HomeMy WebLinkAboutThe Clinton News Record, 1936-10-29, Page 6PAGE 6
CLINTON NEWS-RECORI�
THURS. OCT 29 1936
NEWS AND HAPPENIN
Timelh Information for the
Busy Farmer
(Furnished by the Department of Agriculture
Hints for the Poultryman
In order to have pullets laying at
their best in November and Decem-
ber, the month of high priced eggs,
the following points 'should be observ-
ed according to the Dominion Poultry
Husbandman: •
See that the pullets have dry and
bright quarters. -
Have the houses clean and sanitary
without draughts.
Give a well balanced ration and
be sure to give enough.
Don't forget the green feed, pre-
ferably clover or alfalfa.
If you have milk give the pull • is
what they will take.
Keep the laying pullets or those
that are near laying by themselves.
Give these every comfort and at-
tention—they are the moneymakers.
Your treatment 'of the pullets now
may mean profit or loss for the rest
of the year.
Dispose of hens too old or pullets
too young, if costs too much to feed
them.
The time of scarcity is the time to
arrange for your market for the
'whole year.
Plowing Match Results
For the second successive year,
" Black of Guelph won top honours
- at the four-day meeting of the Ontar-
io Plowmen's Association recently
held at Cornwall. Western Ontario
took all the honours in the interna-
tional championship, as John R. Har-
greaves of Beachville placed second
and Richard Jarvis of Milliken, third.
All three were previous champions.
Ontario contestants carried off major
honours throughout the meet; which
was featured by a record attendance
of 85,000 spectators. Hon. Duncan
Marshall, Minister of Agriculture for
Ontario,. who was in attendance, ex-
pressed gratification at the pride in
plowing taken by the contestants, e-
specially among youngsters. Far-
mers, he said, were realizing that good
plowing is most important in culti-
vation, The Intercounty competition
open to one tenni of throe plow boys
from each county drew the greatest
number of entrants, 16 teams. Perth
County team placed first in this class
to take the Hon. J. A. Faulkner tro-
phy: l'
Care in Baling. Hay
Market hay producers in Eastern
Canada hurt the reputation and sale-
ability of their product in export mar-
kets through baling practices which
are either careless or fail to recognize
market preferences and prejudices.
Proper baling, as well as quality, have
an influence on the saleability and
price of hay in most markets, and
when, as has frequently been the case
in recent years, conditions of supply
and demand have enabled buyers to
pick and choose, this influence be-
comes doubly important.
Practically every buyer prefers
bales of uniform size and weight,
neatly tied and not too heavily pres-
sed. Most United States markets a-
vailable to Eastern Canada prefer
bales weighing upwards of 200 pounc s
and often with angular, ragged' ends
through the use of bale ties of unev-.
en lengths. ` This is usually done to
save wire, but often reduces the mar-
ket value much in excess of the sav
ing. Such bales are heavy and awk-
ward for one man to handle, as
bales weighing not over 125 to 130
pounds. Too frequently Canadian
h a y is heavily pressed into
well as being unattractive in appear-
ance. The very heavily pressed hay
does not "shake out" so well as when
more lightly pressed, and is more
likely to spoil in warm storage, e-
specially if any surface moisture
from rain, snow or other source is
present.
While market outlets are restricted
as compared with earlier times, more
careful attention to the baling and to
the loading of cars with a uniform
kind and quality of hay would assist
in obtaining the broadest possible out-
let for Canadian surpluses.
Injuries to Potatoes
A considerable amount of the an-
nual investment in good seed, seed
treatment, and spraying to reduce los-
ses due to fungus diseases is lost to
the farmers of Eastern Canada due
to careless methods of digging and
handling the potato crop.
Investigations have shown that im-
maturity of the stock, dirty tubers,
and mechanical injuries occasioned by
careless digging, picking, handling,
grading, and storing are largely re-
sponsible for defective tubers, and
that these may be reduced to a mini-
mum by the application of simple
precautionary meaures. Potatoes in-
tended for shipment or storage should
be dug only when they are fully ma-
tured. To insure a minimum of me-
chanical defeets, the digger should be
run at a moderate speed and the point
deep enough so that a sufficient lay-
er of soil moves over the elevator to
act as a cushion. After digging, the
tubers should be left on the surface
of the 'soil for one or two hours to
I allow their skins to harden and to
promote the drying and loosening of
adhering soil. Pickers should be in-
structed to leave rotted tubers in
the field and warned- against pitching
potatoes into baskets or crates, or
emptying baskets into barrels from
any considerable height. Empty bar-
rels should be tipped and the first
few baskets of tubers carefully rolled
Into thein. The same careful detail
should be given to handing the pota-
toes from the field. Rough handling,
jamming and walking on the load
should not be tolerated. Prior to stor-
age, the warehouse or storage cellar
should be thoroughly swept and then
sprayed with a solution of copper
sulphate. During the first few weeks
of storage, the warehouse should be
well aerated in order to carry off the
excessive amount of water from the
sweating tubers. The best tempera-
ture range for potato storage is be-
tween 36-40 dgrees F. The applica-
tion of the principles contained in
this article will do much to insure d
good storage product . with a mini-
mum of storage rots,
Telegraphs Celebrate
90th Anniversary
Ninety' years ago, on October 22nd,
thefirst telegraph company in Can
ada was formed, at Toronto, The
Torontoi.Hamilton and Niagara Elec-
tro-Magnetic Telegraph Ob., ,used a
large amount of .printed ,space upon
its message forms.
When it is considered that the tele-
graph was not only' in infancy itself
but • that the wire was .:operated
through a sparsely -settled country,
the fact that the first message was
sent to Hamilton on. December 19th,
1846, spoke volumes for the enter-
prise and efficiency of the manage-
ment. In January, 1$47, the line
was completed to Queenston, where
there was a wire head from Buffalo,
and, within three months, Toronto
was in active telegraphic communica-
cation with New York and other
points. The same year the Witt -real,
Telegraph Co., established Communi-
cation between Montreal and Toronto
and, in 1852, purchased the initial
Toronto company.
The original site of the first tele-
graph office in Canada was what is
now the St. Lawrence Market but
was then the City Hall and the loca-
tion is now marked by a bronze pla-
que, erected by the Historic Sites and
Monuments Board of Canada. ,It
reads:
Canada's First Electric Telegraph
Inaugurated 19th of December, 1846,
over a line connecting Toronto City
Hall, then occupying this site, with
Hamilton. The system was built and
owned by The Toronto, Hamilton and
Niagara Electro -Magnetic Telegraph
Company, organized 1846, incorporat-
ed 1847, and now operated as part of
Canadian National Telegraphs.
The original office was a small af-
fair and had as its staff a manager
and operator. A' similar staff was
engaged in Hamilton, and when there
was a message to be delivered the
manager relieved the operator at the
key. The equipment was likewise
simple. A tape machine printed the
dots and dashes on paper and either
the manager or operator translated
them at leisure upon a telegraph ,
blank, A 10 -word message to Mon-
treal was three shillings and nine
pence, to Quebec four shilling and six
pence. As money was much scarcer
in those days and its purchasing pow-
er infinitely greater, in modern cur-
rency this price could easily be trip -
pled or quadrupled. The high cost of
telegrams did not retard the expan-
sion of the telegraph, as by the end
of 1847 the Montreal Telegraph Co.
had 540 miles of wire in use, nine of-
fices opened and 33,000 messages
sent.
Great as was this one year's
growth, it pales into significance with
the ultimate expansion nine decades
later. Today, the Canadian National
Telegraphs operate 146,700 miles of
wire and when the carrier current
wires are taken into consideration,
giving as many as 24 channels to one
wire, or the equivalent of 24 wires in
one, another 192,217 miles may be
added. In 1846, there was 40 miles
of wire. Ninety years later it span-
ned. 23,822 .miles. The original nine
offices have increased to 1708, and
the 33,000 messages filed in the first
year of telegraphic operation has
been extended to more than 7,500,000.
Press copy, which during the initial
year of operation was an unknown
quantity, now alone totals almost 4Q
million Words annually. Truly a tre-
mendous growth in less than a cen-
tury but one which is • symbolic of
the national growth of the Doniinion.
oai'.'isi Areae.wY.'.5' `.e■'4+ wwee .v.Y.eeAmoweree eYL"efI
YOUR WORLD AND MINE '
by JOHN C. KIRKWOOD
(Copyright)
AWANWYWNWWWINWEVAMMANYVIWWWWM•
Advertising is becoming like the
practice of medicine: It employs a
wide variety of specialists. Doctors
in the good old days were supposed
competent in most all the phases of
their profession, but nowadays your
doctor will pass youon to another
doctor, who may, in turn, pass you
on to another doctor. Before you
have done with doctors, you may have
had the attentions of five or six, and
it seems to me that the original doc-
tor gets the smallest fee.
Take advertising: in the good old
days the manufacturer or seller look-
ed after his own advertising—did it
all himself. Nowadays a great ad-
vertiser's retinue of assistans has the
dimensions of a small army.
In the early days of advertising,
advertisements were by individuals—
this chiefly, not by firms or compan-
ies. They were very personal, and
could be and were very boastful.
These early advertisements directed
the reader to a single source of sup-
ply—the place of business of the ad-
vertiser. Here are one or two speci-
Ment of old-time advertisements:
In Bishopsgate Street, in Queen's
Head Alley, at a Frenchman's house,
is an. excellent West Indian drink cal=
led chocolate, to be sold, when you
may have it at any time, and also
unmade, at a reasonable rate.
(published in 1657).
The noblest new French claret that
'was, ever imported,, bright, deep,
litrong, and of most delicate flavour,
being of the very best growth of
France, and never in any cooper's or
vintner's hands; but purely neat from
the grape, bottled off from the lee.
All the quality and gentry that taste
it allow it to be the finest flower
that ever was drunk ... .
—(published in 1712).
It may interest some of my readers
if I tell of the vast expansion of the
advertising business --an expansion
represented by the growth in the
number of "services" as used by our
great national advertisers. And if -I
use rolled oatmeal as an example, it
may make what I write a little more
interesting.
When , was a lad rolled oats were
supplied to the grocer in barrels and
sacks -in other words, in bulk. The
consumer got rolled oats without
knowing the miller's name. He or she
relied solely on the grocer to supply
a good quality. The miller's name
was marked on the sack or on the
head of the barrel.. This was his sole
way of asserting his identity.
Then the miller began supplying
paper bags to, the grocer, who used
these bags with the miller's name and
mark on them. That is to say, the
' miller was trying, in, a very simple
way, to make consumers conscious of
his meal, trying to bind to him and his
meal both grocer and consumer. The
grocer , by using these bags, told his
customers whose meal he was selling
them ,and the consumer was thus
enabled to ask for the same brand -
thus• taking 'something away from
the grocer's liberty to supply any
meal: he was under some small com-
pulsion to keep on supplying the
miller's meal—the meal of the miller
whose 'mark and name were on the
paper bag.
The grocer liked to get paper bags'
free. And he weighed up the meal in
these bags in specified quantities
say in 8 or 10 pound lots. In other
words, the grocer was promoting the
idea of a packaged cereal whose
maker was known and who vouched
for the quantity of the meal. Note
that the miller began using the
service of a printer -to print the bags.
FARMERS
1937 registration plates commemorate Coronation
Year with crowns and white figures on red back-
ground. Each plate carries only one series letter.
(1/a CS7a0e OriZebe.0 40 7:(;112 allaWianey
1937 MOTOR VEHICLE PERMITS
AVAILABLE NOVEMBER 2nd
DUE to the advance in the new car purchasing season
and the fact that increasingly large numbers of used
cars and trucks are now purchased at this time of year,
1937 Motor Vehicle Permits and Operators' Licenses are
being made available November 2nd.
1937 Permits available November 2nd save the pur-
chaser of a new car or truck the expense of 1936 registration.
They save the purchaser of a used car or truck the
fee for transferring the 1936 registration (1937 Permit
can be procured without transfer fee).
This advance sale of 1937 Motor Vehicle Permits and
Operators' Licenses is for your convenience. Take advan-
tage of it. There are one hundred conveniently located
issuing offices throughout the Province. You will receive
quick, efficient service at the one nearest you.
MINISTER OF HIGHWAYS
PROVINCE OF ONTARIO
and stabilize the sale of his rolled
oats this miller began using what
are called "dealer aids" — meaning
showcards for the grocer's counters
and windows. Perhaps he used
"streamers" and "transparencies" to
affix to windows_ Probably he began
to Use porcelain letters to put off
grocers' windows. He may have
furnished a metal sign to the grocer;
and latter an electric sign. Perhaps
he began to print booklets for dis-
tribution by grocers—booklets telling
about this meal and how carefully it
was made, and giving recipes for the
making of cakes or muffins or bread.
And he may later on, have begun to
use posters and street car cards. Per-
haps, too, he began putting china or
glass kitchen pieces into the cartons,
as a means by which more persons
would be led to buy his rolled oats.
He may have begun the use of com-
petitions, offering cash prizes, or a
trip to Europe, or even a house and
lot. His advertisements in the magaz-
ines were shown in color. Very fine
artists were. employed to paint the
pictures shown.
It is possible that this miller has
begun using radio, and perhaps he has
had made moving pictures of his
milling operations, and showing, also
how his meal is used. It is within the
possibilities that this miller has re-
built his old mill, and that his new
mill .is about as perfect in every way
as can be imagined. Of a certainty
he is employing many more persons,
and it is just possible that he is
providing for his large staff a cafe-
teria service, and is looking after
the health and welfare of his employ-
ees in quite remarkable ways—giving
therm playing fields, a theatre, hos-
pital service, dental treatment, a
library.
Then the miller took another step
forward: he began putting his rolled
oats in cardboard cartons,• made to
hold a specified quantity of rolled
oats. The use of the carton required
the service of a paper -box -manu-
facturer; also, of an artist to design
the carton. The maker of sacks and
barrels lost a customer, for the miller
now went to a wooden -box -maker for
his shipping cases.
In addition, the miller became a
national advertiser: he began to pub-
lish • advertisements in newspapers
and magazines. These advertisements
had to be -written, and so outside men
were employed to write the edvertis-
ements, to make drawings of the it--
ustrations to go into the edvertise-
mehts, to engrave the drawings; to
arrange the publication of the adver-
tisement in a chain of newspapers and
magazines. That is to say, more and
more the miller, regarded as an
advertiser, became a user of outside
services.
In his effort and
to widen
Of course the chances are that the
founder of the mill—the man who sent
out his meal in barrels and sacks - is
dead, and that the mill is now owned
by a company having very large
capital.
What I want td impress is, this:
modern advertising gives steady
employment to many, many hundreds
of thousands of persons - this in
Canada. It has multiplied the number
of newspapers and magazines, and
made them able to give employment
to authors, editors, reporters, artists,
circulation managers. It has in-
creased enormously the markets for,
machinery of all sorts - newspapers
machinery, mill machinery, transport
machinery, machinery for the snaking
of boxes, cartons, glass containers,
signs, papers. It has multiplied the
number of printers beyond belief.
It has made commercial art, as it is
called, a very great business. It has
created the organization called ad-
vertising agency. It has multiplied
the number of retail stores and chain
stores and department stores.
Sometimes unthinking persons fling
stones at modern edvertising -which,
admittedly, has its faults - just as
every other class of human enterprise
has. But in sum, modern edvertising
confers countless blessings on this
world, and has enormously increased
employment. Not least among its
blessings is the fact that it has lower-
ed selling prices of many products—
not increased them, as some declare.
Advertising as practised today is
designed to expand human wants -
which is good. A people without
wants is a 'decadent people, not an
admirable people. It is our wants -
not our necessities-- which spur am-
bition and which lead us all to
attempt more.
I should like to go on and on
singing the praises of advertising,
but that may not be. I conclude by
asking you to consider, quite seriously
how your own private and corporate
life has been enlarged and enriched
as the direct and the indirect conse-
quence of advertising.
The End'
COUNTY NEWS
GODERICH: More than forty
members of Huron -Bruce Lodge, No.
611, A.F. & A.M., of Toronto, paid a
fraternal visit to Maitland Lodge,
No. 33, Goderich, when R. W. Bro.
Rev. R. C. McDermid, minister of St.
Paul's Presbyterian Church, Toronto,
and formerly of Gederich•, was honor-
ed because of his recent election as
Grand Chaplain of the Grand Lodge
of Canada. More than 150 sat down
at the banquet table, P.M. Wor. Bro.
F. G. Weir making a presentation of
a set of pipes to the guest of honor.
W.M. Bro. William Bisset presided.
Toasts were proposed and responded
to by R.W. Bro. H. C. Dunlop; R.W.
Bro. E. V. Johnston of St. Marys, D.
A.G.M. of the District of South Hu-
ron; R.W. Bro. R. C. 14IcDermid of
Toronto; Bro. E. C. Beacom. of Gode-
rich; Wor. Bro. Dr. Houston, W. B.
McLeod, William Coulter and J. A.
Maclaren, all ,of Toronto. Conferring
of a degree preceded the banquet,' at
which W.M. Bro. Coulter of Toronto
officiated. Earlier in the evening
the Toronto visitors entertained a
number of local lodge members and
their friends to a fish dinner.
WINGHAM: At a late hour Fri-
day night thieves entered the plant
of Mahood and Stewart by some un-
known means, apparently to rob the
safe. The safe was unlocked, and
$1,200 had been removed from it' pre-
viously that evening by the manager.
When the office staff came back Sat-
urday morning it was to find books
strewn over the floor, as if the bur-
glars
had ransacked the premises in
a search to find the money. The
thieves, made their escape by the
rear door, which was found unlocked,
but there were no clues as to how
they had entered the office. The of-
fice of Fry and Blackhall, a furni-
ture manufacturing plant on the cor-
ner of the Diagonal road and Victoria.
Street, was broken into in the same
manner. The safe here, however,
was locked and the thieves attempted
to crack it by drilling a hole in the
safe door. Their attempts were in
vain, however, and they directed
their attention to the till, from which
a quantity of small change and some
stamps were taken. During the past
month Wingham has been the scene •
of several petty thefts, that varied
from pocket picking at the local fair
to an attempt at robbery on the low-,
er town bridge.
SEAFORTH: Mr. and Mrs. John
Hotham announce the engagement of '
their eldest daughter, Madeline EIlen
Louise, to Mr. Clayton Evans, young-
est son of Mr. and Mrs, George Laith—
waite, Goderich, the wedding to take
place quietly early in November.
SAVE
YOUR
FEED .
FROM DAMAGE CAUSED BYLEAKY ROOFS
APPLY T1TE•LAP OVER YOUR OLD ROOF
Last summer's drought and blistering weather
spoilt many shingle roofs. Re -roof with Tite-
Lap or Rib -Roll, the durable metal roofing that
goes on right over your old roof! Comes in
large sheets, easy to handle. The.end laps are
so tight they're almost invisible. Rib -Roll roof,
ing is specially suited for roofing over light
framework. Will not warp, shrink, curl or
bulge. Send ridge and rafter measurements
for free estimate and full instructions.
OTHER
EASTERN STEEL PRODUCTS
Jameeway Poultry Equipment
is the ,postmodern and practi-
cal on the market."Jamesway-
hatched" means finer ebielcs,
Moro chicks, atleast cost. Write
for complete folder.
The Preston Fertilator is an
inexpensive attachment for
your old seed drill whish makes
it into n combination seed and
fertiliser sower. Mixes fertilizer
with seed. pond for booklet,
East ted Paxiutis
mited rvatmlae also at
MONTREAL end TORONTO
• Guelph Street
PRESTON, ONTARIO