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HomeMy WebLinkAboutThe Seaforth News, 1943-04-22, Page 7• THURSDAY, APRIL 22, 1943 SFAFOR,Tt- NEWS =M.Arfo,...,.«,.a..,..,.,.W...vea .s4MKW>aim,Fwu,taz.'ve ....,vr ..w.:za.w>-ur..w,ra;n,... g.Vr ... r.oduveuQkK ... , .m.,v,..e.......uumwnw.raweNAXOVN r Wrecked German Planes Litter Daba Airfield - Captured by R. A. F. Regiment Picture shows: Daba airfield strewn with wrecked German planes, destroyed on the ground during the inten- sive air bombardment which preceded the capture of this important Luftwaffe desert base. The airfield was taken by men of the DA,F. Regiment in action For the first time. The Pawnbroker ' Ask any member of the pawnshop "'fraternity" how business is today, and he'll answer with a smile. For 'the hockshops are making hay while . their sun shines. The boom of war time guns in training camps and ov- erseas has brought another kind of boom along streets where hang the signs of the three balls. Pawnshops everywhere are ceiling full of scarcity goods, cameras, bino- culars, opera glasses, revolvers, and guns. The public has turned to the pawnshop to find golf clubs, sporting clubs, sporting goods, tool kits, small radios, and musical instruments, Stock that has gathered dust five or ten yearsis finding buyers today; erten at inflated prices. Four months' s in some cities have exceeded the totals of the past four years. The parynshop boom is on for loans, too, and here the public bene- fits -if they have what the broker wants. For he will lend from 50 to 100 percent more than before the war 'on diamonds and other demand goods. And of course, the collateral lender' (this 's the correct term for the pawnbroker) makes his best money selling at a profit the unre- deemed merchandise previously pawned for a pittance. What brings men and women to the pawnbroker? Sometimes it's the urgent need for money to apply for a position ((perhaps for transporta- Wn or cleaning a suit) ; often a esman finds himself short when his commission check fails to arrive on schedule; visitors to the big city (service men not excepted) splurge too hard and fast, and lack bus fare home; and not uncommon is the de- mand for money to meet emergency hospital costs. Just how many men and women put a pledge for quick money each day in the United States is not known. In New York City, with some 150 pawnshops, 25,000 transactions are recorded daily; the total annual business reaching about $70 million. For the country as a whole, the 1942 gross reached the $175 million mark. Oldest pawnshop in the nation is the now swank William Simpson, estab- lished in Manhattan in 1822. Also prominent is McAleenan's and, in uptown New York, Silverstein's. required by law in a majority of the states. The holding period before sale is permitted varies -it may be as short as one month, seven months in some states, or one year as in many east- ern states, In most cities the police depart- ment supervises the operation of One of the most important pawn pawnshops. Frequent checks are transactions of modern times is said made for violation of laws enacted to have been handled by a Simpson shop in New York when Mrs. E'elyn Walsh McLean arranged to pawn the Hope Diamond in order to ransom the kidnapped Lindbergh baby. Busiest of all American pawn in- constantly Even though loan merchants are stitutions is the Provident Loan Soc- constantly on the alert, an occasion- iety of New York, founded in 1891, al "hot" piece finds its way into a non-profit organization carrying a stock. Td aid the police, every item greater volume than all other of taken aver by a pawnbrdker, wheth- that city's shops combined. Similar er purchased outright or held as Col- in character is the Remedial Loan lateral, is registered in a book pro- vided for that purpose. A detailed to prevent abuses which in times past were characteristic of this form of enterprise. Detectives make daily rounds of shops to ferret out stolen Property coming into these outlets. Association of SanFrancisco. These semiphilanthropic lending agencies charge a maximum interest rate of nine percent per annum, considerably less than the average for the nation's pawnshops of close to three percent per month. In, most states these rates are regulated by special legislation which permits a higher schedule than the legal small loan rates in effect. Prosperity has brought a change to the lending business. While a few years ago precious stones comprised 75 per cent of pawned articles, to - clay they are but a scant 20 percent. In their stead has come a steads; flow of jeweled watches, for the most part wrist models. Wearing apparel always comprises a substantial proportion of goods in pawn. During thedepression years in the large cities, hardly a day went by without scores of transactions in- volving a suit or overcoat. Usually, three dollars was the top advance. If not redeemed within the time limit set by law, the broker included the clothing with other goods offered at his monthly auction, a selling event description of the person effering'the item is recorded. Anything purchas- ed outright must be held for a defin- ite period before reselling, but not as long as when on pawn. Most fav- ored waiting gap is 21 days. Consid- erable amounts of stolen merchan- dise are recovered during this inter- val. The question of the right of the owner of stolen goods to demand its recovery without compensating the broker is ever in controversy. Pawnbrokers say that a large number of recovered articles have sentimental value and the delighted loser, brought to the shop by a det- ective, is invariably willing to pay the nominal sum that might easily balance the broker's outlay. Experienced dealers scrutinize the seller as much as the offered com- modity tri learn, if possible, the pur- pose behind the visit. If they suspect that the article will not be redeemed and the interest neglected, the loan will be a small one. Not infrequently the key to the' deal is found in the behaviour of the patron and how eagerly the money is awaited. The broker prefers to earn his interest on any item accepted, in pawn and have it redeemed, since this makes for repeat business, The percentage of goods redeem- ed is variable, changing with differ- ent sections of the country°and With altered conditions. It may reach as high as 90 per cent where consider- able short-term business is done. To- day a great .amount of this type of business is conducted with men in uniform, needing quick cash for the trip back to camp or ship after an expensive furlough. Watches, cameras, and other val- uables are pawned and redeemed, of- ten by mail, In. New Yorks Harlem hundreds of electric irons and other pieces of home equipment are put in hock on Saturday night and taken out after the first payday. Few businessmen know human nature as the veteran pawnbroker does. His is a business to be learned only through years of profit -and - loss experience. He must be able to recognize the four -Rusher simulat- ing misfortune in ani attempt to wrangle a larger advance. Here is one of his favorite tricks when he wants to learn whether a customer has any intentions of re- deeming a proffered article. Quite casually the dealer asks: "Why don't you sell me this? Maybe I can give you more." He knows that if the client values the pledge and actually. expects to pay interest and eVentual- ly redeem it, the suggestion of an outright sale will be instantly --per- haps indignantly rejected. The pawnbroker must also be on guard to avoid the legal complica- tion of innocently advancing money on personal property that has only been rented or on whlch payments are being made. When the legal ow; ner sof a typewriter or other artiele discovers the rented or conditional sale item in pawn, a settlement must be worked out. In accumulating goods, the broker must be a shrewd economist and a gambler at the same time. He will never forget how the bottom droPp- eel out of the diamond market dur- ing the financial collapse of 1929.33, when precious stones lost as much as 75 percent. of their value and lend- ers everywhere took terrific losses. • Strangely, pawnshops are busier now than during depression years. They profit when the country pros- pers, for with prosperity on the ebb and the assets of the wealthy deplet- ed or frozen, they cannot expect int- erest on loans. Furthermore many are without jobs. During good times, too, the broker picks up another kind of business; goods pawned for storage purposes only, such as bulky art pieces, silver- ware, and even furs. Shops .in busy centers often act as check rooms for travelling men and commuters, with handbags, golf clubs, overcoats, etc., pawned for the convenience of rid- dance for two or three days or more. The usual minimum fee, fifty cents monthly, is a bargain for the service. Each day brings new problems to the pawnbroker. Each must be solv- ed in a way to please the customer and lay the groundwork for a profit to himself. When you see a pawn- shop with its crowded collection of dusty, shopworn objects, don't feel sorry' for the owner. There is a pot- ential profit in each article. Even during bad times, a bankrupt pawn- broker was a rarity. And today, with the boom lit durable goods, there are smiles aplenty along pawnshop row, World's Biggest Dept. Store Macy's is an institution. As such, it is all things to all the 15,000,000 men., women and children who live in New York City and its immediate vicinity. Happy the playwright who can devise a line using the name, Macy's. It's always good for a great big laugh, because most of the audience has at one time or another, if not re- peatedly, been part of the 137,000 customers who storm the store daily. Rare the career woman with her name in lights, in print, or on a sign atop an executive's desk, who 'at some point in her way up didn't serve time as one of Macy's 13,000 employees. Cartoonists, gag -writers, and even amateur raconteurs would risk spir- itual bankruptcy if they couldn't once in a while turn to Macy's as the setting for some,wholly implaus- ible happening, which becomes not only likely but even probable if al- leged to have taken place there. Still, often as it has been reported, a child is yet to be born either in the store proper, or its thoroughly equipped hospital. Perhaps the strangest single thing about the store, however, is the fact that few people have ever had a really good look at it. • During shopping hours, its non- descript interior is ,so thronged that no one dares desist trying to attract the attention of a sales girl long enough to take any kind of a glance Plant Chrysanthemums For Autumn Color Here are a few of the 87 choice varieties of "Mums" listed hi McDonnell's 1943 Catalogue Double Indicum "Mums" 3 for 60c,; doz., $2.00 Abundanoe, Salmon red, Early, Aladdin. Bronzy -gold and apricot. Early, Autumn Lights. Coppery bronze. Medium early. ' Barbara Cummings. Orange -bronze. Early. Cydonia, Orange mahogany. Mid- season. Golden Charm. Deep yellow. lllid- season. H. C. Anderson. Bronze, Early. Hermon Stensson. Rich red, Early, Jean Treadway, Sparkliug pink. Mid-season, La Garonne. Rose and buff, • Med. early. Muldoon. -Purplish amaranth, Mid - sen, Provenasoce. Pink blended gold, Early Ruth Hatton, White, Midseason. Ruth Cummings. Reddish brown, Midseason, Single Korean "Mums" Beautiful Midseason'Varieties 3 for 60c.; doz., $2.00 Aphrodite. Soft pink and ivory Autocrat. Orange Scarlet Daphne. Daphne -pink Diana. Chatenay-rose Fortuna. Oxblood red Hebe. Lavender -pink Innocence, 'White to soft pink Mars. Amaranth to wine red. Nancy Copeland. Spectrum red Saturn. Orange and brown Stellaris. Buttercup -yellow Thalia. Orange "Cushion Mums" Each Plant a Flower Show in Itself 3 for 65c.; doz., $2.25 Bronze Cushion. Riolr bronze Pink Cushion. (Azaleamum). Orchid pink Pygmy Gold. Button -like Rowers. Golden yellow, Red Cushion. Fiery red White Cushion. Pure white Yellow Cushion. Rich yellow Double Korean "Manns" 3 for 65c; doz„ $2.25 Acacia. Sulphur yellow. Medium rly Burgundy, Cerise crimson. Mid- season Caliph, 'relvety red. lllidseasou. Gleam O'Gold, Primrose yellow; Midseason. Indian Summer, Glowing Orange, Mid-season King Midas, Bronze -yellow, 'Early Lavender .Lady. True lavender, Medium early, Romany, Carmine and gold, Mid- season Delphinium Giant Pacific Hybrids Strong field grown. 3 for 90c; doz, $3.00 Black Knight, Deep Violet Blue Jay. A true blue Guinevere. Lavender pink Hardy Asters (Michaelmas Daisies) Very showy autumn flowering plants 3 to 4 feet high 9 for 60c; doz. $2.00 Amethyst Purple -blue Beechwood Beacon, Rosy carmine Beechwood Challenger. Pure red Beechwood Charm, Rosy -red Chas, Wilson. Cerise pink Climax, Lavender blue Col. Durham, Dbl, purple blue , Little Boy Blue. Deep blue Mt, Everest, Pure white Queen Mary. Riot blue •Red Rover, A lovely red Silver Sheen. Lavender -blue Tritorna Royal Standard A choice new variety with con- spicuous golden yellow base and scarlet top. Very showy, 3 for 60c; doz., $2.00 Bleeding Heart (Dicentra spectabtlis) An old garden favorite. Pink, heart -shaped flowers 40c each; 3 for $1,00 Hardly Perennials for the Rock Garden Three Doz. Alyssum 'saxatile com pactuni .50 31.75 Achillea totnentosa,. Yellow .50 1,75 Arabis alpine., White.50 1.75 alpine plena. Dbl white . , , . .75 2,50 • • Arabis alpine rosea, Pink .50 1.75 Armenia Suttons Giant Rose .60 2.00 Asperula hexaphylla, White .50 1.75 Aubretin Large Hybrids .60 2.00 Calamintha alpine. Purple .60 2,00 Campaniula carpatica, Blue .50 1.75 Delphinium Chinensis, Dwarf blue .. .60 2.00 Dianthus Rose Dawn, Pink: 75 2.50 Dianthus caesius. Rose .50 1.75 Genn Mrs. Bradshaw. Scarlet ,. .60 2.25 Globulatia tricbosantha. • La vender ,50 1.75 iielientbemum matabile. (Ree Rose) :60 Lychnis viscaria splen - dens. Pink .60 itlyosotis palustris. Blue .50 Penstemon hh'sutus. Pink PIIIox subulata lilacina Light blue .50 Phlox subulata Leuchstern Salmon pink .60 Phlox subulata rosea. Pink .60 _ SaponarIa ocymoides. Pink .50 Silene sebafta. Rose.50 'Veronica prostrate. Bright blue .50 veronica teucrium, Rich blue ....,, .50 2,00 1.76 1.75 .50 1.76 1.75 2,00 1.75 1.75 1.75 1.75 1.75 Dwarf Hardy Asters Wonderful bloomers in autumn growing one foot high, Fine .for rockery or border. 3 for 60c; doz., 32.00 Bute Bouquet. Violet blue. Countess of Dudley. Pinlc. yellow, eye Lady Maddocks. Pink Niobe, White. yellow center Ronald, Lilac pink Snow Sprite. White 'Victor. Lavender blue Send for Free Catalogue of Ornamentals and Frui Coom The 1connoIJ Nursery Port Burwell, Ont. around the premises. volume selling rather than in stiff Outside, shoppers are so busy try markups, As a result, he soon out - aroto get past the crowds packed grew Haverhill, Mass., where he first around the windows, and getting set up shop. So he moved to New braced to cope with the crowds with - York, opened an emporium and de - in, they never lift their heads to take liberately set about underselling his in the edifice itself. competitors. A photograph of the store would To convince patrons his prices go unrecognized by most of its ells - were really lower, he put the actual toners. amounts, instead of code markings, Macy's was founded by Rowland on every article. He bought and sold H. Macy, a Yankee seaman who turned from whaling to drygoods in 1841. His policies have been so suc- cessful for 101 years that R.' H. Macy & Co, has become the largest store this side of Mars,' The point beyond which statistics stagger the, imagination is quickly reached in'• describing Macy's. Its two adjoining buildings, one of ten stories and one of twenty, have forty-five and a half acres of Rein- space oorspace and nine miles of counters,; blazoned in countless newspaper divided among 168 selling depart meats offering a selection of some advertisements by the phrases "No 400,000 items, not counting colors One Is in Debt to Macy's" and "It's or sizes. Smart to be Thrifty." Its all -embracing readiness to sell i To make sure that the claim of the public what it wants ranges from "six per cent less" is maintained, wax crayons at two for a penny, its Macy's has a staff of 100 persons cheapest item, to • a recently sold who price articles in other stores $65,000 diamond, its most expen- I and buy them, if necessary, for evi- dence, These "comparison shoppers" Ever so often somebody buys a report on some 4,000 items daily, $3,500 mink coat, a $2,000 piano, or a $500 camera. But the organization takes these transactions hi the stride befitting the $16,•000,000 Worth of Merchandise With Which it begins every working day. Annual' cash receipts reach nearly $100,000;000.• The founder •learned early that big money, for his generation, lay in for cash, and fixed his prices in odd sums. He was probably the first man to discover that $2.98 seems sub- stantially less than 33.00 to thrifty housewives. In 1902 the establishment moved from Fourteenth Street to Herald Square, at 34th Street and Sixth Avenue. The' slowly evolved tradi- tion of selling "for cash for less" crystallized into a definite "six per cent less" ---a policy which has been Articles bearing Macy brand names, however, seldom need attention, be- cause there is no adequate standard. for comparison. The custoiners themselves have proved to be the store's best compar- ison shoppers. They never hesitate to report a deviation from the tradi- tional level, Whenever a check-up proves the customer correct, the price on the article in question is im- mediately marked .down, and a re- fund made, The "six percent less" slogan has led to some amusing price wars, As a result of one of these the Macy bookstore found itself selling for only 9c Modern Library editions which normally cost ninety-five cents. The adversary in this contest was Gimbel's, another large store just a block away. Book counters at both stores were so jammed, only the hardiest book=worms dared take advantage of the incident. It was a price war which ended price wars- in the book field, at least. The logistics, or traffic and com- tnnnication requirements of Macy's, are one of its most fascinating as- peels, Six days a week every con- ceivable node of public conveyance within fifty miles of New York brings to Macy's doors an army of shoppers. Once I was walking along the street and I heard a newsboy calling out: "Extra1 Extra! Great swindle! Sev enty victims! Extra! Extra," So I went up to him and held up a penny, "Not enough, mister;" he said, "This is an extl'a. Costs a pickle," So I gave him the nickel and took the paper. But 1 couldn't see anything, hi it about any swindle. Then I heard the newsboy shout. Mg; "Extra! Extra! Great swindle: Sev entyene victims. Extra!" Send ua the names e1 your visitors. Duplicate Monthly' Statements We can save you money on Bill and Oharge Forme, standard sizes to et Ledgers, white or colors. It will pay you to see our samples. Also beat quality Metal Hinged Sec- tional Post Binders and Index I"he Seaforth .h News PHONE 54 description of the person effering'the item is recorded. Anything purchas- ed outright must be held for a defin- ite period before reselling, but not as long as when on pawn. Most fav- ored waiting gap is 21 days. Consid- erable amounts of stolen merchan- dise are recovered during this inter- val. The question of the right of the owner of stolen goods to demand its recovery without compensating the broker is ever in controversy. Pawnbrokers say that a large number of recovered articles have sentimental value and the delighted loser, brought to the shop by a det- ective, is invariably willing to pay the nominal sum that might easily balance the broker's outlay. Experienced dealers scrutinize the seller as much as the offered com- modity tri learn, if possible, the pur- pose behind the visit. If they suspect that the article will not be redeemed and the interest neglected, the loan will be a small one. Not infrequently the key to the' deal is found in the behaviour of the patron and how eagerly the money is awaited. The broker prefers to earn his interest on any item accepted, in pawn and have it redeemed, since this makes for repeat business, The percentage of goods redeem- ed is variable, changing with differ- ent sections of the country°and With altered conditions. It may reach as high as 90 per cent where consider- able short-term business is done. To- day a great .amount of this type of business is conducted with men in uniform, needing quick cash for the trip back to camp or ship after an expensive furlough. Watches, cameras, and other val- uables are pawned and redeemed, of- ten by mail, In. New Yorks Harlem hundreds of electric irons and other pieces of home equipment are put in hock on Saturday night and taken out after the first payday. Few businessmen know human nature as the veteran pawnbroker does. His is a business to be learned only through years of profit -and - loss experience. He must be able to recognize the four -Rusher simulat- ing misfortune in ani attempt to wrangle a larger advance. Here is one of his favorite tricks when he wants to learn whether a customer has any intentions of re- deeming a proffered article. Quite casually the dealer asks: "Why don't you sell me this? Maybe I can give you more." He knows that if the client values the pledge and actually. expects to pay interest and eVentual- ly redeem it, the suggestion of an outright sale will be instantly --per- haps indignantly rejected. The pawnbroker must also be on guard to avoid the legal complica- tion of innocently advancing money on personal property that has only been rented or on whlch payments are being made. When the legal ow; ner sof a typewriter or other artiele discovers the rented or conditional sale item in pawn, a settlement must be worked out. In accumulating goods, the broker must be a shrewd economist and a gambler at the same time. He will never forget how the bottom droPp- eel out of the diamond market dur- ing the financial collapse of 1929.33, when precious stones lost as much as 75 percent. of their value and lend- ers everywhere took terrific losses. • Strangely, pawnshops are busier now than during depression years. They profit when the country pros- pers, for with prosperity on the ebb and the assets of the wealthy deplet- ed or frozen, they cannot expect int- erest on loans. Furthermore many are without jobs. During good times, too, the broker picks up another kind of business; goods pawned for storage purposes only, such as bulky art pieces, silver- ware, and even furs. Shops .in busy centers often act as check rooms for travelling men and commuters, with handbags, golf clubs, overcoats, etc., pawned for the convenience of rid- dance for two or three days or more. The usual minimum fee, fifty cents monthly, is a bargain for the service. Each day brings new problems to the pawnbroker. Each must be solv- ed in a way to please the customer and lay the groundwork for a profit to himself. When you see a pawn- shop with its crowded collection of dusty, shopworn objects, don't feel sorry' for the owner. There is a pot- ential profit in each article. Even during bad times, a bankrupt pawn- broker was a rarity. And today, with the boom lit durable goods, there are smiles aplenty along pawnshop row, World's Biggest Dept. Store Macy's is an institution. As such, it is all things to all the 15,000,000 men., women and children who live in New York City and its immediate vicinity. Happy the playwright who can devise a line using the name, Macy's. It's always good for a great big laugh, because most of the audience has at one time or another, if not re- peatedly, been part of the 137,000 customers who storm the store daily. Rare the career woman with her name in lights, in print, or on a sign atop an executive's desk, who 'at some point in her way up didn't serve time as one of Macy's 13,000 employees. Cartoonists, gag -writers, and even amateur raconteurs would risk spir- itual bankruptcy if they couldn't once in a while turn to Macy's as the setting for some,wholly implaus- ible happening, which becomes not only likely but even probable if al- leged to have taken place there. Still, often as it has been reported, a child is yet to be born either in the store proper, or its thoroughly equipped hospital. Perhaps the strangest single thing about the store, however, is the fact that few people have ever had a really good look at it. • During shopping hours, its non- descript interior is ,so thronged that no one dares desist trying to attract the attention of a sales girl long enough to take any kind of a glance Plant Chrysanthemums For Autumn Color Here are a few of the 87 choice varieties of "Mums" listed hi McDonnell's 1943 Catalogue Double Indicum "Mums" 3 for 60c,; doz., $2.00 Abundanoe, Salmon red, Early, Aladdin. Bronzy -gold and apricot. Early, Autumn Lights. Coppery bronze. Medium early. ' Barbara Cummings. Orange -bronze. Early. Cydonia, Orange mahogany. Mid- season. Golden Charm. Deep yellow. lllid- season. H. C. Anderson. Bronze, Early. Hermon Stensson. Rich red, Early, Jean Treadway, Sparkliug pink. Mid-season, La Garonne. Rose and buff, • Med. early. Muldoon. -Purplish amaranth, Mid - sen, Provenasoce. Pink blended gold, Early Ruth Hatton, White, Midseason. Ruth Cummings. Reddish brown, Midseason, Single Korean "Mums" Beautiful Midseason'Varieties 3 for 60c.; doz., $2.00 Aphrodite. Soft pink and ivory Autocrat. Orange Scarlet Daphne. Daphne -pink Diana. Chatenay-rose Fortuna. Oxblood red Hebe. Lavender -pink Innocence, 'White to soft pink Mars. Amaranth to wine red. Nancy Copeland. Spectrum red Saturn. Orange and brown Stellaris. Buttercup -yellow Thalia. Orange "Cushion Mums" Each Plant a Flower Show in Itself 3 for 65c.; doz., $2.25 Bronze Cushion. Riolr bronze Pink Cushion. (Azaleamum). Orchid pink Pygmy Gold. Button -like Rowers. Golden yellow, Red Cushion. Fiery red White Cushion. Pure white Yellow Cushion. Rich yellow Double Korean "Manns" 3 for 65c; doz„ $2.25 Acacia. Sulphur yellow. Medium rly Burgundy, Cerise crimson. Mid- season Caliph, 'relvety red. lllidseasou. Gleam O'Gold, Primrose yellow; Midseason. Indian Summer, Glowing Orange, Mid-season King Midas, Bronze -yellow, 'Early Lavender .Lady. True lavender, Medium early, Romany, Carmine and gold, Mid- season Delphinium Giant Pacific Hybrids Strong field grown. 3 for 90c; doz, $3.00 Black Knight, Deep Violet Blue Jay. A true blue Guinevere. Lavender pink Hardy Asters (Michaelmas Daisies) Very showy autumn flowering plants 3 to 4 feet high 9 for 60c; doz. $2.00 Amethyst Purple -blue Beechwood Beacon, Rosy carmine Beechwood Challenger. Pure red Beechwood Charm, Rosy -red Chas, Wilson. Cerise pink Climax, Lavender blue Col. Durham, Dbl, purple blue , Little Boy Blue. Deep blue Mt, Everest, Pure white Queen Mary. Riot blue •Red Rover, A lovely red Silver Sheen. Lavender -blue Tritorna Royal Standard A choice new variety with con- spicuous golden yellow base and scarlet top. Very showy, 3 for 60c; doz., $2.00 Bleeding Heart (Dicentra spectabtlis) An old garden favorite. Pink, heart -shaped flowers 40c each; 3 for $1,00 Hardly Perennials for the Rock Garden Three Doz. Alyssum 'saxatile com pactuni .50 31.75 Achillea totnentosa,. Yellow .50 1,75 Arabis alpine., White.50 1.75 alpine plena. Dbl white . , , . .75 2,50 • • Arabis alpine rosea, Pink .50 1.75 Armenia Suttons Giant Rose .60 2.00 Asperula hexaphylla, White .50 1.75 Aubretin Large Hybrids .60 2.00 Calamintha alpine. Purple .60 2,00 Campaniula carpatica, Blue .50 1.75 Delphinium Chinensis, Dwarf blue .. .60 2.00 Dianthus Rose Dawn, Pink: 75 2.50 Dianthus caesius. Rose .50 1.75 Genn Mrs. Bradshaw. Scarlet ,. .60 2.25 Globulatia tricbosantha. • La vender ,50 1.75 iielientbemum matabile. (Ree Rose) :60 Lychnis viscaria splen - dens. Pink .60 itlyosotis palustris. Blue .50 Penstemon hh'sutus. Pink PIIIox subulata lilacina Light blue .50 Phlox subulata Leuchstern Salmon pink .60 Phlox subulata rosea. Pink .60 _ SaponarIa ocymoides. Pink .50 Silene sebafta. Rose.50 'Veronica prostrate. Bright blue .50 veronica teucrium, Rich blue ....,, .50 2,00 1.76 1.75 .50 1.76 1.75 2,00 1.75 1.75 1.75 1.75 1.75 Dwarf Hardy Asters Wonderful bloomers in autumn growing one foot high, Fine .for rockery or border. 3 for 60c; doz., 32.00 Bute Bouquet. Violet blue. Countess of Dudley. Pinlc. yellow, eye Lady Maddocks. Pink Niobe, White. yellow center Ronald, Lilac pink Snow Sprite. White 'Victor. Lavender blue Send for Free Catalogue of Ornamentals and Frui Coom The 1connoIJ Nursery Port Burwell, Ont. around the premises. volume selling rather than in stiff Outside, shoppers are so busy try markups, As a result, he soon out - aroto get past the crowds packed grew Haverhill, Mass., where he first around the windows, and getting set up shop. So he moved to New braced to cope with the crowds with - York, opened an emporium and de - in, they never lift their heads to take liberately set about underselling his in the edifice itself. competitors. A photograph of the store would To convince patrons his prices go unrecognized by most of its ells - were really lower, he put the actual toners. amounts, instead of code markings, Macy's was founded by Rowland on every article. He bought and sold H. Macy, a Yankee seaman who turned from whaling to drygoods in 1841. His policies have been so suc- cessful for 101 years that R.' H. Macy & Co, has become the largest store this side of Mars,' The point beyond which statistics stagger the, imagination is quickly reached in'• describing Macy's. Its two adjoining buildings, one of ten stories and one of twenty, have forty-five and a half acres of Rein- space oorspace and nine miles of counters,; blazoned in countless newspaper divided among 168 selling depart meats offering a selection of some advertisements by the phrases "No 400,000 items, not counting colors One Is in Debt to Macy's" and "It's or sizes. Smart to be Thrifty." Its all -embracing readiness to sell i To make sure that the claim of the public what it wants ranges from "six per cent less" is maintained, wax crayons at two for a penny, its Macy's has a staff of 100 persons cheapest item, to • a recently sold who price articles in other stores $65,000 diamond, its most expen- I and buy them, if necessary, for evi- dence, These "comparison shoppers" Ever so often somebody buys a report on some 4,000 items daily, $3,500 mink coat, a $2,000 piano, or a $500 camera. But the organization takes these transactions hi the stride befitting the $16,•000,000 Worth of Merchandise With Which it begins every working day. Annual' cash receipts reach nearly $100,000;000.• The founder •learned early that big money, for his generation, lay in for cash, and fixed his prices in odd sums. He was probably the first man to discover that $2.98 seems sub- stantially less than 33.00 to thrifty housewives. In 1902 the establishment moved from Fourteenth Street to Herald Square, at 34th Street and Sixth Avenue. The' slowly evolved tradi- tion of selling "for cash for less" crystallized into a definite "six per cent less" ---a policy which has been Articles bearing Macy brand names, however, seldom need attention, be- cause there is no adequate standard. for comparison. The custoiners themselves have proved to be the store's best compar- ison shoppers. They never hesitate to report a deviation from the tradi- tional level, Whenever a check-up proves the customer correct, the price on the article in question is im- mediately marked .down, and a re- fund made, The "six percent less" slogan has led to some amusing price wars, As a result of one of these the Macy bookstore found itself selling for only 9c Modern Library editions which normally cost ninety-five cents. The adversary in this contest was Gimbel's, another large store just a block away. Book counters at both stores were so jammed, only the hardiest book=worms dared take advantage of the incident. It was a price war which ended price wars- in the book field, at least. The logistics, or traffic and com- tnnnication requirements of Macy's, are one of its most fascinating as- peels, Six days a week every con- ceivable node of public conveyance within fifty miles of New York brings to Macy's doors an army of shoppers. Once I was walking along the street and I heard a newsboy calling out: "Extra1 Extra! Great swindle! Sev enty victims! Extra! Extra," So I went up to him and held up a penny, "Not enough, mister;" he said, "This is an extl'a. Costs a pickle," So I gave him the nickel and took the paper. But 1 couldn't see anything, hi it about any swindle. Then I heard the newsboy shout. Mg; "Extra! Extra! Great swindle: Sev entyene victims. Extra!" Send ua the names e1 your visitors.