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HomeMy WebLinkAboutThe Wingham Advance-Times, 1983-02-23, Page 21Puttcr i By FRYE EASY 1'0 AAM<E, EASY 1'0 ADJUST, DOPE -LADDER SHELVES FILL MANY DMrrE1 E NT RE@uvrtemEAI`irs,,, Ceppieir Winn awake ..„11 '0H111111111111111 1ilriiilllll AR CITY CHRYSLER SAVES YOU MONS CAR CITY CHRYSLER SAVES YOU MONEY! See the Experts We offer expert body and collision repairs to all makes of cars and trucks. LLOYD McLAUGHLIN Body Shop Manager We offer you • * A free estimate on all your body and paint & collision work * Insurance, appraisals welcome * 24 hour towing service * Expert workmanship * Rental cars at reduced rates * Four licensed body repair technicians * All repairs and workmanship guaranteed Drop in today for a Free Estimate All body 'repairs completed before Mar. 28, 1983 subject to a 10% cash discount. Sand & Paint Special $37900 Listowel Chrysler 754 Main St. E. Listowel 291-4350 IS VISA autopor Road Ready�1 Service CAR CITY CHRYSLER SAVES YOU MONEY! 1A3NOW f1OA S3AVS H31SAHHO ALIO 8V B E H I N D TH E SCENES—Here's another kind of behind -the -scenes viewpoint — a crane taken through a circular opening in a construction fence. (Photo by Holt Confer) [Or Throughthe Lens By HOLT CONFER As you page through a magazine, looking at the editorial copy sprinkled among the advertisements, have you ever given any thought to how and why magazines are put together the way they are? Why, for instance, do certain ads ap- pear in one magazine and not another? I'll admit that so far this doesn't sound much like a photography column, but stay with me for a while. Most magazines are set up on at least a 60-40 basis IN MIDWESTERN ONTARIO CROSSROADS Listowel 291-1660 Wingham 357-2320 Mount Forest 323-1550 Milverton 595-8921 The best bargain catches are in the WANT ADS I'm calling about your Crossroads Classified ad fora '72 van. Sold! It's just what I need. We also have extra parts to fit that model van. Would you be inter- ested? nter=ested? — 60 percent advertising, 40 percent editorial. While the percentages may vary slightly, if there's a change it would be to inorease the ads and decrease the edito- rial content. Now just suppose yuo were in charge of advertis- ing for a camera manufac- turer and you wanted to in- crease your share of the $14 billion photography market. What are some of the things you'd like to know about the people who are likely to buy your prod- uct? Magazines, in an at- tempt to show advertisers how well their publication is aimed at a certain mar- ket, will often do extensive research to convince ad managers to dribble some their ad budget in their di- rection. Time magazine re- cently completed a de- tailed study of the photog- raphy market by hiring a research firm to question subscribers to the Life Li- brary of Photography (a group. they called photog- raphy buffs), and current customers of the Fotomat stores (a group they called snap shooters). Here are some of the things Time discovered about the photography buff group: The group is 73 percent male and 27 percent female, mostly in the 25-34 age bracket. Fifty-two per- cent are married and 47 percent are either profes- sional or managerial. Educationally, 73 per- cent are college educated, and the median income is $29,760. The most popular camera in the group is a 35mm SLR, semi-automat- ic. Among brands chosen by this group, 28 percent own Canons, 21 percent Minol- tas, 14 percent Nikons, 12 percent Pentax, 11 percent Olympus, 5 percent Yashi- ca, 5 percent Konicas, and the remaining 23 percent is spread out among the other manufacturers. The, medi- an price for these camera purchases was $288. Among the reasons given for buying 35mm cameras, 26 percent said it was be- cause their new camera took better pictures than their old one; 24 percent wanted to be more cre- ative; 20 percent liked the ability to use different lenses; 17 percent wanted to have automatic fea- tures. Business use was last with only 5 percent giving that as their reason for the pure'hase. Forty-two percent of the cameras in this group were bought in a camera speci- alty store; 9 percent in dis- count stores; 9 percent in department stores; 9 per- cent through mail-order houses; 8 percent in depart- , ment stores; 6 percent from friends, and the last 6 percent from catalog stores. Forty-one percent bought additional lenses or accessories at the time they purchased their cam- era, while 67 percent said they bought additional lenses or accessories at a later date. (The total ex- ceeds 100 percent probably because some of the group bought extra lenses when they brought the camera and again after owning the camera for a while.) When selecting accesso- ries, 75 percent of the group purchased electronic flashes; 70 percent filters; 64 percent carrying cases; 58 percent camera straps; 54 percent tripods; 49 per- cent telephoto lenses; 44 percent zoom lenses, and 43 percent purchased wide angle lenses. In selecting extra lenses, 32 percent of the group chose Vivitar, 25 percent Canon, 17 percent Rokkor (Minolta), 14 percent Nik- kor (Nikon), 10 percent Ta- kumar (Pentax), 10 percent Soligor, and 9 percent chose Zuiko (Olympus). The median value of the cam- era buff's equipment was $865. Not surprisingly, 51 per- cent of the photo buffs rated themselves as se- rious amateurs, 10 percent beginners, 34 percent ama- teurs and 5 percent profes- sionals. When it came to taking pictures, 84 percent of the group said they liked to photograph nature and scenery, 60 percent liked travel, 51 percent shot close-ups, 44 percent liked family occasions, 40 per- cent liked children, 38 per- cent shot portraits, 31 per- cent shot sports, 30 percent used pets as subjects and 10 percent concentrated on news. Forty-nine percent of the group have ta,llen a course in photography, but 51 per- cent have no formal train- ing. (But I hope you 51 per- cent continue to read my column!) But as I suspect- ed, photo buffs do like to read about the subject. Twelve percent own from one to four photography books, 37 percent own from five to nine books, and 24 percent own 10 to 14 books on the subject. That's how, photography buffs appear as a group to an ad manager deciding what products to advertise in each publication. Now you know what goes on be- hind the scene's. Ab, such sacrifices! A London dentist left $400,000 to his office assist- ant — provided she give up all male friends, lipstick, nail polish and jewelry for five years. Fi . (;CROON GREEN Benson and I used to meet her every morning as she would be walking down the road toward her one -roomed school and we would be on our way to the bus stop. She was a trim little miss of 20 or so who. would fill out very nicely after she was married and she wore a blue beret with the saucy sweep which only a rural Quebecois can manage. This was back in 1950 when Benson was with a Montreal importing firm and I was an editor of the old Family Her- ald, and we would smile at her in the too -polite way which fathers so often have for those who teach their progeny. "Bonjour, Madem- oiselle Gauthier!" we would say. "Comment ca va ce matin?" And she would always re- ply "Good morning" to us. It was a sort of etiquette you see for us "anglais" to practise our high school French on them, and for them to practise their Eng- lish on us. Just as it was the custom for us "anglais" to give our youngsters a year or two in the local French school before we bundled them off to the city and a school of our own. There was another fellow who sometimes caught the bus to the city with us. Since this story is as true as I can remember it, I mustn't give you his real name. Let's call him Blodgett instead. On the days when he worked Blod- gett seemed to belong to a road gang of some sort. He looked husky enough, but it seemed that he never man- aged to bring home quite enough to keep his nine kids in clothes and groceries. He generally had money for beer though. Once some of the women on our road got a big basket of old clothes together and took it down to the Blodgett house, but a few days later Blodgett took most of it to a second hand store in the city. Blodgett wasn't sending hischildren to French school through any love of a broad- er patriotism. It was just that in those days one had to pay tuition and bus fare to get a youngster down to the English school. And if Blod- gett offered any greeting at all to Miss Gauthier, he sure didn't do it in French. "That's the trouble with this country," he would say. "Too much kow-towing in these here pea-soupers!" And it was Blodgett who first broke the news to us that Miss Gauthier wasn't quite the teacher we had al- ways thought she was. "So this here pea -soup school - ma'am has got all our kids mumbling them French prayers now, eh?" A most unpleasant sur- prise, if true. Because what- ever else you've got to say about them, our French schools in Quebec have al- ways been pretty decent about not forcing their devo- tions on, those pupils who happen to come from Protestant homes. "When you get home to- night, just ask your kids about it if you don't' believe me!" He shook his head at me. "Ask that little girl of yours what she has to do when the school starts off with religion every morning! Ask her if they're allowed to wait it out at the back now like last year's teacher let them do. She'll tell you! I'm telling you, they get that stuff rammed right down their throats now!" "I'll see about this," Ben- son said. "I'll ask my lad too." And when we met Miss Gauthier that morning we were a bit cool to her. We said "Bonjour" and let it go at that. When I got home that night the first thing I did was to ask my little daughter what the story was. She was seven that year, still young enough to tell the truth. Yes, they all took religion now. "Teacher doesn't ask any questions in catechism, but when we say our prayers, we all have to close our eyes. Us too. And she'll give us the stick if we don't keep them closed!" "You're sure of that now, honey?" "She walks down the aisle just to make sure that no- body's peeking! I think she waJlts down past us English kids mnrr than else. Only someday I'm going to peek anyways, so I a m'" Well, there it was. I felt slightly sick about it and next morning I could see that Benson was the same way. Not that I was so onward Christian soldierish in those days, and not that I really saw any great soul damage in having an offspring of mine keep her eyes and mouth shut while a Catholic prayer was in progress- I doubt if I would have object- ed at all if that girl of mine had been doing such a thing out of her own free will and a healthy desire to conform. Ah, but being forced was quite another thing! "What did I tell you?" Blodgett said the next morn- ing. "That's the way with them every time though, isn't it? Every time they can get away with it, that is!" Benson said, "I donit like this kind of trouble. Maybe we should have sent them to an English school right from the start." And when we met Miss Gauthier coming toward us that morning I doubt if we did more than nod to her. So there was sourness in the air for a week or more that fall, and then one night I got home to find my daugh- ter fairly bursting with news. "I peeked this morning ! " she told me. "I peeked when we were supposed to be praying and I saw some- thing!" "Saw something?" My daughter drew a map with her fingers. "Here's Nelly Blodgett. She sits kitty - corners from me like that, iee? And every morning she's been coming to school with just her overshoes and nothing but her stockings in- side. Only I didn't used to know that. But this morning when I peeked, I saw Made- moiselle Gauthier take a pair of shoes out of her desk and come down the aisle and put them in Nelly's lap. And Nelly gets them on before our prayers are through, see? That's why we all had to keep our eyes shut tight, Daddy! She's been doing it every morning and she didn't want any of !us to know!" I bent over and took a handful of my daughter's long yellow hair and I didn't know whether to hug or scold. "Thanks for telling me," I said finally. "But if you let Miss Gauthier's secret out to anyone else, I'll scalp you! Now mind what I say, and I don't want you to be peeking again, either!" Blodgett wasn't working next morning, but I got the story out to Benson in time, and when we met Miss Gauthier coming down the road again with her saucy beret and her confident smile, we had our best high school French all ready for her. "Bonjour, Mademoiselle Gauthier!, Fait beau, au- jourd'hui, n'est-ce pas?. . . Comment ca va, ce ma- tin? ..." STAVING WARM We Canadians know how to stay warm. When you are flying at 9,000 m and its about -44 degrees C outside, you stay snug and warm in- side thanks to Canada's Gar- rett Manufacturing Ltd. Garrett's temperature con- trol systems are used in most commercial aircraft oPerat- ing today. Garrett tempera- ture controls are used to de- ice wings and control win- dow heat, as well as to air- condition cabins, cockpits and compartments. Crossroads—Feb. 23, 1983—Page 7 Hollywood strip By ALAN L. GANSBERG `Valene' takes a new direction HOLLYWOOD — Like any good prime -time serial performer, JOAN VAN ARK will not disclose what will happen to her charac- ter, Valene, on "Knots Landing" this season. But, she will allow, "I like the turn my character is tak- ing." "Valene has gone from being a goody two -shoes to being Candice Bergen in 'Rich and Famous,' " Joan said. "She's written a best- selling book and I hope she's more sure of herself. She's finding out who she really is." Truth be told, if the character hadn't started to move in the new direction, Joan might have done so herself. She reported "get- ting antsy" after four years on the series, ready to take a new course. "Luckily," she remarked, "I'm with a company of ac- tors who really care. It's the fourth year, but we're still doing our work. No shortcuts. This is a wonder- ful ensemble company." Nevertheless, Joan is the first to admit, "Boy, do I look for other roles. I want to do something 180 de- grees from this. We finish production on the season Feb. 18, so I have a long hiatus — four months. Hopefully, another project I'm discussing will fall into place." Joan is not an actress who is familiar with being out of work. There has al- most always been some- thing. When not in front of the cameras, she's in front of a microphone as one of the more active women who are hired to do voice- overs, the voices you hear when commercials air. Plus, she's the mother to a 13 -year-old, VANESSA, and jokes, "It kills me to say that she's 13. It means she's getting old, and that means I'm getting old." But not slowing down. Joan reports that she can FREE Catalogue Upon Request JOAN VAN ARK ... Boy, do I look for other roles' " run up to 10 miles every morning, and although while she's working she shuns parties and the so- cial life, when there's a long time off "I can be a crazy person." "I enjoy my cham- pagne," she laughed. "In fact,give me champagne and sushi and I'm in pig heaven." DANIELLE BRISE- BOIS, the same age as Joan Van Ark's daughter, has become nationally known,,as the niece on "Ar- chie Bunker's Place" and just celebrated her 10th year in show business. And they say the audience is fickle. There'll be a big casting search for an actress to portray RITA HAY - WORTH in a telefeature CBS is planning on the film star. RON SAMUELS orig- inally developed the prop- erty as a vehicle for his then -wife, LYNDA CARTER, but they've split and the project now be- longs to DAVID SUSSKIND. He may have someone waiting in the wings. ■ ■ 1 1 � N 31 Y2" LONG, 6" THICK $796 plus cemetery charges and tax SAVE BY ORDERING DIRECT FROM N YOUR FACTORY REPRESENTATIVE SHOWROOM NELSON MONUMENTS LTD. SINCE 1909' ' 1031 Victoria St. N. (across from Canadian Tire) Tel. 743-3511 For your free catalogue and prices and the name of your nearest Nelson Monuments representative write: NELSON MONUMENTS LTi. 1031 Victoria St. N. Kitchener, Ont. N2B 3C7 NAME ADDRESS POSTAL CODE TEL. Eastern Canada's Largest Memorialist v R A T Announcement TSC STORES LTD. Listowel Branch is closed this week to enablgi us to move into our new store. We will be open for bsiness from our new location at: 135 Inkerman St. E., Listowel (Beside the A & N Store) on: Monday, February 28, 1983 FARM m HARDWARE 1 & AUTO SUPPLIES JII We apologize for any inconvenience and look forward to having the oppor- tunity to serve you in the near future. THANK YOU, TSC Stores Ltd.