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Zurich Herald, 1929-04-04, Page 3Shaw Refuses �. O Write For . Trade Purposes Wells and Bennett Also Enunciate the Ethics of " Their Profession London.—What is almost :certain.. to be recognized as "a definite outlining 'of anew and admirable standard of ethics for all 'honorable writers and for literature in general has been stated by Arnold Bennett, H. G, Wells, and George 'Bernard Shaw, They have outlined a creed in which their own .assessment of their responsibility to their profession and to the public can hardly fail, in the judgment of competent critics, to raise and sound- ly establish the entire field of letters en a higher plane. The opportunity which these three 'writers have seized to define their attitude and their own estimation of their place in national and interna- tional life was supplied through the enterprise of Sir Woodman Bur - bridge, head of the great department store of Herrod's in London. REQUEST TO AUTHORS . • Sir Woodman's position was that al- though Harrod's and other great coin- . • /114):cial'enterprises are•able to retain • the hest advertising talent and best artists, as well as architects, techni- cians, and others of the professional classes, they had not had. the real story of their growth, their amazing complexity and ramifications, and the romance of inlustry ,in general pre- • sented.to the public as these great writers would be capable of present- ing it. He thereupon wrote to ask if they would lend their pens in such a manner, Alt three declined, and in their reasoned replies is fornd a standard which is recognized as a noble state- ment of ideals which lesser writers may strive to reach. Replying to the argument that. a writer is a skilled professional who should place his tal- ent at the services of commercial en- terprise, Mr. Wells said: — TAKES HIZSELF SERIOUSLY "The answer is that, rightly or wrongly, • the writer takes himself more serio^isly than that. In his heart he classes iniself not with the artists, but with the teachers and the priests and prephets, That may be an old view, and it may be going out of fa- shion. "We all believe, of our generation, deep in our foundations, that of r only paymaster onght to be the reader. We Hee on sales to readers and we don't accept fees. .'here is, we feel, an im- plicit understanding between writer and reader to that effect." Mr. Shaw prefaced his refusal with nn account of the tremendous im- provement which has taken place in journalistic s ar.dards since he first began to white. Of the use of the best professional talent aside from writers with established reputations ht says: • MILLAIS STARTS CUSTOM t. has had to e2cpress itself, does not see eye to .eye with Mr. Bennett's view that in sone future time recog- nized' authors will sell •their pens in the Cause ,of commerce, f 'ueh a stop sec,uis to be generally considered re trogrede,, and in line with the practice of those.deys when literary mere serv- ed the causes of the politicians wlu geanted or procured limestone for then and whom Dr, Samuel Johnson so unmercifully flogee i with the vigor o1' his scorn, Bird Menace Seen;. in Abandoned Cats Concreted attacks on the slinking hordes of stray cats have netted the. New York City Division of the S.P.C.A... soiree • 322,279 pelts says an aiticle in the April issue of "Field and Stream". Tisa pelts, however aare not desired so much as the lives of the erstwhile wearers, though the ou:: is closely allied to the ether, the main purpose being the elimination oY stray cats as a menace to birds. Says the article, "It is the unwant- ed, homeless, hungry cat that is the menace of bird life. What -is true in the environs of Greater New York is equally true in everypart of the Inhabited7-Jutted States. The number oY .birds devoured by the stray and homeless cat is beyond computation: The housecat gone wild and foraging in the country for its own living. is by no means a helpless, puny animal. Its evtraordinary growth and strength indicate a nabundant food supply,, a great part of which is birds. As for cats. being. kept to kill rodents this article discounts the claim "that a large cat population is necessary to control, the increase of rats and mice, and -urges that the proper care and storing of foods which are attractive to rodentsand. the avoidance of scattering loose toed around stock or poultry will do more to discourage the breeding of undesirable rodents than can be ac- complished by any number of cats. Community Art Action Needed Lee Simonson Says Towns Should Get Together and Head off Ugliness In a joyous dialogue concerniizg cul- ture In the April "Forum" between Harvey Wiley Corbett, William M. Ivins, Henry Goddard Leach, Vachel Lindsay, Lewis Mumford, Walter Pack, Watler B. Pitkin, Alfred Stie- glitz, Harvey M. Watts, Art Young and Lee Cimonson, the latter remarks, "We need a development of commun- ity effort, if we are to get anywhere in such arts as architecture. The com- munity should get together, as it has in Frankfort and many Dutch cities, and decide what it needs, and then send for the architect and say to him: 'This is our problem. You can do any- thing but sidestep the problem and fake it. Now go ahead an dflnd the ornament that expresses that,' Every time that has been done in Europe it has been successful. Whereas here, every time you haven't a com- munity that is clearly conscious of its real problem, that isn't free to give a mandate to the architect and say, `Light, air, leisure, recreation, and don't you dare funk one of those,' then you get this crazy mixture we has of port :magnificence, part bor- rowing, and part Renaissance palace, Roman bath, or Greek temple." "When Millais was at the height of his fame as a painter a very popu- lar picture of his, representing a nice little boy blowing bubbles, was bought by the firm of Pear's, and used and reproduced as an advertisement. The Academy was shocked; but Millais took no notice; the advertisement had an enormous vogue; and advertising entered on its present phase, in which it is a matter of course for commer- cial firms to employ the best available artistic and literary talent to adver- tise their wares and ,services. There iz no reason on earth why they should not, and every reason why they should, now that the art of selling has so much more importance than the rou- tine of production." AUBREY BEARDSLEY POSTER Mr. Shaw then recalled that Aubrey •Beardsley designed a poster for .his first play and that there would be no- thing question^ble if he were to 'com- mission the president of the Royal. Academy to design a poster for his next one. Then he continues: "But if I were intimate to, say, Mr. St. John Ervine and Mr, -Harris Deans t;:.at in the event of their notices of any play sufficiently flattering be usefully' qotedasadvertisennts 1C should be prep..ret. to buy the copy- right from their for £500 apiece, then Heaven knows what would happen. Probably both gentlemen would refuse onotice. any play at all, and would y why. • "By all means let our commercial Houses engage skilled but nameless 'Scribes , , . to write their advertise- ments as s ech. But a writer v'h•o has been consecrated be fame to the ser- -Vice of. the public, and has thus become Prophet as well as author, muste take .wages in no other Service." MR. BENNETT'S OPINION. Spring. Spring is coming down the street, Light of heart and light of feet. Can you hear his merry note Echoed In each song -bird's throat? Can't you see his youthful grace Mirrored in the tulip's face?. Spring is coming, oh, what gladness! Spring must surely banish saduess., Mr. Bennett bases his refusal on slightly different ground. He thinks. there is not necessarily any ethical reason why he should not, under pro- per conditions, write advettisements, but doubts whether worth -while pub is opinion would sanction such action n the part of writers .whom;' it could, In a sense, he said to have made, He 'ocncludes: "The reasoi is that public. opinion in Britain is not Set ripe to appove the employment of responsible imaginative writers to whom it has granted a reputation, in any salient° of publicity for a commercial concern. Personally I differ from public opin- ion in this matter; but the. opinion •eXists and I will not trout it," Current ap' elen, in the sheet tines Once the 'ride of the Road, Nowa Pile of Junk. • Beebe Party Sails to Scan Sea Depths Scientist's 32nd Expedition Will Study Ocean Life. Off Berbudaa William Beebe, .writer and explorer of ocean depths, sailed repently for • another expedition into the world of deep-sea creatures unknown to mai. Widely experienced in observing ocean phenomena and in invading the pri, vats haunts of weird aquatie crea- tures, Mr. Beebe will this time turn his eyes toward the tropic sea sur- rounding the Bermudas. When he and his party of scientists and aides arrive at Bermuda, they will go to Nonsuch Island, a speck of land at the entrance to Castle Harbor which has been offered to the expedi. tion by the Colonial government of Bermuda for the advance of the studs of sea life there. Formerly, the explorer has bees somewhat han'ricapped in his re searches because he has had to use i ship as an operating base and hat made his .studies from small boats, Nonsuch Island, Dr. Beebe said, was a perfectly natural base for the ex- pendition, and he looked forward to the discovery of valuable data on tropic sea life hundreds of feet below the surface. The expedition, Mr. Beene's thirty- second, and the twelfth under the auspices of the New York Zoological Society, will begin the six months of study without any single goal in view. The purpose of the expedition, Mr. Beebe declared' yesterday, is to get "any kind" of available deep-sea life, and the party will not seek any par- ticular variety. "It will be just like going to Mars or Jupiter," he added, "as you don't know just what you are liable to find." Sone new devices will be used ir: this expedition. One is the new ra- dium -covered type of hook for deep sea work. A special diving bell wit he used for going into deep waters. Another is the camera Dr. Beebe will use. It is a brass box affair com taming a hand -operated motion pic- ture camera, weighted so it will sink to the operator's level beneath the sur; face. He had taken pictures at 6C feet depth and contemplated trying it at 90 but was dissuaded by divers. The camera may be tried at 70 feet, how- ever, he declared. A seagoing tug will take the party out from Nonsuch Island whose sur- rounding waters reach a depth ',f twc miles in places. Nets secured to sound- ing wires will be ussd for fishing. in shallow depths he Bali use percussion caps to stun the fish Dr. Beebe is occ.,rr.parried by Mrs. Beebe, John Tee -Van, General assist- ant; William It Gregory, ecientifie associate; Sven von Hallberg and Helen Tee -Van, artists; Robert White- law, photographer, and William Mer riam. Several of the party hate ac- companied Dr. Beebe on preceding ex- peditions speditions Other scientists may ,loin the party later. Officials and wreckers of the C.N.R. observing the chaos of all that remains of the huge locomotive of train No. 3. This picture was taken immediately before the task. was commenced of clearing away the tangle to clear the line for traffic. Indian Tribesmen Favor Britain On Northwest Border Government Intervention In- creasingly Sought in Pure- Tribal Disputes Bombay. -The remarkable success of the British policy on the north- west frontier of India is strikingly illustrated in the report of Sir Ho- ratio N. Bolton, Chief Commissioner, on the administration of the border daring the past year. Sir Norman deseribes how warring tribes of Waziristan, have, of their own accord, come into lino with Bri- tain. The policy of opening this coun- try to the influence of civilization by giving the tribesmen themselves a stake in the administration of law and order was maintained and even acceI- erated last year. The sanctity of the roads is becom- ing almost as dear to the tribesmen as to the- government, Sir Norman de Glared. Nothing is more symbolic of this change in the tribesmen's angle ot vision than the increasing requests for the intervention of the government Sin purely tribal disputes. Even the Mahsud women, it is reported, appre- ciate the advantage of the Pax Britan- nica as saving their men folk from the danger of internal feuds. An achievement of no mean merit is also the reduction of crime on the border and the suppression of border feuds. U. S. and England Will Have War Says Russia Calling the United States and Great Britain "tight and bloated," the Rus- sian War Commissioner Cfiand `jcm sian Commissar Voroshilov is quoted in "Time" as. saying they are bound to come to war with each other. "I mean by tight," continued Com- Voroshilov, "exactly what I say. Grown gigantic and bloated with capi- tal like a giant blood sausage, the United States feels tight within its frontiers." Lest any dunderhead should fail to catch his drift, "Time" continues. "War Minister Voroshilov added that there is another bloated blood sausage which feels tight, namely Great Bri- tain, and that 'one need not be par- ticularly Bolshevik to foresee that a solution lies in armed conflict between them.'" -•1—.— • The most wonderful thing that the world contains is a beght face.—Dr. Albert Ei,istein. The Avoiding Stains stain sometimes made on neck British Economist Sees Crisis Ahead .. Protection Policy is Bringing Disaster to Busiess, Says Sir George Paish Manchester, Ena. — 'Abe gravest financial crisis ,in the world's history was described by Sir George Paish, well known econoinfht, as threatening modern business. "I say with the highest authority, and I cltalle: ge anyone to deny it," Sir George told the National Free Trade Conference, "when I say we are three ened with the greatest financial crisis the world has ever seen, because the governments of the world have followed the policy of trade restriction, preventing debtors from paying their debts," Sir George declared. "The greatest authorities in this country and in the United States ex- pect it to come this spring, and un- less this policy of safeguarding or pro- tection is checked, It means disaster to the world. I am not exaggerat_ er wrist by costume jewelry may be ing." averted -in many cases if the two sur- faces of the ornament are washed in warm soapsuds to which a few drops of household ammonia have been added. -They should then be rinsed in cold water and polished with a dry cluth. ' • A Scottish mathur complains that her daughters "have danced away from her." Having their Highland fling probably. 1 consider it the duty of the men at the head of government to remain in their places even if the waves wash the deck and the crew talks of mutiny, —Dr. Gustav Streseman't. Although we regret very much that this generation has at present past the old standard and has not yet found a new one, 1 think that it may have found a little grain of truth that may h, nF enrrmons value.—Evelvn Sharp. A Good Idea of What a Terrible Mess Occurred The tangle of wreckage of .to train No. 4, whit wrecleing train standing beside it, The remains ot the other en rite and baggage car of train No. 3 are shown in the beck ground at the right, Gandhi Prepares Plan for Boycott Would Eliminate Foreign Cloth and Substitute Native Product Bombay—For carrying out the con- gress program regarding the boycott of foreign cloth with the aid of khadi (handspun and handwoven cloth), Mahatma Gandhi lies prepared a scheme for submission to the Work- ing Committee of the Congress. The scheme requires congress ors ganizations to Call for colunteers to go froni door to door in every town and village having a congress com, mitee and collect foreign cloth and. deliver or receive orders for khadi. Foreign cloth, it is stated, should be burned. `Vherever possible, foreign cloth dealere should be individually visited with a view to inducing theist to stop further purchase of foreigir cloth anti, to cancel all cancellable orders. Picketing or foreigi cloth shops may, it is pointed out, be undertaken wherever possible and where Were is no danger of violence being com- mitted by the congress pickets, The help and co-operation of all political and other organizations should be solicited in the campaign and the help of patriotic womeu should also be en- listed. The French-Canadians Go Ahead La Presse (hid.): The progress o the French -Americans in public at fairs has just been confirmed anew en the municipal elecations which have lake,& Pince in New England. The Province of Quebec, which is the mother country of most French - Americans, watches with legitimate pride their progress and their Political success, In their progresstce emaiici tune, their traditionK, their racial itt- fluenee establishing itself in the very, heart of American society, especially in the Eastern States. Quebec has good reason, to congratulate, theist. But, faithful to its motto, and guard - lug the memcry of its hast, it reminds them that there is alway sat ii.s fire side a warm place for those who wish to return. He blamed politicians who nail per stied wrong policies ,ednee the war for the impending crisik,