HomeMy WebLinkAboutZurich Citizens News, 1976-05-05, Page 22'Lure' brochures all
Goderich orientec!
A "lure brochure" put out
by the Southwestern Ontario
Travel Association (SWOTAO
to promote "Huron -The Sun 'n
Surf County of Southwestern
Ontario" for distribution in the
United States, Europe and other
parts of Canada was severely
criticized by Deputy -reeve Frank
Cook at Thursday's session of
Huron County Council as being
"heavily Goderich'.
Reeve Cook, a member of the
county development committee,
was perturbed that he hadn't
been allowed to speak before
W. Morgan, manager of SWOTA
who attended the session to
review the activities of the
organization. Reeve Cook
pointed out that while the com-
mittee in its report had asked
for council's endorsation to pay
a grant of $3,150 toward SWOTA
for 1976, it had also recommend-
ed that the county's participation
in SWOTA in 1977 be reviewed.
"All I can see in it is God-
erich," stated Reeve Cook,
holding aloft' a copy of the color-
ful brochure. "I don't believe
in paying tax dollars to Goder-
ich."
The 12 -page booklet had
21 pictures in it. According to
Cook, six or seven of them
depicted Goderich scenes.
"What's wrong with some of
the inland places?" asked Reeve
Allan Campbell, reeve of Mc-
Killop.
"Why don't you read it?"
asked Reeve Ed Oddliefson
who pointed out the names of
several Huron County attractions
not in Goderich. "I think we're
being rather hard on the people
who put out this brochure, just
because the pictures perhaps
don't give the widest view of
the county."
County development officer.
Spence Cummings pointed of
this was a "lure brochure"
designed to get people to Huron.
Once they arrived here, many
other, more complete brochures
of things to do in Huron, places
to eat, places to sleep, etc. were
available at • many locations
throughout Huron. It was
pointed out there were also
booklets listing industrial and
commercial sites for persons
who might be interested. Reeve
Gerry Ginn said he was not
adverse to spending money
for promotion if tourists were
coming into the area. He wanted
to know if there was any figures
to show the increase in the
numbers of tourists visiting
Huron.
He was told that statistics
like that are difficult to find.
Mr. Cummings said that anyone
in the tourist business to whom he
had spoken had noted that
business was improving every
year. Mr. Morgan, who spoke
to council earlier in the day,. had
Flag will
soon fly.
With any luck at all, the County
of Huron will be flying its own
ensign by the first of July this
year.
The property committee of
Huron County Council reported
Thursday it has ordered 114
ensigns; 27" x 54,,,, at a total
cost of $2,078.22 from Gamester
Advertising Service Limited.
The blue and white ensign
bearing the county crest and the
trillium was the design agreed
upon following a flag contest in
Huron last year. The flag manu-
facturer has modified the design
somewhat to facilitate production.
The flags will be for sale
throughout the county for about
$20 each.
For the News
call 236-4672
said that the tourist industry
in Ontario is worth aver tw o
billion dollars annually. He also
said it is the second largest
industry in Huron County, next
to agriculture. The committee
concurred w ith this assessment.
Reeve Ginn insisted he was
concerned w ith "results" from
the advertising campaign,
"If we're spending $3,000
and getting back $100,000 in
business, that's a good invest-
ment," said Reeve Ginn.
Reeve Harold Lobb of Clinton
said it would be -near impossible
to get any accurate estimate of
the results of advertising.
..But advertising does pay.
Everybody know s that. It's
been a know n fact for. years.
Any businessman can tell you
that," said Reeve Lobb.
Council learned that three
members had been appointed
to SWOTA from Huron -Malcolm
Campbell of Goderich; Randy
Collins of Varna; and Wilf
Ferris of Benmiller.
In other business, council
learned that George Penf'old
has satisfactorily completed his
probationary period with the
planning board and becomes
a permanent employee effective
May 1, 1976.
In the health department.
Jim McCaul, Chief Public Health
Inspector, has resigned effect-
ive April 30, 1976. A new super -
Citizens News, May 5/76 -Page 23
BOWLING STARS—Trophies were presented to the best individual performers in the Zurich men's
bowling league at Saturday's annual banquet held at the Dashwood Community Centre. From the left
are high triple 803 John Paul Rau; high average 217 Paul Bedard and high single 312 Bill Vandeworp.
News Photo
visor of Public Health Nursing
has been hired in the person
of Miss Catherine. Walsh at a
salary of $17,000 per annum.
Mrs, Madeleine Roske has been
appointed to fill a public health
nurses position vacated by
Mrs. Rebecca Burton. Mrs.
Faye Kreiger, a clerk -technician
for vision, has resigned and the
county is seeking a replacement.
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