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Zurich Citizens News, 1968-12-05, Page 2f''AGE i-wo ZURICH CITIZONS NEWS We Are Not Magicians That may not be an earth -shaking statement. You probably didn't think we were anyway, But we get that feeling sometimes when something happens, such as an important anniversary for someone or some organization; or an interest- ing or humorous little incident occurs in a section of the community ; or when someone -- particularly one of our young people -- achieves some- thing of note either here or abroad; or when someone catches a big fish or grows a big tomato ... and weeks later, we learn about it. Trouble is when we do learn about it we are greeted with the phrase: "Oh . . • I thought you'd know all about it," That's where we think people some- times think we are magicians. It is no help to us, and little com- fort to you, if you stop one of us on the street and say, "I thought you might have had something in the paper about our installation last month," or "How come you didn't have a picture of that big fish Joe Doakes got a couple of weeks ago ?" or "Pretty nice about Bill Jones' kid . guess you don't like him or you'd have had a story about his promotion in the paper." We probably would have had it .. . had we been told at the time. It is our job to report these things; wheth- er we like somebody or not is a human frailty we like to keep as deeply sub- merged as possible. While this news- paper is made up of individuals, it strives to operate in a non -individual manner. We may disagree with you or anyone on one subject, but if we find common ground to co-operate on another. believe us, we are ready to do so. We do have regular news sources ; council meetings, police reports, civic organization meetings, fire and acci- dent reports, and so on. Harassed by the fact there are only 24 hours in a day our job is made much easier by a regular liaison with such news sources which keep things coming on a routine basis. But as for the untoward incidents, the out-of-the-way happenings wheth- er they be humorous, serious or just plain interesting, we are crippled. Even with a hundred reporters on the staff, we wouldn't know where to look. Over the past few years we have noticed -- and appreciated - an in- creasing awareness of this fact among our readers. More and more people drop in to tell us of something news- worthy, or to ask us to help, or phone when it's a "hot" and timely item. This growing interest in your paper is encouraging. For it IS your paper. This per- haps could be classed as a trite say- ing, a cliche. Nevertheless it sums up the situation. No newspaper staff, no matter how large or how eager or how dedicated it was, could possibly cover ALL the happenings in a community such as this. That's where you come in. This is a com- munity newspaper. It only reflects what is happening in the area. Not everything you tell us can earn its way into print, the cost of white space being what it is these days. But we would appreciate the oppor- tunity of adjudication. Every reader is a part of this paper. What you know may be of interest to others; what others know may be of interest to you. We have a large number of faith- ful watchdogs around town, and we are eternally grateful to them for recognizing that we are only human, and we need a lot of help. And also for recognizing that, in helping us do our job completely and fully, they are helping themselves by helping their own community. We are not magicians. Because of that we need all the assistance we can get. We'll be happy to hear from you at any time. We may not always be able to agree that what you have is real news, but let's give it a whirl anyway ! ! Goon Commercials Should Be Censored Surely the commercials used on television could be raised to a much higher standard of intelligence than those foisted upon the viewers in this day and age. To put it frankly, we are so nause- ated with many of the phony com- mercials that we would under no cir- cumstances purchase the articles be- ing advertised, simply because the sponsors who approve of such com- mercials are blatantly displaying the opinion that the TV viewers are for the most part of moronic or sub- normal mentalities. ' .A commercial flashes on the screen. A long table, beautifully appointed, is shown with several people in eve- ning dress seated for a high class dinner. In walks the butler with a large bottle of catsup on a tray and one of the ultra ultra gentlemen grasps the bottle and upends it over his well-filled plate. And other guests watch in awe as the catsup slowly pours from the bottle and then they all smile with glee as the catsup reaches the plate. This is a pleasing scene, except for one little matter. Everyone knows that at such a hoity-toity dinner a butler would not bring in a large bottle of catsup on a tray, which, of course, is the product being adver- tised. The catsup would be served in •a silver or fancy china dish or the hostess would slip a shoulder strap! Then there's the chap who chides the housewife for perking coffee. It produces a grand aroma, but actually this tempting odor is the flavor of the coffee being boiled away in steam. Rather, you should use their instant coffee which has been perked in a sealed container to preserve the flavor. We would be pleased to know what kind of metal such a container is made from that would not blow up if coffee was boiled in it when it was completely sealed. Just try plac- ing a sealed container on a stove, any canned goods for example, and watch what happens. Be certain to stand well back! We recall another cut one where a gent is supposed to be conducting an off-the-cuff interview w ith a man and wife and their small child. It goes like this: "Mrs. So-and-so, what do you give your child when he runs a temperature?" "Oh, I give him baby -size so-and-so pills !" And what do you give your husband when he does not feel well? "Oh, I give him the so-and-so regular size pills!" The whole thing sounds just as phony as we opine it is. It apparently all depends upon the size of the so-and- so tablets ! It would be easily possible to quote many more such glaring phony, dull and downright farcical advertise- ments. The devisers of such a class of commercials should be writing for the comics. The Price of 'Immortality A new dimension may have been added to the business of dying with the discovery of a system of deep freezing the deceased in the hope that medical techniques of the future will be able to sure his ailment and restore him to life. A professor. in Michigan is said to be working on a freezer cemetery, where people can be interred to await advances in medical science that could mean their resurrection in later years. Cost of the process is $50,000, con- siderably higher than the usual funeral. But who can put a price on im- mortality? Zurich News PRINTED BY SOUTH HURON PUBLISHERS LIMITED, ZURICH HERB TURKHEIM, Publisher J E. HUNT, Plant Superintendent Authorized as Second Class Mail, Post Offke Department, Ottawa and for payment of postage in Bash. Member: Canadian Weekly Newspapers Association Member: Ontario Weekly Newspapers Association Member: Canadian Community Newspapers Representatives Subscription Rates; $3.50 per year in advance, in Canada; $4,50 in United States and Foreign; single copies 10 cents From My Window Those of us who live in small towns are often intrigued by the stories we hear about the evil doings and earthly happenings in cities like New York, Mont- real, London, England or Hong Kong. In fact, some of us who call a progressive euchre party at the town hall a real bash are inclined to question wheth- er we are somewhat ignorant about life as it is lived by a few. Maybe that's the reason that soap operas -- those afternoon programs for the housewife - have such a keen following of listeners, Script writers for these real life episodes pack a whale of a lot of varying ex- periences lame t the lady 5 minutes abrieftiof the dishpan is transported to an- other town, another season, an- other world. There, no dishes wait on the sink, no beds must be striped and remade, no meals have to be prepared, the baby seldom cries. Heroines of these stories, though homemakers and moth- ers, are rarely seen doing the tedious chores we must daily perform. They have coffee with the gal across the street, eat lunch with a foreign agent or go dancing with a dashing, brilliant husband Always they are properly dressed, freshly made-up and manicured, gener- ally lovely. Is this what life in a big town is really like, I wonder? All the men have important jobs at sufficient salaries. They never have to take an evening off to collect for the Cancer Society, help out at the rink or fix a leaky faucet at spinster aunt Helen's house. Instead, they are at home either roman- cing their lucky ladies or •ca- vorting at a swanky party where the action is fast and danger- ous. And the kids. They are the most remarkable. They are quiet and intelligent. They never are caught with one foot in the refrigerator door, an- other foot sharply kicking sis- ter and both hands turning volume buttons on the record player. They don't have prob- lems at school or on the bus. These things are too trivial, Soap opera kids find dead bod- ies, overhear secret plans and reunite lagging marriages. Surely big city kids aren't that much more wise and won- derful. Or are they? By Shirley Keller A day which began last Mon- day can still be next Thursday and a week can pass in the time it takes for a cornniercial. Grandfathers always give the right advice, injuries are never serious enough to kill, police- men can piece together even the most evasive clues, women can eat out every night and never gain weight, and men can booze through the entire evening and never get sloshed. Is that life as it really should be lived? Or just the over- activity of some Pollyanna mind purely for entertainment. I wonder. 0 Television News More people watched Walt Disney's World, Gomer Pyle, Rowan and Martin and Bob Hope than the U.S. Election coverage, according to the na- tional Nielsen ratings just re- leased. NBC's Election coverage at the 9:30 period was '5th. Bon- anza with 6th, with the NBC Election coverage for the 9 p.m. period placing 7th. Here are the rest of the rat- ings under the heading of total persons which includes chil- dren: 8, Bewitched; 9, NBC Election, 8 p.m.; 10, NBC Elec- tion, 8:30; 11, Jackie Gleason; Humphrey-Muskie Saturday Spe- cial; 14, Ghost and Mrs. Muir; 12, NBC Election, 10 P.m.; 13, 15, My Three Sons; 16, Flying Nun; 17, Mothers in Law; 18, NBC Election, 7:30 p.m.; 19, Julia; 20, Humphrey -Muskie Sunday Special; 21, Red Skelton; 22, Land of Giants; 23, NBC Election, 10:30 a.m.; 24, F.B.I.; 25, CBS Election, 9:30 p.m.; 26 Daniel Boone. Now let's take a look at the ratings for men 18 years and over. 1, NBC Election, 10 p.m.; 2, NBC Election, 9:30 p.m.; 3, NFL Football Gabe; 4, Bob Hope; 5, NBC Election, 9 p.m.; tin: 8, NBC Election, 8 p.m.; 6, Bonanza; 7, Rowan and Mar - 9, CBS Election, 9:30 p.m.; 10, NBC Election, 10:30 p.m The top 10 for women 18 years and over went like this: 1, NBC Election, 9 pm.; 2, Bob Hope; 3-4-5-6, went to NBC Elec- tion at 8:30, 9:30, 8:00 and 10:00 p.m.; 7, CBS EIection, 9 p.m.; 8, Gomer Pyle; 9, CBS Election, 9:30 p.m.; 10, Bonanza. (Continued on page 7) Choose from our wide selection of SEE OUR . LAMPS Pole Lamps • Swags • Trilites • GIFTWARE • Rand -cut Triliums • Leadeut Crystal • China and Glassware Wide Assortment of Chairs Rest Rockers • Recliners • Hostess Coffee Tables • Mirrors Clothes Hampers • Come in and see Our Complete Selection of Toys Also Christmas Tree Stands, Eights Ornaments IEMAN'S Hardware and Furniture Phone 237-3681 Dashwood THURSDAY, DECEMBER 5, 1968 NOW AVAILABLE - SERVING - 16 Businesses • Farmers • Individuals rr Contractors Bookkeeping Services, Simplified Record Keeping Systems, Financial Statements and Income Tax Returns DUTOT BUSINESS RECORDS AND TAX SERVICE CENTRES Hensel!, Ont. 262-2407 Kenneth A. Dutot, Manager 9 A.M. - 9 P.M. Offices Throughout Ontario lateasseamemassaaliameau OPTOMETRISTS Longstaft OPTOMETRIST SEAFORTH MEDICAL CENTRE 527-1240 Tuesday, Thursday, Friday, Sat- urday a.m., Thursday evening CLINTON OFFICE 10 Issac Street 482.7010 Monday and Wednesday Call either office for appointment. Norman Martin OPTOMETRIST Office Hours: 9-12 A.M. - 1:30 -6 P.M. Closed all day Wednesday Phone 235-2433 Exeter ACCOUNTANTS Roy : `. Bentley PUBLIC ACCOUNTANT GODERICH P.O. Box 478 Dial 524-9521 HURON and ERIE DEBENTURES CANADA TRUST CERTIFICATES J. W. ILIBERER Authorized Representative 714% - 3, 4 and 5 Years 7% - 1 and 2 Years Minimum $100 DIAL 236-4346 -- ZURICH FUNERAL DIRECTORS WESTLAKE Funeral Home AMBULANCE and PORTABLE OXYGEN SERVICE DIAL 236-4364 - ZURICH AUCTIONEERS ALVIN WALPER PROVINCIAL LICENSED AUCTIONEER For your sale, large or small, courteous and efficient service at all times. "Service That Satisfies" DIAL 237-3300 DASHWEhOD INSURANCE For Safety .. . EVERY FARMER NEEDS Liability Insurance For Information About AU Insurance - Call BERT KLOPP Dial 236-4988 - ZURICH Representing CO.OPERATORS INSURANCR ASSOCIATION Robert F.Westlake Insurance "Specializing in General Insurance Phone 236-4391 - Zurich NOTICE TO MOTORISTS Your 1969 licence plates are now available and must be on your car no later than midnight, FRIDAY, FEBRUARY 28TH. PASSENGER CADS, DUAL PURPOSE VEHICLES, AND MOTORCYCLES 1968 plates expire midnight, Friday, February 28th, SCHEDULE OF FEES Passenger cars and dual purpose motor 8 cylinders 6 cylinders 4 cylinders or less manufactured in or before 1933 manufactured after 1933 Motorcycles vehicles $35.00 $27.50 $ 8.00 $20.00 $10.00 A CERTIFICATE OF MECHANICAL FITNESS 1969 plates cannot be issued when ownership of a used motor vehicle is being transferred unless , the prescribed certificate of mechanical fitness is I produced. - REMEMBER: Your 1969 licence application Is on the 1968 permit. Make sure you complete fully the application for renewal and Insurance questionnaire. Those who do not have motor vehicle liability insurance must pay In addition to the registration fee a further $25. to the Motor Vehicle Accident Claims Fund. Payment of this fee does not provide insurance coverage of any kind. COMMERCIAL VEHICLES For registration dates and fees for trucks, buses and trailers, consult your local licence issuing agent. Licence plates and permits may be obtained BY MAIL Send your completed application form and fee to the Ontario Department of Transport, Ferguson Block. Queen's Park, Toronto 5. DO NOT SEND CASH. ONTARIO DEPARTMENT OF TRANSPORT Hon. Irwin Hnskott,Ministor