HomeMy WebLinkAboutThe Seaforth News, 1960-11-24, Page 6icing Taie f
1+3°1 1tx'4 Advertising
:"c teetew of "The Health
tinckrters" by Ralph Lee Smith
written by 3osephine Ripley in
the Christhen Selenee Monitor.
It is an - indignant marl who
tvtrtes "te elmelctnl story of
how food and drug adver'tish'g
e xplolis your health."
Ralph Lee Smith writes not
only with 'feeling, but with the
confidence of an author who has
the evidence to back on his case
against the "health Huckster:,"
His sources include the find-
ings of congressional investigat-
ing committees, the American
Medical Association, the Federal
Trade Conntsion, and the Na-
tional Butter I3usinees Bureau,
with which he was formerly es-
seciated as an editor.
His expose is concerned only
with that part of the drug in-
dustry which he feels is engaged
unethical huckstering, not
with the medical profession or
'pharmaceutical industry as a
whole. He centers hie attack on
those drug manufacturers and
their advertising agent, who,
through slick slogans and =al-
gal misrepresentations, encour-.
age Anterie n; to spend millions
of dollars for drug.;, vitamin:,
cosmetics and so-called "he:tltit
food;" which are cracked up to
be what they are not and repte-
sented a, doing what they don't.
These products are well known
and their manu'facturere some of
the biggest. in the industry.
Through the medium of modern
advertising and mass eoinmurti-
catione, they are able to pene-
trate millions of homes with
their tnisleading sales appeal.
The consumer is at their mer-
cy, Mr. Smith says, and no
one as yet has come to his
rosette in an effective way. • -
Mr. Smith, in his opening
chapter exposing the health
huckster's methods, • addresses
himself directly to the reader:
"There is no reason why you
should settle," he challenges,
"for anything less than outright
elimination of health huckster-
ing. No advertiser has the right
to mislead you and your family
about your health in order to
realize profit."
It can be stopped, he claims,
any time the government and the
industry really want to take the
necessary steps to abolish an
unnecessary evil.
He derides the huckster's
wares and their claimed poten-
cy, in case after case, chapter
after chapter. As for "the gold
rush in vitamins and minerals,"
medical authorities are quoted
to the effect that a well-balanced
diet provides all the nourishment
of this kind necessary for the
average person.
Toothpastes that "prevent
tooth decay" are debunked on
Heirs' Heirloom
894
00,4
960
PAPES
teeetWitege
Etebru:der this: sampler for
baby's room a pretty dteora-
tion, a sweet ri niituler the proal
parent:_ will Cheri<li.
Cl we ,, t aft that:• nub.' per.
conal-- a samper :-torr ,1f lhe
Happy Event. I'attern 80 I: flam -
f'°I x 18 inetiev: talar-s.ehelnr_.
lid `1'IIIIt'I'1-1 I4'1; ('1:N'1'ti
flit rep r,1nr11' :It I'1 rasa
p�1 to i Avu.A tbill I:r.t•I,,
11 ie 1, 11111 Eighteenth ; , New
9'", :itn, Ont l'r'irlt p,,inlr 1'al-
1'11 N N1'. 11E11, emit NANIE
^,el .,,I)111fEari,
ett.;T eel• t''Pili: P[ 1, '1• :ecce
tar rig execline, n."t hall
(t.doe, th:•re'
1, .. .t 1-, untie' 1, knit,
t'.
hr' :r•r, gi;lt, rte ;r. . 1„ i,•
in, udtu ell lura;: fer,
St rartienl.: In: :is �u,:n't '�'r..t t• tpv.
altar, . .1d ed, c
FREE ON A SWING — Linda Breese, 4, swings as happily as any child at her Columbus,
Ohio, home. But when Linda gets back to the ground she needs crutches to get around.
Born with an open spine, Linda represents millions of handicapped children. She's the
National Foundation's 1961 poster girl,
the ground that "dentifrices play
a secondary role in dental hy-
giene and by themselves can-
not prevent tooth decay."
Weight - reducing compounds
: are described as not only use-
less for their purpose but per-
haps even dangerous. A congre.-
riona•1 committee, after going in-
to this subject, carne to the con-
clusion that the public is "bilk-
ed out of $100 million annually
by the makers of worthless
weight -reducing preparations."
The doctor is under constant
pressure by drug manufactureers
who spend more than $750,000,-
000 — or $5,000 for every phy-
sician in the nation" — to per-
suade him to prescribe their pro-
ducts. The tremendous increase
in new drugs on the market is
illustrated in the case of one
druggist quoted as saying that he
now stocks nearly 2,000 drugs—
with more being added every
week — in comparison to about
400 such items ten years ago.
Mr. Smith scores the federal
government's failure to police
the drug market while at the
same time admitting that the
law does not give it adequate
authority. For instance the Food
and Drug Administration has
the right to demand accurate la-
belling of a drug, but it has no
authority over drug advertising.
When the government does at-
tempt to catch up with the ex-
cesses of the industry, it is often
foiled by sharpshooting lawyers
who find easy ways of getting
around the present "horse and
buggy" laws.
What is needed, the author
concludes, is "a consumer's bill
of rights." He urges the Ameri-
can people to rise up and de-
mand it of their Congress,
Buy Now, Pay Later
Old As The Hills
If you believe that buying mut
the installment plan is a rela-
tively new business practice and
a feature of life typical of our
eras you are wrong. Installs' -, it
credit in primitive forms exisl.'d
thousands of years ago. It w:.;
pri'e:loud by the Labylomans
and Phoenicians. It was know,)
in Rome under Julius Caesar,
e;peciafy in real estate dealings.
It was not until early in tn•a
present century that the idea of
bank.; lending money to indivi-
duals on the basis of character
and income, with repayments in
monthly inst=allment,, was put
Leto lenitive. It bas now reached
the astronomical figure of nearly
$arl billion, aci•urding to finite':
ride:t.eed early in 1.s61), The :lar^
of the nation'; hanks in inst1i;
n'cnt r•redlt i- ,r 1li;'atIv :111,1.1
t5 Meta, n
A11ir :in were' of in.ttiltm„rt
t'r,•Clit in Ilse Coiled Stare. re:-
recently
e-
recentl• t'. ' •t.;rd algae' f I•.t
•Id Ill; reit of A11101'11.-111 faitt:III'.
tr;1; 11, 1I iI,I a::, r< art the'• raid.
111 intone rr,iII,. .il'1re tee
11,if (ti .Ill beeilies in The Unit",
$,1"1, hell'ch•il- i'Itltlinrl't• 11•,
11rna :pliotvr t,1 'loss
11: n:. ;it pl•iit
Wil it in 1;tlult:nl credit '
hrmlt' entrenched n, hod itt our lily „'
Idd, there seem, little merit in
lice pro.. cold
roue:
id t this tern hl:yinl
l:an,l; r. Irish lige, r l.ct t'i pro
lienor and ,'utlino ftt Ihl'it nor,.;t
lino:; Inca f,1111ti ii a, wort
h.i!r 01710V:0, it --,"1 ❑:: it i. •,
th[. ,.hare leer :1 red ilium:;, nl
vrliv'duel rn iacor. 111 din.t.
II ted•.•.' c •rl tall• tr III. f ,
1•,1 , I 14hntl: - hu' nilly ^I
L u '"
eoxin.doli-me P. C Lox1,e
Who says Fall is over? We had
two days of squaw winter and
now we are enjoying real In-
dian summer. It is just grand for
getting odd jobs done that some-
how always get left to the last
minute — or perhaps don't get
done at all. But that's the way it
goes — as long as the weather
holds out we can find extra jobs
to de. Partner is busy both in-
side and out• I finally gave in
and accepted his offer to help
with the painting. The ceilings,
with all the reaching and stretch-
ing involved were getting me
down. So now we are working
together and getting along fine.
Got the hall done last week —
long hall, six doors! However,
we took it in easy strides as I
was afraid of Partner stiffening
up — and that• wouldn't do at
all,
Last Friday, it being such a
wonderful day, I went to Milton
to fulfil a promise to an 87 -year-
old lady, I had said I would take
her to visit the old farm home
to which she had coiner as a child
82 years ago. It had remained
in the family until ro,'enttt, that
is, until her h:ieh:'ler brother
died. tinct of the tarot was will-
ed to Halton County for re-
foretat ion 0utpr re. Tl:: house,
barn and 8 acre.: of lard were
to be sold and the proetcde
turned into the estate, The head
of a hitildin construction e,int-
pane bought it, :, tonne telae w
we had known as a hnr, What he
has done with that cid farm
house is alnti,>:t tuthelieveble, it
w•as a partieu':arle well-built
hotels to start with, red brick or,
a state found:di[in. New it ha=
green cunipletrely 25110 raise d
without deetroying its nri:;invl
lines. Its great charm is its sint-
pliciiy — like tete deeeptite ex-
pensive simplicity of Paris dieee
creat ton:. indtt,:el li'I 1inee d[•'.)
pile br':tdlnnnr, 1, !iehed curl: tilt
in the bedroom; — sn ca.y on
the feet. Ono -tone dt i t tt nein
throughout — that is, ver p pa's
V.1.0011 w:111: iritis tthlt ttYul,t-
tt I I„ c':t tp1 for the chi!ehin•;
moat,, ei.r„rat:•.l with nnrr,rt
rin'r 1,• ;rep^r. .\11 hind., id ran•
yen; , . , [•. i1;.. but tlt.:
cot, .t n ars• , t nl,<Iru=iy..
t' u`^ nle'e'k e, }l,,• hnnno- r,t
un .. terse n1 alt^,' i tulli+
in a flood "I' mtr uu'ic- Rut I
don't think elderlt p •: I1', r sent
rlt'.r• .. if ehctlr,,.+ ;u,:: f.,i 1''t•
P0,,,l. T. Sur: a 1,1:11.e nt'tt• It;t<
Itn...1 ..Int { going 1e' reek :ire,
coin licit hurts. Poi if a, rets
ha t :,, taken row :' _ id and
ch le' t re all in iht• twat of
imptnv've, nl,t itt, ; could am:
sell per..on obj. c(' The lace
that the aid "pasha,'” ler, now
!swoop, a 1 diciern "family
teed nor , lot ttt-? fried ill tin•IIi.
Ill'1t1 HI 1't,111'
ib'II,11 I 14.1 1-, I: roust Irl 1
file tel'.1,i1:,ne a i,: rat nig
lucre. P+n'tn.,t ,-,ut t 'e and
h li'n'1 brant it The nu
ORME tW'3u3 C.?P.
that came over the wires was
quite a shock. The nineteen -
year -old son of friends of ours
near Guelph had been killed
that afternoon by a falling beam.
From what I could gather from
his distraught mother he had
been helping a neighbour de-
molish an old building. Probab-
ly a barn, but I'm not sure. This
young lad had shown every
promise of being an up -and -
coring young farmer. He was
quiet, hotneloving and hard
working. He was interested in
cattle and modern methods of
farming. Other than that his
greatest love was his guitar with
which he had done very well in
competition with others.
It is Monday now and we feel
somewhat deflated after a trip
to Guelph yesterday. Needless to
say it was a sad experience.
However, two remarks of the
parents made us feel that they
would eventually recover from
the shock of losing their son
without becoming embittered.
The mother said — "It is no use
looking back, figuring out how
it might have been avoided . .
I guess it was just meant to
be."
"And," said the father, "tve
have nothing but good memories
of our boy. Never at any titne
did he 0515,0 us grief or anxiety."
How many parent.; •of young
girls and boys living today- wish
they could say the same thing"
Oud bereaved friends have cer-
tainly suffered a great loss, but
it is equally true they have only
happy memories.
• Sunday, of course, was our
first clay hack on standard time.
Partner made it an opportunity
for teasing me. At breakfast
time I said, "So you remembered
that iV Luo bade to standard bine
today?"
"Of course I did -- I put the
clocks back last night,"
"You did oat"
"Sure I did." Then I gut really
worried beeaus: I had put them
beck when I trent to lied ._ an
hour earlier then Partner Ifow-
ever, her woe; only kidding but
With Partner you never know
twh, they he is kidding or not. He
keeps a face as straight ae a
poker, It was the radio that putt
ane straight, -
SALLY'S. SAIL. -
�l
d't trtt dill ° g >]
f'r1 : b
rr{ �a'JZa
1 �'} r t
�I •4
"1'11
givo yeti an answer when
tete electlee returns ant all i,,,
Modern Etiauene
ti', Anne nshlt't
• Q, is it proper to write a few
gift
of pied wishes on tate earvl
that yatt enclose with a wedding
t?
A. While pot neeeeeary, this Is.
. a quite proper and trice thing to
do.
Q, 1%'hen one is carryint ones'
tray in a cafeteria, is one sup-
posed to ask permission of et
stranger' in sit at Itis or hertable?
A. This is not necessary.
Q. If tea is being served and
a guest docs ntit rare for it,
would it be all right in this ease
for.' the guest to ask a cup
of coffee?
• A. Not unless the hostess; spe-
cifically asks 12 he or she ,would
prefer calfee. Otherwise, drink
the tea, or part of it, and pretend
you are enjoying it,
Q. My husband insists on
drowning everything on his
plate with gravy. I think this is
bad manners. )What da yon
think?
A, Strictly speaking, gravy is
for the meat and if you want to
eat your potatoes with. gravy,
you dip a forkful into the gravy
that has escaped the meal,
Marriage Tips
For Teen-Agers
Front a code developed by the
Family Service Agency of San
Bernardino, Calif.
1, Parental approval of dates
If parents do not approve, there
may be good reasons, Allow
yourself time to consider these
reasons.
2. Discusing your engagement
or marriage plans with your
parents is essential. If you would
like further evaluation, clergy-
men, teachers, and school coun-
selors can be helpful, Any good
marriage plan will stand up un-
der careful examination.
3. There is a difference be-
tween infatuation and mature
love. Love at first sight, or hasty
decisions about marriage, should
be carefully questioned. Trus,
love allows time for marriage
preparation.
4. Know yourself, your hopes,
and what you expect from mar-
riage.
5. Don't fall into the trap of be-
lieving that the "smooth dan-
cer" is necesarily the best (hus-
band). Remember that success-
ful marriages are based on vari-
ous personality assets, such as
consideration for others, depend-
ability, and loyalty.
6. Marriage is not an escape
hatch. The unhappy single per-
son all too often becomes an un-
happy married person.
7..I'2 you or your fancily sus-
pect that personality problems
may interfere with your future
happiness, these problems should
be (discussed and) evaluated.
8. Marriage should be a seri-
ous plan, not something you
would do just because everybody
is doing it.
9. Each individual, must recog-
nize that the final choice of a
marriage partner is his or hers
alone. The functions of dating,
courtship, and engagement assist
in the making of a wise deci-
sion.
10. Talking things over is an
essential means toward under-
standing the other person. Each
partner should have the time
and ability to discuss his feel-
ings, plans and hopes for the
tutu re.
11. The person who bickers
and can't get along with others
is probably the kind of person
who will bicker in marriage.
12. Don't expect that, after
ISSUE 47 — 1960
t,cu•ritI;te, uu iacfr','idu:lf 4
eaan;t,' tarry much. Anitu,'i'
perronality - traits tit'iil pnobael,
ctnilnue and may even'beemilo
a source al' aggravation. •
13. Agreement on friends diet
rccreetio1a1 activity le tttdttr.
Gut.
14. Mutual interests and •.amt -
Maly of social, economic awe
religious background- allow ftp t
easier adjustment in nt•urliee.
15, Don't be bluffed into dat-
ing, or marrying, a person who
uses dramatic threats to gel hie
or her own way.
16. Don't try to evade disc, - •
cions about religion, chilcheu,
money, educational plans. r
other important goals in lite.
17. Authorities agree the,
when people marry too fat :gut
of their (own) age group.- the
possiblity of unhappiness is in-
creased.
18. An individual who violate':
too many standards before m, u-
riage may, have difficulty iu 1,c-
cepting the conventions of fame
ily life,
— Cosmopolitan Magaitne,
An ardent TV viewer we know
has decided to mend his ways
and broaden his activities—he's
now placed his television sweetie
on a high shelf so that he'll hale
to get out of his chair in order
to reach for them.
For Half -Sixes
PRINTED PATI 'ERN
t tj1
4704
SIZES
1264-2255
1
4-"A hist. 1444
A deep -descending collar
frames you in softest 'flattery
above a slimming skirt. Smart
in daytime cotton or wool — ele-
gant in silk for gala evenings.
Printed Pattern 4704: Halt
Sizes 121/2, 14%, 161/2, 18%, 201,
221/2. Size 161/2 requires 3311
yards 39 -inch fabric.
Send FIFTY CENTS (50e)
(stamps cannot be accepted, u:
postal note for safety) for thin
pattern. Please print plainly
SIZE, NAME, A D D R E S `i,
STYLE NUMBER,
Send order to ANNE ADAMS,
Box 1, 123 Eighteenth St., New
Toronto, Ont.
SEND NOW! Big, beautiful,
COLOR-IFIC Fall tend Winter
Pattern Catalogue has over 100
styles to sous — school, career,
half -sizes. Only 35e!
A Fashion,
int For Air Travellers