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Home My WebLink AboutThe Wingham Advance-Times, 1983-06-06, Page 39Page 4—Crossroads—June 8, 1983 There was an interesting piece in the Globe and Mail the other day to the effect that ( Pay TV and satellite broadcasting are not living up to our expectations, that they are not giving us the kind of diversity we hoped for, and that they merely mimic existing networks in the, stampede for the mass audience. The article quoted Mark Freiman, who teaches Communications at the Uni- versity of Toronto. He is speaking more of the United States than Canada, I gather; here, both pay and satellite broadcasting are still in their infancy. What he says is true, as far as it goes. The dwindling mass audience is still the pro- ducers' and the advertisers' pot of gold. But if the televi- sion revolution continues, and more and more signals become available, that won't last. The mass audience can only be subdivided so often, until, instead, it becomes a group of small audiences with identifiable tastes, in- come levels and biases. Mr. Freiman says that the kind of homogenized program- ming we're not getting on Canadian Pay TV could have been avoided if licenses had. been awarded on a pay -per - program instead of pay -per - channel basis. He might be right. But it's hard to see how costly pay television machines could survive if they had to depend on the equipment of street sales in the newspaper business. In this country, the only Pay TV channel that is not homogen- ized, if I may use Mr. Frei - man's word again, is C Channel. And the word is out everywhere that C Channel is in financial trouble. For my money, it's a good serv- ice, I don't regret the $15 per month it costs me for a min- ute. It carries film, dance, drama and music programs that I can't see anywhere else, on other Pay TV chan- nels, on network television, or even in the local movie theatre. And I'd be willing to bet that if C Channel had had to survive by selling in- dividual programs it would be in even worse trouble than it is now. In terms of the Canadian market, C Chanenl may be a little before its time. There will be more diversity available to the cable subscriber very short- ly. Just the other day, the CRTC was opening up appli- cations for the first of the new wave, the first addition- al tier of cable channels. When the smoke has cleared, say in a year and a half, the cable subscriber will be able to purchase four new chan- nels, as a group, for some- where between five and ten dollars a month. These will include an all -news and in- formation channel, an all - sports channel, an all -music channel, and perhaps an- other specialized channel, all -health information, for example. But since they too will be dependent on a com- bination of subscriber fees and general advertising revenue for survival, they too will be seeking the dwindling mass audience. Ultimately and inevitable, the people who last in this new broadcasting business will be those who can ration- alize their costs and smaller audiences. And the break- through will come when they can.,identify their audiences to the point where adver- tisers won't have to waste time and effort trying to sell denture cream to teenagers. I think Mr. Freiman will get much of what he wants in time, through the natural - pressures of the market- place. Victoria a flower city Victoria. B.C., is famous for its flowers. It rarely snows there, and flowers bloom the year round. Hang- ing baskets of flowers de- corate the main streets. Butchart Gardens, near the city, is world -famed. Oak Manor Farms , OPEN HOUSE SUMMER FAIR Sunday, June''1 2 1 p.m. - 6 p.m. RR 1 , Tavistock 662-2385 Cut and wrapped for the freezer. Hanging weight approx. 130-150 lbs. Whole Hind , of Beef 1.99. Cut and wrappedfor the freezer.. Hanging: weight approx. 60 lbs. ole Hip of Beef 1.79 Cut and wrapped far the freezer. Hanging weight approx. 50-60 lbs. You get sirloin, °wing and T-bone steaks plus regular ground beef. kg. ole Loin of Beef lb. 1 Full. dice Boneless Round Steaks or Boneless Round Steak Roasts kg. kg. • Tenderized Beef Cube Steaks 5.49 ib. Fresh .49 T -Bone, Wing or Sirloin Steaks 8.79 3.99 kg. ]b. Lean Stewing Beef 4159 kg. lb. kg. Regular 2.08 Ground Beef 3.T0 16.1.68 Regular 1/2 and 1/2 Ground Beef & Pork .7 � 0 kg. ]b.1.68 Top Round Roulades 3.59 kg 7 92 .b. 1;\ ta Lea 1 aaOage/e� aucia'�e .41/.1.1 ,11R',;MMI..RfNDI4 ..All '1..,.I Mr, •. 11 I.i?DAN' 1':R 14;: .A.T4 . RIM1L•1 R'I :gRI 111 01 '.01P,M lin 454F, KEEP FROZEN CARDER CDNGFLF J M SCHNEIDER INC KITCHENER CANADA Schneiders Pre -Cooked Oktoberf est Saisage 6 lb. boat lb. 1.89 by the pound lb. 9 Schneiders 900 ml. bag Sauerkraut 1.29 Schneiders 6 Ib. pail Oktoberfest Mustard 9.89 us and Schneiders Bulk Smoked Pork Sausage . . Schneiders 1.3 kg. pail Roast Pig Tails Davern Bologna 61b. box kg. 5.47 lb.. 2.48 by the pound kg. 5.91 lb. 2.68 Pride of Canada 500 gr. pkg Side Bacon 6.99 Sliced kg. 2.16 11b..98 Piece kg. 1.72 lb..78 1.98 Pride of Canada Tin End 4.14 1.88 Whole kg. ib. Hams . . . Piece or Sliced kg. • . lb. ■ V I . 2 Kitchener Packers a_ _-- 98 Summer Sausage Chubs ... lb. • Maple Leaf 500 gr. pkg. Bologna. Maple Leaf 175 gr. pkg. Ham Steak Maple Leaf 500 gr. pkg. Golden Fry Sausage 1.29 1.58 1.88 Its FROM THE DELI COUNTER Maple Leaf ' Sala;i Freiburger's Medium Cheddar Freiburger's Colby Cheese 5.93 Z ■ ( Ib. 5.71 1h ■ 5 Freiburger's Marble Cheese