HomeMy WebLinkAboutThe Clinton News Record, 1938-06-02, Page 2SAGE 2
ills
111.11111..
THE CLINTON NEWS -RECORD
esti ny1'
By Agnes Iodise Provost
Synopsis season. It was a cottage only by coin-
Lee Hollistr, returning. unexpect-' parison , with the more pretentious
'nieces nearby and the great estates
edly from a trip abroad to the Circle along the shore road, and it was more
V ranch, his hone from childhood, is expensivethan the T. Ellison Archers
troubled to see sighs of neglect. He ooulcl afford, but it was in the heart
is upset, too, when he meets Slanty of a fashionable summer colony, and
Gano, a trouble maker, whom Matt Mrs. Archer, was not the woman to
Blair, Lee's foster father and owner neglect her duty toward a marriage -
.,of the ranch, had run off the land in able niece, especially where duty and
clay:g•one by. Slanty is now manager personal comfort, marched . side by
for; the old. Ceballos place,. but Lee ,side so agreeably,
does not trust him, Joey, prospector In the safe seclusion of her room
'•befri,en ed by Matt, explains Matt
dl she sighed a little over thetask of
is dead by his own hand, and that the balancing accounts that were much to
ranch le going to twinunder, a new ,heavy on the debit side. Figures were.
manager named Lawlor, appointed by so depressingly obstinate, but after
Virginia, Matt's daughter. Virginia is all most of the bills were'°'really .Vir
living in New York with her aunt and ginia's and the ranch sale would at -
uncle. Lee tells Joey he is going . tendto them. Mrs. Archer brighten-
east to bring Virginia back. ed visibly.
There was no doubt in, her mind
V that she bad done well by her sister's
child. To be sure, there had been at
'Whatever clouds might be hanging first an intractable streak in Virginia
,over the Circle V, beauty and late a vigor of speech' and action, a habit
•afternoon sunshine lay like a mantle' of making friends of quite. impossible
.on the cottage which 'Mrs. T. Ellison people which had causer ber aunt
:,Ascher had taken for the summer some anxiety, but the vigor had toned
rite a .careless composure, and Mrs.
' I Archer had diplomatically censored
The Clinton, News -Record Virginia's friendsfor six years. Now
with which is Incorporated she could sit back and view her far
THE NEW ERA from unpaid labors with complacency.
Virginia was a success. She was
TERMS OF SUBSCRIPTION young, beautiful and ;conular. She
41.50 per year 4n advance, to Can- could dame all night and be as bright
radian addresses; $2.00 to the U.S. or
.ether foreign countries. No paper
%discontinued until all arrears are
;paid unless at the option of the pub-
lisher. The date to which every sub-
scription is paid is denoted on the
babel.
.ADVERTISING RATES — Transient
advertising 12c per count line for
'first insertion. 8c. for each subse-
.quent insertion. Heading counts 2
lines. Small advertisements not to
'exceed one inch, such as "Wanted",
"Lost, "Strayed", etc„ inserted once
:for 85c., each subsequent insertion
'15c. Rates for display advertising
invade known on application.
Communications intended for pub-
3ieation must, as a guarantee of good
faith, be accompanied by the name
of the writer.
G. E. HALL - - Proprietor
LI. T. RANCE
Notary Public, Conveyancer
•'inancial, Real Estate and Fire In-
saurance Agent. Representing 14 Fire
:Insurance 'Companies.
Division Court Office, Clinton
Frank Fingland, S.A., LLB.
Marrister, Solicitor, Notary Public
Successor to W. BrydQne, K.C.
Sloan Block Clintnn, Ont.
All day long ,she had been ru hing
from one thing to another, riding,
swimming, aquaplaning, lunching with.
a crowd at the beach club, off to the
country club to watch the tennis try-
outs,' dancing, meeting new men, off
to somebody's house, and more danc-
ing, and everybody drinking too much.
In a little while she would-be dressing
again for dinner and a moonlight
cruise on, Me. Bradish's new yacht.
They'd dance all night and probably
have something special in the line of
hired entertainers—they'd be distinct-
ly special, if 'Stanley had his way
about it.
••She tossed her hat on a chair, kick-
ed off he 'pumas, slid out of a dress
and left it in a heap on the floor, and
for the first time relaxed with a long
sigh of relief. Goodness, but she was
tired. If she didn't catch un on her
sleep pretty soon, she'd be a sight.
A diaphanous negligee lay across
the foot of the bed. Virginia reached
for it absently' and dropped 'into a
chair. A line had come between her
brows, her underlip curled slightly, in
someth'ng mere than discontent. What
was the sense of tearing around all
day, meeting a lot of people you only
half liked, and never having a minute
to yourself? Sha stated -moodily at
the floor. There wasn't any answer
except that everybody else did the
same thing and it didn't snake, any.
lifferenc_• anyway; when you stopped
eyed as a kitten the next day; she it gave you time to think, and that
had been assiduously trained in every hurt.
art and accomplishment that social For this, although no one outside
success might demand. She had also would have guessed it, was one of the
been petted, humored, and taught that grey days, when everything was flat
beauty was power and her.royal whim and futile and there was a sickening
was law; and yet, through same inner 'emptiness where one part of her life
rightness that Matt Blair's daughter had been. At such times her thoughts
could never quite lose, she had kept wontback to the sheltered remoteness
a generous impetuosity, a certain of the Valley of the Sun with a rush
honesty of soul, and—at times—a of homesickness. But never for the
sweetness that was like the dew on a Place as it is now. That was not her
rose. Little wonder that Mrs. Archer home, that lonely place where a pale
was gratified, with engagements troubled'ghost proved, instead of her
crowding Virginia's days, and sport big, robust father, where she would
cars elbowing each other in the drive. have each day to see the things he
In her heart there was a secret relief had loved and left, the very spot where
that her brother-in-law's tragic death they had found hint, huddled horribly
had removed the last link between in his chair.Never that!
Virginia and the appalling place that On the table beside the bed lay a
had been her home. Virginia must little pile of papers. There was a
not be wastel there. She must marry scrawled report from Lawlor, the new
well. It was necessary, for more zeas manager, there were bewildered col-
ons thanone. umns of figures which represented
And Virginia, for the past few Matt. Bla'r's confused affairs; there
months, had been unusually docile. was a letter urgently advising her to;
After her first passionate outburst of sell before he deterioration of a once
grief and self -approach that she had prosperous property became too evid-
not been with her father, and the days ent. Beside them was a memorandum
of haunted restlessness which had fol. of Milton Bradish's offer, the whim of
lowed in that place of memories, she a rich ratan to lavish money on a show
had dropped into an. indifferent. ac- ranch in the place where he had once
quiescence with her aunt's plans, In been poor. The decision rested with
six months there had been time for her. Matt Blair, in the abounding love
the first rebellion to wear itself out; and confidence, perhaps also in his be-
friends and activities were claiming lief that he had many years tolive,
her; life beckoned, refusing to let her had made this untried girl not only
lie passive. If she had her grey days his sole heir but sole executrix of his
she kept them to herself, se far as will. Her wish, as always, was to be
she had days to herself at all. To the law:
less favored, . all of then must have There was a tap at the door. She
seemed shot with rose and gold. said "Come!" . and Anna appeared,
Already Mrs. Archer was planning visibly flustered.
to spend the next winter at Palm "There's a gentleman downstairs,
Beach. By that time Virginia would Miss Virginia—"
have sold the western property, and ."But I said that I wouldn't see any -
they could afford it very nicely. It body."
was wonderful, she reflected, what a "I'm 'sorry, Miss Virginia. I told
price the elder Bradish . was willing him you weren't at home, but he said
:o dray for a whin. As for his son— to tell you he'd come in and wait."
well, Stanley could be relied upon to "Oh!" Virginia laughed, yawned,
prefer civilization to a ranch. It was and cuddled a drowsy cheek against
working out beautifully. her arm. "Well, let him. I shan't
Sounds drifted in through the open bother!"
window. A car was coming into the Yes, Miss Virginia, hitt Anna
drive, Mrs. Archer had a glimpse of hesitated' and looked worried, Callers
two young heads, one gay and wind at the Archer home 1}oltely accepted
blotch; with a copper sheen, the other the diction delivered at the door; but
smoothly dark. She sighed comfort- this one; in spite of the fact that he
ably, and pushed the accusing bills had came on foot instead of in, the
aside. Of course everything would be latest model roadster, and wore' good
all right, but undeniably ready-made suit of
Down below the parley was brief clothes, had somehow an air of taking
and careless. it far granted that his wishes would
"Come on. We'll get out there ahead be compiled with. And he:had a calm
of the mob:' black eye and a brief smile which had
"Can't promise. I have a lot to. do."
brushed her polite formula aside like
"You can do• this instead. I'll be on a cobweb.
your doe:step„ anyway. 'Bye, be seein' He said he hoped `you would be
home pretty soon, • because he had
you' •come a long way to see you. He said
The car shot out of the drive.. to tell you he was Lee Hollister."
The girl with the coppery hair sent Olt—Lee!" Virginia sat up sod-
no following glance after him:' She denly. "Why didn't you tell the be-
turned and went in, and a neat maid fore? Tell hien--no, help me, Anna.
just crossing the hall checked her I'm in a frightful hurry."
stere and waited fol,• possible orders.
+ Anna helped her, but in spite of the
"Any calls for mo while I was out, ,frightful hurry it took Virginia sev-
Anna? eral minutes to decide what she would
Ohmiss,several."
"Oh, bother! Who?" wear. She hadn't seen Lee in ears.
"I've left a note of each one on
your desk."
"Thanks; maybe I can lose them."
Virginia grimaced. frankly, and Anna
giggled. Halfway up the stairs the
.opp.ery head turned.,
"Oh, Anna,
if anybody comes in
the next hour or so I'm not at home
I've been tearing around all day an'n
Fin half dead. I wont see anybody."
"Yes, ,miss, I'll remember."
Virginia went on upstairs. Her
hint's door was slightly ajar, but she
hurried on past it to her own and
losed it with nervotis vigor.
Once behind its concealment the
careless animation went out of her
face, leaving it still and a little hard.
A. E. COOK
Piano and Voice
Studio—E. C. Nickle, Phone 23w.
80-tf.
D. H. McINNES
CIHIROPRACTOR
Electro Therapist, Massage
Moe: Huron 'Street. (Few Doors
west of Royal Bank)
Sours—Wed. and Sat. and by
appointment.
FOOT CORRECTION
,by manipulation Sun -flay Treatment
Phone 207
--ADVERTISIr+dG--
A NATIONAL BLESSING.
By JOIIN C. KIRKWOOD
.gym v
I ant an enthusiastic advocate of ad lowers living costs. I am ready to
prod-
vertising as riinted in our ne`vspap g'i'ant that in the case of some pi•ocl-
ors and magazines; and in this con acts, the cost of advertising them may
erssomething to their consumers
tribution I want to tell why advertise- price; but in respect of most things
ments are published in newspapers in common use and which are re -
and periodicals give me so much sat bought frequently, their consumer
sfaebioti. price would not be 1 cent less if they
First of all, however, let me define were not advertised. Indeed it might
advertising. Advertising is the corn -be more.
nnnnication to the public of inform -
Advertising most certainly focusses
at:on about goods, services, causes consumer demand on advertised prod -
and creeds, with a view' to having ucts: This leads to mass production.
them more widely and largely accept- Mass production lowers production
ed. Or, if you like it better; adver—
tising' is a man's pride in what lie patter drop correspondingly. Some
makes, or distributes,. or believes in.— illustrations of the drop in consumer
pride made vocal, as 'it were. Thus, prices of classes of products in wide
if a man makes a good soap -as did demand are: In 1891 a 100 -candle
William Hesketh Lever—then there Power ` electric bulb cost $3.60 and
burns within him a desire. to 1st' used 310 watts: 'Today such a lamp
others know'about his good soap; He can be had for. 20 cents and= uses
would have felt choked if he had not 100 watts. A dozen years age a
been able to proclaim the news about slow -cooking electric range cost $205.
his good soapy And it is the same Today the same stove, but' much fast -
in respect of all other makers of good er, costs $107. Fifteen years ago an.
products and who provide a good electric lamp sold for 45 cents. Today
quality of public service. It is wholly a bulb giving 80% more light costs
right and natural for the maker 3f a 15 cents. An electric motor which 20
labour-saving implement for use on years ago ,cost $80 sells today for
farms; or of a domestic utility, to $12. In the short period of 10 years
communicate !news and information the price of a 6 -foot electric refrig
about it to all the world. erator has dropped from $295 to $106,
There is the case of a man named and the present model consumes only
Howe. Abbot 10a years ago he in -21 -kilowatt hours ;ser month as
vented a very good sewing machine; against the 50 -kilowatt hours of the
which he offered for about $40. But model of 1928. Radio sets which
for good or poor reasons, this man cost $200 a few years ago are equal -
Howe failed to advertise his sewing led and surpassed to $30 models of
machine to women. His sales efforts today. Cameras which" were priced $5
were confined to clothing factories. a few years ago one can buy today
A whole generation passed before for $1. Motor cars much inferior
Howe's sewing machine found its
to today's models were 10 -years ago and magazines would be fewer and milk; syrup, vegetables, fruits. Ad-
way, in any large numbers, into the double the price of today's cars. To- smaller, and their per copy would be vertising has made this continent
country's hones. Fos' 20-30 year wontday motor car tires are half the price multiples of their present-day prices. consumers of oranges, fruits of other
en had to go on sewipg by hand, while which they cost a few years ago and If there were less advertising, there sort, tomato juice, ice cream, con -
all the time there was a good and in- have 10 times the guaranteed milesge.l would be fewer stores and cons& fectionery, and so has given assured
expensive machine to be had—a sew- It is true that science has been a quently fewer factories and loss err perennial employment to millions of
ing machine which, alas! was not ad- very large contributor to the better-• ployment=which would be an ineai- farmers.
vostised. This single example Must. ment of products and to the cheaper cul able disaster. f The mammoth consumption of foods
rates the obligation which rests on ways of raking them; but sciencei It is advertising. which has ted us and beverages of branded sort, which
manufacturers making labour-saving gets its chance in laboratories of fact- to transfer so much work formerly is a consequence of advertising, has
implements and mechanisms to adve- antes which have grown in size and performed in the home to factories- brought into being new industries—
tise their th is—to make it known income as a consequence of advertis- such as food -cooking, dress -making, the'making of glass and tin and
and to give the public a chance to Ing' ' washing. This transfer of domestic paper and wood containers, for ex -
buy it if it wishes to do so. Without advertising few products labour to factories and laundries has ample. The printing and lithograph -
could or would have attained con- released young women from the ne- ing businesses have grown to immense
Just as there is an obligation on surnption. Advertising acquaints cessity to remain at home, and has dimensions because of advertising.
doctors who discover better ways of millions upon millions of consumers provided thein with wage -paid work The transportation services, by land,
treating human ailments and of aIle , with what science, anti invention de- in offices and factories and stores. sea and air, have been enormously
rating pain to make known what they vise. The new soaps and cleansers, So the family income is now being magnified by the increase of industry
have discovered, and to make avail- the new lubricants, the new metal' earned by several members of the which increase is attributable to ad -
able, widely their discoveries, so there products, the new electrical utilities family, not merely by the husband- vertising. The gigantic motor car
is equal obligation on the part of industry,with its limftles cognate in -
all have had their consumption made father. gn
manufacturers and those providing huge because of advertising. 1 This transfer of domestic labour to dustries, is a child of advertising.
public servic.to make known and av- Advertisinghas madsmanytowns and cities have
ailable what they have for the public's possible the factories has been beneficial to farm- Many,
vast numbers of newspapers and mag- ers. Millions of acres of land are factories in them whose products are
good and advantage. If Frederick azines which are available to us at kept in steady and assured produc- consumed by the motor car industry.
Banting had kept silence about his such a low per copy cost. If there tion, producing vegetables, fruits 1 So one could go on and on stating
discovery of insulin, what would have
;were advertising, our newspapers fodder, which become packaged sugar, the case of advertising.
been said of him.
As a matter of fact, the public de-
mands advertising. It feels that it
has a right to be advertised to. Its
attitude is this, towards all who elect
to serve it: "Ifyou have anything
for us which will soften the hard r.
things of life -which will, ,reduce
and effort and money, which will put The Advertisementsdrudgery, which will conserve health,
which will help ns. to economize time _pay���•4� get
more sunshine into life, then we want
you to inform its about it. You can
trust us to appreciate of what, you arewa Ll
making or doing for our advantage. ou ifyou don't eh out!
Be assured of this, namely, We want •' • �•J�
to he informed about everything de-
signed for our good or advantage.
Advertisements are news just as truly
as what is printed in the editorial
columns is news. Indeed, they are.
a really better kind of news, for ad-
vertisements tell us' what to do, be
or have: they give us information If you don't. watch out, advertisements will save you money by
which we can turn to account in the -
affairs of daily life. They give us showing you where to buy the best things at the lowest prices.
visions of " better ways of living;
whereas editorial news is aunt intend-
ed to feed our knowledge of what's If you don't watch out, advertisements will protect you aga'nst
going on all aver the world— to give inferior products!
us something to talk about when we
meet people. Its the news which conies
out of factories, and retail stores, and If you don't watch out; advertisements will bring you the latest,
laundries, and bakeries, and financial
institutions, aid out of corporations straightest news from many' manufacturers and the live local bus -
operating railways and steamship mess houses!
companies and mines and telephone
service which is of vital concern to us.
Give us news -lots of it, and regular- If you don't watch exit, advertisements will teach you the secrets
of great beauty specialists, give you health hints of real value, tell
you interesting true stories about foods, furnishings, what -not!
GEORGE ELLIOTT
(Accused Auctioneer for the County
of Huron
Correspondence promptly answered
cinmediate?'arrangements can be made
for • Sales Date at. The News -Record
Clinton, or by calling phone 203.
Charges Moderate and Satisfaction
Guaranteed.
THE .McKILLOP, MUTUAL
'ire Insurance Company
Head Office, Seaforth, Ont.
Officers:
President, Thomas Moylan, Sea-
forth; Vice ?resident, William ICnox.
hondesboro; Secretary -Treasurer, ,11
A. Reid, Seaforth. Directors, Alex
Droadfoot, '.Seaforth; James Sholdice.
Walton; James Connolly, Goderich;.
W. R. Archibald, Seaforth; Chris
Leonhardt, Dublin; Alex. McEwing.
'Miyth; Frank McGregor, Clinton.
Last of Agents: E. A. Yea, R.R. 1,
'oderich, Phone 603r31, Clinton;
a Tames Watt, Blyth; John E. Pepper,
Brucefield, R. R. No. 1; R. F. McKer-
cher, Dublin, R. R. No. 1; Chas. F.
Hewitt, Kincardine; R. G. Jarmuth,.
iI3ornhohn, R. R. No. 1.
Any money to be paid may be paid
So the Royal Bank, Clinton; Bank of
i:ammerce, Seaforth, or at Calvin
1;vtt!s Grocery, Goderieh,
Parties desiring to effect insur
sneer or transact other business will
be promptly attended to on applica-.
ion to any of the above officers ad
dressed to their respective post offi-
ces. Losses inspected by the director
who Kea nearest the scene.
ANADI s.AT ONA
TIME TABLE
Trains will arrive at and depart from
Clinton as, follows:
Buffalo and Goderick Div,
Going East, depart 7.03 ,a.m
Going East, depart 3.00 p.m
iGoing West, depart 11.46 p.m.
.Going West, depart 10.00 p.m..
London, Huron & Bruce
Going North, er, 11.25 Iva. 11.47 p.m.
Gotha* South ar. 2.50, leave 3.08 p.m.
M WAYS,
I'HURS., JUNE fOja,
tk.e REDLJCTION
of HAMCO COKE
Save dollars through-
out the next heating season by
filling your bin with Harsco
Coke N 0 W . Ask your
local Harnco Dealer for
full particulars.
GET A DANDY
RAMCO
COKE SHOVEL
at a fraction of regular
cost. See your dealer,
•
Ask him, too, about
the new
HAMCO
AUTOMATIC
DRAFT CONTROL
and
HAMCO
HOT WATER
HEATER
MAMILTON BY-PRODUCT COKE OVENS, LIMITED
HAMILTON, CANADA
HAMCO COKE SOLD IN CLINTON BY
VICTOR FALCONER
W. J. MILLER COAL CO.
A. D. MCCARTNEY
J. B. MUSTARD COAL CO.
(ALSO BRUCEFIELD)
YNSIST ON— TAMee—G-ANAa ' S -FINEST. COKE
IIOW TO RUIN A CAR RADIO
The common practice of many mot-
orists of starting their engine while
the car radio is operating is' fraught.
with definite danger to the delicate
mechanism of
thereceiving cenvin
g
set.
It is not generally known, according.
n radio engineers, that the sudden
diverting of: battery current from thc
radio to the starting motor cause fus-
ing of the delicate points of the-vib-
raton!, with . consequent permanent
damage to the set. Many mechanics
make a practice of warning all thein,
customers against this common :and
dangerous error of "starting the car
to music".
ly
I know that some say that the cost
of advertising adds to consumers
prices, and that some advertisements.
are not fully believable. I am not a
particle upset by such charges. I am
not looking for blemishes and short -
coatings in the character of those who
attend church, or who serve me. What'
matters most is the totality of lives
and conduct. Christopher Columbus
was not a saint, but he had the will
and the courage to go exploring
across the Atlantic. It WAS this that.
mattered in his day and generation.
What matters with me is that life
for tis all is definitely more tolerable
because of the enterprise of advertis-
ers --because of the great quantity of
in our news
PP g w
s
papers and magazines, Standards of
living are higher, employment is more
assured, and back -breaking labour is
advertisements appearing
lessened -all because of advertising.
About the charge that the cost of
advertising adds to the consumer
price of products in common use, and Pe 4
therefore to the cost of living, I want` hone n.lL
to say quite emphatically that adver-
tising' does not add to the cost of liv-
ing. On •the contrary, advertising
•
If you don't watch out, advertisements :will sell you ideas, give
you suggestions on how to choose wisely and spend wisely.
But, if you do watch out for the advertisements, they'll watch out
for you!
Read The Ads With Profit
CLITO)
SE%YS RECOBB
Clinton"