HomeMy WebLinkAboutZurich Citizens News, 1977-08-24, Page 26Pa . e 26 Citizens News, August 24, 1977
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Church would ban
most of advertising
A memorial (resolution) from
the Saskatchewan conference of
The United Church of Canada to
the 27th general council, meeting
here late this month, takes a no -
holds -barred ,approach to com-
mercial advertising. It would do
away with almost all of it.
The resolution asks general
council to:
1. "Go on record as opposing the
present proliferation of ad-
vertising and its major role in the
support of the media.
2. "Urge the government of
Canada to take appropriate
action towards affecting the
elimination of tax concessions for
advertising costs in Canada.
3. "Urge the government to
initiate a reduction of paid ad-
vertising in all media with a view
to replacing it as the chief source
of revenue for the media."
The conference gives 11
reasons for its strong approach.
Among them: "Advertising
encourages excess. The
Canadian way of life, encouraged
by advertising, results in our
being the eternal suckers.
"Advertising and the media in
Canada portray a false image of
an affluent society that is only
real for the four per cent at the
top.
"The price tag for advertising
is too high -- in 1976 it was $101 per
capita. It is estimated that in 1976
ad revenues amounted to $2.3
billion."
"We can 'hardly pretend that
we have freedom of speech when
so much of the revenue for our
media comes from advertising
(TV --93 per cent). There must be
a safer and better way to pay for
our media."
"Advertising is guilty of sexual
stereotyping."
A" Advertising is a factor in the
increasing use of consumer
credit, which adds to inflation
and also brings many individuals
and families into great financial
difficulties."
iII up your sleeve
to save
a life...
CHECKING THE WIRING — George Haggitt was quick to spot the trouble and remedy it in one of the
special bean ovens. They were improvised from old refrigerators turned on their backs and fitted with
heating units. Staff photo
days much farm land
may e over -valued
Large tracts of Ontario far-
mland are over -valued for their
productive capacity and could be
allocated for other uses, crop
researcher George Jones said
recently.
The director of research and
development at Stewart Seeds in
Ailsa Craig spoke to the opening
session of the joint conference of
the Agricultural Institute of
Canada and the Canadian
Institute of Food Science and
Technology at the University of
Guelph.
"In most terms we have too
much land all of which is over-
valued for productive purposes,"
he told the Issues 2000 meeting.
He said, however, that the best
land should be preserved, and
"halter skelter" housing not be
allowed in rural areas. This could
be prevented through tougher
municipal laws and enforcement.
Maryon Brechin, food and
agriculture spokesman for the
Consumers' Association of
Canada, criticized government
for not doing enough to preserve
agricultural land.
"This is a task on which some
governments have taken the
initial steps, but others, like
Ontario, are actually pulling
back..." she said.
Jones warned that preserving
marginally -productive agricu-
ltural land in Canada isn't the key
to feeding Canadians or the world
in the year 2000.
"The key.,.has to do with our
ability to produce food com-
petitively," he said, and this does
not mean too much market
protection for farmers through
such tools as boards.
"It makes no sense to enmesh
our production interests in un-
tenable market and production
controls to benefit one generation
of primary producers (far-
mers)."
He applauded hard-pressed
beef producers for resisting
market and production controls,
thus avoiding "artificial cir-
cumstances of at least too much
market protection."
Brechin and Jones both
referred to Canada's present and
potentially -greater future role as
a food exporter in an in-
creasingly -hungry world.
"We should not delude our-
selves that we have, or ever will
have, any great capacity to
alleviate the real potential
hunger of the world," Jones
warned.
"We have food to export, it is
true, but we do not have the
capacity to provide a whole lot
more."
He said it may be cheaper for
Canada to import some products
rather than produce them her-
self, even though she is capable of
doing so.
"Internationally, Canada has
few crops or livestock systems
that will compete with the rest of
the world, notably the United
States," he said.
Jones did say, however, that
certain basic farm products
should be protected from'foreign
competition, but not if the cost is
too great.
CLEANING OUT THE BEAN COOKER — Chien' Schwartzentruber took on the job of cleaning out a bean
cookerafter the beans had gone to the oven. Two huge cookers each holding 300 pounds of beans, were
refilled four times before all the beans were cooked. Staff photo
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a CONGRATULATIONS TO THE 1
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We extend our best wishes for the success of this annual event. Visitors to Zurich 1
1 will be able to experience the hospitality of this friendly community.
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