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The Times Advocate, 2004-01-28, Page 3Wednesday,January 28, 2004 Exeter Times—Advocate 3 Huron County pork producers attend annual meeting By Mary Simmons TIMES -ADVOCATE STAFF SEAFORTH — Despite a blast of winter weather, Huron County pork pro- ducers made their way to Seaforth to attend the annual meeting Jan. 21. President Cor Reinink told the people in the room they were part of a rapidly changing indus- try. He acknowledged the disastrous prices the pork industry has faced in the past year and said new ideas have to be put into effect to turn things around. He said pork producers face many challenges and it comes down to needing a good year with good prices. "We still have a battle on our hands," he said. The future of food Gord Surgeoner of Ontario Agri -Food Technologies spoke about food trends. Surgeoner said when he graduated from uni- versity in 1971 everyone was talking about mass starvation due to popula- tion growth, but 33 years later the problem has become one of abun- dance. "Even tonight I have heard people say there are too many pigs and not enough money," he said. Surgeoner pointed out that at least one agricul- tural group, the Ontario Federation of Agriculture, predicted correctly, citing an arti- cle published in 1969 titled 'The Challenge of Abundance.' Surgeoner said food production has become Bad weather postpones meeting EXETER — Another South Huron council meeting has been post- poned due to poor weath- er. Monday night's meeting was postponed until tonight at 7:30 p.m. The meeting, though, will have a light agenda, as council will only deal with a few items before break- ing into its new format communications meeting with staff. A regular council meet- ing is scheduled for next Monday. G.I.C.'s 3:6% d1J Gaiser Kneale IM B'ker EXETER - 235-2420 GRAND BEND - 238-8484 CLINTON - 482-3401 an example of the con- cept of the global village and there has been a shift in where food is produced with more business in South America, Asia and Eastern Europe. He also pointed out the desire to know where food is coming from. "Food is going to have a pedigree more and more and more," he said. Surgeoner said health is becoming the key to selling food to baby boomers. He said people are living longer. They want immortality, they have money and they are willing to pay for healthy choices. He pointed to omega-3 products. First it was put in eggs, now it is avail- able in milk and bread as well. "Give me omega-3 beer and take away the guilt trip," he joked. He told the producers the new consumer is the immigrant who has no contact with Canadian agriculture. "You have to start satis- fying that market," he said. He told the producers to thank their customers for buying their product and make them aware of the work that goes into the meat they put on their table. "We have to maintain our legacy," he said. Promotion incentive award Deb Campbell and Ken Millian presented the promotion incentive award to Barb Wallis of the Whalen Community Centre. This is the second year the award has been given to a community group or individual who promotes pork. Campbell said the award was given to the Whalen Community Centre because it has been offering a pork bar- becue every year since 1986, feeding between 200 and 300 people. Accepting the plaque and cash award of $300, Wallis said the money will certainly help with the expenses of the small group. Resolutions Paul Klopp read three resolutions which were brought forward to be voted on. The first was to work together to set their own direction and take responsibility and control of cost of production. The resolution was carried. The second was to stick together to deal with fewer producers in the marketplace. It was also carried. The third addressed the decision of Ontario Pork to cut the Regional Promotional Co-ordinator program. The resolution asked for the program to be reinstated. A motion from the floor asked the resolution to change the wording so it asked for the program to be re- evaluated. The amended resolution was carried. 4-H Dan Dodds told the group it was a successful year for Huron County 4- H club members. Dodds said he is proud to be working with the energetic leaders and keen members who make up the small club. "We're proud of the club we have even though it isn't very large," he said. NTtR... ARANCE" -50%•I 355 Main St. Exeter, Ontario 235-1500 Thames Road Abattoir Custom Kill Day Tuesday Sikorskis luowAvailabl4 Fine European Deli Products Free Cattle Kill Fee for the month of February While Bookings are available While supplies last Hwy. #83 East of Exeter 41130 Thames Rd E. Exeter 235-2969 Ken Millian presents Barb Wallis of the Whalen Community Centre with the pro- motion incentive award at the Huron County Pork Producers annual meeting Jan. 21. (photo/Mary Simmons) Living in VI W-_-� Style• W J H ■J FREE ESTIMATES r IA PROFESSIONAL INSTALLATION IIIII OC Dcisw:a5����,svisits•• 190 THAMES ROAD EAST EXETER, ONTARIO 1-866-285-5516 235-1652 Hardwoods * Laminates Ceramics * Carpets * Vinyls i0WIN BIG SAYINGS ON ALL TORLYS UNICLIC LAMINATE BEGINNING FEB. IST by TORLYS H 1 m 1 m VI