Loading...
HomeMy WebLinkAboutZurich Herald, 1936-01-02, Page 6of the CANADA, THE EMPIRE THE WORLD AT LARGE' 'w a CANADA MISLEADING ADVERTISING Radio listeners who have lost pa- tience with the volume of advertis- ing which comes over the air will be interested in a report which has been znade on radio advertising by the Fe- deral Trade Commission of the Un- ited States. The Commission has wade a thorough analysis of a great quantity of radio advertising mater- ial, and publishes its findings that a substantial percentage of that ma- terial is false and misleading. In its investigation, the Commis- sion found that over 38,000 radio ad- vertising continuities were false and misleading. This should make radio listeners think seriously as they lis- ten to the advertising messages be- ing given over the air. They have no way of telling which messages are in the false and misleading class and which are genuine and reliable So the natural reaction is that, in addition to finding the excessive ad- vertising obnoxious, they will mis- trust it, because they will have no real assurance as to its genuineness. In this respect, radio advertising differs from newspaper advertising. Newspaper advertising, appearing in printed form, is there in a perman- ent record, and can easily be check- ed up, and heavy penalties await the person who is responsible for the in- sertion of false advertising in a newspaper. There is not the same check on radio advertising, particu- larly on that which has its origin in another country, and which is thrust upon listeners tivhe have no means of checking its authenticity.—Whitby Gazette and Chronicle. DON'T DO IT side—and then we are reminded that our own automobiles shuttling along the highways, are more of a menace to human life than all the beasts of Africa, --Victoria Times. THE MAN WHO LAUGHS In Dedham, Massachusetts, a cer- tain gentleman went to a move' comedy. As the comedy unfolded he chuckled to himself and then gave. way to unrestrained laughter. The infection spread and soon the whole audience was convulsed. The laugh- ter multiplied itself, the whole aud- ience being in sympathy and laugh- ter shared multiplies itself. The comedy itself, together with the hearty laughter of this one particu- lar man, combined to generate such a mood in the audience that it laughed till the tears came. Then the lights came on and the audience craned its neck to see who it was had led the merry hour. Sud- denly abashed the man in question realized he was the attraction of all eyes and searched about' for a hasty exit. But while he paused seeking the quickest way out, he was tapped on the shoulder and an envelope placed in his hand. It contained two free passes "Good for life, and please come often." What a world it would be if some of us could now and again laugh like that.—Halifax Chronicle. Listowel woman finds $100 stuck behind an old wooden picture frame which had lain for several years in a trunk. It is an old trick of man- kind to hide away money so secure- ly that its whereabouts is forgotten and only some lucky accident brings it to light again. No doubt money thus hidden in every community and never found amounts to an impres- sive sum—Toronto Globe. YOUR MORNING SMILE The lading was visiting the ac- quarium. "Can you tell me whether I could get a live shark here?" she asked an attendant. "A. live shark? What could you do with a live shark?" "A neighbor's cat has been eating my goldfish and I want to teach him a lesson."—Toronto Mail and Em- pire. A PLEA FOR THE HORSES With the conning of the first snow of the Winter, it is not inopportune to call the attention of ail firms who use horses for transportation purposes to the necessity of seeing that their animals are all properly shod for Winter weather. Every year witnesses its toll of sad accidents to horses, due to the fact that they, have not been fittingly equipped to meet the slippery conditions of the streets. Especially on our hilly thor- oughfares does the necessity for Winter shoeing make itself doubly manifest. To expect horses wearing shoes designed for Summer condi- tions to tackle stiff gradients cover- ed with slippery snow and ice is not only unreasonable; it is an offence against humane principles which no- thing can. excuse.—Montreal Star. SAVE THE SURFACE "Save the surface and you save all," they tell us. So when we read that co-eds 'of the University of Wisconsin use enough lipstick each year to paint four barns, all we can say is that perhaps it is the more important surface that is receiving attention. Barns niay be important to house horses and cattle and machinery and potatoes. But just think of all the romance there is wrapped up in a pair of girl's lips! And without that romance there probably wouldn't be any use for the cattle and the potatoes before long. Perhaps even the farmers will agree to that. By all means save both surfaces. t --Sault Ste. Marie Star. FIFTEEN TONS OF FREIGHT We shouldn't have been out that late but as the Post Office clock tolled two in the morning we stepped off the curb on Ontario street and deferred crossing until a huge motor truck with a trailer lumbered by and rolled to a stop a few rods up the street. The two -bodied thing was so big that even in the darkness it seemed to cast a shadow. On inquir- ing we found that the truck carried a load of ten tons and the trailer five tons—fifteen tons in all.—Strat- ford Beacon -Herald. AUTOMOBILES AND LIONS The newspaper makeup editor the harassed functionary who stands beneath a mercury Iamp and tells a toiling printer to insert this story dere and that story there—sometim- es by putting two contrasting stor- ies side by side, he can point a mor- al more deftly than the most elo- quent of scribes. An example of this appeared in an eastern contemporary a few days ago, There was a little story from Prance, tailing how lions which had escaped from some zoo or circus had waylaid and eaten two honest Frenchmen. And the adjoining story, sof equal length and prominence, was one of the very' familiar traffic stor- es telling how two Americans were Milled by an automobile. And the makeup man, it seems to Us, did well to put those two stor- es side by side. We get a shudder Silt of thinking of ravening lions gtoamiiig through a civilized country - A Noteworthy idea sem*< industrial arts students at the Washington State College, Pullman, Wash., aides of Santa Claus during the pre -Christmas rush. They are pictured in their workshop repairing and repainting old and broken toys for Christmas distribution. They helped to brighten lives of the poor children in their sec- tion of the state by work like this for the past thre e years. N, Nails Used PERTH, West Aust.—An amend- ing act to the traffic control legis- lation in this state has been subject of debate, and the proposals brought forward by the government have found more than usual support from the opposition, thus expressing a re- cognition that reforms were over- due. E. H. Angelo, in the legislative council spoke on the amending act and showed from official figures how motor traffic had simply drift- ed from control, and pedestrian saety was a matter of only casual regard in many parts of the state and in the city of Perth in particu- lar. Mr, Angelo's statement disclos- ed that traffic fatalities had increas- ed from 42 to 69 a year since 1927 and injuries had increased in the same period from 320 to 971. The accidents rose from 2,310 to 3,123. A COMMON HERITAGE If additional proof were needed of the fact that so far the common cold has eluded all the efforts of science to eradicate it from humanity, news comes from an eminent American doctor that the United States' winter sneezing bill amounts to one hundred Million dollars. Ours cannot be very much Iess, if any, in proportion to our population. Dr. Lloyd Arnold, of the Univers- ity of Illinois, who makes this esti- mate, says that amount is spent on treatment for colds between now and spring, and adds other effects of the common cold as follows: Eighty thousand more deaths between Oc- tober and April, the majority assoc- iated with common colds and their complications; two million wage- earners in industry, stores and of- fices sick for at least eight days, due to common colds and the sinus infections, sore throat, influenza, and pneumonia that follow or begin as colds; and children losing time at school. If this does not make people stop and think—and sneeze—then the pub- lic is impervious to warning. We have cold troubles of our own here, and this year they seem to be un- necessarily numerous. To keep dry - shod, stay out of draughts, and treat a temperature nnmediately, are but the dictates of routine common- sense.—Montreal Star. THE EMPIRE Would Reduce All Accidents New York Safety Council Is Organized As Toll Mounts Reclamation Of ,'ought Areas Ottawa. — Extension of the present program for the reclamation of died out areas in the Prairie Provinces may be undertaken by the Dominion Government. Western representatives attending the Dominion -Provincial conference were interested in the fed- eral government's policy on the mat- ter but the question was not discus- sed in the agriculture sub -conference. Hon. James Gardiner, federal min- ister of agricidture, intends to have a meeting later on with the ministers of agriculture for Manitoba, Saskat- chewan and Alberta, to discuss the matter. As these ministers did not at- tend the conference the drought prob- lem was left over for the other meet- ing. NEW YORK — New York has a safety council whose aim is to reduce accidents in the streets, in the homes and in industry by 50 to 80 per cent. It was organized at a meeting of city officials and men and women leaders called together by Arthur Willams, president of the American Museum of Safety. A letter was read from Mayor Fiorelio H. LaGuardia pledging the support of the fusion administration. Similar offers of air came from Police Commissioner Lewis J. Valen- tine, and Walter Miller, Jr. secre- tary of the board of education. Mr, Williams said that accidents here last year took a toll of 3,256 lives and resulted in a financial loss of about $100,000,000. Indicating that the home may be as great a haz- ard as the street. Mr. Williams cited a total of 1,071 fatalities resulting in home accidents, as compared with 1,098 on • the streets. Accidents in industry brought 616 fatalities and in recreation and sports the total came to 471. "During the last 25 years" Mr. Williams continued, "organized ef- fort in industry has reduced all acci- dents 54 per cent. During the same period railroad fatalities have been reduced 60 per cent. and injuries 80 per cent." JAPANESE PENETRATION We de not wish to appear too pes- simistic, but the attitude of the Ja- panese Military power, since the for- mation of the puppet State under Emperor Pu Yi, inclines us to the view that Japan would not rest con- tented unless and until North China is made part and parcel of Man- choukuo. Geographically speaking, North China is necessary to Man- choukuo, but the Japanese claim that without financial assistance from her, the vast resources of North China would remain undeveloped, and that it is only for this reason that Japan is so anxious to separate North China from Nanking, This may or may not be the true object- ive, but one thing is certain, that Japan has so far shown no sincerity in her avowed policy to help China along to a stable government. Under one pretext or the other, Japan inay wrest North China from Nanking, and whether the achievement of her object would bring any profit to here Autos aanned Out of Control Pedestrian Safety is Only Casual Matter, Says Australian BOOTLE, Eng.—Making milieu boxes, a new industry in ]3ritain,, has been started here, and as a re- sult several hundred workers are to be employed. The packing case is an Australian invention, patented In more than 34 countries. • Apart from an experimental works in the Netherlands, which will cater solely for the Netherlands trade, this Bootle factory is said to be the first one of its kind in the world. Each complete manuieeturing unit for the production of these boxes costs $10,000. Each machine turns out 12 boxes a minute, compared with one box every two minutes from a plant which produces nailed boxes. Nails are rendered necessary by having the hoop -iron which encircles the box punched in such a way that spikes are driven into the wood. New Her one Speeds Growth Found By Botanist — Two Crops Per Year Seen As Possibility 'Softness' a Growing America Tendency "Too Much Femininity in tije Saddle" Declares College Professor. SYRACUSE, N. Y. — A revolt against women was urged last week by Dr. Charles R. Clure, Hartevick College aiglish professor in an ad - IOWA CITY, Iowa -- The poss- dress before the state association of ibility of speeding up plant growth district school superintendents. in cold regions and extending plant "There is too much feminity in roots in arid regions to obtain more the saddle," said Prof. McLure in moisture, was seen recently by Pro- decraying the "softness' and "namby- fessor Walter F. Loehwing, Univers- pamby sentiment," which he said, is ity of Iowa botanist. a growing American tendency. Dr. McLure disclaimed any hos- tility toward women or a disregard Last session an act was passed ap- propriating $750,000 for reclamation of drought -stricken areas and the in- auguration of measures to prevent future suffering from drought. The act provides for a five-year program and for the next four years the an- nual expenditure is to be $1,000,000. A large committee of technical experts, farmers, business men, rep- resentatives of the federal and pro- vincial governments was set up to di- rect the program. It is understood the western pro- vinces were informed the Dominion is prepared to consider an enlarge- ment of the program on the basis of the present set-up. The agriculture sub -conference con- sidered the Farmers' Creditors Ar- rangement Act but made no recom- mendation concerning it. Some pro- vinces were opposed to the act, some favored and wish it retained, Earlier in its deliberations the group derided in favor of a revision of government grants to fall fairs. These grants are now made by both Dominion and Provincial governments under different conditions. It is pro- posed to set up a committee to draft a uniform policy and standardize the methods of making grants to fairs all across the country. He announced experiments with a new laboratory -produced plant hor- mone led him to believe "a century for the element of courtesy, but, he plant may be turned into a perennial said, "living grows softer. Let us flower bearer." beware lest the fibre of our national By treating plants with a salve in character soften also." which this activating substance was Saying he was not condemning suspended, Loehwing forced them to women, the speaker asserted he did grow in circles, produced roots from condemn the principle that puts a lily blossom, shortened the growth small things first. and bearing periods, and developed a "Only a squeaking Manikin can stronger plants. comply with the collective demands He envisioned wide commercial of the collective feminine voice of possibilities in the new substance. society," he said. He declared it may be used in mak- : More masculinity in the educa- ing commercial fertilizer a better tional setup was urgedn by De lcc- yarduct. It is the einwhich Lure, who said he still saw virtue yard manure, he declared, which in the hickory stick. makes it a better fertilizer than com• - mercial fertilizer. He said it may be possible to speed up plant growth in moderate climat- es so two crops can be harvested where one was harvested before. The hormone, called "hextroauxin is produced here synthetically by Lyle C. Bauguees in the university chemical laboratories. Loehwing said a vital of the substance no bigger than his index finger contains more growth hormones that can be pro- dueed by a square mile of plant I vegetation. Dr. Bauguess, he said, is the first chemist to produce hextroauxin in quantity. Trans . Canada Route <M, acked Ottawwa -r Rapid constructions of the long -dreamed highway extending from Halifax to Vancouver, the Trans -Canada route, was evisioned in a committee report to the Dominion - Provincial conference. The Dominion agreed to contribute 50 per cent. of a province's cost of constructing the highway and the same proportion of feeder roads.. Eliminating of dangerous railway crossings also was recommended. The report read as follows: Following a lengthy discussion, on the general subject of highways, with a view to further increasing tourist traffic in all parts of the Dominion and as a useful and profitable means of increasing employment, providing revenue producing public works and stimulating business, it was resolved that contributions of the Dominion government for highway construction be on the basis of 50 per cent. ot fu- ture provincial expenditures for con- struction of the Trans -Canada high- way to a standard designated by each province and approved by the De- tainer' government, and of such other highways as may be designated by the provincial governments and ap- proved by tho Dominion government as being for the general benefit of the development of Canada. It was also resolved to make a suit- able recommendation to the Dominion government with a view to the earliest possible elimination of all existing level crossings in all parts of the Dominion. Bermuda More Wary Since First Fatality in Its History Hamilton, Bermuda.—Grown more wary since this colony had the first automobile fatality in its history on September 3, legislators are now more determined than ever to keep Bermuda a "motorless paradise." When the war department request- ed that military authorities be per- mitted to use motor lorries fortrans- portation purposes, the House of As- sembly turned thumbs down with the same firmness it refused the gover- nor permission to have an aatomo- bile for official use. S. S. Toddings, one of the mem- bers taking part in the brief dis- cussion which the w•ar department's request occasioned, told the House he had just returned from a visit to the United States where he had "anything but a pleasant time" due to the number of :cars. He added criticism of the trade development board for advertising Bermuda as a niotorless Eden," which he said it was not. The only self is a pro leen well worth the motor vehicles in the colony, though, study.—Hong Kong Press. , are a very few operated by the De- partment of Public Works to keep the roads in good condition. 11 Women Favor Merit System League Of Voters Also To Ask For Neutrality Legislation "Cap ing" Blood For Transfusions — Can Be Shipped Thousands Of Miles Chicago. — Perfection of a techni- que on "Canning" human blood fox long range transfusions was reported recently in the journal of the Amer!. can Medical Association. The blood was "canned" in South America and shipped as far as Italy and France for successful transfus- ions, the Buenos Aires correspondent of the Journal said. As much as 27 days elapsed be. two= the "canning" and the trans, fusion, the correspondent said, and the average time was 7.6 days. A to. tal of 395 such trasfusions were Per+ formed in two years by Dr. R. Plan. zo and Dr. J. Tenconi, of the Hospital Italiano of Buenos Aires, the Journal was advised. The technique was described as fol, WASHINGTON — Merit system in lows: While the blood is being takes public service appointments, a better from the donor, it is automatically food and drug law, and neutrality nixed with sodium citrate. The red corpuscles are divided from the liquid part of the blood by centrifugal force, The corpuscles are "canned" by nixing them with a solution of sodium citrate and sugar or dextrose. The liquid blood is kept by itself. Botts aro placed in refrigerators at one to three degrees centrigrade, Cultures are made to exclude bac. feria, and the type of blood is deter, mined to simplify the transfusion when that stage is reached. Then before the transfusion, the blood is passed through a silk filter to restore it to its original condition. . legislation aimed to keep the United States out of war, will be "the big three" in the 1936 federal legisla- tive program of the National League of Women Voters. The league will seek in the coming congressional session, according to announcement by Miss Marguerite M. Wells, president, extension of the merit system throughout the federal service, to include all postmasters and others in emergency and newly - created agencies under civil service. League members believe, Miss Wells said, that legislation to establish the merit, system and eliminate spoils practices must be passed if stand- ards of public service are to be rais- ed and waste and inefficiency era- dicated, "In urging some form of neutral - Thank God there is one door that opens to the touch of the humblest and poorest of God's children, and that door Is the door of the Christian Chttrah, -- Jefferson. ity legislation, Miss Wells said,. "the league membership will be guided by a study now being made of various neutrality proposals. Fore most, it is anxious to support a nen-1 trality measure designed specifically to keep the United States out of war but which definitely will not ob-; struet peace efforts of other nations.' "The league already has started its work for fayp.r b1e action by the Mine on the pending Copeland Food and Drug Bill, the passage of which we believe will be a concrete bene- fit to the much discussed and neg- lected consumer. We believe the question at issue is whether our laws shall give people the protection they need, or whether legislation shall be preventei by those who are unwill- ing to sacrifice their own conven- ience or interests to the welfare of the general public." s Hay Market Report There is an abundance of hay, traw and other feeds in most areas of Canada this year due to a very favourable production season.. The supply of market hay is so great generally that shipments are few at the present time., there being lotg of local supply to meet the needs for the time being or even the large er cities and towns, which ordinarily, are supplied in part with market hay from distant points. Only a small export demand is expected ad large hay and other fodder Crops are reported in the United States and Great Britain. Nevertheless, export shipmens to the United States from border localities should benefit after January 1, 1936, from the redue4 tion in the American import tariff recently announced, The new hem port duty into the the United Statex will be $3.00 per ton as seeable! $5.00, an advantage of $2.00 pet ton.