The Goderich Signal-Star, 1978-10-26, Page 20Inside:
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YEAR 131-43
THURSDAY, OCTOBER 26, 1978
SECOND SECTION
Goderich Manufacturin
B-Y-SHIRLEY J.
KELLER
Al Selinger, who with
his wife Elizabeth
(Betty) is the new owner
of Goderich Manufac-
turing Company Limited
on Anglesea St. E.,
remembers when that
company sold the bowling
lane lumber for the royal
palace in the Shiekdom of
Kuwait and for the royal
palace in Amman, Jor-
dan.
That was before Al
Selinger left his position
in 1967 as controller of
Goderich Manufacturing
Company Limited oto
become owner of his own
company, Selco Wood
Limited in Toronto,
where the world-famous
Dufferin BBlliard cues are
made.
Now Al Selinger has
returned to purchase the
plant from the Baechler
brothers - John Edward
Jr. (Ted), Clare and Con.
A fourth brother, Bert,
who was also a partner in
the business, died in
August of 1968. The deal
will be finalized
tomorrow (October 27)
but officially the
Selingers are in control of
the plant which at one
time was the second
largest employer of
workmen in Goderich.
"Expansion is only a
mater' of time," says''
Selinger. "I'm confident
we're going to see growth
here. There are so many
possibilities."
Presently, there are 11
employees at Goderich
'Manufacturing Company
Limited. Among them
are Earl Elliott who has
been with the firm for 47
years, coming to
Goderich Manufacturing
Company Limited on his
first job at the age of 17.
Elliott will be secretary
and office manager for
the Selingers who aren't
planning to 'return to
Goderich to live.
Another familiar face
will be returning to
Goderich Manufacturing
Company Limited. Wally
Milley, who was in-
Mrumental in setting up
almost every machine in
the factory, was with
Goderich Manufacturing
for over 20 years prior to
taking a position in
Walkerton several years
ago. For the last six
months, Milley has been
employed by Selco in
Toronto and last 'week,
moved back to Goderich
to take over as
Production and Sales
Manager for the Selinger
operation.
- White_ Hard_ Maple that
wa's a contributing factor
in the success of Goderich
Manufacturing through
the years and it was
Canadian White Hard
Maple that isvthe special
ingredient in Dufferin
billiard cues.
Selinger was at
Goderich Manufacturing
when the modern-day
version of the business
was at its peak. In those
days, about -130 families
were supported by the
production of bowling
lane lumber sold world-
wide, dimension stock for
the manufacture of
• furniture and other items
fashioned from wood,
blanks for billiard cues
plus a "glue line" that
took small pieces of wood
and glued them together
into strong, laminated
lumber for special uses in
so many products.
Those were the days
when the sawdust from
the operation kept the big
furnaces at the plant
going 'to provide steam
heat for everything from
kiln drying lumber to
heating Goderich
Alexandra Marine and
General Hospital.
WHITE MAPLE A KEY
It could be said that
Canadian White Hard
Maple has played a key
role in the life of Al
Selinger. It was Canadian
- A BIT OF
HISTORY
It was 100 years ago
that Francis Xavier
BaechleVgrandfather of
the brothers Ted, Clare,
Con and Bert, com-
menced a sawmill
operation about a mile
down river from Ben -
miller. The water -
powered sawmill was on
the Colborne side of the
river at a point known at
that time as Baechler's
Falls, now known as The
Falls.
Xavier Baechler owned
a large farm and used to
feed large numbers of
beef cattle. In con-
junction with the sawmill
and farm operations, he
maintained a supply
store to accommodate his
employees and neigh-
borhood farmers.
< He built a bridge over
the Maitland (f iver close
to the sawmill operation,
giving him access to
Huron Road, but that
bridge collapsed from the
large number of cattle
that a dealer allowed to
cross the bridge all at one
time. The bridge was
rebuilt but was swept out
by a spring flood.'
Xavier Baechler
eventually disposed of the
Baechler Falls operation
when he left the area to
supervise and construct a
large sawmill operation
in Sarnia known as
Cleveland Sarnia
Sawmills Limited.
The originator of
Goderich Manufacturing
Company Limited was
John Edward Baechler,
•
the son .._-. of_ . Xavier
Baechler. John Edward
Baechler worked with his
father in Sarnia where he
became head sawyer and
chief lumber inspector.
When the federal
government prohibited
the booming of logs from
the north country to the
lower lakes due to
periodic storms which
would creak the booms,
making the loose logs a
hazard to shipping, the
Sarnia logging -operation
was greatly hampered.
As a result, John Edward
Baechler left his father's
employ in Sarnia and
began his own sawmilling
operation in Camlachie.
TO GODE RICH
IN 1912
It was at Camlachie
That Peter MacEwan of
Goderich visited John
Edward Baechler, ad-
vising him that the mill
known as and operated by
Goderich Lumber and
Milling Company had
ceased operations and
was auailable for pur-
chase.
About 1912, John
Edward Baechler pur-
chased the Goderich
Lumber and Milling
Company and moved to
Goderich to operate the
" business located at the
northeast corner of the
harbor: In 'more recent
time, that location was
occupied by MacDonald
Marine.
Business was good for
John Edward Baechler.
Faced with an expansion
program, he purchased
the property 'at the
present location of
Goderich Manufacutirn
Company Limited at the
intersection of Albert and
Anglesea Streets, the site
of the original sa}i fields
in Goderich.r
A large t ree-storey
structure w s erected
with a planing mill, a
furniture/operation, dry
kilns and a sawmill.
During' the First World
War, approximately 300
peo Ie were employed in
th production of am-
unition boxes and other
war materials.
Fire in 1917 levelled the
premises, however. And
fire ten years later
destroyed the one storey
Wilding that was put up
to replace it.
The sawmill was
rebuilt by John Edward
Baechler Sr., and still
remains 'as well as the
buildings and equipment
presently known as
Goderich Manufacturing
Company Limited. In
October, 1947, the
complete manufacturing OOP
operations were sold by
the senior Baechler to his
four sons - Ted, Clare,
Cor? and Bert.
Ih March, 1952, the
Baechler brothers built
an ultra -modern retail
lumber outlet in Sarnia
and in 1954 "developed a
Cash and Carry Lumber
and Builders' Supply
operation in Sarnia. This
was sold in 1974 to Copp's
Build All.
In 1962, the Baechler
brothers opened
Goderich Building Centre
which was said to be the
finest showroom in.
Canada and billed as a
"big city showroom in a
small town setting". This
was sold in September,
1977, to Cashway.
SELINGER FROM
THE WEST
A1, Selinger was born
near .Regina, Saskat-
chewan where he
graduataed from the
University of Saskat-
chewan. He came east to
Kitchener -Waterloo after
graduation, taking a job
as with an insurance
company and I working
toward becoming a
chartered accountant. He
came to Goderich in 1962
as controller .of Goderich
Manufacturing Company
Limited and left in 1967 to....
become owner of a small
Toronto_ company with
four employees and a
plant area of 3,000 square
feet.
Eleven years later, the
plant has expanded to
25,000 square feet with 24
employees. Dufferip
billiard cues are, ac-
cording to one custptner
in Holland, "without a
doubt the fine cues
ever seen in/Europe".
Selco Wood Limited also
manufacturesand
distributes all the ac-
cessori s for the billiard
game, '
Al,' Selinger says his
company has worked
long and hard'2 to make
Dufferin billiard cues the
finest in the world. Trial
anderror and Canadian
White Hard Maple have
made Dufferin billiard
cues a favorite with some
of the top snooker
is sold
' masters in the world.
"The.. shaft must be
perfectly straight," says
.Selinger who himself
only plays snooker as a
hobby. "The weight
distribution through the
cue is all important
though."
Selinger gets excited
when he talks about
billiard cues.
He says that in 1977, for
instance, the two finalists
in the World Snooker
Championship, both used
two-piece Dufferin cues
at the event in Sheffield,
England. John .Spencer,
the Englishman who
eventually won the
championship, had
visited Selin-ger's Toronto
operation and had
selected his new cue
personally, right off the
rack. His opponent, Cliff
Thorburn, also used a
Dufferin cue.
Right now, Selco in
Toronto is making more
Dufferin cues in one
month than they made in
a year when Selinger took
over the business. And
things are looking better
all the time.. Selco now
supplies the seven top
styles of Brunswick cues
in the United States.
What's more, Dufferin
cues have the major
portion of the Canadian
market as well as
markets in. Japan,_.South
Africa, England and nine
continental, European
countries.
"We manufacture
more than half the
billiard cues sold in the
British Commonwealth,"
says Selinger.
DIFFERENT
STROKES?
And would you believe
that every country likes
something different in a
billiard cue Canadians
like long, thin -shafted
cues; Europeans like
shorter cues; Americans
prefer fatter ones; and
the English, the snooker
Turn to page 3A •
People who are big on restaurants
claim dining ,out can be an experience.
They claim new and delightful food
items can be had at restaurants
because they are, prepared by chefs'
that aim to please and that have
devoted a great deal of their life, to. the
preparation of food. That may be true
but it is not necess rily the food that is
the experience. It my be the staff.
I had occasion to'do a little travelling
over the weekend. No major excursion
to the South Seas just a thousand miles
of highway and a dozen restaurants.
The' joys of eating were lost on- me.
Many of the problems I enco7unite'red
were the result of bartering with
waiters and waitresses. I travelled
with two other guys and while we may
not have been perfect angels when we
dealt with restaurant staff we did
nothing to earn their wrath.
We drove all night when we left and
nearing exhaustion decided to take on a
little nourishment in the morning, Not
wanting to make a big deal out of it we
decided a fast food place would get the.
This is a view from the air in 1959 of Goderich Manufacturing Company
Limited at Anglesea and Albert Stredts in Goderich. The company, founded
a century ago and operated by the Baechler family continuously for those
100 years, has been sold to Selco Wood Limited, Toronto, owned by Mr. and
Mrs. Al Selinger, formerly of Goderich. Al Selinger was employed as con-
troller at Goderich Manufacturing from. 1962 to 1967 and was well known in
this area.,. The deal is officially finalized tomorrow, Friday, October 27. The
above photo was taken before Goderich Building Centre was built in 1962.
job done. The place did not have all
kinds of class and rather than stump
the cook we decided bacon and eggs
would be simple enough. The food was
just abolitwhat we expected but a
surprise ending to the tneal.was a' trifle
upsetting. After eating we pushed the
trays,(it was one of those smorgasbord
operations that function through a
cafeteria line) off to the sid and a
woman appeared and took the dirty
dishes away.
An after dinner cigarette delayed us
and with nothing better to do I watched
the woman go about' the chore of
cleaning up the tables. I shouldn't have
bothered. She took the ' tray, loaded
with the paper plates and plastic
cutlery, over to the side and began to
sort through it. 'I figured she would just
dump its contents in the garbage and
stack the tray for a wash and reuse,
Not so. She picked off the tiny packets
of jam we hadn't used and sent them
back to the kitchen. She wiped off the
cutlery with a cloth and threw it in a
pail, also to be reused. All of a sudden
hunger appeared to be the lesser of two
evils.
Determined'not to face that situation
again we decided to go to a place with
steel forks. This place was one of those
operations.that disguises a hamburg by
calling it a Big Tex. Checking the
contents of a Super Steak Sandwich I
asked the waitress if it contained onion.
She told me you couldn't order
anything different than the menu
stated.
I asked her again if the Super Steak
had onion and she asked me if it said
onion in the menu. She said if it said
onion t was getting onion and could
take it off myself., If it didn't say onion I
wasn't going to get any.
It didn't say onion so I ordered it. It
also didn't say ketchup, it said tomato
and when I opened it and found ketchup
replacing my juicy slice of tomato I
asked her why the change. She said
something about serving food, not
writing the menu giving me the distinct
impression that Jif 1 didn't like it I didn't
have to eat it but I did have to pay for it.
Deciding not to risk more problems
we found a little classier place for
supper. A steak house, that appeared to
be a safe bet. Three steaks seemed to
be the simplest way of assuring a good.
mealwithout confusing staff but the
,potatoes were the problem. One was a
baked with sour cream, one was a
baked with butter and the other was a
. baked with no -butter.
The guy brings the three dinners
back and the steaks didn't match the
potatoes. Rather than taking the,
dinners back to the kitchen to get
things straight he starts stabbing
steaks to move them around. He stabs
the medium well to match it with the
baked with butter. The medium rare
slides onto the- table and he stabs it and
matches it with the baked with sour
cream. No one dared point to anything
to help him out without risking their
hand being impaled with a fork. Never
getting flustered this guy got
everything straight and then asked us
to cut the steak to see if it was cooked to
our satisfaction.
"Oh I can tell just by looking at it it's
going to be great," I said. "Maybe if
you get a little time you can ask around
to find out what a glass of milk looks
like and if you find out bring me one."
"No problem sir I'll get that right
away."
Next time you have steak order)
coffee. That way you're sure to get
milk which is what I really wanted but
didn't have the nerVe to ask for ...
again.
jeFF
Seddon
.K,