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HomeMy WebLinkAboutThe Clinton News Record, 1938-06-02, Page 2SAGE 2 ills 111.11111.. THE CLINTON NEWS -RECORD esti ny1' By Agnes Iodise Provost Synopsis season. It was a cottage only by coin- Lee Hollistr, returning. unexpect-' parison , with the more pretentious 'nieces nearby and the great estates edly from a trip abroad to the Circle along the shore road, and it was more V ranch, his hone from childhood, is expensivethan the T. Ellison Archers troubled to see sighs of neglect. He ooulcl afford, but it was in the heart is upset, too, when he meets Slanty of a fashionable summer colony, and Gano, a trouble maker, whom Matt Mrs. Archer, was not the woman to Blair, Lee's foster father and owner neglect her duty toward a marriage - .,of the ranch, had run off the land in able niece, especially where duty and clay:g•one by. Slanty is now manager personal comfort, marched . side by for; the old. Ceballos place,. but Lee ,side so agreeably, does not trust him, Joey, prospector In the safe seclusion of her room '•befri,en ed by Matt, explains Matt dl she sighed a little over thetask of is dead by his own hand, and that the balancing accounts that were much to ranch le going to twinunder, a new ,heavy on the debit side. Figures were. manager named Lawlor, appointed by so depressingly obstinate, but after Virginia, Matt's daughter. Virginia is all most of the bills were'°'really .Vir living in New York with her aunt and ginia's and the ranch sale would at - uncle. Lee tells Joey he is going . tendto them. Mrs. Archer brighten- east to bring Virginia back. ed visibly. There was no doubt in, her mind V that she bad done well by her sister's child. To be sure, there had been at 'Whatever clouds might be hanging first an intractable streak in Virginia ,over the Circle V, beauty and late a vigor of speech' and action, a habit •afternoon sunshine lay like a mantle' of making friends of quite. impossible .on the cottage which 'Mrs. T. Ellison people which had causer ber aunt :,Ascher had taken for the summer some anxiety, but the vigor had toned rite a .careless composure, and Mrs. ' I Archer had diplomatically censored The Clinton, News -Record Virginia's friendsfor six years. Now with which is Incorporated she could sit back and view her far THE NEW ERA from unpaid labors with complacency. Virginia was a success. She was TERMS OF SUBSCRIPTION young, beautiful and ;conular. She 41.50 per year 4n advance, to Can- could dame all night and be as bright radian addresses; $2.00 to the U.S. or .ether foreign countries. No paper %discontinued until all arrears are ;paid unless at the option of the pub- lisher. The date to which every sub- scription is paid is denoted on the babel. .ADVERTISING RATES — Transient advertising 12c per count line for 'first insertion. 8c. for each subse- .quent insertion. Heading counts 2 lines. Small advertisements not to 'exceed one inch, such as "Wanted", "Lost, "Strayed", etc„ inserted once :for 85c., each subsequent insertion '15c. Rates for display advertising invade known on application. Communications intended for pub- 3ieation must, as a guarantee of good faith, be accompanied by the name of the writer. G. E. HALL - - Proprietor LI. T. RANCE Notary Public, Conveyancer •'inancial, Real Estate and Fire In- saurance Agent. Representing 14 Fire :Insurance 'Companies. Division Court Office, Clinton Frank Fingland, S.A., LLB. Marrister, Solicitor, Notary Public Successor to W. BrydQne, K.C. Sloan Block Clintnn, Ont. All day long ,she had been ru hing from one thing to another, riding, swimming, aquaplaning, lunching with. a crowd at the beach club, off to the country club to watch the tennis try- outs,' dancing, meeting new men, off to somebody's house, and more danc- ing, and everybody drinking too much. In a little while she would-be dressing again for dinner and a moonlight cruise on, Me. Bradish's new yacht. They'd dance all night and probably have something special in the line of hired entertainers—they'd be distinct- ly special, if 'Stanley had his way about it. ••She tossed her hat on a chair, kick- ed off he 'pumas, slid out of a dress and left it in a heap on the floor, and for the first time relaxed with a long sigh of relief. Goodness, but she was tired. If she didn't catch un on her sleep pretty soon, she'd be a sight. A diaphanous negligee lay across the foot of the bed. Virginia reached for it absently' and dropped 'into a chair. A line had come between her brows, her underlip curled slightly, in someth'ng mere than discontent. What was the sense of tearing around all day, meeting a lot of people you only half liked, and never having a minute to yourself? Sha stated -moodily at the floor. There wasn't any answer except that everybody else did the same thing and it didn't snake, any. lifferenc_• anyway; when you stopped eyed as a kitten the next day; she it gave you time to think, and that had been assiduously trained in every hurt. art and accomplishment that social For this, although no one outside success might demand. She had also would have guessed it, was one of the been petted, humored, and taught that grey days, when everything was flat beauty was power and her.royal whim and futile and there was a sickening was law; and yet, through same inner 'emptiness where one part of her life rightness that Matt Blair's daughter had been. At such times her thoughts could never quite lose, she had kept wontback to the sheltered remoteness a generous impetuosity, a certain of the Valley of the Sun with a rush honesty of soul, and—at times—a of homesickness. But never for the sweetness that was like the dew on a Place as it is now. That was not her rose. Little wonder that Mrs. Archer home, that lonely place where a pale was gratified, with engagements troubled'ghost proved, instead of her crowding Virginia's days, and sport big, robust father, where she would cars elbowing each other in the drive. have each day to see the things he In her heart there was a secret relief had loved and left, the very spot where that her brother-in-law's tragic death they had found hint, huddled horribly had removed the last link between in his chair.Never that! Virginia and the appalling place that On the table beside the bed lay a had been her home. Virginia must little pile of papers. There was a not be wastel there. She must marry scrawled report from Lawlor, the new well. It was necessary, for more zeas manager, there were bewildered col- ons thanone. umns of figures which represented And Virginia, for the past few Matt. Bla'r's confused affairs; there months, had been unusually docile. was a letter urgently advising her to; After her first passionate outburst of sell before he deterioration of a once grief and self -approach that she had prosperous property became too evid- not been with her father, and the days ent. Beside them was a memorandum of haunted restlessness which had fol. of Milton Bradish's offer, the whim of lowed in that place of memories, she a rich ratan to lavish money on a show had dropped into an. indifferent. ac- ranch in the place where he had once quiescence with her aunt's plans, In been poor. The decision rested with six months there had been time for her. Matt Blair, in the abounding love the first rebellion to wear itself out; and confidence, perhaps also in his be- friends and activities were claiming lief that he had many years tolive, her; life beckoned, refusing to let her had made this untried girl not only lie passive. If she had her grey days his sole heir but sole executrix of his she kept them to herself, se far as will. Her wish, as always, was to be she had days to herself at all. To the law: less favored, . all of then must have There was a tap at the door. She seemed shot with rose and gold. said "Come!" . and Anna appeared, Already Mrs. Archer was planning visibly flustered. to spend the next winter at Palm "There's a gentleman downstairs, Beach. By that time Virginia would Miss Virginia—" have sold the western property, and ."But I said that I wouldn't see any - they could afford it very nicely. It body." was wonderful, she reflected, what a "I'm 'sorry, Miss Virginia. I told price the elder Bradish . was willing him you weren't at home, but he said :o dray for a whin. As for his son— to tell you he'd come in and wait." well, Stanley could be relied upon to "Oh!" Virginia laughed, yawned, prefer civilization to a ranch. It was and cuddled a drowsy cheek against working out beautifully. her arm. "Well, let him. I shan't Sounds drifted in through the open bother!" window. A car was coming into the Yes, Miss Virginia, hitt Anna drive, Mrs. Archer had a glimpse of hesitated' and looked worried, Callers two young heads, one gay and wind at the Archer home 1}oltely accepted blotch; with a copper sheen, the other the diction delivered at the door; but smoothly dark. She sighed comfort- this one; in spite of the fact that he ably, and pushed the accusing bills had came on foot instead of in, the aside. Of course everything would be latest model roadster, and wore' good all right, but undeniably ready-made suit of Down below the parley was brief clothes, had somehow an air of taking and careless. it far granted that his wishes would "Come on. We'll get out there ahead be compiled with. And he:had a calm of the mob:' black eye and a brief smile which had "Can't promise. I have a lot to. do." brushed her polite formula aside like "You can do• this instead. I'll be on a cobweb. your doe:step„ anyway. 'Bye, be seein' He said he hoped `you would be home pretty soon, • because he had you' •come a long way to see you. He said The car shot out of the drive.. to tell you he was Lee Hollister." The girl with the coppery hair sent Olt—Lee!" Virginia sat up sod- no following glance after him:' She denly. "Why didn't you tell the be- turned and went in, and a neat maid fore? Tell hien--no, help me, Anna. just crossing the hall checked her I'm in a frightful hurry." stere and waited fol,• possible orders. + Anna helped her, but in spite of the "Any calls for mo while I was out, ,frightful hurry it took Virginia sev- Anna? eral minutes to decide what she would Ohmiss,several." "Oh, bother! Who?" wear. She hadn't seen Lee in ears. "I've left a note of each one on your desk." "Thanks; maybe I can lose them." Virginia grimaced. frankly, and Anna giggled. Halfway up the stairs the .opp.ery head turned., "Oh, Anna, if anybody comes in the next hour or so I'm not at home I've been tearing around all day an'n Fin half dead. I wont see anybody." "Yes, ,miss, I'll remember." Virginia went on upstairs. Her hint's door was slightly ajar, but she hurried on past it to her own and losed it with nervotis vigor. Once behind its concealment the careless animation went out of her face, leaving it still and a little hard. A. E. COOK Piano and Voice Studio—E. C. Nickle, Phone 23w. 80-tf. D. H. McINNES CIHIROPRACTOR Electro Therapist, Massage Moe: Huron 'Street. (Few Doors west of Royal Bank) Sours—Wed. and Sat. and by appointment. FOOT CORRECTION ,by manipulation Sun -flay Treatment Phone 207 --ADVERTISIr+dG-- A NATIONAL BLESSING. By JOIIN C. KIRKWOOD .gym v I ant an enthusiastic advocate of ad lowers living costs. I am ready to prod- vertising as riinted in our ne`vspap g'i'ant that in the case of some pi•ocl- ors and magazines; and in this con acts, the cost of advertising them may erssomething to their consumers tribution I want to tell why advertise- price; but in respect of most things ments are published in newspapers in common use and which are re - and periodicals give me so much sat bought frequently, their consumer sfaebioti. price would not be 1 cent less if they First of all, however, let me define were not advertised. Indeed it might advertising. Advertising is the corn -be more. nnnnication to the public of inform - Advertising most certainly focusses at:on about goods, services, causes consumer demand on advertised prod - and creeds, with a view' to having ucts: This leads to mass production. them more widely and largely accept- Mass production lowers production ed. Or, if you like it better; adver— tising' is a man's pride in what lie patter drop correspondingly. Some makes, or distributes,. or believes in.— illustrations of the drop in consumer pride made vocal, as 'it were. Thus, prices of classes of products in wide if a man makes a good soap -as did demand are: In 1891 a 100 -candle William Hesketh Lever—then there Power ` electric bulb cost $3.60 and burns within him a desire. to 1st' used 310 watts: 'Today such a lamp others know'about his good soap; He can be had for. 20 cents and= uses would have felt choked if he had not 100 watts. A dozen years age a been able to proclaim the news about slow -cooking electric range cost $205. his good soapy And it is the same Today the same stove, but' much fast - in respect of all other makers of good er, costs $107. Fifteen years ago an. products and who provide a good electric lamp sold for 45 cents. Today quality of public service. It is wholly a bulb giving 80% more light costs right and natural for the maker 3f a 15 cents. An electric motor which 20 labour-saving implement for use on years ago ,cost $80 sells today for farms; or of a domestic utility, to $12. In the short period of 10 years communicate !news and information the price of a 6 -foot electric refrig about it to all the world. erator has dropped from $295 to $106, There is the case of a man named and the present model consumes only Howe. Abbot 10a years ago he in -21 -kilowatt hours ;ser month as vented a very good sewing machine; against the 50 -kilowatt hours of the which he offered for about $40. But model of 1928. Radio sets which for good or poor reasons, this man cost $200 a few years ago are equal - Howe failed to advertise his sewing led and surpassed to $30 models of machine to women. His sales efforts today. Cameras which" were priced $5 were confined to clothing factories. a few years ago one can buy today A whole generation passed before for $1. Motor cars much inferior Howe's sewing machine found its to today's models were 10 -years ago and magazines would be fewer and milk; syrup, vegetables, fruits. Ad- way, in any large numbers, into the double the price of today's cars. To- smaller, and their per copy would be vertising has made this continent country's hones. Fos' 20-30 year wontday motor car tires are half the price multiples of their present-day prices. consumers of oranges, fruits of other en had to go on sewipg by hand, while which they cost a few years ago and If there were less advertising, there sort, tomato juice, ice cream, con - all the time there was a good and in- have 10 times the guaranteed milesge.l would be fewer stores and cons& fectionery, and so has given assured expensive machine to be had—a sew- It is true that science has been a quently fewer factories and loss err perennial employment to millions of ing machine which, alas! was not ad- very large contributor to the better-• ployment=which would be an ineai- farmers. vostised. This single example Must. ment of products and to the cheaper cul able disaster. f The mammoth consumption of foods rates the obligation which rests on ways of raking them; but sciencei It is advertising. which has ted us and beverages of branded sort, which manufacturers making labour-saving gets its chance in laboratories of fact- to transfer so much work formerly is a consequence of advertising, has implements and mechanisms to adve- antes which have grown in size and performed in the home to factories- brought into being new industries— tise their th is—to make it known income as a consequence of advertis- such as food -cooking, dress -making, the'making of glass and tin and and to give the public a chance to Ing' ' washing. This transfer of domestic paper and wood containers, for ex - buy it if it wishes to do so. Without advertising few products labour to factories and laundries has ample. The printing and lithograph - could or would have attained con- released young women from the ne- ing businesses have grown to immense Just as there is an obligation on surnption. Advertising acquaints cessity to remain at home, and has dimensions because of advertising. doctors who discover better ways of millions upon millions of consumers provided thein with wage -paid work The transportation services, by land, treating human ailments and of aIle , with what science, anti invention de- in offices and factories and stores. sea and air, have been enormously rating pain to make known what they vise. The new soaps and cleansers, So the family income is now being magnified by the increase of industry have discovered, and to make avail- the new lubricants, the new metal' earned by several members of the which increase is attributable to ad - able, widely their discoveries, so there products, the new electrical utilities family, not merely by the husband- vertising. The gigantic motor car is equal obligation on the part of industry,with its limftles cognate in - all have had their consumption made father. gn manufacturers and those providing huge because of advertising. 1 This transfer of domestic labour to dustries, is a child of advertising. public servic.to make known and av- Advertisinghas madsmanytowns and cities have ailable what they have for the public's possible the factories has been beneficial to farm- Many, vast numbers of newspapers and mag- ers. Millions of acres of land are factories in them whose products are good and advantage. If Frederick azines which are available to us at kept in steady and assured produc- consumed by the motor car industry. Banting had kept silence about his such a low per copy cost. If there tion, producing vegetables, fruits 1 So one could go on and on stating discovery of insulin, what would have ;were advertising, our newspapers fodder, which become packaged sugar, the case of advertising. been said of him. As a matter of fact, the public de- mands advertising. It feels that it has a right to be advertised to. Its attitude is this, towards all who elect to serve it: "Ifyou have anything for us which will soften the hard r. things of life -which will, ,reduce and effort and money, which will put The Advertisementsdrudgery, which will conserve health, which will help ns. to economize time _pay���•4� get more sunshine into life, then we want you to inform its about it. You can trust us to appreciate of what, you arewa Ll making or doing for our advantage. ou ifyou don't eh out! Be assured of this, namely, We want •' • �•J� to he informed about everything de- signed for our good or advantage. Advertisements are news just as truly as what is printed in the editorial columns is news. Indeed, they are. a really better kind of news, for ad- vertisements tell us' what to do, be or have: they give us information If you don't. watch out, advertisements will save you money by which we can turn to account in the - affairs of daily life. They give us showing you where to buy the best things at the lowest prices. visions of " better ways of living; whereas editorial news is aunt intend- ed to feed our knowledge of what's If you don't watch out, advertisements will protect you aga'nst going on all aver the world— to give inferior products! us something to talk about when we meet people. Its the news which conies out of factories, and retail stores, and If you don't watch out; advertisements will bring you the latest, laundries, and bakeries, and financial institutions, aid out of corporations straightest news from many' manufacturers and the live local bus - operating railways and steamship mess houses! companies and mines and telephone service which is of vital concern to us. Give us news -lots of it, and regular- If you don't watch exit, advertisements will teach you the secrets of great beauty specialists, give you health hints of real value, tell you interesting true stories about foods, furnishings, what -not! GEORGE ELLIOTT (Accused Auctioneer for the County of Huron Correspondence promptly answered cinmediate?'arrangements can be made for • Sales Date at. The News -Record Clinton, or by calling phone 203. Charges Moderate and Satisfaction Guaranteed. THE .McKILLOP, MUTUAL 'ire Insurance Company Head Office, Seaforth, Ont. Officers: President, Thomas Moylan, Sea- forth; Vice ?resident, William ICnox. hondesboro; Secretary -Treasurer, ,11 A. Reid, Seaforth. Directors, Alex Droadfoot, '.Seaforth; James Sholdice. Walton; James Connolly, Goderich;. W. R. Archibald, Seaforth; Chris Leonhardt, Dublin; Alex. McEwing. 'Miyth; Frank McGregor, Clinton. Last of Agents: E. A. Yea, R.R. 1, 'oderich, Phone 603r31, Clinton; a Tames Watt, Blyth; John E. Pepper, Brucefield, R. R. No. 1; R. F. McKer- cher, Dublin, R. R. No. 1; Chas. F. Hewitt, Kincardine; R. G. Jarmuth,. iI3ornhohn, R. R. No. 1. Any money to be paid may be paid So the Royal Bank, Clinton; Bank of i:ammerce, Seaforth, or at Calvin 1;vtt!s Grocery, Goderieh, Parties desiring to effect insur sneer or transact other business will be promptly attended to on applica-. ion to any of the above officers ad dressed to their respective post offi- ces. Losses inspected by the director who Kea nearest the scene. ANADI s.AT ONA TIME TABLE Trains will arrive at and depart from Clinton as, follows: Buffalo and Goderick Div, Going East, depart 7.03 ,a.m Going East, depart 3.00 p.m iGoing West, depart 11.46 p.m. .Going West, depart 10.00 p.m.. London, Huron & Bruce Going North, er, 11.25 Iva. 11.47 p.m. Gotha* South ar. 2.50, leave 3.08 p.m. M WAYS, I'HURS., JUNE fOja, tk.e REDLJCTION of HAMCO COKE Save dollars through- out the next heating season by filling your bin with Harsco Coke N 0 W . Ask your local Harnco Dealer for full particulars. GET A DANDY RAMCO COKE SHOVEL at a fraction of regular cost. See your dealer, • Ask him, too, about the new HAMCO AUTOMATIC DRAFT CONTROL and HAMCO HOT WATER HEATER MAMILTON BY-PRODUCT COKE OVENS, LIMITED HAMILTON, CANADA HAMCO COKE SOLD IN CLINTON BY VICTOR FALCONER W. J. MILLER COAL CO. A. D. MCCARTNEY J. B. MUSTARD COAL CO. (ALSO BRUCEFIELD) YNSIST ON— TAMee—G-ANAa ' S -FINEST. COKE IIOW TO RUIN A CAR RADIO The common practice of many mot- orists of starting their engine while the car radio is operating is' fraught. with definite danger to the delicate mechanism of thereceiving cenvin g set. It is not generally known, according. n radio engineers, that the sudden diverting of: battery current from thc radio to the starting motor cause fus- ing of the delicate points of the-vib- raton!, with . consequent permanent damage to the set. Many mechanics make a practice of warning all thein, customers against this common :and dangerous error of "starting the car to music". ly I know that some say that the cost of advertising adds to consumers prices, and that some advertisements. are not fully believable. I am not a particle upset by such charges. I am not looking for blemishes and short - coatings in the character of those who attend church, or who serve me. What' matters most is the totality of lives and conduct. Christopher Columbus was not a saint, but he had the will and the courage to go exploring across the Atlantic. It WAS this that. mattered in his day and generation. What matters with me is that life for tis all is definitely more tolerable because of the enterprise of advertis- ers --because of the great quantity of in our news PP g w s papers and magazines, Standards of living are higher, employment is more assured, and back -breaking labour is advertisements appearing lessened -all because of advertising. About the charge that the cost of advertising adds to the consumer price of products in common use, and Pe 4 therefore to the cost of living, I want` hone n.lL to say quite emphatically that adver- tising' does not add to the cost of liv- ing. On •the contrary, advertising • If you don't watch out, advertisements :will sell you ideas, give you suggestions on how to choose wisely and spend wisely. But, if you do watch out for the advertisements, they'll watch out for you! Read The Ads With Profit CLITO) SE%YS RECOBB Clinton"