The URL can be used to link to this page

Home My WebLink AboutThe Huron Expositor, 1927-12-16, Page 3thea uuds'.; to .E awaiting . cver before, r �Itas a faxthconi • . eh discussloit ttu patten, Thei O cul'ar rd -•appear ear, or when nimde their first . awk.. The loyal.** •.f one, the telegraph, t e•' engine, the steamboatstole; up ion. the world almpst unaware and .^was years before the real significane .of any of theta wus & ppreciated. It is true that perhaps mare, people,wa t..'. Ned for news that the twat was to end, but they were .not 'looking forward to .any.; fixed date. ,Itis tree also, that :zt different times large numbers Of people have fixed Hien, eyes upon ;a • elate in the .future in the that then the world would come to an end,` but Comparatively' few people were . excited about it. • A. mere hand - #1 of people saw the signs in the sky. . and journeyed to Bethlehem. But .Henry Ford,'to use the. vulgar , ism *Wish seems adapted to 'the lease, has,: the .. world by the tail, and has been swinging it .overhis shoulders or.,several• months past..The specu. lations about his intentions, the ,„ldre ''.authors about his -new, car, the parte tifieal ,editorial, pronouncements upon its effect ;on the motor. industry have ";combined to give him publicity that many millions of dollars would not have bought. He could not have re- ceived more had it been known that err the second of December, he was about to announce the distribution `of $50,0QOy000 in charity. Yet all he has is a machine to sell. The news has pretty well leaked out by this time that newspapers are chary of assist- ing anybody to sell anything except through the advertising columns. That's what advertising columns are for. Editorial columns are for some- thing else, although- to use two vul- garisms in one paragraph, thus ex- ceeding the agreed-upon allowance, they do help people to sell ideas, es- pecially if the vendors are politicians. But editorial columns have been giv- en over to the most excited gossip :about the new car, and the news column for this tremendous event has ,atsnrped the usual function of the ad- vertising department. Did any other manufacturer ever accomplish any- thing like this? We doubt it. ' The reason is because Henry Ford has entered more intimately into the 1;fe of the common people than any other manufacturer in history. Mil- lions of people have had their great- est adventure, their greatest excite- ments, their keenest pleasures, and perhaps their most poignant disap- pointments with the Ford car as a medium. It has brought more ro- mance and illusion into millions of lives previously and uneventful. It has helped create the illusion of pow- er as it snorted up. a hill and the il- lusion of important activities as it scurried abut the city streets: It has , educated people by -travel and given them glimpses of undreamt -of beauty. It has converted lumpish, -clumsy people into mechanical gen- iuses; it has raised the unimaginative to the coining of idioms and rare pro- fanity. It has got millions of drunk- en people home at night and millions •of sober people down to work in the - uorning. The history of the Ford car com- prehends the history of the automo- bile as the average man knows it. True, the Ford car was not the first car to appear in the streets of To- ronto. We do not know the name of the horseless carriage that Dr. Doo - tolused perilously to guide about e , but our recollection is that it .looked much too complicated a n d scholarly , for a Ford. Our earliest experience with a Ford was a trip to -Oakville in one. We do not remem- ber the year but the general epoch can be identified by the fact that for several days before the trip it was the subject of discussion and grave misgivings in several households. The neighbors would gather- et the -front gate in the evening to consider whether what we purposed was with- in the bounds of reason. The con- sendus was that while we might make Oakville that day it was improbable that we would return that night. The distance was probably • more than twenty miles, but getting off to a good start, moIerately bright and plenty early, we not only made Oak, ville, but pressed triumphantly on to Burlington Beach where we had lunch. Returning we arrived home before dark, loud in praise of the sturdy little car which had proved that it was just as fast and reliable as a good ox. Those were the days when a man yronld no more think of driving his car regularly in Winter than of wear- ing a fur cap in Summer. There were debates as to the feasibility of providing the machines with runners. Everybody who then set forth for an nfterhoon's drive counted upon, tire, -trouble. Nowaday6_ a man will set .out on a two hundred mile drive with -to' more idea that he will have a • puncture, than he e*.pects to sprain his ankle, going down stairs. Punc- tures ilo occur, and 'blowouts are not unknown, but nowadays a motor driv- er meets them With an Air OT astonish- ment and injury. rtakltiliSly he ac- cepted them with: _p tilaophy, and -tended to boastfulness if they did not conte. Tires are, better made now than formeriy, but probably the chief reason why one no longer drives a car in a .mood of suppressed excite- n'ont with an ear cock'del for^ the iv- -waited ex iosion is that the roads are `Rtetter, i .at part the Ford car play- ed in ilia ne tli0 roads better, and good roadsa" • ee of the essentials -of CiviliZ5tiOTh Or !hat part the good made played in making the Ford bet- -ter is a subject t"ha't°d°es eh a,Column In itself. A ton of adw'i;st't :. to you, as, one goon, Ito* take; .: Milwfttiked dd'iirndl' CP. f: Give You Greatest Variety the Best Service The Great Christmas Store Shows Its Readiness Now at its very best. Brimful of happy, inexpensive suggesti;ns for Christmas Gifts. A veritable bazaar of Holiday Helpfulness and Economy. No trouble to make selections. Your money will go farther too. 1 That will Reflect Your Good Judgment and pzy a Compliment to the Recipients' Taste Pat her er Yon c'annirif: ale A eft it'uotlter's' �tapiar Neckwear , 25c to $1.50 Mufflers L25 to $4.00 Handkerchiefs 10c to $1.00 Gloves $1.00 to $4.50 Shirts $1.50 to $5.00 Sweater Coats... , . $2.50 to $6.00 Pullovers $2.50 to $5.00 Fancy Hose 50c to $1.50 Armbands 25c to 50c Belts 25c to $1.75 Braces - 25c to 75c Garters 25c to 75c Umbrellas $1.50 to $3.50 Collard 25c to 35c Lounging Robes.. $6.00 to $12.50 Hats •$3.50 to $7.50 Collard Mufflers $2.00 to $4.50 Gloves $1.00 to $4.00 Novelties 25c to $2.25 Flowers .... 40c to $2.25 Silk .Bloomers $1.50 to $3.00 Silk Vests $1.00 to $1.75 Silk Slips $3.50 Silk Night Gowns. . $3.50 to $4.50 Silk Brassiers $1.00 to $L25 Fancy 'Cushions. . -$3.50 to $6.50 Fancy Blankets .. $8.00 to $10.00 Sweaters $2.75 to $6.50 Bridge Sets $2.25 to $6.50 Stamped Goods. 35c to $1.75 Ribbon Novelties .... 25c to $L50 Purses $2.00 to $5.00 Handkerchiefs 5c to $1.75 Gifts for Baby 35c to $2,25 Silk Hose $1.00 to $2.5O Silk & Wool Hose $1.00 to $2.00 Cashmere Hose$1.00 to $L50 Dressing Gowns.. $3,75 to $15.00 Comforters (silk) ... $8.50 to $25 Fur. Coats $75 to $375.00 Sweater Coats Neckwear 99c to $3.50 25c to $1.00 Mufflers $1.25 to $4.50 ilandkerchiefs 10c to $1.00 Caps 50c to $1.50 Shirts $1.00 to $1.65 Collars 25c to 35c Hose 59c to $1.00 Gloves 75c to $2.00 Braces 25c to 50c Armbands 25c to 50e Belts 25c to 75c Fancy Sweaters...$175 to $3.50 Mufflers $2.00 to $4.50 (;loves $1.00 to $4.00 Novelties . 25c to $2.25 Flowers 40c to $2.25 Silk Bloomers $1.50 to $3.00 Silk Vests $1.00 to $1.75 Silk Slips $3.50 Sweaters . $2.75 to $6.50 Ribbon Novelties.... 25c to $1.50 Purses $2.00 to $5.00 Handkerchiefs 5c to $1.75 Silk Hose $1.00 to $2.50' Silk & Wool Hose .. $1.00 to $2.00 Dressing Gowns .. $3.75 to $15.00 13 i zfy lF,�?0 BROS., SEA el