HomeMy WebLinkAboutThe Wingham Advance-Times, 1985-03-27, Page 13leisure,features and entertainment
Crossroads Wednesday, March 27, 1 985
Serving over 20,000 homes
in Ontario's heartland.
•'Meeting a needwas
beginning of real estate company
by Maurice Plfher
BUSINESSFOUNDATION-This is tioiie it altbegan for Wilfrid Mclhtee as he first built
bungalows, such as the one shown above, and then got into listings to meet a new,
demand for various -types ,of houses •during the early 50'S.
The change in the economy
brought about a marked differenc
land purchases in the past two or th
years, claims a realtor whose
perience now extends to over 30 year
In fact, it is keeping an eye on th
trends as well as on his large field
operation that helps, to explain "wh
all that time has gone" to Wilf
Mclntee as helooks back.
He has observed that people are
longer buying farms as they used to
least not certain farm properties, ev
though the prices have dropped c
siderably, 'he says, by as much as 40
cent since 1981 in most areas.
``You could say it depends on the ar
and on the type of farm," he obsery
from his office in Walkerton. "Beef a
hog farms have taken the biggest dr
(in sales), maybe about 40 per cent, b
not dairy or cash crop farms."
Mr. Mclntee remembeis the ea
50s, when he entered the real esta
business until the early 70s as "a ko
time" to purchase a property. But 19
to 1981 saw a steady increase
property values.
"I'd say about 70 per cent of o
transactions are residential a
commercial now, because farms ju
aren't moving," remarks Mr. Mclnt
whose own company has grown ov
the years from a small operation to
branch offices in addition to th
Walkerton head office, covering a larg
• - • - expanse -of• this part -of Ontarib: 7 "
It was "meeting .a need", as he
describes it, that led Mr. Mclntee into
real estate and he admits he's been
fascinated by it ever since.
Born in Normanby Township, he's
proud to have grown up in the small
community of Ayton in that township.
He worked at Truax Ltd,, a sash and
door factory in Walkerton before
joining the army at age 18. He later
bought a service •station east of
Walkerton on Highway 4. He then built
a new station and a grocery store on the
site, known as Smiley's.
It was then that a need arose for
small homes as a temporary residence
'or as a second house on a farm
property,' and Mr. Mclntee acted,
taking the first step into housing.
•"I started to build moveable homes,
and eventually I moved out about 20 of
them," he recalls fondly of those days,
even pointing out one such home that
still stands not too far from the town.
•He hired a lead carpenter for the
construction of the five -room, one -
storey bungalows, and while most were
located nearby, one went as far as
Shelburne, and another, a two-storey,
structure, was moved to the village of
Holstein in Egremont Township to •
serve as the post office there.
Things changed after a while as "the
need for that kind of home kind of ran
has out," he remarks. Instead' "people
e in came to us and asked' if we 'had
ree something a little larger. People now
ex- wanted different types of properties."
s. Needing a licence for real estate, Mr.
ose • Mclntee obtained one, so that in 1953,
of Ins interest in property turned into a
ere • company with two or three salespeople.
rid "I was fascinated by it, I suppose,"
he says of his plunge, full-time, into real
no estate. And he recalls that in those
, at early days in Walkerton, lawyers had
en done much of the showing of the
on- property when they had time, as well as
per handling the transaction.
Mr. Mclntee, then in his mid -20's, did
ea a lot a showing himself, his office being
ed located at his grocery store and station
nd unti11959.
op "We sold on a full-time basis," he
ut says. That meant long hours and
weekend work but fhat was just fine
rly
te
od
74
in
with Mr. Mclntee and it's something
that doesn't bother him even today at
age 58.
"You meet a lot of real good people,"
he says of the compensation for such
hours.
ur Mr. Mclntee also did something that
nd has probably contributed as much as or
st more than anything to the expansion of
ee, his company: extensive advertising of
er their listed properties, especially farm
id properties, in cities such as Toronto,
e Guelph and Hamilton as well as in the
e area.
-"Nkrernarlieted them more than ever '
was done before," he points out, adding
that city residents then were buying
country properties more frequently
than is the thecase now.
"Our advertising got other people to
call about their properties," he says of
the strategy. One other technique also
proved helpful in spreading tue name
as he relates, "We were,probably the
first in town to put up signs."
Throughout this period Mr. Mclntee
learned more and more. In 1959 he
purchased the present office building in
downtown Walkerton to relocate his
base of operations and in 1963, his
business concern officially became
Wilfrid McIntee & Co. Ltd.
In the meantime, the first branch
office had been opened in Durham in
1957 as well as another in Owen Sound.
Until that tine, Mclntee sales agents
had worked out of their living rooms..
"We had the agents in those towns
and after a while we found it was better'
to have an office," relates Mr, Mclntee.
By 1963 he had a total of about 15
agents. Referraisituations were part of
the reason for expanding. For example,
Walkerton area residents wanted to
farm in the Durham area, and, as a
result, '''We hired people in other
places, such as Durham, to sell' those
properties,"
AP'
FOUNDER—WiltricfMcIntee recently reminisced about his 30 years in real estate and
commented on today's current trends in property sales at his office in Walkerton.
flig#s) every real estate beblter can
decide whether to limit his territory to
the irnmediate area or expand, and he
decided to take the latter course.
He never anticipated having as many
offices as he has now. "You don't think
that far ahead4" he states. But his real
estate company was becoming well-
known. Where there was once only one
agent in Port Elgin, theritwo, now there
.are nine.
Some smaller companies were
bought out when the opportunity came
along, and the company acquired
through these purchases the location,
the listings and often the sales per-
sonnel. And often people employed for
Mclntee later went into real estate /i
concerns of their own.
Today, he says, it's a more com-
'petitive field than ever before, while
operating costs continue to climb. In
some places 'there are simply too many
salespersons for the number of sales
available, and often people call in more
than one broker to investigate their
property.
"Some just want to sell and move,
some just want to get a good price for
their house," he says of clients. "It
depends on the economy, supply and
demand."
"In the last three or four years,
people have become more realistic," he
adds.
Some 130 agents are now spread
among those 16 branch offices which
extend south to Arthur and north to
Wiarton, east to Meaford and Thorn-
bury and west to Port Elgin, a domain
supervised by founder and „president
Wil f Metntee -
--
He is proud, "privileged", as he
terms • it, to- have, the assistance and
increasing expertise of his two sons,
Michael, 29, sales manager for the
company, and Wayne, '35, manager of
the Walkerton head office.
"I'd always been around it. I guess I
didn't think about anything else," sayd
Michael of his decision made softie 11
years ago to follow .his father into real
estate.
"We used to be around the agents,
and we got used to ineeting the people,"
' he says of the attraktion and the almost
natural career movement into the
business, and it's the same story for
Wayne.
Last year was the best ever for the
company, in spite of farm problems.
The expansion* of sales for the company
occurred in the residential and com-
mercial properties.
Two agents each accounted for over
$2-miilion in sales, while eight joined
the $1 -million club.
Michael says if the opportunity
comes along, the company will again
expand, perhaps south. But for now the
. company is more concerned about
"strengthening what we have."
Michael was recently • elected
president of the Grey -Bruce Real
Estate Board, which has some 282
members. It's a position that .has
previously been held by his fat and
brother. The company also beldWE's to
the Canadian and Ontario real estate
associations -and other boards.
"They assist in marketing the
properties, "notes Michael. "They give
exposure -to ---the- vendor's'
-property and let us know what
properties•are on the market, too.
11
Another important aspect of the
boards is the disciiisinlinflocal
to be followed by brokers. These in-
clude fair advertising practices,
membership ethics and even sign
,placements, while there is up-to-date
education on changes that may have
occurred in property valuation,'
financing and property law.
The boards therefore serve a vital
function in a business in which one bad
slip-up could be remembered for a long
time. And from board to board, ex-
plains Michael, "the ethics are pretty
standard."
If ,anything, Wilfrid Mclntee
remembers best the 25th anniversary
party of his company some years ago,
when over 200 people,, despite a
snowstorm, turned out to congratulate
the founder and active community
citizen. Mr. Mclntee is a past president
of the Kinsmen Club in Walkerton, is a
sponsor of Minor Hockey and other
sports in town and Legion member.
During that party, brother, Bernard,
reminded Wilfrid of those first days by
presenting to him a miniature of the
first house the firm built, It was, as
Bernard, then described it, "one of
those things that were familiar at the
rear of each hone in days gone by, or
the 'Good Old Olden Days'."
His sales staff presented him with an
executive chair, a particularly fitting
tribute to the soft-spoken and person-
able man who continues to spend long
hours in his office overseeing the
business.
AS'Avilfrid confesses, in a statement
that his two sons might also share,
This is our lifeblood, real estate."
14
FOLLOWING F4THER—Michael, left, and Wayne Mclntee say they've rrever really
considered any other carer besides real estate. Michael is 'sales manager for Wilfrid
Mclntee & Co. Ltd. while4Wayne is manager of the Walkerton head office.
_ .