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HomeMy WebLinkAboutThe Brussels Post, 1926-2-24, Page 5THE BRUSSELS POST our Newspaper A Community's Obligation to its Local Newspaper Speaking of a community's obli- gations to its local newspaper, Ede - tor Einehert, acldreesing the Cali- fornia Prom Association, said: It might be the occasion of more or less surprise to some people to even imply that the community has any obligation whatever to its nowe- paper. The average newsaper is regarded very often by community as nothing more than a necessary evil, to be tolerated, but 'not encour- aged. As a veteran newsaperman who understands the relations that obtain between the community and its newsaper and between the newspaper and its connnunite, having had experience from both angles, and, as one who does not hesitate to hold the newspaper to the highest ideals, I have no reluc- tance whatever in saying that no matter what enterprises your com- munity nmy contain, no matter what institutions it fosters, no matter what its opinions may be as to the values of various enterprises, the fact remains that the local news- paper, sustained as it deserves. is very frequently far and away its greatest asset. The local newspaper is the one in- stitution that Stands forever in the forefront, the advance guard of community effort, the trained scout forever on the alert for danger, the skilled pilot leading the way to civic righteousness and community cul- ture. No matter what philanthropists you may have in your community, your newspaper excels them all in relative largess and in the wide - created distribution of its gifts. • It Is called upon at any and all times, for any and all purposes, to serve the public need,, and it leads all oth- ers in giving its stock in trade free- ly and voluntarily, and often in re- sponse to unreasonable and imper- tinent demands. The newspaper is the vital centre, the nucleus, the ganglion—the soul of the community. About it centres the activities, the interchange, the quickening thought and impulses 1 that mean community uplift, social ; betterment, It is the abiding friend, the good angel, the public utility al- ways on the job, boosting for civic progress and social righteousness, Nnturally, with such ideals of newepapering, I am set -18161e of the duties and obligations that the coin- , munity owes to such an enteeprise OS the newspaper. I believe in re- ciprocity. 1 believe In giving flowers to the living rather than to the dead; and, so believing, I do not hesitate to say that the, community: owes de - dile(' obligations to Its newspaper, and that these debts should be paid, ' not at a discount, but freely, fully and openly, as a matter of eimple duty, as a fifty-fifty proposition on ! the business principle of give and ! • take. The first and last duty of the coin- munity to its newspaper is the obit- ! gation of support. Not in the sor- did and contemptible spirit of the President Coolidge was confined average man who thinks because he laet week to his bed, suffering from pays for a subscription that he owns what White House officials said was the paper, but in the broad spirit of a heavy cold the man who willingly contributes his share to the support of bis news - Paper as a community investment gloom. He has a grouch, against the which pays direct and measureable newspaper because it has not yet re - returns. ! cognized his superior worth. Know - The community is invariably I ing nothing of the exactions of measured by the support it gives its newspaper. This is the one yard- stick, the one infallible rule by which every community is judged, and it happens to be the very best index to community worth. The man who measures a community by ' er ask an editor, struggling to pay the support it gives its newspaper his overhead, for free space to ex - never makes a mistake. Dead coin- ploit my announcements. I would munities, wondering what is the mat- regard religion as a going concern, ter with themselves, will do well to as fully solvent and able to pay dtvi- recognize this obvious fact. You can- dends on the investment, and I not build up a conimunity by knock- would run the church on tint bests, ing its best booster down. You kill or I would not run it at ail. Ger- a. community when you kill its prin- tainly I would not regard the church ciple asset. as a bankrupt concern depending Not only shoUld this support be for its publicity on the gratitudes of financial, but it should be moral as the press. well. The community should boost If I were a doctor I would adver- the newspaper which boosts the corn- tin my skill. If I had not skill to enmity. It is just as easy to culti- advertise I would get a hoe and de - vete the habit of saying a word of velop my muscles in manual employ-, eneouragement about a newspaper ment. I would not raise the ques- I as it is to sound a note of disparage- tion of ethics on paid advertising ment. The average individual pre- and accept with delight advertising • fers the latter. He is a dispenser of lawhich is free. It is never unethical PRESIDENT COOLIDGE ILL newspapering, he misjudges motives and is led into erroneous conclus- ions and rank injustices. ! If I were a minister I would -ad- vertise in the local newspaper or I would resign my job. I would neer- to pay for what you get. The doc-- tor who cannot sense the inconsis- tcincy of his tettitude lacks perspec- tive. The press advertises the doc- tor free from the time he opens his office Without a patient until he is planted in the local eemetery, and then gives him a free obituary, kind- ly refraining from mentioning the fact that his demise was due to tak- ing, or not taking, hie own inedieine. If I were a banker I should adver- tise freely in the locel press. The banker deals in moneys and credits and he knows that an editor with a deposit is preferable to one who 18 0 chronic borrower. He also knows that without the newspaper the weeds would grow In the city streets and that the average community does not make its moneyy out of weeds. If I were a merchant I would eith- er advertise or get off the street. There is no excuse for any man to sgttle clown in a town which has been built up by the boosting of a news- paper, and there absorb, like a sponse, the trade and patronage brought to town by the live mer- chants who do advertise. In these times of high pressure no business can succeed without advertising. The man who neglects his publi- city invites the sheriff and the spid- er. Sooner or later both find the store of the man who does not ad- vertise. This type of merchant is being relegated to the oblivion he de- serves by the growth of the mall or- der house which merely capitalizes the ignorance of the' small town mer- chant who refuses to advertise. If I were a member of the Cham- ber of Commerce I would not ask the newspaper to do all the commun- itY boosting free of charge. The community ought to pay its way. It is a poor -neighborhood that depends for its growth and development on the exploitation of the newspaper and the periodical raid -anon its space. As space is the only thing the newspaper has to sell, I should insist on the Chamber buying it and paying for it like any other going concern. • If I were a club woman 1 would see to it that my obligations to the newspaper were discharged with scrupulous regard to reciprocal bal- ance. I would see to it that the newspaper which carried my pro- paganda, which exploits my wares with lavish disregard for the value 00, Introduction of the improved Ford closed models in colors has substantially increased the demand for these popular cars. In line with the policy to give its customers the benefit of all reductions in production costs, the Ford Motor Company of Canada, Limited announces substantial reductions in all closed models except the coupe. These reductions effective as of February Ilth. New Price Old Price Reduction 7ortior udor *Chassis $755 695 325 $895 $140 755 60 335,1s. Added refinements in the new model runabout, touring car and light delivery ,have necessitated a slight price increase. These prices are now as follows: New Price GRu ab t ring $41 440 +Light Delivery 435 The truck chassis and coupe remain unchanged. Coupe Truck $665 - 485 + Equipped with starter $85.00 extra All prices f. o. I). Ford, Ontario Cocernrnent Tax Extra Ford M tor Company of CanadaLimited 9 Ford, Ontario A Ram arrel We have a number of No. Oak Barrels, complete with head. Have been used but once. These barrels can be used for almost any purpose. bent Bras, & !lite of epace, secured what little jobe of welting I had to bestow without eve teeing into conepetition with the el - ley job printer who could by no pos- sibility render me sued' service. If I were simply a resident of a community without profession or calling, I should first recog.nize the fact that the newspaper is my liost hopeful ally, my .community &pen- dence, my civic partner and I ehould make it a point to get acquainted with the editor, say a good word ec- casionally, and let him know that as a member of the community 1 ap- preciated his good work, 1e00gni7,A his difficulties and sympathized with his efforts at communite unbend- ings, I should not regard the small am- ount I paid him for nbscription as a mortgage on his plant, nor that the editor was under any obligations to join my side in a local controversy. r should think twice before I stop- ped my subscription because I saw something in the paper that I did not like, or because I received a notice that my subscription was in arrears. The obligations of a community to its newspapers are just as definite, just as fixed or immutable, just as imperative, as the obligations of the newspaper to the community. The relations are mutual and reciprocal. Let us give our communities the sort of newspapers duty demands, and then let us insist first; last and all the time, not as a gratuity, not as a favor, but as a matter of right, upon receiving in return the obliga- tions due us.—By G. F. Rinehart, Covina, Cal. GODERICH STAGES FIRST DOG DERBY Success So Great Race Will Be Made Annual Event Goderich, Feb. 20.—The Huron county dog derby was run for the first time to -day in Goderich with a large crowd of interested and amus- ed spectators lining the course at the starting and finishing post in spit of the cold weather and falling snow., Although dog racing is prevalent in other parts of the province this is the first race of this nature run in Western Ontario. Throughout the winter the young owners of dogs have been developing them in the racing art, resulting in the organiza- tion of to -day's events under the auspices of the Goderich merchants. With the success of to -day's pro- gram the directors decided on anoth- er meet open to Huron county on March and and also the making of the derby an annual event is assur- ed. The course was the 'circular road about the court house covering a dis- tance of three quarter of a mile. The town officials scraped the roads to make a suitable track which, how - Gym; was heavy with loose snow. About this course single dog races were of most interest. Three of these were run and the dogs placing first, second and third entered the fourth race which is the Huron der- by. Amid a great uproar the derby winner came in ahead of the field, a collie owned and driven by X. War- nock. C. Sturdy and J. Luke also placed in this feature event Amuse- ment and excitement was afforded in that some of the entries not used to the town crowd bolted for the open, others left the. race to settle scores with stray curs, while to en- tries showed fangs and had it out on the course es their youthful drivers resorted to lists. The winning owners wore: 1.st ev- ent, James !Luke, E. Craddock, Den - aid Haggitt; 2nd event, K. Warnock C. Sturdy, A. Doak; 3rd event, C. Worse% 11, Scrimour; F -Oram; the Huron derby, X. Warnock, C. Stur- dy, ,T. Luke. Coasters race, K Mac- Kay, F. Graham, E. Craddock. Snowshoe race, 11, Griffith, ,I, Par- sons, R. Mathieson. Novelty race, I. McKay, J. Proctor, H. Cook. Other spogial eveets were won by E. Grove V4 Currie, 31. Oram, D. Woethy, D. Mathieson, 0, Sturdy, W. Ginn. —., Can Yee Blame the Operator? Getting wrong numbers over the telephone is not always the fault of the operator. Faulty emunciation is more often to blame. This incident 1110strates one of the difficulties an operetor has to overcome in answer - Ing calls. An Englishman epeaks over the telephone: "Yes, thie is Mr. 'Arrieom What, you Can't 'ear? This is Mr. 'Arrison—haiteh, haYi two hare, a hi, a hess o ho and a hen )--"Arrisan." WEDNESDAY, FEB. 24, 1028. ---- Brussels Horticultural Society Premium List ME-A-113EliS ARE EN TI TI.. ED TO THREE (3) CHOICE'S' CHOICE --Cal:nal:In Horticulturist, 8 --One Norway Spruce tie --One 'hese — Hybrid Perpetual—Frau Karl Druschki (W/1 Coo. Arenas (P); Ulrieh Brunner (0); Hugh Dickson (R); 11. 7'. Xaiserin Augusta Victoria (W) ; Ophelitt (P); Geo- Dielteon (It); Sunburst (Y); Climbing Eethelsa; Paul's Seat, let (It): Van Fleet (P). 4—One Peony (Red, Pink or White). 5—One Forsythia (Fortune's Golden Bell) ti --One Butterfly Bush. 7—One Deutzia (Double Pink) 8—One Spirea (Von !Boatel) 9—One Hydrangea (Paniculata) or (Aboil-scens) 10•—One Asparagus Fern 11 ---One Lilium Candidum 12—One Lillurn Aurature 13—Two Canna; sprouted, ready for bedding. 14—One Boston Ivy . 15—Three Double Begonias (Assorted colors) 10 --Ten C-Iadioli (Good Varieties) 17—Two Named Gladioli—any 2 of followingtHerada; Red rem- peror; Golden Measure; Byron L. Smith; White Perfection. .._..... jr- LIST MUST BE RETURNED BY MARC! -!• let -wieele Cesere-Any choice from 3 to 17 may be duplicated. If you have not alregdy paid fee enclose $1.00 with List Extra Roses, Bulbs, Shrubs will be supplied at cost; also Geraniums, Rhododendrous, Dutchman's Pipe, Chrysanthemum Roots, Delphiniums, etc. te tg SEEDING IN ALBERTA STARTED IN FEBRUARY Lethbridge, Feb. 22.— Something of a winter record was set up in Southern Alberta when George l3ed- ell, Taber irrigation farmer, sowed a field of five acres to alfalfa in February. Warne weather prevails again, following last week's snow- storm, and the ranges are practical- ly free of snow. Hon. A. J. McLean, foothill ran- cher, has not fed a pound of hay to his 800 cattle this winter, and has steers now that would make prime beef right off the range. 01d -timers declare this to be the most remark- able winter in Southern Albetra's history. The rates at the Vinoy Park Hotel, St. Petersburg, Florida, are, for single rooms, $105 to $126 per week, according to location of rooms and for double rooms $175 to $224 per week. Father made a radio receiving set out of an oyster container, some old wire that had been used for hanging pictures, a box of paper clips and the kitchen doorfell that was out of connnission. By a triumph of tun- ing he got Pittsburg. "Uncle Joe" constmeted a set from a seeond hand self-starter, a tomato can, a cane seat from a broken-down chair , and the tempermental shower bath in the guest room. He got Toronto. "Sister," with ingenuity quite re- markable for her sex, put together a set from material comprising a burnt-out cake pan, a prune box, short lengths of clothes line wire and a package of hairpins for which she had no earthly use since bobbing her hair. Would you believe it?-- ; she got London. "Little brother," not to be outdone, manufactured all by himself, a most remarkable rad- io from mother's curling iron, fath- er's toothbrush, Uncle Joe's umbrel- la, sister's full perfume bottle and the cook's favorite meat knife. He got Hell. THE STANDARD BANK OP CANADA Fifty -First Annual Staternent for the year ending 30th January, 1926 PROFIT and LOSS ACCOUNT Balance brought forward Feb. 181. 1925 3151,110.50 Profits for the year ended laO. 301h, 1026. after deducting expenses, Interest seemed on doptstits, rebate for in- terest on unmatured billsprovincial taxes and making provision, for bad and doubtful debts ................ 773.823.56 6024,934.06 Four quarterly dividends at rate of 12% per annum ....... W01. 'lax on Note Circulat ion Rtwerved for Dominionlucome T0.0 Contributed to Mir% rs' Peet:ion Mind. Balance C'arried Formard . .„ ...... GENERAL STATEMENT LiAmeivrtits Notes of tile Bank in eirculation Deposits hearing interest kincluding in- tonwt. date) Deposits not bearing Int crest.... 578,808.00 e 8,234.00 55.000.00 35,000.00 207,892.06 3924.934,06 66,082,760.00 864,210,113.01 14,221.930.28 68432,044.10 Deposits made by other Batiks In Canada. 1,017,625.58 Balances clue to other 131*nks In Canada 150,976.52 Balances due to Banks and Banking Correspondents else- where than in Canada 0,171.760.56 Letters of Credit. outstanding 357,056,60 Liabilities not Included In the foregoing 261,183.61 Dividends Declared and 'Unpaid 145,380,25 Capital stock paid in 4.823,400.00 Reserve Fund 2,000,000.00 Balance of Profit and Loss Acconnt earricd forward 207,892.06 sieessense.se ASSETS Current coin held by the Bank 509,128,75 Dominion Notes held 8,720,542.00 Deposit 10the Central Clokl IteserVes 1,800,000.00 10,610,66075 Deposit with the Minister for the purposes of the Circulation Fund 258,000.00 Notes of ot her Banks 461,930.00 United States and other foreign currencies 34,341,93 Cheques on other Banks 3,573,987.08 Balances due by Banks and Banking Correspondents elsewhere than 10 Canada 852,990.47 Dominion and PrOvineial DoVeroment 15,800,925.23 Securities not exceeding market value12,232,586.13 Canadian Municipal Seruritles and British ibreign and colonial public sceurftirs other than Canadian, net exceeding market value 3,050,697.43 Railway and other bends, debentures and stocks not exceeding market value 1,880,819.40 Call and Short, (not exeved)ng thirlY days) Loans in Canada on bonds, de- bentUrns and stocks or et her severities of a sufficient, marketable value to 001o8 7,883,825.33 25,647.028.20 41,448,854.52 Lnatts to Cities, ToWt18, Municipalith 8 and School Distends. 1,4115,274.07 Other Current Loans and Olseounts In Canada, 11c08 rebate of interest) after making full provision for all bad and doubtful ebts ....:.... . , r . .... .. . .. .. 38,250,847.48 Liabiities orCtistonartnder lelies f C0411as ier eiM- tra 857,050.69 Mortgages on Real h'stato sold 05 the Bank 170420.08 Beal Mame other than Bank Premises 1,97,112.70 Non -Current, Loans, eAlmated loss provided fOr . . , . .. ....,oon,4a.a4 s0nk n00'01000, Itt 1(0) 001.0 than cost, less amounts Written off 3,744,770.87 . Other Assets not included in the foregoing 174,898 23 --.. .._:-... 388,659,055.30 A. F. WHITE, Prr.t(Jrtit N. L. McLE01). Gni. Manage AUDITORS' REPORT TO THE SHAREHOLDERS We have 111c boeiot and net souls or Tile Standard llank or Oanatte 18) 11, lives (mice roe 1(.' .4,11.1.10).1.01.101.11.:ry 30,11, 1,9110,10ai have been furnished with teettnes velem, teem ,1,' teem he:. e.e 1, .yo V04010t8 ail Om th1ol'rnal (808101 explanat ions o 141,00 rtlutred, 401 1 1 11 4,411 0011100 411tratia. artions of ;110 !hank wh(t]) 1110 l01110 1111 ill, oqir 10,8s /molt 0v1thm the' 000e08 of 1,0o liana. 'Chu Thuiles investments 0.10 cash on i144a.1 at 104 11111,17:0,mnd ittt principal branches 1004',' N 11!,1 1‚',, 1'' „1 .1 (1,1,;10.!. ;Wiry, 1010„ 11,e vertify t11411, 111 I up , 11 .vo t.f 08141160 and Asgets 00.101,,e,r5 noth I•t :1 • !!,t1 1 1,111i 1, 105 01(104 is Hi ittleuedaticti Ultil 71.0 40 1 .',.1 ',', 1 . 44,041 tn. TOronte, February 17111, 19211. `,"