HomeMy WebLinkAboutThe Wingham Advance Times, 1931-04-16, Page 8ORO
THE WINGHAM ADVANCE -TIMES'
A Surplus of Power
And Nimbk in Traffic
a,
Ant
Six Cybndkr
De Lrtxe Coupe
With Rumble
Seat
Model 6-14
LOWER
PRICES
GREATER
VALUE
Maintenance
Service Plan
Enquire about our
Maintenance Service
Plan .. 10,000 miles for
less than 1 cent a mile.
Dealer
VERY Durant tradition of inbuilt quality
and value finds expression in the improved
and refined Durant 6-14.
The Durant 6-14 is a car of quiet elegance.
With its surplus power, it is swift and smooth,
nimble in traffic and easy to handle.
The Durant 6-14 merits yourimmediate
inspection because of its exceptional value
and its proud ownership record.
See it. Drive it. Your Durant dealer will
oblige:
BUILT BY
A Canadian Ctompany Controlled by Canadian Capital
DURANT MOTORS of CANADA, LIMITED
TORONTO (LEASIDE) CANADA
U N T
A GOOD C A I
B. J. BENINGER
Wingham, Ont.
Amaginewpgassgelliiiiikg
employment situation, keep factories
running and stores in profitable op-
eration,
It is nota charitable program. It
is an unselfish program calling for
the co-operation of en, whether busi-
ness executives, professional persons,
salaried persons or housekeepers,
ivho want prosperity returned •to
them, It is the golden rule applied
in a business -like way and there was
never a time when it could b.e ap-
plied more profitably,
VALUE OF MEMBER-
SHIP
"Do you think'a man could get to
heaven without joining the church?"
asked three good men of a preacher.
"I think 'he could,"
They laughed, patted him on the
back, and called him broadminded.
Let me ask you a question, and I
want you to answer me just as quick-
ly as I answered you,'.' said the prea-
cher. "Why do you want to go to
heaven that way?"
They were speechless.
"Why don't you ask me another
question?" suggested the preacher.
"Why don't you ask me if a man can
get to England without going on .a
boat?>,
"Well," they said, "we will ask you
that. Now what is the answer?"
"I see no reason why a man could
not get to Englandwithout going on
a ship, provided he was a good swim-
mer, tied enough food between his
shoulders to eat on the way, had _en-
ough strength to buffet all the waves
—if a shark did not get him. And
suppose you did get to England with-
out a ship, do you think you would
get there much ahead. : of the man
who goes by ship?"—Selected.
RADIO
RADIO AND NEWS
PAPERS AS MEDIA
- FOR ADVERTISING
Radio fans are frequently .annoyed
by the frequent intrusion of adver-
tising matter into the entertainment
features of a radio program. This
has led to the belief that a great deal
of advertising is being done in that
way, and that advertising is being
way, and that therefore advertis-
ing by radio is likely to cut deeply
into the advertising revenue of news-
papers and magazines.
With a view to finding out to what
extent ad„yertising has been affected
by radio the following figures have
been obtained regarding the advertis-
ing appropriations made in 1930 by
five of the greatest advertisers in the
United States. The first column of
figures represents the 'amount ap-
propriated for radio advertising and
the second the amount for newspap-
ers and magazine advertising.
Advertiser Radio Newspapers
Armour and Co. '$250,000 $ 541,000
General Electric 433,000 4,170,000
General Foods, `460,000 6,500,000
General Motors 332,000 ` 18,630,000
Quaker Oats 268,000 1,450,000
In other words, while $1,543,000
went to the radio, $31,291,000 went
to the newspapers and magazines.
Putting it another way, these big ad-
vertisers, who know advertising from
A to Z, considered newspaper and
magazine advertising just thirty
times more valuable than stuff sent
over the radio.
weeememieiemomm
■_I
Develop the community spirit.
This list of ten commandments has
been suggested as the platform for
every. Wingham individual to adopt
and adhere to religiously if he loves
his community, enjoys prosperity
and is looking for 'a quick return to
normal business conditions. It is a
good commercial creed. In fact, it
represents about the only way that
a community can restore itself to a
healthy state in the face of a depres-
sion. It represents the quickest and
most plausible - way to meet an un -
IMPROVE YOUR
APPETITE
Feeling indifferent tofood? Out
of sorts? Depressed? Stimulate
your digestive tract with Dr.
Carter's Little laver Pills. All
vegetable. Gentle but thorough.
They'll get rid of body poisons
that cause Indigestion, Grass
etc., and give you a new in•
terest in food.
25c Ler. 75c red packages
Ask your druggist for
TE `S. - EV ER PIUS
BACK THE OLD
HOME TOWN
Buy Wingham-made goods.
Trade with Wingham merchants.
Deposit in Wingham banks.
Buy Wingham insurance.
Invest in Wingham securities.
Spend sanely but freely.
Support churches and charity lib -
Create another job.
Employ Wingham labour.
1 99999999 • • • • ' • • I'�•'cQNgMP • • • •J1aMM4IMI1.v/M-vdl3M.,CAvU6,9
G
AT PLEASES
Our equipment is complete for the satisfactory
production of printing of every description -from
a small card to a booklet. With this equipment,
suitable stock, goes competent workmanship. We
will be pleased to consult you in regard to any-
thing you maneed.
The AdvanceTimes
Wingham
Ontario
,i ,fine .(e' eac,.i r/ teare, hiaeaeteeiter. iate e e'ae Ye, male, na ielah eeat t%eiriAi,,, otairieIsl aeotYeareer ieaa.etr.enee.,,ye7 ve, /e, sac r se,a- a ,•
(A'
d,,
THE LESS WORDS
THE BETTER
TO the Editur av all thim
Wingham paypers.
Deer Sur:-
Thin lads will soon be back in Ot-
tawa ,agin wid more long spaiches
about nothin at all, at all, an nobody'
lishtenin°to thin: Shure, what is the
use av all the talk, whin Mishter 13ii -
nitt knows what he intinds to do, an
isn't askin advoice from annybody?
Av coorse he has been .purty busy
lately wid a weddin in the family, an
the new Governor 'Gineral arroivin,
butwhin thim jawbs are out av the
way he will show thin byes in Par-
leymint which road he'intinds thin
to thravel,
'This plaised 'I;am intoirely to see
the Tory numbers . do be takin my
advoice an lettiri the other fellahs do,
mosht av tlhg talkin. The ;less ye say
the less ye hey to take back, no mat-
ther whether ye clo be thzadin horses
arr coortin a girrul, art kaypin a sate
warrum in Parleymi-itat., foor tous-
and dollars a sishun.
Me ould,brother Matt, who wus a
great thraveller .befoor he married
the war widdy wid a noice family,
that nivir cosht ' him a cint fer the
raisin av thim, used to tell me quare
shtories av tings he .saw in his thrav-
els. Whether they wus all thrue arr
not I don't purtind to say, ye kin
take it arr lave it, as the cooks in
the lumber camps used to tell us.
Annyway. Matt. used to tell about
attindin Pow Wows among the
Flackfeet Indians, palavers among
the naygurs in Africa, : corroborees
wid the natives av Australia, .an talk-
£eshts in Germany, where the whole
skame wus talkin day afther day, wid
intermishions fer shlapin an aitin.
That rnebby wus no .harrum among
haythen payple wheer iviry fellah
wus payin his own ixpinses, but,
shure, we shud hev more sinse in a
counthry loike.Ca'iada than to shpind
millions av money doin what thim
PAVED HIGHWAY
NOT WANTED
IN NORTH PERTH
Perth County Council which com-
menced its April session on Tuesday
of this week does not wish the Pro-
vince to pave Highway No. 23 to At-
wood this year. Reeve Arbogast of
Ellice Township suggested that the
Council request the government to.
curtail paving operation on No, 23
highway between Mitchell and Listo-
wel this year. More paving was to
be done this year than last, he point-
ed out, and he did not feel that the
county could afford it. Naturally the
representatives from the North ob-
jected to such a move; particularly
as it originated in the south where
r
they are well served by paved high-
ways. They suggested a reduction in
the county road expenditure as an al-
ternative if the council' was anxious
to keep expenditures to the milzintun.
Criticism of the practice of keep-
ing the King's highways ploughed in
winter was also voiced. It was point-
ed out that it was a costly project
which benefitted only a small per-
centage and was injurious to the
roads. It was claimed that as a re-
sult of the highways being cleaned,
the farmer living an a township road
was unable to go to town because the
township road was blocked for traf-
fic and he could not drive his sleigh
over bare pavernent, The matter was
referred to the legislative committee
and the possibilities are that a reso-
lution will be drafted, asking the
Goveritmeiit to leave the snow On the
highways during the winter . .er r,ri.,.:.
l l tontlis.
ere and There
More than half the fresh water
of the globe is contained in inland
waters of Canada and twenty dif-
ferent varieties -of food fish are
obtained from them in abundance
by commercial fishermen.
Final figures of gold production
for 1930 may find Canada in sec-
ond place instead of the United
States — following South Africa,
according to estimates of the Di-
rector of the United States Mint.
Travelling health clinics oper-
ated by the Alberta -Government in
that province to visit remote dis-
tricts and provide free medical
service, went to .27 points last year
including 306 school districts.
The habit of, taking snuff is on
the increase in Canada. In 1929
over 997,000 pounds were made,
'valued at $1,280,933, an increase
of over 337,000 pounds arid more
than $530,000 in value as compar-
ed with 1919.
Fish as candles? Certainly,
some of them, sometimes. Oula-
ehans, small oily fish taken in
British Columbia waters, are also
known, as "Candlefish," because
the Indians used to dry them and
use them as candles.
Forty-one anglers who fished ,
the 4% miles of open water re-
served for regulated public fish-
ing on the famous Ilestigouche
River in New Brunswick during
the 1930 season caught 312 salmon
weighing 5,257 pounds.
The Earl and Countess of Bess -
borough, Canada's new Governor-
General and wife, arrived at Hall-
'''. a 'Gaster Saturday on board S,S.
Duchess of Bedford. They were ac-
companied by their son, Viscount
Duncannon,, and their daughter,
Lady Moyra Ponsowby.•
A party of twelve headmistresses
representing a nnunber of the lead-
ing girls' schools of Great Britain
arrived , at Halifax recently aboard
Duchess of Bedford and, are sched-
uled to make a toter of the Domin-
ion to Victoria, and back, return-
• ing to England May 13. -
Canadian Pacific Railway hockey
ceam added to the )wrens gained by
winning the Railway -Telephone
championship at Montreal, when
they defleeated the Winnipeg C.P.R.
team and took the ailff-41lnes hockey
championship of the railway.
Nova Scotia is td be represented
by an industrial and tourist exhibit
at the Bermuda Exhibition April
21-23 next. It is being arranged by
the Nova Scotia Provincial Exhibi-
tion and the Department of Infor-
maation of the Provincial Govern-
ment.
The largest number of passen-
gers ever to sail on a, single ship
from New 'York to Bermuda .left
on the Duchess of -York Good Fri-
day, when 748 passengers were en
the list: This ser' -ice was inau-
gurated this year and has' been so
successful that four extra se:11411gs
have been .announced.
An art School' en wheels through
the most beatitifttl section of the
Wiest has been organised by a
Montreal artist to trave1'by Caiaa-
diaXi Pacutte Railway from that
city' as far es Victoria during July.
The seliool will make- h speea'Ity
Indians, Mounties, co*boys ot►
liuckiiig'. branches, And' the glori-
ous .scenery"of the $bclties as sub.
lettS far Painting.. (727)
Thixrsday', April 16# 4, 193i
. Sold everywherecataloguein
.Canada.
Send for illustrated
STEELE BRIGGS SEED CLED
"CANADA'S GREATEST SEED HOUSE"
iroRONTO- HAMILTON -WINNIPEG -REGINA-EDMOT
haythens an naygur min do widout
anny pay at all, at all.
'Tis the same wid iviryting—too
many noospapers, an tellyfones, an
magazines, an books, an talkin mash-
eens, an radios -too much talk an
too little wurruk, wid the farrums be -
in overrun wid sow tistle, an woild
carrot, an mortgages, an insurance
min, an U.F.O.'s.
No matther what ye are w&urrukin
at, the less wurruds an the fewer av
thin ye do be usin the betth.er. The
besht fellahs to dxoive parses, arr ox-
en, arr to thrain dogs to do thricks,
are the wans that say the laist, an
the wumman at a quiltin bee who
kapes a shtill tongue in her head is
the wan who puts in the inosht
stitches.
'Tis a quare wurruld, so it is, wid
too much praichin an too little prac-
ticin, too much hollerin an not en-
ough liftin, too much shpakin an not
not enough tinkin, too manicy crows
an blackbirruds jabberin, an too few
canaries singin.
Yours fer a quieter wurruld,
Timothy Hay.
WHAT A DIFFERENCE
There are plenty of you think the
farmer is "fleeced" going and coming
and evidence to substantiate that the-
ory is found in the following extract
taken from the Bracebridge Gazette.
For its accuracy we will not vouch.
Anyone attempting to check all the
details would probably turn "red" or
just plain mad. Anyway, here is the
story:
"A short titre ago a farmer took
a calfs hide to the store where I am
employed. After looking up the mar-
ket on hides I found the best price
I could offer him was four cents per
pound. The hide weighed 12i lbs.
which at four cents equal 51 cents,
and in exchange he took one pair of
shoe -laces at 20 cents, one package
puffed wheat at 16 cents and one
package health bran at 15,cents. Af-
ter the man had left the store 1 be-
gan to compare values of these ar-
ticles. The laces were the sort used
for long boots and were cut from
common every -day calf skin. On
weighing these I found that there
were 24 pairs to the pound. As lea-
ther gains five per cent. in tanning,
the 121- pound hide -would weigh 16
pounds when finished and would be
worth $78.60 when cut into laces, So
if the farmer wished to buy his same
calf hide, tanned and cut into laces,
he would need to bring in 80 calf
hides at 50c, plus 60 sheep skins at
40c, plus 20 lamb skins at 25c, plus
80 pounds of wool at 8; and to make
up the balance would have 'to hand
over $1,40 in cash, --The package .of
puffed wheat was marked "4 oz. net"
or 4c per oz., or 64c per pound, or
$38,40 per bushel. Now, if the same
farmer wished to take home a bush-
el of wheat converted into puffed
wheat (which is common ordinary ev-
ery -day wheat put through a vacuum
which does not add one vitamin or
make it one particle richer in food
value) he would need to bring in 50
bushels of wheat at 70c, plus 20 bush-
els of barley at 35; and would only
have to pay $1.40 iii cash. The pack-
age of bran was'marked "14 oz. net,'
or aboutlc 16c to
per oz. , Per pound or
$16 per cwt. Now, if this salve far-
mer wished to take a bag of common
every -day bran, put up in card -board
boxes, -he would need to bring in .12
dozen eggs at 30; plus 15 pounds of
butter at 30; plus five bags of po-
tatoes at $1, and would only be re-
naiired to 'borrow 50c Apra his wife
to pay the -balance T1ie farmer has
no idea how valuable bis products are.
until they ane powdered and painted
and returned to him 'in the latest
dress and coat.,".
—the `slice of toast and the glass of:
water. Instead the modern miss is.`'
slimming on whole wheat—usually in
prepared bisucit form—with milk and'.•
fruit added.
The enquiries which were made of -
restaurant owners by the Canadian
Shredded Wheat Company included ,
the following question. "Are whole
wheat foods of all types more popu-
lar with lady customers than five
years ago?" The reply was an al-
most unanimous "YES" with the rid-
er that while breakfast is still the big
cereal eating meal, whole wheaten it- -
ems are becoming increasingly popu-
lar at other meals, particularly tea.
Asked for reasons for this change
many replied that waitresses reported'.
to them that customers had' decided'
that whole wheat, fruit and milk was
a slimming yet nourishing diet.
It is' thought by the Canadian
Shredded Wheat Company that the
girlies new diet has been inspired:
partly by advertising but more cer-
tainly by continued medical advice
through various channels emphasiz-
ing the complete food value of such
a diet without increasing bodily -
weight.
FAIR SEX FIGHTS FAT
WITH WHEATEN DIET
Enquiries among restaurautetirs in
several Canadian cities suggest that
the fair sex has found a new and bet-
ter diet to preserve that tylpli-ii%'e
Gone is the figure, '-Go
n i starvation ! rit;enu'.
"It is little things in life that .tell!'
said the girl as she yanked her kid:
brother from ,under the chesterfield,
rp,
vv
OVER THESE STATIONS
I 9-10: CJCB, CFCY,CFNB,.
CFBO, C1tRC, CKAC CNRO,
I CFLC, CKGW, CKOG1, CJGC,
CFCH, CKPR. CKCK, CJCA,
CKLC, CNRV, CFCT,
8.9: CKY, CKX, CJGX, CJRW.
10-11: CHNS, CFQC.
11-12: WJR.
GUEST ARTIST
The great French Comedian
DRANEU
GENERAL MOTORS CONCERT
ORCHESTRA
MALCOLMM & GODDEN
PIANO Duo
GUEST SeaaicaR
Viscount Cecil of Chelniwood
THE G.M. CADETS
commanded by Luigi Romanetli
"LITTLE THEATRE" PLAYERS
THE ALL -CANADIAN SINGERS
GtA-Q
12
s'fX i t
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