played dozens of rats. The gentleman was Russia's foremost clown, Vladimir Durow. Vladimir Durow, often,confused with his brother Anatole, also a clown, who died in 1930, was born in Mos- cow, 1863. The boys were adopted by an uncle uaon the death of their parents, and like the sons of all well - 'to -do famildes they' were restined for the army. These children decided otherwise, and ran away from the military college where they had been placed. They attached themselves -to a travelling conpurer at a fair, but he treated them very badly, and they soon returned rependant to their fos- ter -home., Valdimir now attended school, taking his honor degree at the age of seventeen. He could now have himself 'become a teacher, but he had already decided on his life- work. One day at school he had accepted a dare from his companions to kill a great dog in the neighborhood. Evi- dently his was too emotional a nature for work of that kind, for with the death -glare in the animal's eyes, the boy fainted. Fot months he was at the 'verge of a nervous breakdown. The fist day' oil his return to school he met the dog he had long mourned as dead. The animal knew him, and trustfully licked his hand. Durow was so affected that he then a n d there decided to prove that animals have a kindly and forgiving spirit— not only the dog and the horse, but many animals generally considered fierce and intractable. The list Of his conquests in the an- imal world is an imposing one. 'Not In 1872, gold was discovered in sea water by an English chemist. A care- ful analysis resulted in the recovery of Ari average amount of 10 milli- grams of silver and 30 milligrams of gold in a cubic metre of water. Since the total volume of sea -water is esti- mated at 1330 millions of cubic kilo- metres the amount of ,precious metal held in solution by the waters of the oceans has been calculated as 40 bil- lions of tons of., gold and 13 billions of tons of silver. Or, taking only a small section of the ocean, for ex- ample, the water which washes up and recedes from the shores of Mont Saint:Michel, twice a day, contains in its ,1,200 trillions of tons of water the staggering quantity of 36 tons of gold daily. If all the gold and silver held in solution by the waters of the globe could. be extracted and divided eq$ - ally among all the people of the earth, each person would receive 28 tons of gold and 9 tons of silver. At the present rate of currency each sep. arate person of the 1,509 million peo- ple on this earth would be worth a billion in his or her own right. The actual quantity of . gold in circulation, or held in the banks is estimated at about 30,000 tons, and the amount of silver at something like 300,000 tons. Compared to the reserves in the oc- ean this quantity is very small. Although we know perfectly well that this metal is there, we have not yet discovered a profitable method or process for extracting it. Our best chemists have been searching for years, and, are still searching for such a Process. The difficulty is not so Bruch in the extraction of the metals but in.,the cost at which up to the ty • wit for Ph l an D foe 4— es in f. - sr ar to er at do fo G di C 01 ?!P