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HomeMy WebLinkAboutThe Goderich Signal-Star, 1979-10-18, Page 23skesv e Inside This Section: Maple Leaf IODE hear Lucia Zemekal from Brazil Page 2A Many new businesses boost Goderich trade area Page 3A Round'n'About with Martha Rathburn Page 4A Jack Riddell talks about teachers' rights to go on strike Page 6A Ladies' Legion Auxiliary busy as Christmas season nears Page 4A Women's Institute members from area rally in Elimville Page 12A Weddings Page 10A, 11A Farm page Captain Comet Page 14A Church page Pge 8A Page 9A War has been declared. Choose up sides now cause the government is launching a crusade against mindless women. As hard to believe as that may seem the government believes they exist. And should you find one, hustle the poor dear to the nearest politician. The new Secretary of State, David MacDonald, has asked the Canadian Radio -Television and Communication Commission (CRTC) to probe sex stereotyping in the broadcast industry. MacDonald wants the CRTC to set guidelines to the curb the portrayal of women in commer.cials as mindless maidens anchored in the kitchen with a propensity for pleasing her man and removing those, stubborn stains from the bathroom bowl. Such advertising, he claims, is of- fensive and insulting to half of the population. .According to the commercials a woman's day at home goes something like this. Janet was glad to have hubby and the kids off to work and school and have a te1 132—YEAR 42 •1. moment to relax with a cup of coffee. But she at least felt reassured they headed out with a hearty breakfast. The cereal afterall, , did contain thiamin, riboflavin and five important nutrients. She felt tired this morning having tossed much of the night worrying about removing those ground in stains from the kids school clothes and ring - around -the -collar that plagued Bill's shirts. Hers was not an easy existence she. thought over coffee. And her problems seemed magnified each day. The thought of all the work that needed attention pulled her out of the daydream and she began cleaning the oven. A job she disliked. "Be a good cook and you'll get a man," she could still her mother's words. "But all I ever got was my head in a dirty oven, scrubbing, scraping," she lamented to herself. Just then, her neighbour, Barbie bounced in the back door with seemingly nothing on her mind but sitting and chatting. "I don't ,have a lot of time Barbie. This oven needs cleaning, there's a wash to do and the toilet bowl has some stubborn stains," Janet said. "Boy, I'd need roller skates to keep with you Janet. How do you do it?" "I use Mighty Max pads for full feminine protection, Barbie. Try. them. You can go skydiving, bowling or even play tennis and never worry," Janet explained. Barbie skipped home exhilirated in the knowledge her life could now be more active and complete with this feminine secret. Janet was finished with the oven and busied herself with the wash. Only last week a man in the supermarket had wrestled the Tide' away from her with the promise that the Brand X would dissolve stubborn stains in minutes. And She couldn't refuse the $50. As she pulled some clothes from the dryer another neighbour,Nancy, slipped in for a visit and entered the laundry room. Janet offered a meagre greeting but was obviously annoyed. ,"My wash just doesn't have that softness, Nancy," she** said. "Haven't you heard? Look, just toss one of these Silly Softies in and the wash will be so soft the family will notice," she said. ,, The two ladies so welcomed the news they flitted about the laundry room together extolling the brilliant scien- tific breakthrough of Silly Softies. The day was winding dwon for Janet but despite the weariness she had a thought. Maybe, just maybe, she would get out that Lady -Schick beautifying kit and do herself up. And when hubby came through the door and took one look at her he'd know that at a time like this he really bought the kit for himself. And since she was getting dolled up why not invite Ken and Barbie over later in the evening. And hubby would probably pull out the projector and show old slides of his full -figured girl, who still had the figure of the gal he married. And the government thinks that's mindless. IGNAL THURSDAY, OCTOBER 18, 1979 STAR SECOND SECTION Staff gives royal treatment Sigilaf-Star fascinates editors BY JOANNE BUCHANAN Last Wednesday four Goderich . and area students got a taste of what newspapering is all about --weekly newspapering that is. As winners of the Editor for a Day contest with their essays on The International Year of the Child theme, Lori Dykstra, :Judy, Car- michael, Debbie Barz and Jeff Bissett had a chance to spend the whole day at the Goderich Signal -Star. At the Signal -Star, the students spent half an -our-. in each separate department and learned the basics about putting a newspaper together, from writing copy and selling ads to pasting up pages and running those pages off the press. Each student seemed to come away with different impressions of what he or she liked best. Debbie Barz, a Grade 7 student representing Robertson Memorial School and the daughter of the Reverend and Mrs. Marvin L. Barz of Goderich, liked the presses best, claiming they were "noisy but, neat". Jeff Bissett, a Grade 6 student representing Victoria Public School and the son of Mr. and Mrs. John Bissett of Goderich, liked all the computers best. Judy^ Carmichael,' a Grade 9 student representing Brookside School and the daughter of Mr. and Mrs. Don Pengelly of Dungannon, liked the way the ads were made up and was also impressed by the mini disc terminals used by the 'editorial depar- tment for typing stories. Lori Dykstra, .a Grade 9 student representing Colborne Central School and the daughter of Mr. and Mrs. Harry Dykstra of R.R. 3 Goderich,-.liked the ad department best and also liked the way the pages were pasted up. "We should have had two days here instead of just one. There's so much to remember. The day went so fast," com- mented Lori, adding that she, would even like to work at the Signal -Star. Whenthe students arrived at Signal -Star bright and early Wed- nesday morning, they met with company president, R.G. Shrier, who welcomed them and told them a , little about "Turn to page 2 • Composing room foreman, Lloyd Lounsbury, ex- plains to students Jeff Bissett, Judy Carmichael, Lori Dykstra and. Debbie Barz, how he gets typed strips of copy from a computer at the Goderich Signal -Star. The four students were special guests at the Signal -Star last Wednesday. (Photo by Joanne Buchanan) Goderich Signal -Star secretary, Phyllis Steep, tells these four students about newspaper subscriptions. Left to right, the students are Judy Carmichael, Lori Dykstra, Debbie Barz and Jetf Bissett, all winners in the Editor for a Day contest sponsored by the Signal -Star,. (Photo by Joanne Buchanan) These students posing with Signal -Star Publishing Limited president, R.G. Shrier,' were the winners of the Goderich Signal - Star Editor for a Day contest. Each one wrote a winning essay on the International Year of the Child and all were treated to a special day at the Goderich Signal -Star last Wednesday. At the I realize they've got to do everything possible to get their money back but they sure make it tough on fans. Television kicked a pile of money into major league ball club bank accounts this year and to protect their in.: vestment they are doing everything possible to turn a game into an event. Television rights to the World Series games involve millions of dollars shuffling around the offices of ball teams, advertising agencies and television networks. But it also means a great deal of shuffling for the poor slob trying to hold down a job, take care of marital responsibilities and watch a ball game. You advise your Wife that the World Series, I mean the WORLD SERIES, starts tonight and you want to see this monumental affair. You advisekt,ier that the game starts at 8:00 p.m. and should be over in a couple of hours. Then you start telling her otherwise. She walks in the room at 8:15, looks a the screen, and says she thought there was a ball game on. It's tough to explain that the marching band, the choirs, fireworks, bells and whistles are part of the action. They're in- troducing the trainer for the Baltimore Orioles. Confused, but confident that fact is important to thegame; she curses the marriage of television and sport. At 8:35 she cruises back through the living room. She asks who you want to win. After learning which team the household Supports she asks the question you hoped she wouldn't. Who's winning. At 9:05 she walks back in figuring if the game takes two hours, as you assured her it would, she asks how the club,Ls doing. Pittsburgh had a bit of a rally going but the Orioles managed to get out of it. The Birds are just coming to the plate. How come it takes so long she asks confused. Well, television is paying millions for the rights to the game and to get some of that back they're having two and a half minutes of commercials between innings at $100,000 per minute. The pitchers are slow workers, the batters are cold because it's snowing, and Howard Cosell took an extra five minutes to tell us why this World Series is the best ever. At 9:30 she gives up. The Orioles scored a hunch in the bottom of the first and lead 5-0. She watched another inning, nothing happened, the an- nouncers said the fact that nothing was happening was an indication she was watching a pitching classic, and she opted out for a bath. Shortly after 11:00 she comes back in to,catch the news. It's the seventh and the Pirates are back in it. They scored one in the fourth and two in the sixth and are trailing 5-3. The news will probably be a half hour late. There are only three innings left. She sits down to watch. Nothing happens for two innings or an hout, which ever comes first. The Pirates score one and I tell her there's only on more inning to go. The Orioles have a relief man in and all he has to do is get three out and the game is over. There's a Pirate runner at first. Don Stanhouse was the wrong man for the job. He comes on at 11:30. It's 11:35 and much to my wife's amazement he still hasn't thrown a pitch. She's now more interested in how long this guy can avoid throwing a pitch than whether or not the Orioles win. The Orioles are jumping around celebrating, Howard is yapping about the ex.cellence of the game, my wife yawns and asks who won. The Orioles. Is it all over. There's six more games. We're not going through this every night. We'll talk in the morning. It's 11:45 and I've got a tough day tomorrow. end of the day, Mr. Shrier presented them with gift packages including special certificates. Left to right are Debbie Barz, Judy Carmichael, (Mr. Shrier), Lori Dykstra and Jeff Bissett. (Photo by Joanne Buchanan) r 1\ n jeFF Seddon J, 1 1