The Seaforth News, 1953-09-17, Page 7Went Makes You Go
To the '',,I()vies?
There la an old Saying among
film-makers that "',Che public al-
ways knows what it lvants just
after it has seen it."
This is just another way of
saying that movie -making is a
gamble. More than one studio
has lost a fortune in trying to
Catch the public's fancy with an
untried idea. Now Hollywood is
trying to take guesswork out of
filming.
Audience Research, Inc., claim
that they can discover, before
a foot of film has been shot,
whether a picture will be a suc-
cess or a fiop. As soon as an idea
is produced a brief suminary
is handed to ART'S interviewers.
Hundreds of people are asked -
"Would you like this film?"
"How much?" "Why?"
A cross-section of the tlim
public has already passed judg-
ment on more than a thousand
ideas. Half of them have been
rejected as unsatisfactory. Pre-
dictions on how much a film will
earn are nearly always right
within a narrow margin.
Audience Research has found
that film fans love lavish spec-
tacles, and predicted great suc-
cess for "Quo V a d i s" and
"The Greatest Show on Earth,"
with indexes of well over 120.
These two films topped box-office
° takings last year.
An example of how they work
is given in one of the earliest
films they tested, "Mr, Lucky."
The main character was to be a
Greek gambler who helped to
promote a charity ball and then
made off with the proceeds. The
• poll results showed two serious
drawbacks. People did not like
the gambler being a Greek,
neither did they approve of the
robbery.
The story was altered to make
the gambler a Greek -American,
and he was made innocent of the
robbery. With these changes, the
tests showed that "Mr. Lucky"
would make three times as much
as the average picture, a fore-
cast that was more than justified.
Likes and dislikes do not vary
much between one place and an-
other. The only differences are
between age groups. Young girls
want romance and comedy; old-
er women like dramas of love
and marriage; and all men want
adventure.
Strangely enough, most film
stars have greater appeal to
their own sex than the opposite
sex. One test showed that 78 per-
cent of female stars were more
popular with women than with
men. At the same time, the lead-
ing
eading twelve stars, as ranked by
men in one poll, were all male.
This is explained by what they
call "self -identification." A per-
son's interest in a situation de- .
pends on whether he can ima-
gine himself in the same position.
Films about women in every-
day life always have a ready au-
dience among other women.
also Men on the other hand, prefer
stories about the lives they would
litre to lead. They are not so in-
terested as women in emotion
in films. They want to know what
happened, not how people felt.
One machine that has been
developed records people's. re-
actions to a flim while it is being
shown. Each person in a test au-
dience of thirty or forty people
is given a small machine to hold,
with a pointer which, he turns
to left or right accarding to
whether he likes the scene be-
ing shown.
Each turn of the dial is re-
corded on a moving roll, and the
results are transferred to a
graph. This gives a complete
impression of the interest shown
in every scene.
These tests are made before a
film is publicly shown, so that
any scenes which go over badly
can be remade.
PHONE ORDER
A man telephoned a hardware
store to order a scythe. "Size?"
asked the assistant who took the
call,
"Not size," the man replied.
"Scythe."
"Yets, yes, I can hear you,'
said the salesman. "How much
size?"
"No, no, no," the customer
yelled. "Not size, but scythe—
SCYTHE. A grass cutter.)"
"Oh," said the assistant, "I've
got you now. I'll send it round
in the morning."
The next day a truck delivered
at the customer's house a glass
cutter.
MERRY MENAGERIE
'°Don't bac It up—Ws only ONE
carintl"
Cemmands a Model Army—Bertil Jernberg, of Gothenburg, Sweden, can play armchair gen-
eral on a large scale. The 22 -year-old model maker has 3,000 miniature soldiers and some 400
vehicles, part of which he made himself. He even has towels, clothing and meat choppers made
to stale to equip his army. Swedish military authorities are planning to make use of his hobby
for strategic study.
Happy Competitor—Kay Duggar,
"Miss Universe of Miami Beach,"
competed with 70 lovelies from
all parts of the globe in the an-
nual "Miss Universe" beauty
pageant at Long Beach.
He Bowled tDut
The Future Gaging
"Be a cricketer and see the
world" is a slogan applied now -
days to many British lads who
show promise as batsmen or
bowlers. A century and more ago
there were no such inducements,
but George IV's shoemaker owed
his appointor ` to the fact
he . as a go.
Luc !ting was a keen cricketer,
and as Prince of .Wales played
in many matches with the bucks
of the Regency period. He re-
garded himself as one of the best
batsmen in the kingdom, and
when he heard of a little shoe-
maker of Slough, near Windsor,
whose keen eye and strong arm
had enabled him to perform
prodigious feats as a bowler, the
Prince decided to try. his skill.
So the cobbler was invited to
take part in a match between
Bedfordshire and Buckingham-
shire in which the Prince played
"disguised as a civilian," accord-
ing to a contemporary report.
"It soon fell to his Royal High-
ness to take the bat, 'What bit
of a thing is that at the wicket?'
said the cobbler, 'Oh, he is a
tailor," said someone who stood
by. 'Then,' said the bowler, `I'll
break his bat for hini.' He took
his run and sent the ball with
amazing force and velocity. The
Prince blocked it dead as a
stone."
Several tilpes the cobbler
bowled, but each time the ball
was either blocked or directed
away for a score, At last the bow-
ler "went back to a considerable
distance, took an exact aim,
ran with all his force to the pop-
ping crease and, gently as a this-
tledown dies along the air, the
ball ran along the grass like a
snake and stopped just in the
middle of the wicket, knocking
off the crosspiece."
PLAYED POR PLEASURE .. .
The Prince threw down his
bat, seemingly mortified,. Next
moment, however, he walked
to the bowler and put a heavy
purse into his hand, A horse
was waiting at a short distance
and the Prince immediately left
the field. Next morning the shoe-
maker received a notioe to at-
tend Windsor Castle, "If he
makes' shoes as well as he playa
cricket he shall be my shoe-
maker," detciared the Prince.
MARRIED A CO Q PS '7
WON AFORTUNE
Would you "marry" a dead
woman just to inherit her mo-
ney? In 1937 a young Turk
named Osman Murid tried it. For
some years he has lived in the
town of Biga (Turkey) with a
wealthy and lovely widow whose
health was delicate, and who
refused his frequent proposals
of marriage.
Then she become ill, and died
suddenly late one afternoon.
Seeing his life of idie luxury
about to vanish, Osman hit upon
an ingenious solution. He would
"marry" the dead woman—and
he knew just the right priest to
perform the ceremonyl
But first he went to the local
officials and told them his fiancee
wished to be married to him at
once as she was dying, and more-
over had expressed a wish for
the ceremony to be. performed
by an old friend of the family,
an aged, short-sighted priest who
lived near by.
Believing him, the local officials
gave him the special marriage
licence allowed by Turkish law
for this kind of emergency. Then
they sent for the aged priest,
who agreed to carry out the
dying woman's request imme-
diately. Together they made
their way down the almost de-
serted street, and entered a
small but etxquisitely furnished
house in a cul-de-sac.
Guided by Osman, the priest
stumbled his way upstairs to a
luxurious but dimly -lighted bed-
room.
"Is your bride here?" he mum-
bled.
"'Sh .. - 'sh ... Yes. But the's
very ill. We must be quick," re-
plied the bridegroom as he
pointed to the recumbent figure
on the bed.
As rapidly as his age would
permit, the priest mumbled the
short marriage rites. He came to
the part which corresponds to the
English, "Wilt thou take this
man to be thy lawfully wedded
husband?" From the lips of the
woman on the bed came the
Turkish word signifying "yes."
A few moments later the priest
pronounced them man and wife,
and was shown out of the house.
But he didn't know he had mar-
ried the bridegroom to a dead
woman!
Chuckling to himself at the
ease with which he had car-
ried out his clever subterfuge,
and won the riches of his dead
mistress, Osman announced the
next day that his newly wedded
wife had died in the night. As
her husband he was, of course,
entitled to her considerable fort-
une.
All might have gone well for
Osman if he had carried on as
quietly as he had while his mist-
ress was alive. But he began to
live wildly, going to gambling
dens and entertaining young wo-
men in his newly won home.
The police, suspecting something,
visited Osman and questioned
him. Finding out nothing, but
convinced that something was
wrong, they took him to H.Q.
where they used Turkish third
degree methods on him. Soon
they had his full confession.
Then the police sent for the
aged priest, who swore on oath
that he had distinctly heard the
bride say "yes" to the all-import-
ant question.
But it was Osman, and not the
dead woman, who said "yes"—
for Osman was a clever vent-
riloquist..
Despite his ingenuity, he was
sent to prison for attemped
fraud.
LONG LOST LUNGS
When gardening at their home
at Pocklington, Yorks, in 1940,
Mrs. Dora Tate, wife pf Police
Sergeant Harold Tate,. now of
Withernsea, lost her wedding -
ring.
The tenant who took over the
house was digging up plants
the other day and found it. It
has been returned to Mrs. Tate.
A wedding, ring which had
been lost for thirty-one years
was found by at farm worker
sticking to a harrow with which
he was working in Scotland. The
owner had lost the ring while
harvesting six months after her
marriage,
FEMININE LOW-DOWN
Despite the fact that many girls
put up a bold front maintaining
they don't care whether they get
married, statistics show this the
goal for 97 girls out of 100. The
goal, though, fades with the girl
and while the girl of 27 has a 4 to
1 chance of getting married,
when she's 36 and still single
the odds are 30 to I against her.
,It gets tough!
She Sweeps Them Off Their Feet—Pretty Molly Mercer is seen
above tossing her teacher for a loop in a Tokyo, Japan, ludo
classroom. Looking on, from left to right, are Shibayama and
Sato, who both wear the black belt showing their high standing
in the field of judo. Mollie's instructor is Kobayashi, one of
Nippon's top judo experts,,
•�-•x;,�.�...r:s,:w.y.,A�::at�xrs-..�,..M.�•,taat�
AUTOMOTIVE
0YAIREATIL your motor with Cempreaufon
Booster Seel, indeed of coolly ring Sub,
Gnat antoud for autrm, tra0tara, 98.06.
Agana Wanted. I'hn,,:.phnne. 8701 Bono
mann, Montreal.._w_._.._.....�,..-_... _...._ ..
"LACIIAPELLE'S" 100.000 mus alloyed
metal Meter Treatment retinae oylinderu,
valved. Moro power, lees fuel. Guaranteed.
only 83.00, Darman Dtatrlbutore, 260
olbeen Street, Snide, Ontario.
RAW CHICKS
PULI-ETS nayold or °tuned. immediate
ohlpment, Ask ue for pricellat. Moo get
your order for Augunt-September brotiere
in. Bray hatchery, 120 John el., Hamilton.
CANADIAN Approved titch; available
scoot week in the year. Standard Quafty
heavy breed day oil pnllete $14.96 per
hundred. Theeo low pekoe made poeslble
by trernertdouo demand for cockerels.
Money Maker Quality add 15.00. Extra
Profit add 94.00, Special Matting add
08.00 per hundred. •Also non sexed and
cockerel ehfcke nt competitive pricer,
Turkey- pnuits. older pullets, started
ehlcks.
'rWEI1171.E ,`7!1'•71 11;7'r,'71ERIF,S LTD
ten Rs ONTARIO
BUSINESS Op1'ORTUNITIES
CASH FOR SAWDUST! Turn sawdust
Into aasb. Fifteen proven methods, Full
Instructlnns 81,00. Hnlrn, 201 Dunviow,
WIUowdale, Ontario.
DYEING AND CLEANING
HAVE you anything nesse dyeing ar clean -
Ing? Write to u0 for tnformatlon. We
are sledto answer your nuostlono. De-
partment h Parker's Dye Werke Llmlted,
791 Yonne St., Toronto,
roe SALE
BROILER Growers buy Tweddlo pure
•Gross strain New Hempedrea, You are
assured of rapid feathering, taster
growtth, extra pep and vigorpine top feed
efficiency, Non -sexed or cockerels. Recent
report en 2300 cockerels marketed teed
convection 2.0, weight 8.24, profit per
bird -41.9. We also have good broiler erose
breeds
TWEDDLE CHICK HATCIHERIES LTD,
P00170US ONTARIO
INDIAN motorcycle parte and harts for
Army Redeye and Whizzers. Rae Wat-
son. Cycle Headquarters, 267 Wellington
Street, London. Ontario,
PINE CONES! Make beautiful and add
decaratlons. 01.09 brings We assorted
sizes, 02.00 for cis Hand Painted, Pine
Homers., Box 87. Finrenee, South Caro-
line
CASH in on the good egg market which
we will 118.00 tor the next year, Standard
Quality heavy breed pullets as mow as
914,46 per hundred. Also non -sexed and
cockerels at low prices, Turkey pointe,
started rhteke, older collets, brolfer
chinks.
TOP NOTCH CHICK SALES
GUELPH ONTARIO
CRESS CORN SALVE– 5'er sure relief.
Your Druggist sella CRESS.
YOU CAN now en3o3r drinking old time,
delicious Beer again. Seed and Instruc-
tions $1,00, Carrie Hale, Llttearr, Ken.
tuoky,
HEALTH! STRENGTH! Use Hip Pocket
Gym, carry with you anywhere 03,96,
P.P. Martin H. Lueey, Box 2076, Station
"A", Worcester, Massachusetts, U,S,A,
PAINT DIRECT FROM FACTORY
Guaranteed. White primer 81.96. Flat
White $3.10, Exterior 82,60 and 22.50 gat,
Interior gloss 82,76 and 01.60 gal. Write
ter free 1963 color card and taloa list,
Service Paint Company. 1361 Laurier
East, Montreal 94.
IRRIGATION SYSTEM with Ford v-8
motor, pump, 1800 feet of aluminum pipe.
Rulnmoster attachment. price 02,000,
D, A. Edwords. 31-11 Dealer. Agincourt.
THRESHING outfit; 89 - 46 Waterloo
Wood Separator; Grain thrower: Ch0ff-
Blower; nee -leaner: 130 toot drive belt.
40 R.P Eagle Tractor, rubber en rear
wheels. Gond running order. Best after.
Will take cattle or Pigs Ip exehan00.
Chas, Sutton. Phone 966. Bolton. Ontario.
Beautiful registered Sceteb Cornea Pup-
pies
uyplea and Grown Stock, Stud Service.
Boarding Kennels. Loch Rahnoeh Collies.
1000 Byron St„ Whitby, Ontario.
tYEl)I CA
HAVE YOU HEARD ABOUT DIXON'S
NEURITIS AND RHEUMATIC PAIN REME-
DY? IT GIVES GOOD RESULTS.
MUNRO'S DRUG STORE,
335 Elgin' Ottawa
$1.25 Express Prepaid
a FEMINEX a
One woman teas another, Take superior
"FE8I1NEx" to belt alleviate pain. die -
tress and nervous tensinn aosoelated with
monthly periods.
$5.00 Postpaid In plain wrapper
POST'S CHEMICALS
989 QUEEN ST. EAST TORONTO
POST'S ECZEMA SALVE
BANISH the torment of dry eczema rashes
Ind weeping akin trouble0, Post's Eczema
Selye will not disappoint you
Itching, scaling, burning eczema. acne.
d artvnrm, pimples and foot eczema, will
respond readily m' the stnlnl,00, o0ariese
ointment regardless of hew entbbnrn or
hnpelese they seem,
PRICE 2'7.80 P14411 JAR
POST'S REMEDIES
sent Post Free eu Receipt of Price
999 Queen 9t. E„ Corner of Logan
Toronto
VERTISINIG
t)hTU]iTtiNl'1'l16S IUI1
MEN AND WOMEN
A pltoatlon0 inYlted for coups women
1146. to train tet' 1 year ao Praotlaal
Nursed, Course provided actual nireing.
oa91001i tors (Meanie 90tlente, f140100n al
lowenee while training. May begin Berg
tembet lot or sooner. 44 hour week.
St, Peter's Infirmary, ilamtltou, Ontario
SONGWRITERS! Send Nome - for Free
Sample Melody. and how to promote 77011r
Songs, Albert I8oelt. 5305-0 Milwaukee
Aveu'10, Gideon 47, Illinois,
NiG A HAMDRESSEK
0010 CANADA'S LEADING SCHOOL
Greet Opportunity Learn
Halydroonln0
Pleasant, rilun 11od profession, good amass,
Tbouoonds of oueeessful Marvel 050411atee
America's Greatest System
Illustrated Cataluna Free
Write or ea1
t6ARVEt HAIRDRESSING SCHOOLS
868 Blaor St. W., 'Toronto
Branches:
44 King St., Ilamilton
72 Rideau St., Ottawa
GIANT rim AND NOVE1,75 BOOK
tree to adults. 100 pages. crammed
Cull of laughs. lokeu, mesio, drug oundrlea,
exotfa books, gtft0 etc., etc. Don't be a
"boor." We only live once. Send toe
your free 0005 of this giant else unusual
catalogue ta0ay. Melte only, Roy Saha
"The Friendly On ." 0;,,r 11T. Winnipeg,
Manitoba.
PA5I:NT9
AN OFFER to every Inventor—Lint et Its
ventlons and tull information sent free.
She Ramsay Co., Regl0tered Patent Attnr-
00798. 278 Bank Street, Ottawa.
FETHERSTONHAUG11 IC 00010009.
Patent Attorneys, Establlahed 1899, 890
Bay Street, Toronto. Parente all 000001140,
9Fx180NAL
BROCKTON, Massachusetts, home of
80001Iy Mart:Man. Lettere remailed 258.
2 Postal View Cards of Breckt0n 23e, Coil,
P.0, Box 2, Brockton 00. 6fasoaoh»oette.
HOUSEWIVES ! I
we will print your personally autograph.
ed favourite recipe in Dur new honk, Send
it to: Deno Distributers Redd., 4006
W., 11420ard, Montreal 28
01.00 TRIAL ulte, ravenvt-ave deluxe
personal re5ulrements. Leftist Catalogue
Included. The Mellen Agency, Box 124,
Terminal A, Toronto, Ontario.
LADIES BE LOVELY
UNWANTED HAIR
Removed With First Treatment
Ponitvlely no repeat treatment neM'eeaer
We do permanent work olds
Written 00010 tee 0001000 Regrowth
Free eonsultannn In printer
DERMAT CLINIC
420 longe Suite 901 rewrite
RUGS
NEW rugs made prom your old ruse end
woollens. Write for catalogue and price
het, Demininn Rug Weaving Company.
1477 Dundee Street West Tnrnntn. Ont,
The Detroit Tigers came into
the Yankee Stadium for a series
some years later with a young
pitcher just up from the Three -
Eye League. He had a good fast
ball and an incredible appetite.
He was warming up languidly in
the bull pen for the first game
with the Yanks, munching con-
tentedly on a ham sandwich.
when the Detroit manager sud-
denly signalled for him to come
in and pitch. The rookie put his
sandwich carefully on the bench
and asked, "Who have I got to
pitch to-" A teammate answered,
"Babe Ruth. And Gehrig comes
after him." "Don't nobody touch
that sandwich," ordered the
rookie, "I'll be right back."
Horse -Sense Nonsense - "Prince.
Monolulu," the Ethiopian tipster
well-known among • England's
Epson? Downs race .track circlet,
greets tip -seekers in style dur-
ing the Grand Prix de Paris race
track at the famed Longchamli
track,
ISSUE 31 — 1933
ROLL YOUR OWN
rw'TTER CIGARETTES
ARE! TOBACCO
ALAALAA2