HomeMy WebLinkAboutThe Herald, 1903-07-10, Page 41
he Zurich Herald,
1111111 ...1111RAL111-
I8 PUBLISHED
'ERT T!URSEAT EVENING.
BY E, ZELLER
V1COMS OF. SUBSCR1PTl:ON:--$1.00 per
gear paid strictly in advance,. When the
paper is not ordered to be discontinued
3t will be sent until such order is given
sand arrearages paid. $1.50 to be charged
when not paid in advance,
ADVERTISING RATES.—Tran s i e'n t
advertisements, 5 cents per Brevier line
for first insertion and 3 cents per line for
each subsequent insertion. Small Advs.
each as"Lost" "Estray" or "Stolen will
be charged 50 cents first insertion and 25
cents for each subsequent insertion.
Copy for change of advertisement must
be handed in not later 'Iran Tuesday night
of each week to insure Change in follow-
ing issue.
Local notices in ordinary reading type
5 cents per line. Notices for Church en-
•textainments or other benevolent institu-
tion at special rates.
Contracts for column, half -column and
quarter -column rates for specified periods
will be cheerfully given. Address all
communications to •
T1-4.e3esald.,
E. ZELLER EDITOR, ZURICH, P.O
FRIDAY, JULY 10, 1003.
With this isstie THE HERALD has
been somewhat changed as to make-
up, and although slightly reduced
in size, it is our intention to discard
the use of plate -matter and also
discontinuepatent medicine adver-
tisements, as fast as our contracts
with these firms expire, which will•
eventually give us as much, or
more space to devote to local and
County -happenings. TEE HERALD
will continue, as in the past, to be
tip -to -date in local news, as that is
primarily the object of all local pa-
pers, and in this respect our efforts
will be doubled to make our paper
second to none in the County.
The King 'Apple.
The "Ring" is one of the favorite
varieties of apples in the market,
but unfortunately it is a shy bearer
on its own roots, that it is not at
all profitable. It has, 1 o vever,
frequently been noted that 1.v +(en-
grafting it on any vigoror s sto k
becomes much more prolific.
The Fruit Division,:Ottav teinvit-
ed correspondence upon t.• is st b
ject, and hasreceived some value.-
�:ble information. Mr. 0, L. Steph-
,ens, of`C1"rillia, has the " King"
top -grafted on "Duchess" and finds
-that its bearing qualities are quite
.satisfactory. Mr. Wm. Read, of
Jarrat's Corners, has twelve 'King'
trees grafted on 'Duchess,' and re-
ports egnally good results. 14 Ir,
Judson Harris. of Ingersoll, has an
orchard of two and a half acres,
the crop from which for the past
eight years has never brought him
less than $500. Many of these trees
Kings,' grafted on ' Russets,' Mr.
Robert Murray, of Avenins, has a
number of 'Ring' trees on their own
roots and others grafted on 'Tol-
man Sweets.' and notes that the.
top -grafted trees are the only ones
that give him paying crops.
The experience of these growers
and many others goes to show that
it would be a very profitable piece
of business to top -graft at least
eosne of the early apples to be
found all over Ontario, with Kings.
The 'King' is an apple that exabtly
tills the bill as a fancy market va-
, riety, as it is of excellent quality,
color and size, and well known in
the English market. If its only
defect, want of productive, can be
cured by the simple method of top -
grafting, it should prove a boon to
many people who have vigorous
trees of undesirable varieties.
Pear Leaf Blister Mite.
The Fruit Division, Ottawa, sends
the following information with re-
ference to the insect, to Mr. Bray,
Walkerton, Ont: --The pear leaves
shown at the Farmers' Institute
meetings, at Teeswater, are infect-
ed with the Pear Leaf Blister Mite
(Phytoptus pryi). This insect is
sometimes quite prevalent, and al
though it spreads slowly from tree
to tree, is likely to do Hauch harm.
n.
Mr. Fletcher, Dominion Entbniolo-
gist, treats of this insect in his re-
port for 180t', page 100. He recent -
mends as the most practical remedy
the use of kerosene, emulsion just
as the buds are opening.
Dr. Fletcher gives the following
description :--"Reddish spots ap-
pear on the leaves, see) ew list irteg- 1
alar in shape, about one eighth of 1
an inch in diameter, and frequentlyi
eoniitaent, These appear 011 the ;.1
young pear leaves early in spring;
and as the summer advances they •
turn to corky, blister-like • galls,] e
with. a hole in the centre throat„ h'
which large numbers of infante"
elongated suites issue and attack l i
the fresh parts of the leaf. T
This insect'' attacks only peas h
leaves and is eeported tie tai ing•
been discovered in nearly' all pear -
growing districts.
Some Notes from. the Fruit Div'isiOne
A' WAR$INti TO k'RUIT GROWERS
The Fruit Division of the Doniih
ion Department of Agriculture, Ot-
tawa, issues the following warning
to fruit growers :—It is to be feared
that the wet weather.at presentpre-
veiling will lead a good many orch-
ardists to neglect spraying. Last
year the summer and autumn were
wet and many growers of fruit fail-
ed to give their orchards more than
two or three sprayings. 'As ,Mr: Mc -
Kinnon points out, the cool, moist
weather is peculiarly favorable to
the development of fungus growths
and it is only by seizing every op-
portunity and spraying whenever a
day or two of dry weather comes
along that sound clean fruit can be
secured. Wet :weather should be
an incentive to greater diligence in
spraying, rather than an excuse • for
not spraying Eternal vigilance is
the price of safety in fruit growing,
and it behooves every one who
desires a full crop of firs -class fruit
to spray early and often.
Orchard Cultivation.
There is a danger., that on account
of the wet weather, orchards will
not receive their usual cultivation,
wbichis urgently needed to destroy
weeds, aerate the soil, and conserve
soil mixture for. future use.. If ;the
ground is not stirred it bakes,
cracks open and evaporation goes
on rapidly. By stirring the soil
through. frequent cultivation, thus
keeping a loose mulch on the sur-
face, capillarity is broken up and
moisture retained. As soon as.it
is possible, therefore, to get on the
ground after a rain, the cultivator
should be started in the orchard
and kept going as steadily as time
and weather will permit.
WESTERN PAIR, LONDON.
Canada's Premier Exhibition Will
Show the Country's Unexampled
Growth.
The combined victories of peace
and commerce in this third year of
the new century are destined to
illumine the brightest pages of
Canadian history. Prosperity is
abroad in all the land, from acres
vast and plentiful, and from min-
ing fields both east and west conies
the harmony of buoyant progress.
To few will be granted the inspira-
tion of witnessing the activity in
the east, the west, the north and
the south but to all is open the
opportunity of seeing the suns total
of Canada's current development
summarized and represented in the
great Western Fair to be held at
London, September 11th to 19th.
Do not be the one to miss it.
The footsteps of the exhibition
management never did. lag. No
sooner were the gates closed upon
the last fair than the Directors
commenced broad liberal plsnning
for this season's show. Splendid
features of unique interest have
been thought out and beneficial
ideas devised for rendering the
exhibits of the main building and
other departments even more allur-
ing than ever before" The Art
Gallery will be particularly attrac-
tive and the competition in the
different classes untistuilly keen.
Details are being perfected for
displays of machinery and agrieul-
tt'lral implements that cannot fail
to illustrate the latest creations of
inventive genius as applied to farmcultivation, iannfacturers ' on
this and the other side of, the line
will be present to demonstrate the
merits of their respective machines,
and when it is said that the Live
Stock Department seems bound to
excel last year's success no further
words are needed. Farmers and
breeders interested in thorough
bred animals cannot afford to neg-
lect this all important part of the
Western Fair. •
T.'he list of special attractions has
not been completed as yet but
those already selected auger well
for the continued triumph of the
ring and plat'for'm events.
Watch for the readers and adver-
tisements to appear in this paper
later on and 'remember that the
Western. of 1903 will„out shine• all
its gloriotts predecessors. Prize
Lists and all information may be
had for the asking.
Advertising Exaggerations,
From Hardware and Metal.
To write of your own store, 'ver of your
own wares, its if you were really '" the on -
y pebble ora the beach," is to promote un
ielief. To make extravagant claims. to say.
t ups that you really would'nt expect peo.
,le to believe, if vola or they gave • 11 a se.
o:ed thought, has anything hot the rlesir.
d ci'feet;
Ap advertisement, if it to sell goods,
nust be convincing; and t r be convincing
t must wear'an air c,f.eandor and truth, -.-
he public is a shrewd critie and will net
eliese to be persuaded that eerfeseen of
purebase ;is'to be foe d in only ono p'laee..
•'Makes little difference, how much you
tell theta, or how loud you proclaim it,
people won't believe that, yours i$ the only
store ori'earth, or that you harp the best
this or the cheapest of that. If you un-
dertake to' claim it; the elements of truth
that form a part of your advertisement will
themselves be discredited. The immediate
inference will only: be" accentuated that
yours is not' a probable story, as there is
nothing in existence of which it can not,
or will be said•,: '" There are others."
Do not, then, claim everything. The
manner in which " best," "wonderful"
"ext,•aordkiary," and •such superlatives,
have been.overdone in the widest style of
advertising, has altogether destroyed their
value. ; It has, instead, given a force to an
understatement of facts—to the quint rea-
soning of "value for money" ---which.
makes the rather ordinary practice of rack
ing the.,brain for "big': words unnecessary
work.
The most discreet and shrewd advertis
ern, therefore,' use mild and temperate
phrases. They adroit that their rivals
serve the public well ; but they gently in-
sinuate their desire to see and serve yeti' in
such a captivating way that the public are
mue•li more easily influenced.
• Too much • .pretension is an advartise=
mont always revolts the audience address-
ed, and they,make the ordinary discount.
To claim less than might be claimed, in-
vites the reader, and leaves an impression
that results in the advertiser's gain.
• By making•your argumeats .sound: rea-
sonable—by making them believable—you
create an impression in the minds of the
public that more than doubles the force of
your advertisements.
We cannot, in fact, over estimate the
force and value of a few modest words well
phrased. When a would-be customer
comes to the store time after time and finds
that the articles advertised are really just
as good, or even better, than" what was
claimed in the,advertisement, he or she is
li.ble to become a little more enthusiastic
over it.
We read in art advertisement of some
special bargains -perhaps a half price one
—or one of those very frequent "below
cost offerings"—and we wonder if the arti-
cles advertised are really as they are claim-
ed to be. This is almost invariably the
oase, because we are so used to over state-
ment of facts. It is, then, something in
the nature of a leris:int surprise if. we find
the articles just as good—or better—than
represented.
After all, the basis of successful advertis-
ing is confident .r, l;cople get to know
just what value to place oa the statements
of their loral merchant, and always weigh
the value uf his advtrtised offerings ac-
cordingly.
Get to the point where people will .read-
ily believe that what you say is really so,
or, that your offering are even better than
you claim, and your advertising will have a
double value.
vim.BTo prove to you that Dr.
ri les Chase's Ointmentis acortain
and absolute cure for tach
and every form of itching.
bleeding and protruding piles.
the manufacturers have guaranteed it See tes•
timenials in the daily press and ask yourneigh-
bors what they think of it. You can use It and
est your money back if not cured. Mc a box, at
rA
all dealers or EntNsoNi3A&
,ras Co., roronto,
Dr. Chase's Ointment
Breed. to the Best.
TARE NT TI) M., 21705—The ph ennminn.l,
we•l hoed standard trAcin+„ stallion.
Leads all Stallions in Canada for siring
great speed; and high stepping action for
road and carriage purposes. Tarentum
has now produced 3 colts showing better
than 2.10 speed, one going miles in 2.05,
who has now entered.• in over twenty-five
thousand dollars in stakes down the grand
circuit. Harry 1) comberlces the grand
circuit at Detroit in the $5,000 Chamber
and Commerce stake, and at the same
meeting he starts in 2.: 4, $2.000 stake and
then goes down the gr, ',,1 circuit; •; through
other large stakes. Adiarn is the only
stallion in Canada thi .,nrodnced a
colt that won second is, saoond
start in a race at Mei , 2:09 j .
Route as follows:
' Monday --Simon Mica
Tucker -
smith, for noon; then to Tucker -
,
night.
Tuesday—Zurich for neon; Crediton, for
night. Wednesday—Exetv, for noon;
Farquhar, for night. "Thursday -13y way
of Staffs to Dublin for noon. Friday and
Saturday—At his own stable," En:nond-
ville. For extended pedigree and further
particulars apply to A. CHARLES -
WORTH, Egmondville Ontario.
P
i
u^,
ealammonmsztiqu
liaffman's
Jubilee
Laundry
We use no chemicals
to destroy or injure.
your Clothing, abet we
Guarantee oar Work, .
TAILoBiNG I
CODOTION
M A1'YI
*ratiamemagozoimaneir
Che Sovereign Bank
OF CANADA
HEAD OFFICE. , , . , .... , . TORONTO
EXECUTIVE OFFICE MONTREAL
AL
-MLA NOSES IN. IUU$ON COCl TY ---
Exeter, Clinton, Crediton, Zurich
A general banking business transacted at all' branch .ofliees:* Farm-
ers' sales notes collected. Collections made. Loans made to farmers on
their own names.
SAVINGS QANK DEPARTMENT
This Bank offers special inducements to anyone wanting to save
money, One dollar deposited with The Sovereign Bank will give you an
account in our books. 477
Zurich Branch Open Daily 0�0
p,GLADMAN do STANBURY, Solicitors, F. E. kARN, flanagger.
I14kNISS
TRUNKS VALISES WHIPS
FANCY RUGS OILCLOTHS
HARNESS OILS
gency for
Spaetzel's Pneumatic Collars
Try them for your tender -shouldered horse
FURNITURE
A FULL LINE ALWAYS IN STOCK
HIGH GRADE
PIANOS AND ORGANS
A number of second-hand will be sold at BARGAIN PRICES
MM. / =.i -4 ,
PIGKAR
x1NLJ1
BA RGA I NS !
DASHWOOD.
BARGAINS•
Nov is Your Opportunity to secure Bargains in all lines
• of Summer Goods.
Musiine, Organdies,' Tocc elling , Carpets, Hosiery
Prints, Ditnities Table Linen., Oil Cloths Gloves,
Lawns, Gingbams, Flannelettes, Linoletuam, Corsets.
• —•—re
•
Everytleixlg at Bari3.air1 Prices
me—ere' l i new prints for 0 mid 7cts.
Ladies Vests, (3, 8 and lOcts.
Mens' fine Shires and Drawers 35cts.
Cbilr.Irens' underwear, in all sizes.
Beautiful Wail Paper, 'Sets.
New Pattern i''arpets `;:gets.
Fact ----
for the Balance of the
Season.
Beautiful Parasols, 50 cls
Ladies white Gloves, 12j• to 15c.
Dress Mu:line, sets,
] Octs.
Acts.
'lots.
Ladies r•Iose
Flannelettes,
Crvtnnrey..
&c,.
Relates/thee all Our Sun-imer Goods Goes at
Slaughter Prices.
In l3lack and colored Dress Goods, we take the Lead..
e always keep a well -assorted Stock of Freels G'rn(teries.
Our 25e. and 30c. Teas beat them abs.
We pay the Highest Prices for Firm Produce.
Na trouble to Show Goods. • Direct Importers.
The R. Pickard Co., Hensall & Dashwood
NeetimmellellIneeffeeteRIE
E t LTH
To preserve 'or restore it, there is no better
prescription for men, women and children than
Ripans Tabules. They are easy to take. 'rhe
are made of a combination of medicines approved
and used by every physician. Ripans Tabules
are
widely used by all sorts
of
people—but to the
plain, every -day folks they are a veritable friend
in need. Ripans Tabules have become their stan-
dard family remedy. They are a dependable,
honest remedy, with a long and successful record,
to cure.indigestion, dyspepsia, habitual and stub-
born constipation, offensive breath,. heartburn,
dizziness,• palpitation. of the heart, sleeplessness',
muscular rheumatism, soul stomach, bowel and
liver complaints. They strengthen weak stom-
achs, build up rltn-down systems, restore pure
blood, good appetite and sound, natural. sleep.
• Everybody derives constant benefit from a regu-
lar use of Ripans Tabules. Your ,druggist sells
them. The five -cent' packet is enough for an
ordinary. occasion. The Family Bottle, 60 cents,
contains a supply for a year.
Mitittra
lel
1