HomeMy WebLinkAboutThe Herald, 1901-03-22, Page 4I$ PUBLISHED
EERY TzutstAY EVENING.
1Ti( R. z'11 LLER
atI RM1 OF SUBSCRIPTION :—$1,00 per
Yew paid strictly in advanee. When the
paper is not ordered to be discontinued
at will bo sent until each order is given
and arrearageti paid.. $1,50 to be charged,
when not paid in advanee.
ADVERTISING RATES.—Tran s t e n t
advertisements., 5'cents per Brevior line
for first insertion -and 3 cents per line for
each Subsequent insertion. Small Advs,
such as"Lost"•"Estray" or "Stolen will
,he charged 50 cents first insertion and 25
cents for each subsequent insertion,
b handed in nofor tlate • thanaTuesday nement ight
of each week to insure change in follow-
ing issue.
Local notices in ordinary reading type
5 eents per line, Notices for Church en-
t'srtainments or other. benevolent institu-
tion at speeial rates.
Contracts for column, half-oolumn and
ciaarter-coluann rates for specified periods
x0.11 be cheerfully given. Address all
communications to
The 12eralc .,
E. ZELLER EDITOR, ZURICH, P.O.
FRIIDAY, MARCH 22, 1901.
To our friends.
If you have any news for us don't
forget to use our letter box. We
Will be thankful for any news items
you can give us. Help the editor
to make the local and correspon-
dence pages of the Herald interest'.
ing. •
SHORT AND T0. THE ,POINT.
A eigarmaker of Leominster,
Mass., who conceived the idea of
naming one of his brands after Mrs.
Nation, on account of the promin-
ent position which that lady now
occupies in the public mind, and
vt!ho wrote to Mrs. Nation, asking
her consent to such a step, will not
carry out his plan. A postal card
from that lady makes known' her
disapproval of the cigarmaker's
idea: The communication is as fol-
lows :
If any one should dare to put my
name as a brand to a death -dealing,
hellish. cigar, I would make him
pay dearly for it.
(Signed) CARRIE NATION.
Topeka, Kan., in jail, Feb. 21.
SOMETHING TO. REMEMBER.
• THE HERALD intends to adopt
fcsathwith the following schedule of
special advertising rates :
For calling a man a progressive
cltizen, when everybody knows he
is lazier than a government mule,
*2.75.•
Referring to a deceased •itizen as
one who is sincerely mourned by
tlse entire community, when we
know he will be only missed in
poker circles, *1.08.
Referring to some gallivanting
female as an "estim'able lady whom
it is a :pleasure to meet," when
every business man in town would.
rather see the devil coming, hoofs,
horns and all, than to see her corn-
ing toward them, *3.19.
Speaking of a candidate a as
pleasant amiable gentleman, who is
spoken well of by a large circle of
friends who have pushed his claim
to office rather against the gentle
man's will, when we all know tha
he has always wanted some office
from roadmaster up, since he was
twenty-one years of age, $1.07 per
speak.
Calling an•ordinary pulpit poun-
der an "eminent divine," 60 cents.
Travelling quack doctors as the
eminent physiszan and surgeon, or
iliustrous disciple of Esculapius,
16.09.
• Pettyfogger, as legal luminary or
expounder of Blackstone, *2.13.
Bride as charming; young, talent-
ed and wealty, when she has yel-
low hair, green eyes, wart on her
nose, hump backed, • can't read large
type without glasses, and has a
Wooden leg, $1.26.
t
IN LOCAL PAPERS.
There it a 'constantly increasing
sentiment aziiong business men that
the only legitimate advertising
Medium through which to reach the
buying public is found in the local
papers. It is a fact undisputed by
the larger retail establishments of
any' city that such is the case, . and
the matter of judibious advertising
in local papers is receiving more fa-
vorable consideration as each year
goes by. Indeed, with practically
all the leading cloy goods houses in
the country, the subject of local ad-
vertising has become so important
that rt:;ls'claksed as a separate de-
1ifrtnle!nt; andis given over to the
care of One employee, who Makes it.
his especial work to study the best
means of producing effective adver
Using in the local payers which cir
ciliate in the territory from which
the business must receive its patio•
nage. Take all, the leading riser -
chants in the great trade centres of
the country, and where you find an
up-to-date advertised businos�a
among them you will find the mos;
successful and prosperous business.
The old method
of using programs;,
score cards, time cards, .clocks in
depots, street dais and the like,
being rapidly discarded in favor of more. ore modern and praetiouj
newspaper advertising. It has
taken a long time' for some people
to be educated to the fact that in
order to reach the buying public it
isnot necessary to be held up and
compelled, as it 'were, to have their
advertisements printed into every
fake scheme that presents itself.
The days of fake advertising are
pretty nearly numbered, as all such
schemes usually turn out in about
the same' way.—Iowa City (Ia.)
Republican.
Modern fdeas—good advertising.
Honest goals should buttress
honest advertising.
The woman question—Have you
been at the•spring opening yet?
Advertising that conveys a direct
message hail the best ohanco of suc-
cess.
Courtesy to customers is an im-
portant part of the retail follow -up -
system.
Advertise' in THE HERALD ; it
pays. Subscribe for THE HERALD ;
it's newsy.
THE ZURICH HERALD.
Read filo advver >i somente—it pa
Keeping everlastingly at it brin
success,—N. W. Ayer.
My su0003s is orWing to liberali
in advertising,:—R'obort Bonner.
Carrie has refused an offer to star
in the play "Ten Nights in a Bur-
rodm."
-
y s The road to fortune is through
printer's ink.—.P. T. Bttrnttna.
gs
Boural,ssa's motion was buried on
Tuesday by a vote of 144 to 3,
ty __.__ _._•
•
If you tell a main a, thing often
enough you don't need to prove it.
Success depends upon the liberal
patronage of printing offices.—J. J.
Astor.
Frequent and constant advert
ing brought me all 1 own.—A,
Stewart. ,
Advertising is to business wh
steam is to machinery the gran
motive power,—Macaulay.
is-
T. Constant and persistent advertis-
ing is a sure prelude to wealth --
Stephen Girard,
at
cl I would as soon think of doing
Advertisers who have made for-
tunes are those that have catered
to the masses, not to the classes.
He who invests ono dollar in busi-
ness should invest one dollar in ad-
vertising that business. -_A, T.
Stewart.
•Success in modern life lies in
concentration. The active and
economical organism survive, the
slaw and costly perish. -
Advertising is but a form of sales-
manship, and the thing it is proper
to say in the store inay be properly
said in an advertisement.
An exchange asks : "Does Can-
ada require a Nation?" We would
not like to say until we look up the
blue book to . see whether we can
Carrie one or not. '
A single stroke will not 'curry a
horse. You cannot tell your whole
story in one advertisement. "Con-
tinuous" is the magic word that
opens the door of trade. •
This item' has been going the
ounds of the. Australian press :
A. Swindle" is the name that sp-
ars over the door of a struggling
Swyer in an up -country town in
ew South .Wales. A friend of the
nfortunate` gentleman suggested
e adyisaibility'of writing out his
me in full; thinking that Arthur
Andrew, Swindle, as the case may
, would' look better and sound
tter, . than . the significant " A.
windle." :When the lawyer, ,with
ars in his-e3T�a3s, whispered to him
at his .name, was A -darn, the
end unde•'stbd, and was silent.
The public prints have come to r
be the greatest factor in present "
day business success. pe
la
u
th
na
or
be
be
S
to
th
fri
There is no worthy article at a
reasonable price which can't be sold
by the right kind of advertising.
Wo were not aware that there
were so many ugly "mugs" in town
until a few took off their "orna-
mentals."
"What makes Green boast so
much?" "He's a self-made man
and feels it his duty to advertise
his products.
There is but one nay of obtain-
ing business -publicity; but one
way of obtaining publicity—adver-
tising.—Blackwood. •
Don t be niggardly with your em-
ployes. What may appear to be a
few cents gained may be the loss
of a good workman.
Nine -tenths of the failures in ad-
vertising are not advertising fail-
ure's at all, but failures in the busi-
ness methods behind' the • advertis-
ing.
No legitimate article is barred
from enti ring the field. Every
article of utility and merity can
find a market' in the advertising
colums of THE HERALD.
A small territory saturated with
advertising is likely to prove more
profitable than a large one upon
which only a thin veneer of adver-`
tising has been placed.
An edit.er at a dinner table being
asked if he would take some pud-
ding, replied in a fit of abstraction :
"Owing to a crowd of other matter
we are unable to find room for it "
"Have you heard, Jim, what kill-
ed Nation?" "No. What?" "Car-
rie's face drove him to drink, and
then scared hint to death." "Well,
well ; I am told he married her be-
cause she had ai,.sweetvoice." "So
he did, and one itig:it;; he woke up
and saw the moonbeams playing on
her face. It was more than he
could stand, so he shook her and
said : 'For heaven's sake, Carrie,
wake up and sing !' "
A story is told of a very enter-
prising Jew who would give him-
self away and go to any length of
s31f•abnegation in order to effect a
sale. He was showing off a cloth
on his arm. ''Just feel do closch,'
butiiul, soft'as'shi:k, make you a;
lovely schuit of •closch." Custo-
mer : "Yes, but (sniffing) it smells
so !" Jew r "Thaisli not de °lash.
Thash mg!"
The editor of 'a paper in Nevada
has.taken to:the hills' in the hope
of sas,v x g,.his 4ife, as a result of his
getti'ng'the'reports of'a'cattle show
and' a concert inixed tip: The spicy
article , in question, - when in his
paipi�r
read : "The concert given by
six!' of Carson sink • Lake's most
beautiful' young. ladies, was highly
apprebiated. They sating in a most
charming.• manner, winning the
aslaudits.of the audience, who pro- Hay, up to Monday, the 8th day of
nounced them the finest herd of ' April, 1901, for the construction of
shorthorns in the country. A few the following drainage. works :—
h�
business without clerks as without
advertising.—John Wanainaker.
"What ' is the cheapest -looking
thing you OVOr Saw about a bargain
counter?" "A husband looking for
his wife."
Advertising is the bridge between
success and failure in business. But
your structure must be strong
enough and long enough to carry
you over.
The reason that newspaper space
is so generally used ,,,to attract at-
tention is because it can be done
more cheaply and effectively in that
way than any other.
Those pictures of Carrie Nation
which appear in print must be cut
with her hatchet. If they resemble
her, she may be a smasher, but un-
doubtedly not a masher.
Enormous Sales,
Many imitations.
Dr. A. W. Chase's Nerve Food has
come into popularity by leaps and
bounds, until now the sales are enor•
mous, far sur
passing those 61
any . nerve re•
iterative ox
blood - builder
As a conse-
quence of this
phenomenal sue•
cess there have
sprung up man)
imitations that
relieve by dead-
al,
ead-
•••=7-..-.10.---•••=7-..-.1•••=7-..-.10.---euro. the nerves
,,�_ but ..which can
never really our(
;and are positively harmful and
dangerous to the system. As you
value your life and health beware of
*these worthless imitations, and refuse
;all substitutes which are said to be
•"just as good.,"
'Imitators do not dare to reproduce•
the portrait and signature of Dr. A. W.
Chase, which are found on every box
.of his genuine remedies.
Cr. Chase's
Nerve Food.
TENDERS WANTED
evENDERS will be received by the
1 Council of the Township of
aro of a rich brown color, but the '" East and West Branches South,"
majority . are spotted: brown and ' 7550 cubic yards.
" East Branch North," 13020 cubic
yards.
"West Branch North," 12077 cubic
yards.
Tender3 must be separate for
each Branch.
Plans and profiles may be seen at
the office of the undersigned.
Satisfactory Bonds are required
to be furnised by the contractors.
FRED HESS, Sit.,
Township Clerk,
'Zurich, March 115, 1901, 33-4t
white. •-Several of the heifers aro
able-bodied;;. clean -limbed animals,
and prgirsiees t'o•be good milkers."
It sounded funny, Scotch High-
landers have the habit, when using
their English, of interspersing the
personal pronoiin "he" when not
required, such as "The king, he has
come."Often,' in consequence, a
sentence is rendered extremely lu.
d.icrous. A gentleman says he late-
ly listened to the Rev. Mr,
who began his discourse thus : "My
friends you will find my text in the
)last epistle general of Peter, fifth
chapter and eight verse, "rhe
devil:ahe goeth about like a roaring
lion, seeking whom he may do-
lourN
'� •,ow, my !brethren, for
•
our. instruction 11>,ave divided my
text into four heads. Firstly, we
shah endeavor, to ascertain who the
devil howas? Secondly, we shall
enquire'into his geographical post.
tion; namely, where the devil he
,was going? Thirdly, 'who the devil
he :Vias seekin '1 SAnd fourthly,
and :laistik, wet!sital ",endeavdr to
solve a gtiestion which has never
yet been solvedx.twllat the devil 'he
was 'roaring about.'
y
TONS
.NERVOUS WOMEN
"Mrs, T, W. Cranaberrv, of 168
Richmond street, 'Toronto, says"My :—
haausted and e ex -
she was so weak r '8.nerves Were o and
debilitated thatshe had to give up
work and was almost a victim of
nervous prostration, Dr. Chase's
`Nerve Food proved an excellent
remedy in restoring her to health
and strength. ..&fter, having used
four boxes slr,e is at Work again
healthy and l fs py ' 150 cents a boxat all dealers',
Prominent Norseman Swear
BY
OUR
IR) MMMP MS
and testify they are' as recommend-
ed. You will do likewise after a
Trial. Our line consists of Caustic
:Balsam (the safest Sind best blister
known.,) "see Testimonials," Colic
Draughts, Chill and Fever, and
Tonio Mixtures, Lotion for wounds,
Heave Remedy, Con!ilition Powder,
Hoof Ointment, antis Qanll Cure.
Every remedy Guaranteed, or
money refunded.
' VETERINARY
ADVICE FREE
Those medicines are put up in
convenient form, with full; direct-
ions on each one. Thejf"atre to be
hied at every store in the Country,
and if your storekeeper or 1 druga
gist dont keep them, write us and
and we will forward them prompt-
ly. Every Farmer and Stock
owner should have them on hand,.
Prepared by
The Eureka Veterinary
'ATMe diel t� e Co '
LONDO. w,6. "tai ONT.
The Ideal Steam Cooker is the
housekeeper's friend, and must
commend itself to every person in-
terested in culinary matters. Ad-
vantages of using the Ideal Cooker
are ; No frosted windows, no crowd-
ed stove, no damp walls, no tough
meat, no • steam in the house, no
offensive odors, no heavy kettles,
no burned food, no risk whatever,
nothing burns or dries. Watch this
space for fuller particulars.
The Specialty Man.
I have the exclusive right to
fifty and one other specialties
this section which you can get
other place except through nae.
Subscribe for THE HERALD'
sell
fol•
no
TRADE MARKS
DESIGNS
COPYRIGHTS &C.
Anyone sending a sketch and description may
quickly ascertain our opinion free whether an
invention is probably patentable. Communica-
tions strictly confidential. Handbook ou Patents
sent free. Oldest agency for securing patents.
Patents taken through Munn 1c Co. receive
Special notice, without charge. in the
Scientific .1tnerican.
A handsomely Illustrated weekly. ',argent cir-
culation of any scientific journal. Terms, 53 a
year; four months, E1. Sold by all newadealern.
MUNN & Co, 361 Broadway, New York
Branch Office, a!"'' St., Washington, D. C.
The Berliner
Ape1's
1-1r ens
0
Always in the lead. A
Complete stock of
Robes, Whips,
Morse Blankets,
Farness, S1J'Man
all ii ncl
Curry Combs,
Brushes,
Trunks & Valises
Repairing neatly done
by Mr. Nestle, who gives
all work his personal at
tention.
Your Trade
Solicited.
E. APPEL
Clubbing rues.
lam' -Vile have made ar'r'angements
rates with THE HERALD :
Daily Globe4.00
to offer the following low clubbing
„ Mail & Empire 4.25
Weekly Globe .1.50
, , Mail & Empire 1.75
Berliner Journal (German) 2.50
Family Herald & Star 1.75
• This is the machine that talks—sings—plays every instrument—reproduces
Sousa's Band—string onccestras—Negro Minstrels, Church Choirs, etc.
It reproduces the violin, piano, flute, cornet, trombone, banjo, mandolin,
piccolo and every other instrument.
The Berliner Gram -o -phone is louder—clearer, simpler and better than any
other talking machine at any price. It sings every kind of song, sacred, comic,
sentimental, patriotic, "Coon" songs, English, French and Scotch Songs, select-
ions from Grand and Comic Operas, plays cake walks, waltzes, two-steps, marches,
in fact everything that can be played on any instrument or number of instruments
can be reproduced on the Berliner Gram-o-pl}one with the wonderful indestruct-
ible record discs.
It tells stories or
one
time it the largest hall or church, or is a t can be subdued er, It can lto suit the smalin lest rs oom..
The The Records are not wax, they are Hard, Flat, indestructible Discs, which,
Will last 10 years.
The Berliner Gram.o-phone is grade in Canada, it is guaranteed for five years.
The Gram -o -phone is used and endorsed by the leading clergymen and.
others throughout Canada.
The Berliner Gram -o -phone received the only medal
for Talking Machines at the Toronto Exhibition 1000.
The Berliner Grain -o -phone has been widely imitated
and the records countcr`feited , therefore beware of machines
with misleading names as they are worthless.
If
the
our
town, write tot us for tillustrated icatalog�uess not fr aand le 11 other
information, free.
FACTosv : 267-371 Aqueduct St., Montreal.
gMANUEL BI,oUT, General Manager for Canada.
E. BERLINER. 2315 St. Catherine Street, . . MONTREAL,
Price
.$15.00
including
a 16 inch horn,
3 records
anti
concert sound box.
R•I•PANS TAMES
Doctorsfind
A Goo:ci
Prescription..
Formankind t.
' WANTED: --d. case of bad health. that R•I•P'A'N•S will
not benefit. They banish pain androlong life. One gives
relict Note the word R•I•P•A•N'S on the package and
, I accept ne, substitute. R•I•I'A•w•S to for 5 cents, may
be had at any drug store. Ten samples and one thousand
testimonials will be mailedCbcmito anry address for fiveSpruct eentn,
Street, New York. t o., hie. xo