HomeMy WebLinkAboutZurich Citizens News, 1970-09-24, Page 4PAGE FOUR
ZURICH CITIZENS NEWS
THURSDAY, SEPTEMBER 24, 1970
/ r#
Twain On Advertising
ON OP
" It seems that an anecdote concerning Mark Twain
might be appropriate to illustrate one of the important
roles of advertising -- that of informing the consumer.
Apparently Mark Twain, who at the time was editor of
a newspaper in Missouri, received a letter from a subs-
criber. This gentleman had found a spider inside his
copy of the newspaper. He wrote to Twain and asked
what this meant, good luck or bad luck?"
"Finding a spider in your paper, " replied Mark Twain,
was neither good luck nor bad luck. The spider was mer-
ely looking over our paper to see which merchant is not
advertising so that he can go to that store, spin his web •
across the door and lead a life of peace and quiet ever
afterwards." - L.A. Miller, President, General Food
Limited.
Could Never Happen - But Did
Have you heard this one? We heard it third -hand,
but believe the facts are reasonably correct.
Seems that a man who is well known in this com-
munity was returning by car with his wife from a social
outing. Pressing the accelerator a bit hard, he was stop-
ped by the police for speeding.
The police asked him if he had been drinking, and
when he replied that he had a "couple of beers, " they
suggested to him that his wife had better drive.
Not wanting to argue with the strong arm of the law,
he agreed, but failed to tell the officer that his wife
did not have a licence. Proceeding along the road, you
guessed it. The car was stopped by a second policeman
who asked the lady driver for her licence. You can guess
the rest. An attempt, and we understand a successful
one, was made to explain to the officer that she wouldn't
have been driving without a licence except at the insist-
ence of the first policeman up the road.
(Lucknow Sentinel)
We Need Some Quiet Places
A journalist, writing about the great fears and harrass-
ment our youth must suffer today with too much noise
and stimulation, commented: "A boy can't find a quiet
place to read a book anymore." He later implied this
bombardment by technology is driving the kids to drugs.
But quiet places are needed by adults as well. As
more and more concrete is poured in large cities and
towns, less space is available for restful parks. Housing
shortages mean many families have less space than they
would normally have. Crowded homes leave no quiet
place for children or adults to enjoy relaxing pursuits. •
During the working week, adults pour out of offices
at noon to grab lunches in crowded noisy restaurants and
return to work tired. It is here that obsolete churches
might fill a need -- providing a reading room for those
on lunch hours, away from the noise of the world.
If such rooms could be maintained and open from
10 a.m. to 8 p.m. so much the better. If your commun-
ity has a superfluous church the city fathers are contemp-
lating demolishing, it might be put to good and worth-
while service. Church and other organizations co-oper-
ating to look after it could share maintenance and sup-
ervision with the thought of making it a "quiet place to
rest awhile." (unchurched editorial)
1
ZURICH Citizens NEWS
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And What Have You
Got To Tell?
by Bill Smiley
I don't advocate taking the law
into your own hands, but can't
help feeling a glow of
satisfaction when a human
being, in this age of anonymity
and conformity, reacts to an
intolerable situation with a fine
individual rage.
We all have a wild streak in
us, a spark ready to catch fire,
but we usually manage to
smother it under the wet blanket
of society's manners and morals.
And a good thing, too, but
sometimes a pity. There is no
better purge of tension than a
good blaze of anger once in a
while.
Sometimes this streak is
warped, and it comes out in
vandalism, sadism or blind
violence.
But within every man,
however humble and
unassuming, bides a black
panther. And within every
woman, behind those smiles and
make-up and hairspray and
deodorant, lurks a leopardess.
Just recently I went out to
get some corn at a roadside
stand. There were two bushel
baskets and this god -awful
woman and her slob of a
husband were going through
every ear of corn, ripping down
the husks and throwing the
discards back. This is the
epitome of bad taste.
I stood behind them, waiting,
blood coming to a boil. Just as I
was ready to hurl a searing bolt
of invective at them, the farm
kids rolled up with a wagon
loaded with big, green, luscious
cobs, fresh off the stalk. 1
walked to the wagon, grabbed a
dozen, walked back to the stand
and plunked their juicy carcasses
right down beside old
greedy -guts, who had just paid
for a much inferior dozen. The
look on her face poured oil on
my troubled waters.
And then there was a flying
instructor I was going to strangle
as soon as we landed. However,
he was about six -two to my
five -eight, and I'd have needed a
pail to stand on. So I settled by
telling him to go to hell.
Amazingly, he sidled off and
that's the last I heard of it,
People in authority are often
cowards. Just show them your
teeth and claws.
Another strangling I
contemplated was that of a
German sergeant who had put
the boots to me. "Just as soon as
I'm untied, I'll kill him, even if
he kills me." But I wasn't untied
for several days, and by that
time we were buddies, I smoking
his pipe and the pair of us
jabbering away in a stew of
FOCUS:
One Moment of Time
Our camera records a child's
First Smile . . . makes an
official report on the bride's
radiance . . .
Commemorates a trio posed
for Dad's birthday surprise.
Moments like these can never be
recaptured unless they are per-
fectly preserved by HADDEW'S
STUDIO,
Your family's pictorial history
should be in qualified hands,
Contact
Hadden's Studio
GODERICH
118 ,St. David St, 524170
French, German and English.
'I hese were comparatively
simple incidents, but they
happen to most people. ( Let's
hear about some of yours.)
A couple of recent news
stories convinced me that Man
has not been turned into a grey
cypher, even in this smothering
society.
A chap in Miami had sent his
prize dog, via airline, to Texas
for stud purposes. The dog was
worth $25,000. The airline
goofed, and somehow the dog
was returned to Florida, where it
was found to be dead of heat
prostration.
Now, the logical, civilized
thing to do would be to sue the
airline. Of course, you might
spend a year or two in the
courts, with a possibility of
losing the case and winding up
with a mitt full of legal bills,
This fellow chose direct
action. He went to the airport
with an axe and started hacking
at the underbelly of an aircraft.
He did damage worth $100,000
before he was stopped. Foolish,
but somehow admirable. This is
no computerized man. More like
the Charge of the Light Brigade.
Then there was this
$4 -year-old gentleman who was
living with a 59 -year-old lady in
her trailer home. She threw him
over for a 72 -year-old rooster,
who kicked hint out of the
trailer.
What could he do? Go to the
police? Nope. There was no
charge he could lay. The lady
had transferred her favors to
another, and that was that.
But he wasn't foiled. He
struck back. He made a
firebomb and set fire to the
trailer, causing 515,000 damage.
Boy, 1 hope I can be as
jealous and resourceful as that
when I'ni 84.
Steer
This
Way
BY
LARRY
SNIDER
Which model car is most
popular with buyers? The
two -door hardtop.
*
Motorists bought over 81
billion gallons of fuel in
1969.
*
The state with the most
driver education cars in use is
Michigan — 2,600.
43% of all cars sold last year
had factory -installed
air-conditioning.
U.S. Dept. of Interior says
replace the car if the
impending repair job costs
more than 25% of market
value of vehicle.
*
In the market for real car value?
See our top -performance bargains
at
Larry Snider
MOTORS LIMITED
EXETER 235-1640
LONDON 227-4191
Huron County's Largest
Ford Dealer
Business and Professional Directory
OPTOMETRISTS
J. E. Longstaff
OPTOMETRIST
SEAFORTH MEDICAL CENTRE
527-1240
Tuesday, Thursday, Friday, Sat-
urday a.m., Thursday evening
CLINTON OFFICE
10 Issac'Street 482.7010
Monday and 'Wednesday
Call either office for
appointment.
Norman Martin
OPTOMETRIST
Office Hours:
9.12 A,M, — 1:30.6 P.M.
Closed all day Wednesday
Phone 235.2433 Exeter
Robert F. Westlake
Insurance
"Specialising In
General Insurance"
Phone 236-4391 -- Zurleh
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Certificates
3, 4, 5 Years •-- 8/2%
2 Years — 81/
i Year
J. W. HABE =
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For Information About All
Insurance — Call
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