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HomeMy WebLinkAboutClinton News-Record, 1948-07-08, Page 2ri 'PAGE TWO CLINTON NEWS -RECORD Clinton News -Record ME CLINTON NEW ERA "THE CLJNTON NEWS -RECORD latablashed 1865 Established 1878 Amalgamated 1924 • .6;r Independent Newspaper devoted to tike Intorests of the Town of Clinton and Surrounding District MEMBER Canadian Weekly Newspapers Association bntario-Quebec Division, CWNA SUBSC1RIPTION RATES: Payable in advsnoe Canada and Great /Wein; $2 a year.; United States and Foreign: 42,50 a year. ' Authorizers as second class mail, Post Office Department, Ottawa Advertising Rate and Detailed Circulation Cards 'on Request Published EVERY THURSDAY at CLINTON, Ontario, Canada In the Heart of Huron County R. S. ATKEY A, L. COLQUHOIJN Editor Piant Manager THURSDAY, JULY 8, 1948 SPEAKING OF MOUSE TRAPS eople don't make a'.heaten path to the mousetrap maker's door unless they' know he has,made a better 111 mouse trap and has .a stock for sale at a price they can pay, comments the July Monthly Letter of The Royal Bank of Canada. That is what the advertising business is all about. Mousetraps and pig iron, .automobiles and breakfast foods are useless if peopleremain in ignorance of their existence and unaware of how they may be used. Advertising serves the man who produces, by enabling him to dispose of his goods, and the man who consumes, by telling him what is available to add to his satisfactions in life. The question is sometimes asked—and no't only by persons with queer economic ideas—"wily advertise? The answer can be given by drawing three circles: a big one, a smaller one inside it, and a smaller.,,+inside that. The little circle indicates the number of prospects that can be met personally by the sales force, the next larger shows the wider group ,th'at can be reached by a well-built mailing list while the outer circle shows the extent to which prospects can be canvassed by advertising in its various forms of publication and display. One of the first positive rules is that advertising is an investment, not a speculation. Gambles in advertising, followed by disappointment and retrenchment, are wasteful. They upset the economic equilibrium. They give' business that air of starts and stops so well summed up in the terse telegram, of the conductor of the often -derailed train: "Off again, on again, gone again: Finnegan." • Another rule is that advertising is fruitless if the ad- vertiser does not offer something which will genuinely serve some human want. ° The third rule is not to expect overwhelming returns in the way of sales from the first ad or two. Advertising does not work that way. • It deposits in the mental store- house of the prospect impression after impression until he has a well-defined picture of 'isle product and the service it will perform for hint, And, last but not least in• this small list of principles, the business executive is headed for disappointment if he satisfies his ego merely by matching the competitor's advertis- ing appropriation dollar for dollar, or even by topping it. Not the size of the appropriation, but the quality of advertis- ing is important. Every campaign should be tailored to the needs and to show off the advantages of the particular busi- ness concern. A follow-my-leader campaign is an evidence of lack of originality and initiative. •It does not do, in these days, to concentrate upon techniques to the exclusion of thought about the consumer. It is the customer Who puts the goods to use. He pays the wages and expenses from the first stroke made in harvesting a natural resource to the final stroke of the pen by which a purchaser contracts for the finished product, How is advertising useful to the consumer? Well, it keeps him informed. Whether the advertisement be one of the mammoth billboards,• a catalogue, a full page newspaper spread, or one of the tiny items in the miles of classified ads, it should be designed and written to tell people about something they may want to buy, not about something the advertiser wants to sell. Most of us are specialists, producing nothing which we ourselves use. In our capacity as specialists we may not need anyone to help us, but in our sphere as consumers we need to be told what is available for our use, how good it is, and how we can obtain it. We said that advertising works for the consumer as well as for the advertiser: it' also works for the community. It helps stabilize industry and employment: it emphasizes quality, which is certainly a community service: and it is a factor in competition, which helps keep prices within bounds, : ..•THO,*H»» 4e A i :0K44. Tl f 4,4 ‘.41..,...-41-44-44-1, 44.4o:1448 r'41 14401. t 14V S+M1 July g Sale FRIDAY AND SATURDAY Everything to be Sold ALL COTTON SUMMER DRESSES AT 25 PER CENT OFF ALL COATS AND SUITS. 4: CLEARANCE OF HATS at 98c & $1.95Tzt . � o PURSES AND SWEATERS GREATLY s REDUCED. si NEW LOW PRICES. c 'l• it miles south toward North Bay IN OUR TIME By Howie Hunt 1.,I TrnJRSDAS., JULY 8,. 1948 1947 Me. Ere ?terpin.. y'• WIE /107. . That pipe was just` iies4313THREADED aid Fir bet you've ruined it! A Tripto Ontario' s Northland (By RSA) ' (continued from page one had had a recent bereave while Laurie accompanied don Hall on a trip sponsore Duncan Cartwright through plant of The Timmins p Press . Duncan is a so the late Mr, and Mrs. Amos C wright, formerly of Clinton, learned his trade as a snot, operator on The NEWS -BEC . He is now a linotype opera on The Press and is happily ried to a Scotch girl whom married while serving oversea rey C. Cozens, VC" of the Ontario ment, Northland Railway Boat Lines, Gor- through the courtesy of Sears d by Limited, printing machinery deal- the ers .. Lake Temagami was at ally its unspoiled best, and although of the, day was hot, .a gentle breeze art kept us quite cool ... We travers- and ed the Northeast Arm of this gem pe of lakes, with forests of spruce ORI) and pine on either side, blue for water sand blue sky, and gaily mar- painted summer homes here and he there, adding to the effective - s, . , ness of it all . * * * THE CAPTAIN TOOK US far as Bear Island, in the mid of the Lake where the three join There we disembark to visit the Hudson's Bay Post the island, Purchase a few mom toes, and take pictures of. Indians who swarmed to gL.... us . . But this HB Co. post did not turn out to be what we ex- pected, but rather a busy, mod- ern store selling everything from soup to nuts, and quite a lot of clothing besides . It is possible that some of the ladies' hose was made right here in Clinton, al- though we didn't inquire . * * * RETURNING TO TEMAGAMI, we had dinner at the up-to-date Temagami Grill, operated by On- tario Northern Railway , Af- ter a wait of an hour or so, our train pulled in from the north, hooked on to our cars which had been shunted down from New Liskeard and were waiting tor us, and away we went again on the last leg of our journey . THE TRAIN ARRIVED A T North Bay, the southern terminus of the Ontario Northland Rail- way, just before midnight Satur- day • . There. several of our. party, headed for Montreal, left our party and entrained for that city . One of these was R. Jones, Bell Telephone represent- ative, who was kind enough, be- fore he Ieft us, to give a feu+ * * * Industrial New Liskeard WE. BOARDED OUR WAITING train and pulled out of Timmins at 6.30 p.m. on our way south again After midnight we reached New Liskeard, the home of The Temiskaming Speaker and Cecil Bond, that paper's energetic president and manager and our new' Divisional president . Those of the party who desired -- and there were a few of us -- were the guests of the New Liskeard Golf and Country Club at an informal dance in a pavilion on the shores of Lake Temiskanl- ing where we were handed the unofficial "key" to the town in a very appropriate speech over the loudspeaker, by Bill Begg, a livewire chap who also is a Ki•- wins Lieutenant -Governor There I met Bill Ford, whose grandfather was born in. Clinton but who has never had the pleas- ure of visiting the town himself •, His wife came from Oil of Springs, Counherty ..her .BacSheriff our pullman, parked on a siding in the Ontario Northern Railway yards, and sleep! , * * AFTER BREAKFAST IN NEW Liskeard, we were able to look sround and see just what kind of a place it was . It is a hustling town of about 4,500 peo- ple, the centre of rich agricultural area, the home of several import- ant industries, and the distr•ibu big centre for a wide area . 1 surprise indeed was our vis to the 23 -acre mill and head offi site of Hill -Clark -Francis Limt ed, acknowledged to be the larg- est and most modern of its kind in Canada and one of the finest 08 the North American continent A feature of the conducted tour was tate mass production of kitchen units and pre-engineered houses .. There was no short- age of lumber there, as the stock- piles are estimtaed to contain 7,000,00t) board feet of lumber! 2,500 cars of lumber are handled annually . • The firm's specialty is large-scale housing projects . , This visit was fol- lowed by one to the efficient plant of the Canadian Splint Corp- oration Limited, just outside New Liskeard, where billions of match sticks are made for the export market from raw pulpwood . . .: 4 5 Silver—and More Silver! MEMBERS OF THE PARTY were taken by bus to Hotel Haileybury, where we Were the guests of the Town of New Lisk- eard at a civic luncheon Mayor J. A, Sumbler extended an official welcome, and Emmett Bureau in behalf of the Town of Cobalt, did Iikewise, Mayor A,1, Lytle, Haileybury, introduc- ed the main speaker, Dalton, Dean Haileybury lawyer, who outlined the amazing story of the great north country, rich in legend and. Personality , . • He repelled a heear theyy fabulouss days oe district Cobaltnd at its peak when more than non millions in silver bullion. was taken from .lis mines in a few short' years . Sam Curry, Tweed, Bob Giles, Lachute, and Bill Aylesworth, Watford, did the honours for the newspaper party. * 0 AFTER LUNCHBON, BUSSES were waiting outside the hotel to aloe us to Temagami, about 43 From Our Early Files 25 Years Ago winners. Schoenhals-Johnston At the THE CLINTON NEW ERA home of the bride's parents, Gori_ Thursday, July' 82, .1923 Fern,, da Thursday, l July 5, Mrs. Fern, daughter of Mr: and Mrs. Fred Elliott won the individual Robert 11. Johnston, • to Melvin J championship at the Track and Field Meet at the Cadet Camp; Ern Jackson; has purchased .a grocery amtore in Steep has Goderich. n ap- pointed foreman of the good roads work of the town. The following have contributed to the National Sanitarium As- sociation:. N. W. Trowartha. ale - ton Creamery, A. J. Morrish, W. Bryctone, 3. E. Hovey, Plumsteel Bros., 3. J. Zapfe, F, Mutch, J. F. Brown Co., W. D. Fair, J. E. Hall, J. P. Shepherd, R, E. Manning, A. T. Cooper, -W. G. Symonds, C. & S. Grocers, 57. Ball, John Schoenhals, 3. H. Paxman, Rev. T, J. Snowden, S. S. Cooper, W. Jean, at Southampton; Dave Mair Bell, M. R. Clark, W. McCormick, at Durham. H. 8, Chant. The Ladies' Aid of Ontario St. Dalrymple-Walters—Quietly, ii, Church celebrated its 35th birth- Goderich, on Wednesday, July 4, day in the church with an ap- 1923, Mrs, Helen Walters,' Clinton, propriate pasty. This party also to Robert Dalrymple, Moose Jaw, took the form of a welcome to Sask, the new minister and his wif Misses Kate Beaton and Grace Re Mrs. C. J. Moorhouse Gliddon and Alvin Leonard as- sisted at the League meeting in Ontario St. Church. • ball team defeatedMitchell 16--3Junior oat the lat ter's home. Weldon Hovey scored a homer and Frank Mutch and Fred McTaggart pitched for the Schoenahls, son of Mr. and "Mrs. John Schoenhals, Clinton. The supplying a pulpit in Winnipeg attendants were Miss Dora fdr the summer. Schoenhals, sister of the groom, W. Jackson, James Fair and J. and CIifford Johnston, brother of B. Hoover were the skips for the bride. Miss Rose ,Schoenhals, those bowling in Seaforth yest- sister of the groom, was pianist. erd'ay, Among those vacationing out of A Cousins has been given the town are: Miss Nfary Hovey at contract for building cement Southampton; Nurse McLaren at walks on the main streets of Dun - Watford; Miss Lillian Potter at gannon• Thomas Mason shipped a car- the Public School Board has re - ceived word that the school is no longer a Model School. The near- est Model School 14 now located at Stratford. The discontinuance of the :school here will mean the loss of grants by the government and also from the county which will mean quite a bit when the taxpayers get their next tax bill. Harvey Colclough who recent - 17 passed his examinations at Wycliffe College with honours is Woodstock; Miss Myrtle Mair at Chesley; Miss Jean Fisher at load of cattle to Toronto on Mon- Brucefield; 'Mr. and Mrs. James day but had the ,misfortune to. Scott and Mrs, T. Jackson at experience a falling market, Wood§tock; Miss Agnes Walker at London; Rev. and Mrs. J. E. THE CLINTON. NEWS -RECORD Hogg and daughters, Ethel and Thursday, July 9, 1908 _ J. Derry, W. C. Brown, W. Me- Cullock, Glen Cook, J. Easom, T. Watt, F. Easom, A. Cudmore, W. Nickle, W T. Smith and L. Lawson attended an A.O.F, meet- ing in Goderich, Miss Eileen Hoover, Miss Lily Coats, Miss Hazel O'Neil, and v. and e, George Pearson have passed their Those assisting In the • music exams. They arepupils gathering of . Miss Creta Ford and - Mrs. 5. were Mrs, Andrews, who came H. Smith. from Winnipeg for the occasion; Clinton defeated Seaforth very - Mrs. Henry Plumsteel, Mrs. C. S. severely at baseball here yester- Hawke, Mrs. J. H. Paxman, Mrs. day. Clinton team was: T. Haw - W. Tanner, Mrs. E. Wendorf, Miss kins, c; E. Johnson, lb; W. John - Mable Armstrong, and Mrs. J. W. son,. 3b; C. Shepherd, p; A. Alex- Treleaven. ander, 2b: 3. Rumball, ss; L. Man- ning, lf; V. Goodwin, rf; W. Mc- Arthur, cf. might put many parts; of South- ern Ontario to shame He said that the future of the North exists not only in mining, as in the Porcupine, Kirkland Lake and Matachewan, and industry, as in New Liskeard, but also in agriculture . • Perhaps Mr. Wil- liamson has something there! • . AND .50 WE SAID FAREWELL AS to our friends at North Bay, and die whistles! off into the night for the arms Big City of the south . Thened in , on to thel themornrest of our it was "good-bye' riendsYat en- Toronto Union Station, breakfast the there, and then by CIN train and bus to our own Clinton ... Here's something we learned on the trip — the Northerners sure know their onions when it comes to handing out hospitality and mak- ing everyone have a good time . . . More power to them! . . 1- us the privilege of. phoning some- nne somewhere with no- expense tt involved , . , The idea seemed ce pretty good to me, so I phoned t Clinton , . Was my wile sur- prised to hear my voice? , She could hardily believe her ears when the operator said "North Bay calling" . •3 n route, we passed through the nce fabulous silver town of Co - alt, now nothing but a shell of former self . . Most of one de of the main street was burn- ed out last year, and evidences of the fire are still there Going from New Liskeard -Hailey - bury to Cobalt to Temagami is just like passing from nne world into another . The New Lisk- eard-Haileybury area is agricul- tural, while Cobalt is strictly mining with all surface evidences which that implies' . . Then sweeping south along a fine pav- ed road into the vast Temagami Forest Reserve '-'m,just like - a es and rivers Special`' Saturday Morning $4.95 SHORTS for $1.95 New Shipment Nylon Hose exC`uiive deli Skop Phone 4 78 W 3 * *VV ESTLNGROUSE ;DEALERS MISS W. O'NIt!L, in charge Lake Temagami—A Gen: • D. W. Cornish AT TEMAGAMI, WE ETIIBARI{- I �'ftUN$:' 4'713) REQ, 358 Q��•h J red for a most delightful.. after »p.« la nom's cruise on board the "Aub 4, 4. Northern Agriculture •AT. THIS POINT, JUST LET ME say a word about Garrett Wil- liamson, public relations officer of the Ontario Northland Railway Mr. Williamson boarded our train at North Bay on the way ournorth return toand gNorthwith Bay Satury- day night . , . After I had thank- ed him for the many courtesies provided by the Ontario Govern- ment's Ontario Northland Rail- way, he confided in me that he regretted, just a little, that the members of the newspaper party had not been privileged to see some of the great agricultur,rl developments of Northern. On- tario , ' He said that across the Mattagami River from Tim- mins, there was an excellent dairying country, and that in the lesser clay belt north of New Liskeard, crops were grown that P 1t'fEG?Yi p1AMQNos ✓i R��PP4NESS • uaran "dd perfect d;'in ted free e.,• W. N. COUNTER Counter's for Finer Jewellery fo Over Half a Century in Huron County We Guarantee Satisfaction in the installation of SANITARY SEWERAGE SERVICES EXPERT WORK DONE REASONABLE RATES Work Complete to Plumbing Por Advice and Appointments, Contact McKay Contracting CO. Princess St. W. CLINTON Phone 3'73M .i "Every House Needs Westinghouse:!" Follow ' the example of the Smart Modern Housewife. Make your home a . WESTINGHOUSE HOME "You Get More in a Westinghouse!"' being transported into the forest prim. lectric Shop oval There -is the greatpre- Clinton1i Cambrian shield covered With myriad 1 1 * * * 40 Years Ago ME CLINTON NEW 9Potts-Sproule--At the residence Thursday, July 9, 190808 of the bride's parents, Goderich, on Wednesday, July 9, 1908, by +Mrs. John McClacherty and Rev. J, E. J. MilIyard, Grace Miss Rena Pickett won the free Elizabeth, daughter of Mr, and trips to Niagara Falls and Misses Mrs. John Sproule to Bert Potts, Mae East and Edith Torrance the Clinton. trips to Toronto in Tozer and' The local markets were: wheat, Brown's voting contest. bar oats, 45c to 48e; peas, 75c: McMath and Overbury have barley, 65c to 70c; butter, 16c to just completed painting the in- 17e; eggs, 150 to 16c; live hogs, terror of the. Post Office. Sic E. Mucro has dahlias in bloom them,P. O. Reynolds had the mis- which is certainly very early for his job. fortune to crush a couple of fing- ers while he was working in Dun - John ,Cuninghame, secretary of .gammon but is ableto keep on with Comforts For Hot Weather V Rexall Foot Powder 25c Velvetta Suntan Cream , 35c Marathon Liniment 50c English Oil Tanned Chamois, 175 & 2„25 ROLLIT BALL POINT PEN Never misses : never leaks • $1.69 W. S. R. L YOUR REXALL STORE E 1690 '' °','; 1948 Monster - [elebra flop Counties of South and North Perth, South and North Huron, Loyal Orange Lodge 259th Anniversary of the Battle of the Boyne Parade at 1 p.m., headed by CLINTON CITIZENS' BAND IMPOSING UST OF PRIZF,S ADDRESSES Rt. Wor. Bro. J. Carson, Past Grand Master of Ontario West' Bro. Rev. G. G. Burton, Moorefield, and local clergymen Baseball. Match at 4 p.m. CLINTON RCAF vs. CLINTON COLTS olitetotaao and Ferris Wheel, Chair Plane Kiddie Ride, Games Refreshment Booths �1 -164144449----!rlr P.dL4%. •a-r+tt-e ��-w�o-�a..-+-�.oy-,p.�•e•s-e-w-�+we-4*��+M+o-q-*-o.�s.o-o.�.®.p ASA DEEVES, JACK A. HOHNER, • County Master County Secretary