HomeMy WebLinkAboutThe Wingham Advance-Times, 1985-03-20, Page 58First Line Seeds quality begins in the cleaning plant.......
from page 20
that quality begins right here in the seed
cleaning plant," adds Martin.
Located outside of Sarnia is another of Fist
Line Seeds' deat ing plants. Owned and
operated by Russell Park and his son, Doug,
the plant is managed very carefully.
"We keep a vers tidy operation here,"
explains Park. "When we are cleaning, there
is no other variety of seed around so the
chance of contamination is eliminated." Pads
is careful in all aspects of his operation. He
spends two hours cleaning his combine with
hoses and a vacuum before he will harvest a
different variety.
Although his plant is quite satisfactory
now, Park would like to expand to a larger
system with increased storage capacity in the
future. Park takes pride in his work aid his
involvement with First Line Seeds.
"We are a 'unique company in Ontario
since we are producers, processors and
marketers of seed. I think there is more
interest when you are processing and market-
ing
arketing your own seed.
Frees recognize and appreciate the
personal interest shareholders have in their
seed. "We are scattered across the province
and it is oonvenient for fanners to have a seed
tight at their door, nommen Park "Their
seed cleaner and salesman is a member of the
community. They know that what is on the
outside of the bag will be on the inside too".
First Line sets high standards for all its seed
denting plants and Park consistently meets
and surpasses those requirements. "I have
never submitted any seed that didn't meet
First line standards," Park says.
Hannam and the oomnpany's stockholders
'were among the first Ontario subscribers. to
Grassmots, the computer information system
which served Manitoba fanners from April
1981 and then became available to Ontario
fanners in 1983 through Universitel, an
Ontario based agricultural information net-
work
etwork developed by the University of Guelph
to ' supplement the already vast Grassroots
ntic, was First Line Seeds president. Pieter
and the company's stockholders who
are scattered from Barrie to Sarnia
"Since our shareholders and warehouses
are located across Ontario, we am prvovide
seed to growers in all parts of the province. It
can be difficult however to keep track of
inventory," says Hannam. "The electronic
messaging capability of Grassroots provide
an efficient way for us to communicate
inventory information."
l+dt shareholder of First line Seeds has a
terminal in his home or office. Conirsmica-
tion to the company's head office in Guelph
indicates the availability of all varieties of
seed at any time and location. Similarly when
,a sale is made that information is relayed to
Guelph and inventory is reduced.
"The Grassroote program is one manage-
ment tool we are using to provide better
service to our customers," Hannam says.'
"All of our shareholders can easily and
quiddy check the inventory status of all our
producers." Professor Ab Moore, project
director of Universitel, an Ontario based
infon nation service being develorlprl by the
University of Guelph, believe First line
Seeds' participation with the Grassroots
system is very important.
"Their company is one of the firstclosed
user groups and they ate using Grassroots to
meet a need that is not being met by other
media inventory," says Moore. "Their
assessment of the system will be more
important than ours at the University or even
at Infomtart (the parent company of G ass -
roots in ibronto) simply because it is an
essential part of their operation."
First Line Seeds' leadership in the area of
computer based • information services is
important also. Their success with Grassroots
influences others interested in the program to
try it.
"The feedback we get from the seed
company will help us assess the format and
content of the service, says Moore. "We are
very pleased to have First Line Seeds
Participating in the field trial of Grassroots
and Universitel."
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