The Times Advocate, 2008-09-24, Page 16Wednesday, September 24, 2008
Times -Advocate
15
Wuerth's Shoes celebrates 70 years in the shoe business
By Scott Nixon
TIMES -ADVOCATE STAFF
EXETER — It's one of the
oldest businesses in the area
and possibly the only fourth-
generation family-owned shoe
retailer in the country.
Wuerth's Shoes is celebrat-
ing its 70th anniversary this
year and finds itself moving
into the foot health care field
as the business evolves.
Current president John
Wuerth's grandfather, Alfred,
started the business in
Hensall in 1937, after learn-
ing the shoe repair trade in
Crediton as a boy. While the
Hensall location lasted less
than a year, Alfred and his
wife Louisia opened a shoe
repair shop in Exeter in 1938
at the store's current location
on Main Street and lived
upstairs.
Wuerth's parents Rey and
Willa took over the business
after Rey returned home from
serving in the Second World
War and moved the business
into selling footwear. John
and Linda Wuerth have been
running the business since the
1980s, with daughter Sarah
Geoffrey, a licensed pedor-
thist, now working as vice-
president of a business that
includes locations in Exeter,
Goderich, Listowel and
Stratford. There have also
been stores in Clinton,
Seaforth and St. Marys along
the way.
Wuerth says the shoe busi-
ness has changed over the
decades. While each small
town used to have a family-
owned shoe retailer, Wuerth
says the industry is now
becoming more specialized,
with additional competition
from sporting goods stores. As
a result, he said businesses
like his have to offer better
service in the form of fittings
and better quality footwear.
Wuerth says Wuerth's Shoes
is trying to become a "prob-
lem solver" when it comes to
foot health, working closely
with the medical community.
While he said it's still impor-
tant for Wuerth's Shoes to
work on the fashion side of
the shoe business, as the pop-
ulation ages, the business
tries to cater to that market-
place, too.
Wuerth's Shoes has become
a certified New Balance
Procare dealer. The product
focuses on solving foot prob-
lems and offers multiple shoe
widths and sizes.
The business does a lot of
prescription work and
Geoffrey says all staffers "are
very knowledgeable" about
foot health. She says the busi-
ness provides a service
instead of just a product.
And being involved in foot
health is something the busi-
ness has been concerned with
since its inception — Wuerth
notes his grandfather used to
make orthotics, so "we've
been involved in the foot
health business since day
one."
As a certified foot specialist,
Geoffrey can help customers
with specialty fittings and
makes custom orthotics as
prescribed by professionals.
Wuerth's Shoes also has a
pedorthist at another of its
locations.
After 70 years in business,
Wuerth says the business has
been lucky to have the quality
of staff it has had over the
years. He said the anniversary
is a chance to thank Wuerth's
Shoes' customers and staff for
allowing the business to
evolve over the years.
Fourth
Linda Wuerth, president John Wuerth and their daughter and
vice-president Sarah Geoffrey are celebrating the business's
70th anniversary. Geoffrey represents the fourth generation
of the family involved in the business. (photo/Scott Nixon)
generation —Wuerth's Shoes secretary/treasurer
Pinery Park Road Races scheduled for October
GRAND BEND — The Pinery Provincial Park Road
Races are scheduled for Oct. 19.
The event is held to raise funds for the development
and support of interpretive, educational, historical
and scientific research projects and programs within
the Pinery Provincial Park and its surrounding com-
munity.
Each year the board of directors of Friends of Pinery
Park work in co-operation with park administration to
select projects that will enhance the Pinery.
The funds raised from the 2008 run will be used for
children's programming, in particular, the Jr. Friends
and Future Naturalist program, which engages youth
and imparts the importance of preserving natural
habitats and the environment.
The Pinery Provincial Park Road Races begin at 9:30
a.m. (100 metres) and 10 a.m. on Sun., Oct. 19.
Participants can register at the Pinery Park Store on
the day of the event or online at www.hay.net/-gben-
drun.
Registration will be at the Park Store beginning at
8:30 a.m. on Oct. 19 at the Pinery Park, just south of
Grand Bend. Awards will be at the Outdoor Theatre
next to the Visitors Centre.
If weather is poor for the presentations, the awards
will move into the adjoining Visitors Centre.
There will be a 100 metre Fun Run for children,
who are asked to bring a teddy bear for their entry
fee. Each participating child will receive a medal
donated by the Rotary Club of Grand Bend. Bring your
teddy bears and
walk, run or
Improvements continue at Victoria
EXETER — The Lioness Club of Exeter is
excited to be designated the recipient of
the proceeds from the Trivitt Memorial
Anglican Church Annual Thanksgiving cel-
ebration this weekend. Funds from the
weekend event are going to the Lioness
Victoria Park project.
The revitalization of the park is under
way.
Walkways were installed this summer
making the park accessible to strollers,
tricycles and wheelchairs. Also, the land-
scaping has begun.
A memorial metal tree constructed by
the high school manufacturing class, with
materials donated by Brander Steel
Industries Ltd. and Hi -Tech Industrial,
was erected. Recently, lighting of the
walkways was installed by Rob Tomlinson
Electric of Kirkton, who provided the
lights at his cost and donated his labour.
The Exeter Lions are covering the cost of
the lights.
The Lioness appreciate these generous
contributions. These improvements are
just the first phase of our plans.
More fundraising will be necessary to
complete the revitalization.
Donations from the public who are inter-
ested in the project will be accepted and
tax receipts will be issued. Cheques should
be payable to: Exeter Lions Charitable
Trust.
The next phase will include washrooms
which will be funded by the Municipality
of South Huron. Entry gates, gardens,
and expanded play equipment are also in
the plans. More benches and picnic tables
could be added as well.
crawl 100 metres (with or without parents) and the
teddy bears will be donated to the Kause for Kids
Motorcycle Parade, held in November each year in
Grand Bend.
The teddy bears are given to needy children
throughout the area.
The highlights of the day are two runs that are out
and back. Both the five and 10 kilometres will start
and finish at the same time (10 a.m.) just outside the
Parks Store, rain or shine. All walkers and runners
will travel on the Park Roadway in a north easterly
route to their respective turnarounds. Both runs will
start at the same time.
Walk or Run and raise funds for youth programming
at the Pinery. For more information, e-mail gben-
drun@hay.net or visit the race website,
www.hay.net/-gbendrun
t'+1-0,':111 1 .111.: r
Park improvements —Above, Rob
Tomlinson stands beside one of the lights he
recently installed in Victoria Park.Tomlinson
donated his time and provided the materials
at cost. (photo/submitted)
lircastiOutlet' r Iesv.•
REGISTER NDW Al WWW. CAN CER.CA
Saturday, October 4, 2008
9:00 a.m. to 12 noon
United Communities Credit Union
Clinton
5 km Family Walk
Register at www.cancer.ca or
call 1 800 294-0086 or in person at
United Communities Credit Union
Event sponsor
Or United
ppLiel DM'
Media sponsors