Zurich Herald, 1956-11-15, Page 2Department Store
Mis-Happenings
Today the department store
is truly big business. The profits
are in pennies, but the volume
I* there, And most of the in-
come, according to the late Fred
,Allen, derives from the eleva-
tor operators. If the public
could understand what the ele-
vator operator calls out, there
Would be an orderly buying
process every day. But because
the shoppers can't decipher the
tonsil thumping of the opera-
tor, they always get off at the
wrong floor, become confused,
wander about for hours, buying
many items they otherwise did
not intend to.
The New Yorker in that
breezy column, The Talk of the
Town, told of the salesgirl in
Macy's basement who was ap-
proached by a middle-aged lady
who sought a knife box. "It's
over there by Post G-8," said
the salesgirl.
"Sure of that?" the lady ask-
ed. "I've already been mis-
directed three times."
"I'm so sure that if you don't
find them there, you can come
back and kick me."
The customer returned a few
minutes later, "They're nearer
G-7. Bend over." The girl bent.
Walter Kiernan, the Celtic
connisseur of comedy, spouted
over WJZ about a customer in
a Copenhagen department store
who complained to the manage-
ment that the attendant in the
ladies' retiring room had given
her the icy stare when she fail-
ed to leave a generous tip.
"Why, we have no attendant
In the ladies' room," said the
manager.
A check revealed that the
"'attendant" was a woman whe
had wandered in for a rest a
year ago. While relaxing with
her knitting the woman had re-
ceived coins from patrons who
thought she was the attendant.
Recognizing opportunity when
it knocked, the woman had
come in regularly ever since,
netting while she knitted.
Yes, anything can happen in
a. department store.
They had Monty Wolley en-
acting the role of Santa Claus
in a department store. The film
was "Life Begins at 8:30." San-
ta had been taking an odd snift-
er or two and he gave out with
a he-man's belch. One woman
was horrified. Seeing her re-
action, Woolley leaned forward
and said, "What did you expect,
Madam, chimes?"
*
The man gazed rapturously at
the jewelry' counter in the de-
partment store.
Then he spoke to the clerk.
"Those diamonds are really
beautiful, aren't they? I'd like to
smother my wife in diamonds."
The beatific smile left his face
when the clerk answered. "That
would cost a lot of money.
There must be a cheaper way,
sir."
"You're a good skater. Where,
slid you learn?"
"It was easy really. I was
fairly confident after three sit-
tings."
NO NOSE LIKE GOOD NOSES —• Two sniffers with one common objective — taking in the aroma
of sweet young things. Vincent, a 10 -year-old horse, gets a whiff-ful sniff-ful of Sally Franklin,
18 months. Sally was a spectator at, Vincent a participant in, a horse parade in London, Eng.
In McLean, Va., 15 -month-old Billy Chapman puts nose in rose, and learns that by any name, it
smells purty.
TABLE TALKS
Jam Aruitiews.
Hamburger has taken first
place as the most favored out-
door -cooking food during the
last few years. There are dozens
of ways to prepare it and each
way has its own ardent cham-
pions.
Before cooking it, be sure you
have bought the best product.
Buy freshly ground meat and
store it, lightly covered with
waxed paper, in the coldest part
of your refrigerator. Use it with-
in two days after buying it. If
you want to have it especially
ground, buy chuck, round, flank,
plate, brisket, shank or neck
meat. If it's very lean, add 2
ounces of fat per pound of meat.
* *
If you're serving hamburgers
at table, try this added touch
for better flavor. When ham-
burgers are cooked, remove from
pan. Add to pan 2 tablespoons
butter, I tablespoon Worcester-
shire sauce or catsup. Stir. Pour
over hot hamburgers, writes
Eleanor Richey Johnston in The
Christian Science Monitor.
When hamburgers are broiled,
spread with one of the following
ingredients mixed with 2 table-
spoons butter: 2 tablespoons
Wo-cestershire sauce, 1 t'b'spoon
prepared mustard, 2 tablespoons
blue cheese, 2 tablespoons chop-
ped chives, or 2 tablespoons cat-
sup with 1 teaspoon prepared
mustard. For a party, have small
dishes of each of these mixtures
for your guests to choose from.
*
* *
For the basic hamburger use
the following proportions — 1
THALASSARCTOS MARITIMUS
`BOY, 1' JUST CAN'T COOL OFFI'—This hot weather is enough
to make anyone short-tempered, let alone the traditionally
waspish eller bear. Cool off with the thought that you don't
have to wear a fur coat while toting an official Latin name a
yard long„ as does Whitey, polar bear at Fleishacker Zoo.
Francisco, Calif.
•
:eee..��::•
.. .:..::aid:'%'..:.'9..
A soothing dip • . .
For a polar bean.
Mtetegeie
pound hamburger, I teaspoon
salt, 2 tablespoons chopped onion
(optional), and 1 'teaspoon fat,
Combine hamburger, onion, and
Salt thoroughly. Shape, into 4
thick or 8 thin patties; Pan -
brown in fat in skillet. Do not
press patties; do not overcook.
Turn to brown on other side.
Serve hot.
*
BARBECUED HAMBURGERS
1 pound ground beef
3/ cup finely chopped onion
1 teaspoon salt
1/4, teaspoon pepper
1 tablespoon fat
1 cup catsup
1 medium onion, sliced
?4 cup vinegar
1 tablespoon sugar
ei teaspoon dry mustard
Hamburger buns
Mix together beef, ' chopped
onion, salt and pepper. " Shape
into four flat patties. Pan-fry in
hot fat to brown on both sides.
Combine remaining ingredients
except buns and pour o, *„c,i am
burgers. Cover and simmer 20
minutes. Serve hot on buttered
buns.
* *
Cheeseburgers, with broiled
canned peaches seasoned with
lemon juice, sugar, and chopped
mint, are a pleasing change.
BROILED BURGERS AND
PEACHES
1 pound ground lean' meat
1 teaspoon salt '
A/2 teaspoon chili powder
a/ teaspoon pepper
4 hamburger buns
Butter
Prepared mustard.
Strips of cheese
8 canned cling peach . halves
Lemon juice
Chopped mint
Sugar
Drain peaches well and ar-
range cup side up on broiler.
Sprinkle generously with lemon
juice and mint, lightly with
sugar. Mix beef, •• salt, onion,
chili powder, and pepper lightly.
Split buns and toast under
broiler. Spread with butter and
mustard, then spread beef
evenly over buns, covering
edges well (makes thin covering,
but is enough, since both ,top
and bottom of buns are covered
with meat). Broil along with
peaches. until meat is brown.
Place strips of cheese across
buns and heat 1 minute longer,
Or until cheese melts. Serve im-
mediately. Serves 4.
* *
Herbs add a piquant taste to
broiled hamburgers. Try these
for your next party.
HERB SEASONED
!HAMBURGERS
2 pounds ground beef
2 tablespoons melted butter
or margarine''{
Jet cup finely chopped onion
32 .cup finely chopped celery
?/2 teaspoon garlic salt
2 teaspoons dried parsley
flakes
I/ teaspoon each, marjoram
and thyme
1 teaspoon salt
a�z cup butter
2 tablespoons lemon juice, or
1 cup shredded aged cheese
Combine beef, 2 tablespoons
-butter, chopped vegetables, sea-
sonings, and herbs. Mix to
blend, Forpz ixatties %-inch
thick. B' onI" ° ori baking sheet
about 3 inchee , r heat source
5 minutes on each side. Spread
With butter blended with lemon
juice or sprinkle "with shredded
aged cheese on top. Serve at
once, Serves 6.
* * �o
Sauces served with plain ham-
burgers give them that added -.
taste that you like when you've
broiled the meat outdoors. Try
these.
*
LEMON SAUCE
1 bunch small green onions;
chopped fine
?e pound butter
2 tablespoons chopped
parsley
7/ cup canned or frozen lemon
juice
1 cup bouillon
i/ cup catsup
3 tablespoons brown sugar
Saute onions in butter until
limp. Add parsley, lemon juice
and bouillon. Simmer until
sauce is reduced by half. Add
catsup and brown sugar. Cook
3 minutes more.
Spanish Sauce
Saute 1 cup sliced onion in
Y4 cup olive oil. Add 1 cup to-
mato paste (or 2 cups tomato),
1 chopped green pepper, 1 bay
leaf, a pinch of oregano or
thyme and salt and pepper. Sim-
mer 15 minutes or longer.
TOUGH CUSTOMER
In Wauwatosa, Wis., Mrs. Joan
Buge, 50, was fined $35 for neg-
ligent operation of a car and
$15 for disorderly conduct after
she drove away from an acci-
dent scene, fled from the police
station as she was being booked,
was fished out of a drugstore
phone booth two blocks away,
leaped out of a squad car on the
way to the county jail when it
stopped at a railroad crossing,
lay down on the tracks until
three patrolmen got her back
in the car, clung to the side of
the car at the jail, had to be
carried bodily inside by six of-
ficers.
The customer was quite even -
toned in his protest. "I can't eat
this soup."
The waitress hurried to the
manager who called the res-
tarant's dietician. "Why can't
you eat the soup? It's specially
prepared with a due regard for
vitamins content."
The goof smiled. "r haven't
any spoon."
Drive Your Way Out Of An Accident
By AL ESPER, Chief Test
Driver, Ford Motor Company
An emergency on the road
boils down to this—you're in a
tight spot, and you've got to get
out, It doesn't make any differ-
ence if you're a test driver like
me or a typical motorist out for
a Sunday drive. In both cases
you've been very careful and
have been following the rules of
the road, But something has gone
wrong with your cart Or an-
other motorist has ignored the
rules! That's when it really pays
to know how to drive your way
out of an accident.
Calmness is the most impor-
tant factor—then thinking and
acting quickly. I've outlined five
emergency situations. Go over
them several times so that when
you get in a tight spot, you will
automatically do the correct
thing.
1. If You Have A Blowout.
Above all, keep firm control of
the steering wheel. Don't slam
on your brakes or you will roll
your car over. Keep the car
'going in a straight line and let
up gradually on the accelerator
so as not to jerk the car out of
control. When the car has slowed
down, apply your brakes gently.
Pull all the way off the road to
make necessary repairs.
2. Ti Your Brakes Give Out.
This happens very rarely, most
often on older cars, and on hills
and inclines is always dangerous.
First, slowly pump the brakes
up and down. You want to give
them a chance to function.
Simultaneously, apply your
emergency brakes. If at all pos-
sible, shift into a lower gear.
When you have full control, pull
over to the side of the road to
avoid collision with other ve-
hicles. As an additional help in
stopping your car, you may pull
onto the shoulder of the road,
Into a shallow ditch or run over
or through some obstacle.
3. If Your Car Skids. Do not
brake or accelerate or you will
make the skid worse. If the rear
end of your car skids to the
left, turn your steering wheel to
the left. If to the right, turn to
the right. Always turn in the
direction of the skid to recover
control of your car. To prevent
a new skid ease your foot off
the gas pedal and then pump
your brakes gently.
4. If A Car Cuts You Off From
The Right At An Intersection.
Apply your brakes although you
might not be able to stop in
time. Swerve as. gently as pos-
sible to the right and pass around
the rear of the other car. This
Maneuver will give it more time
and distance to get out of your
way. When it has passed you,
recover from your swerve and
continue as before,
Salesmanship
Bob Hope the renowned
cigarette , salesman, revealed,
"Today my heart beat 103,389
times. My blood traveled 168,-
000,000 miles. I breathed 23,-
040times. I inhaled 438 cubic
feet of air. I moved 750 major
midscles and exercised 7,000,-
000 brain cells. Gosh, I'm tired."
What makes Hope a good
salesman, whether he handles
soap or cigarettes, is his Josh
Billings awareness that, anato-
mically speaking, laughing is
the sensation of feeling good all
over and showing it principally
in one spot.
Laughter will sell your pro-
duct. Most of the prospects are
suckers for a good story or
shop -talk quipperies.
If the salesman carries a good
stock of laugh makers he's on.
the right road for a sale.. Oc-
casionally he'll encounter that
sour -visaged prospect who looks
as if he had just taken his head
out of the sauerkraut barrel. He
defies you to make him laugh.
For him you might have to
draw a picture.
A bicycle salesman met such
dour resistance from a dairy
farmer. "I'd rather buy a cow
than a bicycle," said Silas.
"But you'd look silly riding
a cow," persisted the salesman.
"No more than I would if I
tried to milk a bicycle."
So our bicycle boy changed
his product. He now was sell-
ing milking machines. He stop-
ped off at a farmhouse where
there was only one cow. And
the farmer, definitely, was not
at all interested in time -saving
machinery. But he would glad-
ly witness the demonstration.
Then his eyes bulged at the
wonders of science. "That sure
is some device, Mister. I'd sure
like to have one of those ma-
chines, but, shucks, I don't
have any money and don't even
know where I could borrow
any."
He looked longingly at the
machine. A gleam came to his
eye. "Tell yet what I'm a-willin'
to do, Mister. I'll let . you take
the cow for a down payment."
ON STRIKE — Pickets of the United Steelworkers took their posts
at the main entrance of the U.S. Steel's South Works in Chicago
during the first day of strike, The huge plant, one of the largest
in the world, is idle except for a few maintenance workers on
duty. The furnaces have been cooled, and the men left their
jobs in orderly fashion.
DEATH JN AN ATTIC -- Policemen in Lawrence, Mass., fired shots and tear gas into an attic in
order to flush out two holdup men. The thieves tried to rob the manager of a jewelry store
and flea to this building to hide from the police. After an hour-long gun fight, the .policemen
got info the attic and found the two men had killed themselves in an evident suicide pad.