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Zurich Herald, 1954-08-12, Page 7HAN FRONT kiliatueli Over in the States the Am- erican Cattlemen's Association is out to double the amount of beef eaten within the next ten years, which, from this angle, sounds like a good trick -- if they do it. However here is something of what they're planning in order to reach their goal. Some western state livestock associations are getting set to vote 10 to 15 cents a head, volun- tary' collections at point of sale, to promote beef. * W At Miles City, the Montana Stock Growers Association voted 5 cents a head on animals mar- keted by members through auc- tion rings, which are to match funds. Washington and other States are working on a similar "check -off." A -Wyoming. Stockgrowers As- sociation resolution calls for a 15 -cent 'voluntary deduction on each sale, California is polling ' both beef raisers and dairymen on a voluntary 10 -cent collection. The first 3,000 returns show 80% in favor. Two cents would go to the National Livestock and Meat Board, the rest to be used by the California Beef Industry Council for advertising and merchan- dising research. California may collect through state brand in- spectors. i* Meanwhile, Colorado is lead- ing the parade with a co-opera- tive billboard campaign, tied in with traffic safety -"Watch Your Curves - Eat Beef." Colorado Cattlemen's Asociation raised $3,000 in 30 minutes at a ban- quet. 8. * 4 The American National Cattle- men's Association in Denver is putting out another sign, "Enjoy Beef for Health." This sign costs $2, and stockmen in 20 states ares already putting it up. Idea is to get up something on your own "beef factory" to help sell your product. California is distributing more than six xinillion recipe cards through retail outlets, Already, in the first five""months of the. year, Californians are eating beef at the rate of 125 pounds per per- son --- double their 50 -year av- erage, "The Tune -Up King„ - Although he won't concede an inch to his rivals on the C.N.E.'track, Len Hurley is the one they all flock to when mechanical trouble creeps in as he is a marvel at diagnos- ing, and curing, the diseases that beset the speedy stock cars. Utah's association is continuing its eff fective arrangement. wit retailers who feature producer- sponsored posters, banners, and newspaper beef sections, Must be working, too: beef consumption is up 40%. *. * Florida cattlemen have hired an advertising agency to provide restaurants and retailers with merchandising aids. Stockmen in North Dakota, Ala- bama, and several other states, have printed thousands of auto window and bumper strips, and small stickers for menus. * c. Iowa cattlemen sponsored Iowa Beef Month, which brought in more than 30 organizations to sponsor and distribute thousands of posters, recipes, window stick- ers, restaurant "table tents." * a.' Maryland, Virginia, New York, Ohio, and other eastern states are in early stages of beef promotion programs:. * W d The National Cow Belles are collecting favorite beef recipes, and are making final arrange- ments for national publication of an all -beef cook book, featuring thrifty cuts. Hundreds of cattle- men are helping finance the book (their brands are featured as dec- oration). * * *. "Other commodity groups are working hard for peoples' food dollar," observes Jay Taylor. "Only way out for us is to pro- mote beef harder." Idleness iNiot So of SsiVe nese!!! etene nee:Meese Recently one of the unions at Kitimat had a long session with. the management discussing a 35 - cent -an -hour pay increase and a 40 -hour work, The comment of one of the workers on these discussions is noteworthy. He said: "An increase in pay is just what I need but my complaint has not been the rate of pay per hour but the few hours only which I an:,allow- ed to work at that 'rate. On a rough calculation of 168 hours to a week I find I sleep 70 hours, line up for food 31/a hours, eat food 7 hours, lie on my bed or have nothing. to do for 40 hours and work 48 hours. It will, there- fore, be easily understood why I do not wish to find myself working for 40 hours and flopping around unproductively f o r 48 hours per week. The only major commercial disadvantage of Kiti- mat to me is that the hours of work are not long enough and, thereby follows that the conse- quent pay cheque on an hourly basis is also insufficient." Enforced idleness as a result. of the 40 -hour week must be par- ticularly unwelcome on projects like Kitimat and others in the remote places in Canada. Nor is enforced idleness really welcome in more populated centres - but in these places the workers can do something about it. In fact, the 40 -hour week has created a new class of workers known as "moonlighters." These are men and women who have two jobs. They do one job during the short workday of the 40 -hour week and have another job to occupy their evening hours. The fact seeres to be that many workers do not really like idle- ness. - Winnipeg Tribune. CROSSW. Nan, 9, Heraldic wreaths 10. Peaking 11. Even (contra 13, Myself 19, Brother of Jacob ..... ----- al. Damage ACTIOSS 1. Place 4, Thiel black liquid 7. Uneven 29. Scrutinize 1.4, neath (Ti'uI.1 1b. Tai ancge nlea3ure 1.0, Send out 17, wise man 10, 'Rubber tree 90. (treenland settlement 22. Not many 23. Pit together 25, Spirited horse 27, Think slowly 20. Roman bronze 31,17;t1, • 38, Not nn, 84. Mistaken 37. (antis! illusion 80. Alternating current (ab.) 40, Orionis 42, FtnUle 43. Three (tta•efix) Mi.:insect 41,11'lesl, good 50. warn, 82. Pleased 84, inlet 55 - Bundles 07. Sacred image so, Pound (ab.t 00, Targe lizard 63, 3'ortress R, kforgivo 4. Summer (.a'r.) 05. Poem now:'3 1.-Medicaf fluid 2. ;Einntr*h 8, Symbol for tantalum 24, Steering 4 'Cell by a clock device 8 flirt's name 20. Dip water 0, Maite slower 28. American 7. City in anti •'^ ClermanY 30, Male, ,.ear 0. Covering' of 32, TTnI of weight a hu tilling 34. l'ni' i fist 85, Land 80,' ocaliz, 88. Munle 41, 111 will 44. lti:oltammed- anism 40, Silent 48. Troubled 40, Stand 51. Ralf (prefix) 58, Be overfond 55. Tribunal 50. Was seated 58. Symbol for sntlittm 53 .t.,rmnplish to /9 2 Ammer Eisewller fia Th 1 Palo He's A.21st-Century Gulliver - William H. Cullem steps gently into the next century as he maintains the "City of the Future" in the Ford Rotunda, At right is a 24 -story "Communications Building," and between "Gulliver.'s" legs in a monorail train right-of-way (top level), and beneath it a two-level auto high. way. Building to left of the camnunications center is an auto- matic garage for "Jetmobiles." Footsteps To Follow -- Setting the pace for a blood donor :drive;; Glaris Frazer;., left, ,and Gertrude Gilhooley paint blood - red footsteps that lead pedest- rians to their Red Cross Blood- mobile, • How It FeeLL To Se Nine Feet Tall Albert Kinberg, the plan who burst into the Soviet Embassy in Berlin recently and demanded to talk peace with Molotov, is a seven -foot tall Swede, His extra inches proved useful, for he knocked out four of the twelve Russian guards who surrounded, and finally overpowered, him. Seven foot is tall, even for a Scandinavian, and certainly in comparison with the average height of an Englishman -- 5 feet 71/4 inches; and of a Scot, 5 feet, 83/4 inches. But even up there, head and shoulders above the rest of us, Mr, Kinberg is not by any means alone. He could look Adi Berber, who plays the circus strong man in the filen, "Carnival Story," right in the eye without even bending his his head. Adi is a seven -foot, 350 - pound tower of muscle who earns his living as a professional wrest- ler and has two sons, the elder of whom is as big as he, The commanding stature of Queen Salote of Tonga was no- ticeable at the Coronation. But back home in her native land where men and women are among the tallest in the world, she looks quite average. But then to the Polynesians a tall Ameri- can like Hal Baker, New York lawyer and squash rackets cham- pion, who stands 6 feet 7 inches, wouldn't merit a second glance, Baker finds his height a great ad- vantage because he can reach the ball anywhere in the court. The tallest titian hi the world? Czechoslovakia boasts of an 8 - foot -3 -inch giant, There is 'a man in Austria only one inch shorter. And Ted Evans of Englefield Green, Surrey, at the last meas- uring, went just over 9 feet, 4 inches, When Ted was way down in the 7 foot 6 inch mark, his doc- tor warned hien that he might expect to grow to eight feet, but he didn't stop there and medical science can neither account for the way he went on growing, nor could it put on the brakes. What's life like up there? Pret- ty difficult. You can't live in a prefab or a bungalow without • cracking your head several times a day; your clothes have to be specially made for ,you, which is an expensive luxury: you suffer from cold feet at night because they stick out of the bed; travel- -ling is a nightmare in buses and trains, which you'll find are all built low. ' Ted Evans had to have a spec- ial allocation of wartime cloth- ing coupons, his shoes cost $60.00 'a pair and $5.00 to sole and heel -- and when he took up cycling, a special machine had to be made to accommodate those long legs and his weight. But worst of all, .he laments, are the endless jokes about his height. It's still worse for a girl when she goes on growing and grow- ing, because there are so few men tall enough to dance with her - or lead. her to the altar. But extra inches quite Often go with feminine charm, Victor Me- Laglen's bewitching niece, Den- ise . McLaglen, is 8 feet 1 inch in her nylons and one of London's tallest showgirls. She recently went to the United States -- to see how America felt about a . girl of that height in show bus- iness. Another six-foot lovely is Ter- ry Morley, who toured . South Africa recently with the folies Bergere company and there met n.end married a Southern Rhodes - Mare 6 foot '31 inches tall. Is there any advantage in be- ing taller than everybody else? Well, the world's great brains are sometimesto be found at the top .of. tall, thin people. When sci- entific tests were made, it was found that, on average, a hund- red distinguished scientists stood 21/4 inches taller than the aver- age -- while a hundred convicted criminals averaged nearly two inches below the normal. And it's a great help being tall when you want to paint the ceiling. Get The Rest From Your Home -Freezer With the increasing popular- ity of home freezers many house- wives are freezing home-grown fruits and vegetables. To obtain . the best quality frozen foods it is necessary to take certain. pre- cautions in handling. Most vege- tables and fruits are satisfactory for frozen preservation if har- vested at the peak of quality. This is usually when. the vege- table or fruit would be gathered for table use. Vegetables and fruit deterior- ate rapidly after harvesting, and so should be frozen as soon after picking as possible. Thorough washing is necessary to remove soil and other foreign matter. After washing the blanching and scalding of all vegetables, ex- cept rhubarb, is essential. This treatment helps preserve the color and flavour. If vegetables are not blanched, deterioration soon occurs, making the frozen vegetable unpalatable. Blanching times shown in most bulletins or cookbooks refer to boiling tem- perature conditions, and so it is advisable to use the largest avail- able container, and relatively small amount of materials for each batch, After blanching the vegetables should be cooled by immediate plunging into cold or preferably icy water, This hastens freezing and reduces the load on the freez- in unit, The product is drained before packaging in vapour -proof containers. Moisture vapour -proof packages are essential, especially for dry -packed vegetables. The heat -seal type of plastic bags which are readily available ate both economical and practical. Packaged material trust be placed in the freezer unit as quickly as possible. Many home- makers allow good produce to spoil by leaving it at room tem- peratute, For example, the Cob- by flavour in corn is -hastened by insufficient cooling after blanching and unnecessary de- lays in freezing. It is preferable to freeze in small lots to make sure the .heat Is removed rapidly. 'T'he freezing of fruits offers few difficulties and utast fruits can be frozen with no Other pre- treatment than cleaning and zeds:- ing with dry sugar Or syrup. The aznount of sugar or strength of syrup used depends upon the tartness Of the fruit and on in- dividual taste. Some fruits like blueberries, currants, gooseber- riei, raspberries, may be satisfac- torily frozen without sugar or syrup. Peaches and apricots re - telt' their .colour andflavour bee-- ter et-ter if one and one-half grams of ascorbic acid are dissolved in each quart of cold syrup before packaging. Adhering to these simple prin- ciples will mean high quality frozen products for the winter menu. Took Seventh Wife When 113 Years Old An old leather-bound volume recently discovered in a Bedford library reveals the case histories of eighteenth -century Britons who cheated old age. There was Thomas Wishart, who died at Annandale, Drum. friesshire, aged 124. He'd been chewing tobacco steadily from the age of. seven. John Riva, a broker from London, lived to be 116. All his life he chewed cit- ron bark. His wife bore hila a child when he was 100, Mrs. Sarah Taylor was the wife of a Norfolk farmer. To earn her keep when she was ;a widow, she worked on the farm till her death - at 107. Perhaps it was also work that killed John Hart, of Haltem, Sussex. He was a blacksmith, aged 105. Who would have wanted to kill Mr:;, Elizabeth Hodson, of Scamp- ston, near York? Someone hacked her to death when she was 110. Mrs. Hilton, of Liverpool, hang- ed herself at 121. - maybe she thought she was going an for ever. Mrs. Jane Gray, of Artrep-Ru- den, in Essex, loved to travel, Shortly before her' death she crossed Europe, only to conte and die - aged 109. Near Cork there lived a sol- dier named Ames M'Donald who lived to be 117 and was seven feet six inches tall, One poor lady was not so for- tunate. Her house was consumed by fire when she was only ninety- six. At the time of her death she was mother, grandmother, and great-grandmother of 104 chil- dren. And that is by no means the largest family. An epitaph could once be seen in the church- yard at Heydon;' Yorkshire; :Willi the following words: Here lies William Sturton, aged 104, of Patrington, who died in 1726. He had by his first wife 27 children, by his second 17. He was the father of 44, grandfath- er of 56, and great-grandfather of 51. In all 151 children, These, then, are some of Brit- ain's centenarians. Records have been carefully kept showing that, while the southern climates have encouraged longevity, there have been amazingly active cen- tenarians in all parts of England. Take, for example, Laurence Es- mond, who went out riding a few days before Isis death, at 106, and Mrs. Stilnen, of Battersea, who was still an active school- teacher when she died at 104. Perhaps Patrick O'Neil, who was married in 1760 at Clonmell, aged 113, to his seventh wife, was the most remarkable of all. He never drank anything stronger than plain ale, never ate meat (except when he gave his fam- ily a feast), would "rise and go to bed with the sun," walked without crutches, went to church every Sunday, and never had an By N lv, 11, Barclay Warren, L.A.., tali. Cheletfiale Worship and Feliowsia ri ,Ata *t40-41; Colossians 5:12.11 Hebrews 10:23-25. Memory ' Selection: Let as con - eider one another to provoke' nee - to love and to good works: not forsaking the assembling of o - aielves together, as the manner of some i$. Hebrews 10:24-25. The unique 1elloWshhip of Chris- tians is one Of the most attrac- tive features of the Christian re- ligion. A group of born-again men and woman have a oneness in Christ which is unmarred ber differences of race or language, At the same time it is not snob- bish or exclusive. Christians want to share their joy with others, They say with the Psalm.. ist, "0 taste and see that the Lord is good: blessed is the man that trusteth in him." 34:8. When this spirit prevails as it did in the early church the Lord will add daily to the church such as are saved. The church today may well examine herself and ask "Are we like the early Christ- ians?" We, too often, take people into the church before they are saved, The church today is not al- ways composed of those who are of "the general assembly and church of the firstborn which are, written in heaven." Heb, 10:23.. Christians have a forgiving spirit, They cannot hold a grudge, God's love in their hearts gives them a love Por their fellowmen. Christians love to sing psalms and hymns and spiritual songs. Some gospel songs are frothy like so many popular secular songs, They lose their appeal in a sea- son. But the psalms and so many spiritual hymns live on. The exhortation not to forsake the assembling of ourselves to- gether is especially' timely at this holiday season. Many trek to the cottage every weekend and corn- pletely forget the assembly for worship. This is tragic. It is well to care for the body but we must remember that we are immortal spirits soon to give apt account of ourselves before Al- mighty God. If we starve the soul we are acting foolishly. hour's illness in all his life. f'ie lived to be 127. From the ancient Greek alchem- ists to Voronoff, who experiment•- ed with glands, scientists anti doctors through .the, ages have; sought the elixir of longevity'. Perhaps the new atomic age will extend man's usual spell of three- score -years -and -ten. HOLD YOUR BREATH! In some houses of refreshment in Doula, French Cameroon; wine is sold by the minute. 11A rubber tube is inserted in the cask and handed to the customer, who is entitled to as much as his can get through in the time her has paid for. Upsidedown to Prevent Peeking 3 1 t 3� N d1 3 S 3SA 3 Lifesaving "Doughnuts" -- Resembling huge doughnuts, with the holes left in, these round rubber lifesaving rafts are undergoing tests in harbor waters near London, England, as researchers aboard a conventional raft, top left, check their performance. t uickly inflatable, they have a shallow draft, high degree of seaworthiness, small storage volume, and can be propelled by oars, sails or an auxiliary motor. The smaller ane carries ten passengers, the larger one 20 and is designed to do a maximum 24 knots under power.