The URL can be used to link to this page

Home My WebLink AboutThe Clinton New Era, 1913-09-11, Page 7tv0. ;747T3. 1i ° 77571T,7 aassaaa""hra'r,-*, ERA, ess a • IOW TN S WOMAN NIFSSiiGEFROm FOUND HEALTH Excuse Nip VIOMANTOWOMEN Would not give Lydia E.Pink- ham's Vegetable Compound for All Rest of Medicine in the World. way, ,liturEle Wellington was r for Little - i a- Ives *Utica, (hio.-"I suffered everything ' came I had numb hahim thorougialy, but LAKSIXr, ONT,, MAV I2th. 19X1 vinged 111111111110040011111111111111111011111110001111111) woutteo. vita Juy, fur, fts ne wfifs- . "Every Woman Should Take pered to Wedgowood a moment later: Now the eye -chain rolled the other " u F t from a female weakness after baby Paining' wit;11 rage' The other robber, SUNDAY SCIIVOL ------ I Lesson XI.—Third •Quarter, For Sept. 14, 1913. THE INTERNATIONAL SERIES. Text of the Lesson, Ex. xx, 12-21. assa Memory Verses, '12 -17 -Golden Text, withogutmsuccess, for his pocketbook, "Kindly publish this letter of mine Luke x, 27 -Commentary Prepared had black spots be- noticed that Jimmie's lett heel was spells and was dizzy, if you think it will benefit other women by Rev. D. M. Stearrii. protruding from his left ehoe, and who might be afflicted with the diseases fore my eyes, my I have had in the past, but am now, Continuihg our study of the two ta. id - back ached and I made. Jimmie perform the almost . thanks to "Fruit -a -eves" completelY bles given to Aloses, we will look first was so weak I could cured of. It is my firm belief that every credible feat of standing on one toot, while he unshod him and took out woman should take "Fruit-a-tives" if at the six remaining commandmentE hardly stand up. My and then at what is written concerning the hidden wealth. she wants to keep herself in good health. face was yellow, even my fingernails "There goes our honeymoon, Lu- Before taking eFruit-a-tives", I was the relation of the whole to the sinnex were colorlesS and I cretia," he moaned. But she whis- constantly troubled with what is cone and the saint. The fifth command is had displacement. 1 .pered proudly: "Never mind, i have took Lydia E. Pink- my rings to pawn." ham's Vegetable "Ohs You have, have you? Wen, I'll Compound and now I am stout, well and be your little uncle," the kneeling rob - healthy. I can do all my own work and ber laughed, as he overheard, and he • can walk to town and backned not get continued his outrageous search till • tied. I Would not give yofir'Vegetable be fOund them, knotted in a handker- Compound 'for all the fest �f the medi- chief, under her hat, eines in the world. I tried d'octor's med. She protested: "You wouldn't leave icines and they did me no good." -Mrs. me in Reno without a diamond, would - MARY EARLEWINE, R.F.D. No.3, Utica, you? Ohio. "1 wouldn't, eh?" he grunted. "Do Another "Case. you think I'm in this business for my health?" Nebo, Ill. -"I was bothered for ten And he snatched off two earrings years with female troubles and the doc- she had forgotten to remove. Forte - tors did not help me. I was so weak and nately, they were affixed to her lobes Eervous that I could not do my work with fasteners. • and every month I had to spend a few Mrs. Jimmie was thoroughbred days in bed. I read so many letters about enough not to wince. She simply coin - Lydia E. Pinkham's Vegetable Com- =tented: "You brutes are almost as pound Curing female troubles that I got bad as the customs officers at New abottle of it. It did me more good than York." anything else'I ever took and now it has cured me. I feel better than I have And now another touch of light re- lieved' the gloom. Kathleen was next for years and tell everybody what the Compound has done for me. I believe I in line, and she had been forcing her *would not be living to -day but for lips into their most attractive smile, that." -Mrs. NETTIE GREENSTREET, arid keeping her eyes winsomely mel - Nebo, Illinois. low, for the robber's benefit. Marjorie could not see the smile; she could --- only see that Kathleen was next. She Funny Railroad Signals. ispered to Mallory: 'They'll get the bracelet! They'll "The upper guard must sit on the get the bracelet!" last carriage, facing the .engine, and And IVIallory could have danced 'with should wear wire spectacles to pro - glee. But Kathleen leaned coquet - tett his eyes from ashes. It is ifis tishly toward the masked siranger, duty to notify. the engineman when and threw all her art Into her tone he is going too quick or too Slow. The right :um extended indicates the lat- as she murmured: ter. tile left if going too fast." Suell regulations read like lunatic ravings, but they were actually in force In the early days of railroading In England. They were published in the year 1839 for use on the Loudon and Birminglei xn TRIINTLAY, England's Plague of Rats. Since war has been'. waging ngi.nst rats in England rats have Increased. enorrnously, aud uobody cell explain it. Medical officers are organizing rat clubs all over the country and advise barium earbonnto, one part to five parts cornmeal or other Wt. lu the smart' suburbs of London 'thee are coining in where rats have never ,been before, and some society people find them in their owe yards and gardens, and their terriers trot bome with dead rats in their mouths, a thing never known before. &fist NATE SECUR1 Genuine Cart ,r's • Little Liver Pills. Must Boor Sic of • ;ZS -2e See PccAinillo Wrapper Below. Vorr seism elle 05casy to 5511.0 511055011. FG1READAONf.4 Ffill DIZZINESS., Ft.in DIUOUT.ifri.Stia FOR TORPID LIVE.% FW CONSTIPATION FON SALLOW SKIN. ran THE COMPLEXION .-4=1-40rmu5 MULITNAVL NATURC. grrgas I Pgroir Vegetable. mcZ. • CURE SICK: HEADACHE. • DON'T NEGLECT YOUR WATCH AWATCH is a delicate piece Of Machinery. It calls for less attention than most machinery, but must be cleaned and oi2ed OCCaSiOnallY to keep perfect time. With proper care a Waltham Watch will keep perfect time • for a lifetime. It will pay you • well to let us clean your watch every 12 or IS months. W. R. COUNTER eweler and 0 p neian issuer of Marriage Licensse. manly known as "Nerves" or severe Nervousness. This Nervousness brought on the most violent attacks of Sick Headache, for which I was con- stantly taking doctors' medicine without any permanent relief. Constipation was also a source of great trouble to me and for which the Doctors said "I would haye to take medicine all my life", but "Fruit-a-tives" banished all these trou- bles and now I am a well woman" MRS. FRED. GADKE. soc a box, 6 for $2.50 -trial size, szsc. At dealers or sent prepaid on receipt of price by Fruit-a-tives Limited, Ottawa. Many a man who would not be guilty of stealing a dime or a nickel robs God of His Sabbath day by finding his own the locket, and then proceeded to found Ashton for hidden wealth. pleasure In it and as meaner than ;re - And now Mrs. Temple began to sob, cob in refusing to give back to God at least a tenth of that which God haa as elle parted with an old-fashioned so bountifully given to him. A good .brooch and two old-fashioned rings comment on the ninth is fouud in Zech. that had been her little vanities for the quarter of a century and inure. vii, 10; viii, 17, where we are forbidden The old clergyman could have wept even to imagine evil in our hearts 11With her at the vandalism. He turned against a brother or a neighbor. If any on the wretch with a heartsick ap- P• testify falsely against us it gives us fellowship with the Lord Josue, against eal: , "Can't you spare those? Didn't you whotn false witnesses were hired to ,testify. even as it had been predicted, ;ever have a mother?" "Pulse witnesses did rise up; they laid The robber started, his fierce eyes ! to my cbarge tbiugs that I knew not" softened, his voice choked, and he ! (gulped hard as he drew the back of (Pg. xxxv, 11; Matt. xxvI, 50-01). la is hand across his eyes. As to covetousness, It was on that "Aw, hell," he whimpered, that point that Paul saw his sinfulness " A (Rom. vie 7) and afterward wrote that in't fair. If you're golle to remind pe of me poor old mo -mo -mother-" covetousness is idolatry (Col. ill, 5). Onr Lord said, "Take heed and be- , But the one called Jake -the Claude ; ware pf covethusness, for a man's life' Duval who had been prevented from consisteth not in the abundance of the p, dipplay of human sentiment, did not repeated and applied to believers to. day in Eph. vi, 1-3. in reference to the sixth, "Thou shalt not kill," our Lord taught that it was dangerous even to be angry, and le I John 111, 15, we read that "whos,oever hateth his rother li a merelerer." in reference to the sev- enth Matt. v. 28, teaches that It may be 'ken by even a look. As to the eighth, the question is asked in Mal, ill, 8, "Will a man rob God?" ane the answer is, "Ye have robbed Me in tithes and offerings." inlend to iio ohpfe,1.H thundered things which he posseeseth" (Luke xii, i "I'm sure you're too brave to take I"Stop it, Bill. You 'tend strictly to 15.) From thevoice of Cod and the my things. I've always admired nien ' -- business, or 111 blow your mush -bowl thenderings and the lightnings and the b r " cd and stood afar off, and Moses alone liaise of the trumpet the people remov- with the courage of Claude Duval." pi ff You know your Maw died before The robber was taken a trifle aback, but he growled: "I don't know the par- ty you speak of -but cough up!" "Listen to her," Marjorie whispered In horror; "she's flirting with the train -robber." "What won't some women flirt with!" Mallory exclaimed. '1 he robber studied Kathleen a lit- tle more attentively, as he whipped off her necklace and her rings. She looked good to him, and so willing, that her muttered: "Say, lady, if you'll give me a kiss, I'll give you that dia- mond ring you got on." "All right!" laughed Kathleen, with triumphant compliance. "My God!" Malloty groaned, "what won't some women do for a diamond!" The robber bent close, and was just raising his raaslt to collect his ran- som, when his confederate glanced his way, and knowing his susceptible na- • ture, foresaw his intention, and shout- ed: "Stop it, Jake. You 'tend strictly to 'business, or I'll blow your nose off." "Oh, all right," grumbled the reluc- ;tent gallant, as he drew the ring from .her finger. "Sorry, miss, but I can't make the trade," and he added with an' unwonted gentleness: "You can turn round now." • Kathleen was glad to hide the blush- es of defeat, but Marjorie was stili more bitterly disappointed. She wilds- Pered to Mallory: "He didn't get the bracelet, after all." ------- CHAPTER XXXIX. Wolves in the Fold. Mallory's heart sank to its usual :depth, but Marjorie had another of her inspirations.' She startled every- body Iv suddenly beckoning and call- ing. "Excuse me, Mr. Robber. 'Come here, pleas.e." The curious gallant edged her way, 'keeping a sharp watch along the line: "What d'you want?" Marjorie leaned nearer, and seeks) in a low tone with an amiable smile: "That lady who wanted to kiss you has a bracelet up her 'sleeve." The robber stared across his mask, and wondeed, but laughed, and grunted: "Much obliged," Then lie went back, and tapped Kathleen on the shoulder. When she turned round, 'in the hope that be had reconsidered ins refusal to make the trade, he in- furiated her by growling:.'"Excuse me, miss, I overlooked a bet." , He ran his hand along her arm, and found her bracelet, and accomplished • what Mallory had failed in, its re- moval. "Don't, don't," cried Kathleen, "it's wished on." "I wish it off," the villain laughed, and it joined the growing heap in -the feed -bag. - Kathleen, doubly enraged, ,brolte out -viciously: "You're a common, sneaking-" ; "Ah, turn round!" the man roared, 'and she obeyed in silence. • , Then he explored Mrs. Whitcomb, ;but with such- small reward that he said: "Say, you'd oughter have a pocketbook somewhere. Where's it Mrs. Whitcomb blushed furiously; • "None of yeti' business, you low brute," "Perdooce, madame," the scoundrel snorted, "perdooce the purse, or 111 hunt for it myself." Mrs. Whitcomb turned away, and after some management of her pkirts, slapped her handbag into the eager palm with a wrathful: "You're no gen- tleman, sir!" "If I was, I'd be in Wall Street," he •laughed. "Now you can turn round." And when she turned„ he saw a bit of chain depending from her back hair. He tugged, and brought away -Continued next week, flaatt Minim s fie-Tesotrra, atm tiermeritilVipavm, drew near (verses 18-21). The law is ; This reminder sobered the weeping ;thief at once, and he went back to and just and good (Rom. vii, 12) h°lY 'work ruthlessly. "Oh, all right, Jake. and sets forth the holiness without mallet) uo man Can see Goa. It is so ;Sorry, ma'am, but business is bush holy that no mere mortal man ever iness." And he dumped Mrs. Temple's ; trinkets into the satchel. It was kopt it or could keep ft, for it brings us too ell in guilty before God and shuts ev- oldgauch for the little old lady5s little ery modth, for by the Mw is the knowl- husband. He fairly shrieked: • "Young man, you're • a damned edge of sin (itom. iiit 10, 20). if there had been a law given which scoundrel, and the best argument L ever saw for hell -fire!" could have given life, verily righteous- ness should have been by the law" Mrs. Temple's grief changed to her - (Gal. Ili, 21). But it is evident that no xor at such a bolt from the blue: luau Is justified by the law in Me sight "Walter!" she gasped, "such lan- e -nage! of God, for as many as are of the works of the law are under the curse, But her husband answered in self- ! Ins it is suttee, "Cursed is every pee defense: "Even a minister nes a right that continnete not in 011 things which to swear once in his lifetime."• are written in the book of the Into to I• Mallory almost dropped in rats do- thein." But Christ. bath .redeeniee I ,tracks, and Marjorie keeled over on us from the curse of the laW, being him, as he gasped: • "Good Lord, -Dr. Temple, you ere a -a minister?" I waft- t4 curse for us.IL:he law brings 118 1111 in guilty anti `lends us to Christ fily boys''' . the old mad con - teased, Mad that the robbers had re - that we might be justified by Crab cOal. ill, 10-13, 24, 25). He alone of lieved him of his gliiitY secret along with the rest. of his private properties.I all men kept the law perfectly in 'Mallory looked at the collapsing Mar - thought, word and deed and became. jorie and groaned: "And he was in the end of the law for righteousness the next berth all this time!" • to every one that belleveth, but there • The unmasking of the old fraud, always have been and still are those made a second sensation. Mrs. Fos- who, being ignorant of God's righteous- ; dick called from far down the aisle: ness and going about to establish their own eighteousness. have not submitted "Dr.• Temple, you're not a detective?" themselves unto the righteousness of '1Y: "How dare you?" • Mrs. Temple shouted back furious- Cod (Rom. x, 3, 4). Such tire all those who talk about But Mrs. Fosdick was crying to her salvation by character and the Golden luscious -eyed mate: "Oh, Arthur, he's not a detective. Embrace • Rule as their creed and the Sermon on me! the Mount good enough for them. They And they embraced, while the rob -I hers looked On aghast atthe sudden have not noticed that the first utter- ' oblivion they had fallen into. They auce of Christ ou that Occasion shuts t ;focussed the attention on themselves heir mouths, for where is their pov- erty of spirit while they talk of how again, however, with a ferocious: ,"Here, hands up!" But they did not good they are and how much good see Mr. and Mrs. Fosdick steal a kiss they do?• - behind their upraised arms, for the •Let us consider the giving of the law 'robber to whose lot Mallory fell teem fully, for in this series of lessons was' gloating over his well-filled • wallet. we have 'nothing In convection with Mallory saw it go with fortitude, butthe tabernacle, -every whit of which , uttereth His glory and speaks of Hina noting a piece of legal paper, he said: • "Say, old man, you don't want who is the true Tabernacle (Ps. xxix, that - marriage license, do you?" 9, margin; Heb. viii, 2). The principal k The robber handled it as if it were • vessel in the tabernacle was the ar of the covenant, and it was made to hot -as if he had burned his fingers, on some such documefit once before, contain the law. widget Israel soquick- ly broke, as we shall see in our next and he stuffed it back in Mallory's lesson. Moses and Aaron. Naclab and ;pocket. "I should say not. Keep it. Turn round," ' th and Seventy of e elders of Is - Meanwhile the other felon turned reel went up Into the mount, and it is written that they saw God and did eat UP another beautiful pile of bills in and dyne; (Ex. xxiv, 9-11). Thisein the Dr. Temple's pocket "Not so worse light of John 1. 18, tells us that they for a panon," he grinned. "You mu" saw the Son of God, be one of them Fifth avenue sky - Thelma seems to have waited some- shaffures." I• where, 'for we do not read of him again And now Mrs. Temple's gentle eyes till Isjoses conies down from the mount, and voice filled with tears again: "Oh, after forty days rind nights, with the don't take that. That's the money for ' tables in his hands. He had received his vacation -after thirty long years. full instructions concerning the taber- IFiease don't take that." Dade and its furniture. As they came • Her appeals seemed always to find down from the mount the people. who :the tender spot of this robber's heart, had promised to do all that God had for he hesitated, and . called out: said are seen worshiping the golden I"Sha:13.0,d,,roaekr Ye" It, and shut up, you MOHY.tables and broke them. ll we overlook the parson's wad, calf, and :sioses, to impress upon them ,, what they wore doing, threw down the coddle!" was the answer he got, and. , By the command of the ,Lord be made sthe vacation funds joined the olcl gew- Iwo tables lite the first, went up into iga"S' the mount agaln and mumbled another And now everybody had been fort y days and eights, while God wrote 'robbed but Marjorie, She happened to nuoin the ten words, but this time be ibe at the center of the line, and both was fold to put them in the ark that men retched her at the same time: they might be kept unbroken (Ex, seen her first," the first one xx.iv, 0-18; ss,e„,. 1-3, 28; xxxii; 17; shouted. "You did not,". the other roared. : Dell, Ix. 10. 11, 17; x, 1 -fir. What the "I tell you 1 did." , I people ceded hot do the ark did., Christ "I tell you I did." They. glared is our ark. and ten- mercy seat, and our . priest. and our sacrifice. threateningly at each other; and their: - ' --- - revolvers seemed to meet, like two; ' ' - • game cocks, beak.to beak. , • .,„ , . COok's Cotton Doi , Compoand. The porter voiced the general hope,: when he sighed: "Oh, Lewd,. if they'd , The , . . '.....-, great Uterine ...erne, end only shoot each other.". --- only sato effectual Monthly This brought the rivals to their evil , ' Reg:letter on which women can depend. Sold M three de_greeri 3enses, and they swept the line with of aftength-No, 0, SI; No. 2, those terrifying muzzles and that ' 10 degras stronger, 33; No. 3, for s.pocial fAlf3e8, 35. per box, heart -stopping yelp: "Hands up!" Sold I all drug,gists, or sent ' Bill Said: "Yon take the east side of PrreogaiismIciinderelnrols fr.:fictiai ',,,,;131,70+(aPP0Mil"V'' 13 The "House Fly." The reminiscentman suddenly found a gap in the conversation.' "I was in Reuses once," he began, "when one of thoee old time cyclonee struck the town. I happened to be in my brother's house at the moment and heard the roar of the coming wind. I knew enough to run out in the street and lie down in the gutter with MY arms clasped around a hitching post. The next moment the cyclone bit the • town. Say, you ought to have seen the house 'fly." "Did you swat • it?" inquired the, mean mart on the soapbox. A bile of this and a taste of that, all day • And the story --promptly ended.- dulls- the appetite and weakens the Denver N e w O. rZesiore your stomach to healthy vigor 1)7 tailing a Na-Dru-Co Dyspepsia Tablet after each rneal-and cut out the !piecing". Na-Dru-CoDyopepsia. Tablets are the 134 friends for sufferers from inalgestion and dyspepsia. 50e. a Box at your Druggist's. ' Made by the National 'Drug and Chemical Co. of Canada, 'Limited. An Ancient Steam Man. There are a host of authorities on hydraulics and mechanics that could be quoted to support the assertion that the steam engine is not a modern in- vention. Carpini in the account of his travels, A. D. 1286, describes a species of aeophile, or steam, engine made in the form of a man. This contrivance was filled with "Inflammable liquid" • 149 (probably petroleum) and made to do terrible work in the battles between the Mongols and the troops of Prester John. The wily Turk uas rouna a way of coping with the milk watering prob- lem. The sanitary inspector at Salo- niki has ordered a supply of cans fit- ted with valves working in such a manner that a liquid may be poured out, but not in. Another opening per- ndts the Cane to be filled with milk.' The cans when they are full are taken to any one of four inspection depots, where their contents are chemically tested, after which this second open- ing is closed and stamped with an of- ficial seal. All the dealers will be sup- plied with these cans and obliged to use them as soon as they are secured. If Your Back Hurts You YOUR KIDNEYS ARE RESPONSIBLE. MR. JOHN BRIGGS, Whitewood, Sask., writes: -"I am sending you this test- itnenial out of pure gratitude, as I am not a believer in patent medicines, but I got so run down, that I became quite willing to give anything a trial. I paid a visit to our ocald ruggist , andtoldhi m Children Cry FOR FLETCHER'S CASTORIA ;spurned the Tips. The pensioner Levy, who for fifteen years stood before the massive front door which leads to tbe sarcophagus of Napoleon, recently retired from his post, being too old to stand on duty for the seven hours during which the tomb is open to the public. Be was one of the pensioners of the Crimean war, and in subsequent campaigns he acted as special messenger and servant of Napoleon III. Some time ago it was estimated that he had refused as much as $25,000 which had been of- fered him in gratuities. He was one of the few servants of his time who refused to accept tips. Remarkable. "He takes a cold bath everftiorning —Gt very remarkable man!" 'Plenty of men do that" • "But I knew him for five years be- fore be ever mentioned tbe fact"- Louisville Courier -Journal. I was sufferitig intense agony with my back. He told me I had kidney trouble, and handed me a box of Domes Kmergy Piths, saying it was the best thing he could possibly give me. I tried them, and the effect was certainly marvelous. They are worth $10 a box of anybody's money, and I would not be without a box by me. I certainty owe my present condition to Dokte's Ktewee Pm:4." Domes Pirt,s are 50 cents per box, or three boxes for $1,25, at all dealers, or mailed direct on receipt or price by The T. Milburn Co Limited, Toronto, Ont. When ordering direct from us specify DOAR'S, 14 blue Dress For the Sky. Now lot tho stormy blizzards roar!' Their thunder will pase by, 01.11d springll coma all frolicsome, a blue dress for the sfry. Ana far and near In April rain Toss roses at the picnic train. Not long shall winter have his way with long and angry cries. A brighter sun will shine away the shad- owF+ from his eyes. And soon to April tight and rain Tess roses at the picnic train. -iselantio Constitution - e SUMMER COLDS rapidly reduce human strenea, and illness is easily contracted,, but Scott's Emulsion wilt promptly relieve the cold sail upbuild your strength. ta prevent sickness. SCOTT TORONTO, ONT, 05-55 Not For Fashion's Sake. 'rhe criminal lacy of Eng -lend wee- formerly marked by indiscriminaiOnt Severity. Theft of an article rernetd. above 10 shillings was Plinialrerl sawra death. In writing about 'SwseS • Hampstead and Its Associations" Wm. 'White records a pleasant thing of Lanul) • Mansfield who as a rule leaned 10,: the side of mercy. It was Lord Meese field who directed a jury lo tied stolen trinket less In value than Ms, shillings in order that the thief mit4lis11• escape capital punishment. To this, the jeweler who prosecuted dernuirre4.. asserting that the fashion of the tating4 bad coot him twice that money. "Gentlemen," replied the judge, with' grave solemnity. "we ourselves Masa, In need of mercy. Let us not bung a,. 1 man for the fashion's sakel" 1.1111 tt el' of feet manuer, %vitt; maw thought of p ra se run k I ng. The rrrost surprised person over the success of - this epigram was Nlanla bon Mine -eat Helping Her Out. "Have you 5 young chicken? 1 a= rather green at eooking." "Such being the ease, madam, 8,72,11, you think you'd better have EID fe wl r -Lou isville Coneettr- When Alarshal MacSlahou lo Me - Crimean eampaign took the Malakoff. by storm aud wrote his celebrated dis- patch, "j'y suls; j'y reste" ("Hem am; here 1 stay"), these words inside - hire famous all oeer the world. arsera: Ills frienclii said ilea the worthy soS- Ole,' had written them in the most' """t-tftt•e Women Who Talk 140 this universally popular home remedy—at times, when. there is need—are spared many houzs'. of unnecessary suffering-- fre#1143 iL Sold everywhere. lo boxes, 25 cer4x. Making a Flat World When Columbus set out to reach India by sailing westward, he met with opposition and ridicule. Ile believed the earth to be round. •'t Wise mere held that it was flat—that Columbus was mad • k ■—and that he'd fall off somewhere if he departed from b - established beliefs. But Columbus' belief found him a continent and made , him blessed of memory. . . . The Business World is flat to some mem Their profit -bearing shores of Opportunity stretch only so , • far as as their grandfathers trod. • Custom,- superstition and . t.. apathy have set them confines which they may not pass.. -, For instance, they believe the business year is a flat one— .% not an all -year round of trade, with East joining West, '1. :with Spring merging into Autumn—but just two distinct seasons, with sawed-off edges gaping into space. They confine their activities to a Spring trade and to a Fall trade. To them there is no intervening continent with stores of waiting wealth. Their world is flat. They have not explored the mid -year months of Summer trade. •June, July and August are never-never land. . • D..3 Surely this conception of Summer as a "dull " season is as fallacious as the delusion that the earth was flat. People have just as much money in the hot weather and spend quite • as freely as in Spring and Fall. Granted that they are not buying skates and snow shovels in August, yet they are buymg staple articles. • Furthermore, thy have an eye on luxuries and comforts they are counting upon purchasing in the Pall. The modern Columbus has discovered this' Summer trade—this golden West lying between the known continents of old beliefs. Departing from established' habit, many have made their energies and their Advertis- ing an all -year-round proposition. • Keeninc, up Advertising during the Summer months not only 1inks your Spring and Fall, but produces rich bar- • vests from the Summer months themselves. • - - Advice regarding your advertising problems is available through any recognized Canadian advertising agency, or the Secretary of the Canadian PresseAssociation, Room 503 Lumsden Building, Toronto. Enquiry involves no obligation oa your part -60 write, if interested., •