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ZURICH CITIZENS NEWS
THURSDAY, DECEMBER 21, 1972
The Christ
as Lights Are Shining
All over Canada, the Christmas lights are shining.
Blue, green, gold and red, they sparkle, their radiance
displacing shadows here, highlighting them there, both
within doors and without. Nothing could be a more
significant symbol of this season, nor, after the shock
and fear of our unhappy fall, more welcome. How we
need light!
Christmas, of course, can be mere escape - for some
even an orgy - but for the thoughtful this returning cel-
ebration of the Birth helps to restore our sanity and our
humanity.
Machines may be everywhere, but Christmas reminds
us that it is man who makes and operates them. Laws
may rule us, or try to, but it is men who make the
laws. Every new thrust forward, every dream that lifts
us even briefly from our sorry ruts, begins in some
human heart. Here lie buried the seeds of our hope
and our despair.
For a few precious weeks, thank God, hope is once
more ascendant. We dare believe that better and more
significant tomorrows may even now be lying in the
cradles of Canadian homes, as once they lay, for all
men, in a Bethlehem manger.
The T•°,°': o •Christmases
Decrying the commercialism of Christmas has be-
come a popular conversational sport. The door is
hardly shut on Thanksgiving before the big stores start
ushering in Christmas„ The decorations go up, sale
fever sets in and the rush and the panic begin to build.
Take away the Santa Claus parade, the rivalry to have
the best display of outdoor lights, the biggest turkey,
the most lavish presents and what is there left of
Christmas anymore?
Those Three Wise Men certainly didn't know what
they started that night so long ago! They brought their
most treasured possessions, gold, oils and spices,
commodities of great importance in the trading econ-
omy of the day. They gave their best as an act of
worship. Whatever happened to that idea? Or to the
Christ's mass of early centuries? Or the celebrations
surrounding the Bishop of Asia Minor, Saint Nicholas,
patron of sailors? Imported to the North American
continent by the Dutch, the venerable ecclesiastic be-
came Santa Claus and his day was marked as a child-
ren's holiday.
The changing times have brought us a long way from
those celebrations and Iron' the unsophisticated family
fun which marked the yule season of 50 years ago when
there were skating parties, taffy pulls, carolling and
parlour games. Sometimes it seems as though Christmas
has degenerated into a grab and grasp season of over-
spending, overeating and credit buying, an excess of
tasteless, frenetic ugliness.
But sometimes the decrying of commercialism is
just a cop-out from the whole Christmas scene by
those too uncaring or insensitive to explore and re-
discover Christmas as the happy, sharing experience
ft was meant to be.
Christmas in the NOW? Different for sure, but is
that all bad? It's up to is which of the two Christmases
we celebrate.
Z ;' RIC Citizens NEWS
PRINTED BY SOUTH HURON PUBLISIiERS LIMITED, ZURICH
HERB TURKHEIM, Publisher
Second Class Mail Registration Number 1385 a�ot a
,'aPtip F�'�4
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LIKE, WHAT'S
NEW, PUSSYCAT?
By Bill Smiley
One of my wife's students
brought in some old newspapers
and I found them fascinating.
FOR GOD AND HOME AND
NATIVE LAND
VOTE OUT THE SALOON
AND THE LIQUOR STORE
Thus cried the Globe of Tor-
onto on October 18, 1919. It had
24 pages. Count the liquor
advertisements in your today's
big city newspaper.
Things were not so much dif-
ferent sixty-two years ago,
aside from the booze question.
The Irish had two front-page
stories. There was "nearly a
settlement on the Irish prdblem."
"Hands were extended but they
were never gripped,"and the Sinn
Fein political prisoners were
released from Mountjoy Prison
as the outcome of their hunger
strike. Like, what's new?
START WAR ON DRUG TRAF-
FIC read another headline.
There was to be a $1, 000 fine
for improper use of narcotics.
Apparently the opponents of
prohibition were scattering a
leaflet purporting to show that
since Ontario went dry "the use
of drugs has increased to alarm-
ing proportions."
But the only drugs they were
concerned with were those oldies,
opium, cocaine and morphine.
Apparently our granddads were
not acquainted with pot, hash,
horse and speed. Or perhaps
they didn't use slang terms.
Anyway, what's new?
Another headline stated:
LITTLE FIGHT LEFT IN REDS.
The whole article revealed that
the revolution in Russia was just
as good as over, and the "reds"
had had it. I wonder if Stalin
or Kruschev read that, and
what they thought..
There was an election on.
The Globe, as it still does,
tried to tell its readers how to
vote.
On page 1, there is a box,
with a facsimile of the ballot,
and the paper urges every read-
er to vote No to every question
on the referendum. About booze,
that is.
Every story about the election
is slanted toward the tories,
against the Liberals, and
against booze. So, What's new,
except the booze adverts?
In a desperate four -column
twenty -inch advert, the Liberals
try to separate the political is-
sues and the booze issues. Not
a Hope. What's new?
The rest of the front page
could have been primed yester-
day. Trouble all over the world.
Gold -dust galore from the Yuk-
on. Lloyd George carried to his
university chair by students,
led by a ragtime band (except
that today he'd have been hum-
iliated and led by a rock band).
Somebody's wife, with a cert-
ain lack of novelty, had pres-
ented him with his third set of
twins. And similar garbage.
THE WEATHER. Same old
jazz as we get today. "Prob-
abilities: Fair weather; station-
ary or higher temperature."
In other words, it's going to stay
miserable or improve. What's
new?
But the real fun of an old
newspaper is the advertisements,
as they are today. Even then,
the auto manufacturers took a
lot .of space, You had the choice
among the Gray Dort, the Frank-
lin, and something called the
Lexington. But the copy hasn't
changed much.
Instead of power brakes, you
had the "one -finger emergen-
cy brake. " Instead of anti-
freeze you had the Franklin's
"Direct air-cooled. No water to
boil or freeze." Wonder what
happened to that one? And in-
stead of the 120 per cent perf-
ormance promised for today's
cars, the Gray Dort ad said it
would take care of 80% of a
motor car's work. Wonder what
happened to that copy writer.
But among the names are
many old, familiar ones. Mas-
on & Risch. Phonographs?
Kellogg's Corn Flakes. Shirriff s
Marmalade. Horlick's Malted
Milk. Red Rose Tea.
And the all -too -familiar ads
in tiny type for aids with dand-
ruff, piles, underarm hair rem-
over for ladies, kidney pills,
liver pills, rheumatic remedies.
What's new?
There isn't exactly an enter-
tainment section, as such, but
the King Edward Hotel offered
a dinner deluxe for $1.50, with
music by Romanelli's orchestra.
The Alexandria was presenting
ROADS OF DESTINY with Flor-
ence Reed. And the Princess
suggested La La Lucille, with
music by George Gershwin.
Evenings, $2.00. Matinees,
from 500. This was live theatre.
At Shea's there was a nine -
act vaudeville show. Prices?
25¢ to 50¢. What's new? I
should tell you?
And in a coloured supple-
ment of the time, there are
full-page ads for such things
as chewing gum, Bon Ami for
whitening your shoes, Borden's
Milk, and Pebeco tooth -paste.
Can you believe? In a recent
Macleans, Canada's "nation-
al magazine, " there were 126
pages of writing and just over
20 pages of liquor advertise-
ments. So what's new?
0
Victoria at Grey
rep: rt income
Victoria and Grey Trust
Company reports for its year
ended October 31, 1972, a net
income of $5, 322, 700 or $1.82
per common share. This in-
cludes the Company's 99 equity
in the earnings of its subsidiary,
The Lambton Loan and Invest-
ment Company and compares
with a restated 1971 pet income
of $3, 608, 718 or $1.20 per com-
mon share after giving effect
to the 2 for 1 split effected
February 16, 1972. The net in-
come includes gains on the
sale of securities of 2 cents and
3 cents per common share in
1971.
Trust deposits and guaranteed
investment certificates of Vic-
toria and Grey Trust totalled
$622, 080, 000 at October 31,
1972, which is an increase of
$111, 576, 000 from the Comp-
any's position October 31, 1971.
Victoria and Grey Trust's
investments in mortgages in-
creased by $10'7, 991,000 to
$546,100, 000 during the same
period.
Estates, trusts and agencies
reached $88, 835, 000 in 1972
against a restated $69, 521, 000
in 1971 for an increase of $19,
314, 000.
Business and Professional Directory
OPTOMETRISTS
J. F. .Longstaff
OPTOMETRIST
SEAFORTH MEDICAL CENTRE
527.1240
Tuesday, Thursday, Friday, Sat•
urday a.m., Thursday evening
CLINTON OFFICE
10 Issec Street 482.7010
Monday and Wednesday
Call either office for
appointment.
Norman Martin
OPTOMETRIST
Office Hours:
9.12 A,M, — 1:30-5 P.M.
Closed all day Saturday
Phone 235.2433 Exeteo
INSURANCES
Robert F. Westlake
Insurance
"Specialising In
General Insurance"
Phone 236.4391 --. Zerlsh
For Safety . .
EVERY FARMER DEEDS
Liability Insurance
For Information CAbout All
--
Insurance all
BERT KLOPP
I21AL 236490 — :DJ z 1efpl
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